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NSSA PARTNERS

NSSA PARTNERS

MEMBER PROFILE

AMPLIMESH® SECURITY SCREENS

With over 55 years of commercial experience and more than 2.1 million Australian families secured, the Amplimesh® brand has evolved into supplying a full suite of security screen products. Amplimesh® is best known for its SupaScreen® security screen, made from genuine Meshtec 316 marine grade stainless steel woven into a fine mesh.

After appointing Salim KoKo as the new National Product Manager for Amplimesh® in 2021, a big focus was placed on market research and understanding the changing needs of customers looking to increase their home’s security. ‘Through a joint effort from the Amplimesh® team and some of our key Authorised Amplimesh® Dealers, we were able to find opportunities to grow our product range’, says Salim. ‘Amplimesh® now offers our best-selling SupaScreen® (316 marine grade stainless steel woven mesh), IntrudaGuard® (tempered 5052 marine grade perforated aluminium sheet), PrivacyGuard® (restricted vision mesh) and the classic Diamond Grille screen door.’ Amplimesh® can capture a wider market, who otherwise wouldn’t be looking for premium security screens. ‘Through our research, we found that increasing our range to include more niche screening options, such as PrivacyGuard® restricted vision mesh, allows our Dealers more opportunities to upsell and educate customers on the benefits of stronger screening options that they may not have looked into.’ says Salim.

Another key item on the brand’s agenda was understanding how they can better support and strengthen their national network of Amplimesh® Dealers. ‘Our Dealer network is at the heart of everything Amplimesh® does, so we’ve made the commitment to increase the number of touchpoints we have with our Dealers. Whether it be through a phone call, email, our Amplimesh® Dealer Facebook group, or during one of our quarterly Summits, our Amplimesh® Dealers have a range of ways to get in touch and let us know if they have any feedback or improvements for the brand.’ Salim explains. As more Australians choose to research companies online before calling up or visiting them in-store, many smaller businesses without an online presence are being left behind. To address this issue, Amplimesh® has already taken steps to increase their marketing support for their dealership network to ensure all Amplimesh® Dealers are equipped with the skills necessary to succeed in the digital landscape. ‘We’re always looking to grow and a huge part of that is nurturing and helping our Dealer network achieve success. With our support offering only increasing in the future and the most competitive warranty in the market, there’s never been a better time to join our supportive network of local Amplimesh® Dealers.’ says Salim. With this proactive attitude it’s easy to see why so many customers choose Amplimesh® to help them Feel Safe Inside.

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