THE WORLD OF
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FOREWORD Dear Reader, Over the past three decades, the NOVOMATIC Group has enjoyed a success story that is unparalleled in Austria. A company which was founded in 1980, with no more than a dozen employees and a sense for technological innovation now presents itself as a leading European company with worldwide renown, employing over 23,000 people and generating revenues of more than 3.8 billion euros. Currently, we are offering high-tech devices and customized services in the area of gaming across 80 countries. Throughout its history, NOVOMATIC has never forgotten its origins, and the company remains firmly rooted at its home location in Lower Austria. Approximately 1,200 people are currently employed in Gumpoldskirchen. Of course, we are always very aware of the fact that we do business within a highly sensitive industry. This is why social responsibility and player protection will always remain at the core of anything we do. We want to help shape society by means of our comprehensive sponsoring program in the areas of culture, science and sports. The following pages will offer you insights into the world of NOVOMATIC – be prepared to be surprised by the many different facets that our company has to offer. I hope you will enjoy the read.
Harald Neumann CEO NOVOMATIC AG
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Corporate profile
INNOVATION AND TRADITION When Prof. Johann F. Graf founded the NOVOMATIC Group back in 1980, it is unlikely that we could have foreseen how rapidly the company would develop over the coming decades. Today, 35 years later, NOVOMATIC is one of the largest gaming technology companies in the world and the undisputed number one in Europe. The foundation for our worldwide success can be found in our duality as a manufacturer of innovative gaming equipment one the one hand and a provider of firstclass gaming services on the other. Today, the company has more than 23,000 employees around the globe. With production sites and technology centers in Austria, Germany, Great Britain, Spain, the Netherlands, Hungary, Russia, Poland, the Czech Republic, Iceland and Argentina, as well as business activities in 80 countries, the NOVOMATIC Group’s three holding companies generated cumulated total revenues of more than 3.8 billion euros in 2014.
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Business areas
DIVERSE COMPETENCIES NOVOMATIC is the largest gaming technology group in Europe. Its multiple roles as a producer and operator as well as a technology and service partner allow the company to offer all aspects of gaming from a single source. On the one hand, NOVOMATIC stands for the development, manufacturing and distribution of innovative gaming equipment, such as slot machines, video poker devices and video lottery or multiplayer terminals. On the other hand, the Group operates approximately 1,500 electronic casinos, regular casinos and sports betting facilities worldwide. As a third pillar, NOVOMATIC develops online games for licensed partners, for example in Great Britain. In order to expand this promising business area, the Group acquired the renowned Austrian online gaming developer Greentube in 2010. In order to further expand the competencies in the area of development and operations, the Icelandic lottery technology provider Betware was integrated into the NOVOMATIC Group in 2013.
Production
Operations
NOVOMATIC’s manufacturing subsidiary Austrian Gaming Industries GmbH (AGI) is the world’s leading manufacturer of gaming equipment
NOVOMATIC is the European market leader in the operation of electronic casinos NOVOMATIC operates 1,500 gaming facilities around the globe
NOVOMATIC is the technology leader in the area of server-based gaming and video lottery terminals (VLTs)
NOVOMATIC operates the casino with the highest revenues in Germany (Berlin), in the Czech Republic (Hate) and one of the casinos with the highest revenues in Switzerland (Mendrisio)
The number of NOVOMATIC gaming terminals (rented out and operated in own casinos and electronic casinos) exceeds 230,000 units worldwide
With the ADMIRAL brand, NOVOMATIC is the market leader for sports betting facilities in Austria (200 locations)
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WORLDWIDE ACTIVITIES NOVOMATIC Group around the globe in numbers EMPLOYEES 2014 MORE THAN
23,000 RE VENUES 2014 MORE THAN
3.8 billion EUR
EBITDA 2014
760 million EUR
EBIT 2014
417 million EUR
NOVOMATIC activities
NOVOMATIC competence centers 8
BUSINESS ACTIVITIES IN
80 countries
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SUBSIDIARIES IN
50 countries
Corporate history
New NOVOMATIC HQ in Gumpoldskirchen, Austria
Central, Eastern and Southern Europe
of the sports betting company ADMIRAL Sportwetten GmbH, Austria
ESTABLISHMENT
Austrian Gaming Industries GmbH, Austria
ACQUISITION
Spielbank Berlin, Germany
ACQUISITION
G. Matica, Italy
BONDS
Two corporate bonds with a total volume of EUR 350 million
MARKET ENTRY Italy
ONLINE MARKET ENTRY
via acquisition of the Greentube Group, Austria
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2012
INAUGURATION
MARKET ENTRY
ESTABLISHMENT
1996
by Professor Johann F. Graf
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1989
First NOVOMATIC dual screen terminals revolutionize the market
1991
INTERACTIVE REVOLUTION
FOUNDED
2010
2009
1980
1985
GROWING SUCCESS
ACQUISITION
Substantial assets of the Danoptra Gaming Group (Bell-Fruit Group and Gamestec Leisure Ltd.), Great Britain
INAUGURATION
2007
LÖWEN Entertainment GmbH, Germany gaming terminal manufacturer
2005
2003
ACQUISITION
CASINO ADMIRAL PRATER, Austria
ACQUISITION
Crown Technologies GmbH, Germany premium gaming terminal manufacturer
AKQUISITION
of the majority share in Astra Games Ltd., Great Britain
BONDS
Corporate bond with a volume of EUR 250 million
MARKET ENTRY
Netherlands, Romania (with VLTs)
2006
ACQUISITION
2014
2013
2004
Crown Gaming S.A.C.
REVOLUTION
LÖWEN Entertainment GmbH revolutionizes the German gaming market with its new multi-game concept NOVOLINE
Niki Lauda becomes NOVOMATIC brand ambassador
BOND
Corporate bond with a volume of EUR 200 million
INAUGURATION
Hotel Casino FlaminGO, Macedonia
ESTABLISHMENT
Novo Gaming Netherlands B.V., Netherlands Novo Lottery Solutions GmbH, Austria Member of WLA, EL, CIBELAE and NASPL
Extreme Live Gaming Ltd., Great Britain
Eurocoin Gaming B.V., JVH exploitatie, Netherlands Betware Holding hf., Iceland, development and sale of state-of-the-art gaming platforms and electronic lottery solutions
ACQUISITIONS
Casino Tornado, Lithuania, 4 casinos Luxury Leisure Ultd., Great Britain S.A.L. Leisure Ltd., Great Britain GiGames S.L., Spain SO.GE.M.A. S.p.A., Italy Elam Group Electronic Amusement B.V., Netherlands
MARKET ENTRY
Israel, Illinois, Costa Rica, Honduras, Guatemala
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Owner, Board of Directors and Chairman of the Supervisory Board
PEOPLE WITH VISIONS
Prof. Johann F. Graf
Senator Herbert Lugmayr
Founder and majority shareholder of the NOVOMATIC Group
Chairman of the Supervisory Board NOVOMATIC AG
Thomas Graf
Peter Stein
Harald Neumann
CTO
CFO
CEO
NOVOMATIC AG
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Organizational diagram
CORPORATE SUCCESS NOVOMATIC Group ACE Casino Holding AG (Switzerland, 100 %) casino operator Spielbank Mendrisio (100 %) Spielbank Locarno (91 %) Spielbank Bad Ragaz (33,3 %)
NOVO Invest GmbH (Austria, 100 %) NOVOMATIC AG Group NOVOMATIC AG (Austria, 92 % direct and 8 % indirect Gryphon Invest AG) Holding Austrian Gaming Industries GmbH (Austria, 100 %) casino and gaming facility operator, R&D, production, rental, sales ADMIRAL Casinos & Entertainment AG (Austria, 100 %) gaming facility operator ADMIRAL Sportwetten GmbH (Austria, 100 %) sports betting provider
NOVOMATIC Group The NOVOMATIC Group includes NOVO Invest, the NOVOMATIC AG Group, EDP, ATSI, as well as the two Swiss sister holding companies ACE Casino Holding and Gryphon Invest, in which Prof. Johann F. Graf holds a majority stake.
HTM Hotel und Tourismus Management GmbH (Austria, 100 %) gaming facility operator, including Hotel ADMIRAL am Kurpark Greentube Internet Entertainment Solutions GmbH (Austria, 100 %) gaming solutions developer for the Internet, mobile devices and iTV I-New Unified Mobile Solutions AG (Austria, 76.8 %) developer of gaming, payment, mobile marketing and messaging solutions as well as all-in-one systems for mobile virtual network operators (MVNOs) LĂ–WEN Entertainment GmbH (Germany, 100 %) gaming facility operator, R&D, production, rental and sales Crown Technologies GmbH (Germany, 100 %) R&D, production, rental and sales Extra Games Entertainment GmbH (Germany, 95 %) gaming facility operator Spielbank Berlin Gustav Jaenecke GmbH & Co. KG (Germany, 92.04 %) casino operator NOVOMATIC Italia S.p.A. (Italy, 100 %) holding, rental Allstar S.r.I. (Italy, 100 %) gaming facility operator Astra Games Ltd. (Great Britain, 100 %) R&D, production, sales Bell-Fruit Group Ltd. (Great Britain, 100 %) producer Gamestec Leisure Ltd. (Great Britain, 100 %) rental Luxury Leisure Ultd. (Great Britain, 100 %) gaming facility operator Alfor SIA (Latvia, 60 %) gaming facility operator Eurocoin Gaming B.V. (Netherlands, 100 %) sales JVH exploitatie B.V. (Netherlands, 100 %) production, rental and sales Elam Group Electronic Amusement B.V. (Netherlands, 100 %) production, sales NOVOMATIC Gaming Spain S.A. (Spain, 100 %) holding, sales GiGames S.L. (Spain, 80 %) production, sales Betware Holding hf. (Iceland, 100 %) developer of gaming platforms and electronic lottery solutions and lottery terminals, production, sales NOVOMATIC Americas Holding Inc. (USA, 100 %) sales
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Gryphon Invest AG (Switzerland, 100 %) European Data Project s.r.o. (EDP) (Czech Republic, 100 %) production operations, casino and gaming terminal operations ATSI S.A. Advanced Technology Systems International (Poland, 82 %) technology center
NOVOMATIC AG Group The NOVOMATIC AG Group is a part of the NOVOMATIC Group and includes the main subsidiaries listed here. In addition to this, the NOVOMATIC AG Group is active in Macedonia, Romania, Croatia and other CEE and SEE countries through subsidiaries.
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Innovations
INVESTMENT IN THE FUTURE NOVOMATIC’s innovative drive has always been at the core of the company’s success. This is why the area of research & development plays such an important role within the Group. The manufacturing subsidiary Austrian Gaming Industries GmbH (AGI) is the world market and technology leader. Year after year, the company’s investments in the area of research & development by far exceed the industry average. 21 technology centers in 13 countries mainly focus on software development and programming. In addition to this, NOVOMATIC cooperates closely with several leading technical universities. This strategy pays off for the entire Group: NOVOMATIC currently holds approximately 3,250 intellectual property rights such as patents, trademarks and designs. NOVOMATIC is continuously expanding its competence regarding lottery services. In this domain, the Group leverages its own experience, as well as the comprehensive know-how of the Icelandic lottery technology provider Betware. With this, the company is well-equipped for the future. There is no doubt that NOVOMATIC will continue to have a strong influence on the rapidly advancing technological development within the industry. This is what our corporate motto stands for: „NOVOMATIC – Winning Technology“
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Demonstration Ablauf/Verwendung der ADMIRAL Karte
Safety functions 3
Electronic Casino ADMIRAL traffic light system 2
Registration 1
Detailed information is available at: www.novomatic.com/responsible-gaming www.responsible-gaming.info responsible.gaming@novomatic.com
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Player Protection & Responsible Gaming
WE CARE TO BE FAIR
NOVOMATIC is active in a highly sensitive industry. As a regulated offering, gaming and betting provide exciting entertainment and fun leisure activities. However, they also entail the risk of developing into a problematic passion. That is why player protection has utmost priority for NOVOMATIC. The company has collaborated closely with independent addiction experts in order to develop a comprehensive concept for the prevention of gaming addiction which is continuously improved and evaluated by external experts. Our measures always focus strongly on information, prevention and counseling. Apart from ongoing employee training, we train our own prevention representatives in collaboration with Europe’s most modern addiction clinic, the Anton Proksch Institute in Vienna. These representatives offer our guests competent support on site. NOVOMATIC has developed an innovative access control system: the ADMIRAL Card. This personalized access card is planned to be deployed in all of ADMIRAL’s Austrian facilities as soon as possible. It offers seamless protection of players and minors and excludes pathological players from participating in gaming activities by means of a traffic light system. An important step in improving player protection has been the establishment of a central and toll-free helpline (+43 800 205 242) which NOVOMATIC set up together with the Medical University of Vienna and the Vienna General Hospital.
NOVOMATIC’s most recent development aimed at raising consciousness is the responsible gaming app – the RG Coach. The RG Coach provides information on important facts related to the subject of gaming, supports you in monitoring your gaming capital, provides feedback on your gaming behaviorand shows where you can find help, if necessary.
iOS QR Code
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Android QR Code
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Social commitment
WE CONTRIBUTE IN SHAPING SOCIETY For us, social responsibility does not end with player protection. We apply a broader approach to this term and try to actively shape and strengthen our civil society. That is why NOVOMATIC promotes numerous social, artistic, cultural, scientific, economic and sports-related initiatives. The list of sponsoring activities is as diverse as the company itself. It ranges from the scholarship program at the Vienna State Opera to Lebenshilfe Lower Austria, from the Art Brut museum in Gugging to the Verein Wirtschaft fĂźr Integration (Association of Business for Integration). With the Novomatic Forum, located immediately across from the world-famous Vienna Secession, we have furthermore created a meeting place where culture, science, media and business can come together and enter into a dialog. Further information on our activities and projects is available at: www.novomatic.com/csr www.novomaticforum.com csr@novomatic.com
Three-time Formula 1 champion Niki Lauda has been NOVOMATIC‘s brand ambassador since January 2014.
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Responsibility
THINKING ABOUT TOMORROW TODAY As one of Austria’s most successful companies, NOVOMATIC is a vital contributor to regional and national value creation. Taxes, wages and salaries, as well as payments to suppliers and business partners strengthen the local economy. With the expansion of our headquarters in Gumpoldskirchen and the conscious decision against outsourcing, we secure highly qualified jobs in Austria, even in difficult economic times. We also assume ecological responsibility by continuously optimizing the environmentally sound manufacturing of our products, minimizing our energy usage and promoting awareness among our employees. Because for NOVOMATIC, sustainability is a clear strategic decision.
CASH FLOW WORLDWIDE 2014 IN MILLION EUR
38.3
Payments to investors
Tax payments
367.7
Salaries & wages
411.0
Total
1,629.8
Payments to suppliers
252.8
Material & paid services
560.0
CASH FLOWS AUSTRIA 2014 IN MILLION EUR
36.7
Payments to investors
Tax payments
122.5
Salaries & wages
147.5
Total
646.7
143.9
Material & paid services
This position also includes other, non-incomerelated taxes, fees and other duties (e.g. property taxes, vehicle taxes, rental contract fees, etc.).
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Payments to suppliers1
196.1
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Contact
WE ARE OPEN FOR DIALOG Group Communications Dr. Hannes Reichmann (head of department) +43 2252 606 680 hreichmann@novomatic.com Alexandra Lindlbauer +43 2252 606 842 alindlbauer@novomatic.com info@novomatic.com Imprint Owner, editor and publisher: NOVOMATIC AG Wiener StraĂ&#x;e 158 2352 Gumpoldskirchen Commercial register number: FN69548b +43 2252 606 0 www.novomatic.com Editorial department Dr. Hannes Reichmann, Alexandra Lindlbauer Design CIDCOM Werbeagentur GmbH Photos Krischanz und Zeiller OG, JĂźrgen Knoth, Nenad Djedovic, museum gugging, NOVOMATIC Gender-specific terms in this publication shall refer equally to women and men. As of: 11/2015
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www.novomatic.com