-An investment in the future of St. Louis-
The transformation of the famous 122 year old Normandie Golf Course into a Jack Nicklaus Signature design public course, to become the hub of community and youth-related programming in the North St. Louis Region.
2022 Urban Golf Graduation Day @ Normandie
“This isn’t about restoring a historic course to it’s former glory or recreating the past. This is about moving our world forward...to an under-served, predominantly Black community, and the greatest golfer of all time!”
- Tom O’Toole, Jr.
CONTENTS
WHO Stakeholders
WHAT Campaign Effort
WHY Community Pillars
WHEN Timeline
WHERE
Nicklaus Signature Design
Clubhouse + Caddie Facilities HOW
Program Metrics
Budget
Pro Forma
SUPPORT
Notable Sponsors
Donate Today
EXHIBITS
CORE LEADERSHIP
Tom O’Toole, Jr.
USGA President (2014-2016)
Founder, Metropolitan Amateur Golf Association
Partner, Mickes O’Toole, LLC
Chris Kreymeyer
President & CEO, Beyond Housing
Jeff Smith
Managing Partner, Walters Golf Management
Scott Engelbrecht
Chief Geographic Officer, CliftonLarsonAllen
President, Metropolitan Golf Foundation
Curt Rohe
Executive Director, Metropolitan Amateur Golf Association
STAKEHOLDERS CAMPAIGN
WHO: Normandie Reimagined
Metropolitan Golf Foundation (MGF), Beyond Housing, and the world renowned Jack Nicklaus with Nicklaus Design are excited to partner together to bring you Normandie Reimagined: a world-class public golf facility with value-driven programming targeted specifically at youth in under-resourced communities.
WHO: Metropolitan Golf Foundation
The Metropolitan Golf Foundation (MGF) is the philanthropic arm of the Metropolitan Amateur Golf Association (MAGA). MAGA is THE USGA licensed golf association that provides services to golfers and 145+ clubs in the region.
WHO: Beyond Housing
Beyond Housing is a nationally recognized community development organization serving the 24:1 footprint. Beyond Housing has invested more than $160 million in asset driven programming, all within a short distance of the Normandie Golf Course.
WHO: Jack Nicklaus + Nicklaus Design
Jack Nicklaus, the greatest golfer of all time, along with his professional golf course design company, Nicklaus Design, are bringing world-renowned expertise to the St. Louis region. Mr. Nicklaus has waived his substantial fee and is assisting in fundraising due to his own personal interest and commitment to social change.
$15,000,000+
Fundraising EFFort
COMPLETE RENOVATION OF THE EXISTING 18HOLE GOLF COURSE
CONSTRUCT A NEW CLUBHOUSE & MAINTENANCE FACILITY
REMAIN A FINANCIALLY VIABLE PUBLIC GOLF COURSE
ESTABLISH A CADDIE HOUSE/TEEN TECH FACILITY W/ EDUCATION AND MENTORSHIP PROGRAMMING
PROVIDE A DESTINATION FOR COMMUNITY GATHERINGS AND ENGAGEMENTS
PROGRAM PILLARS
I Youth Empowerment
Caddie Program, the Western Golf Association and it’s Evans Scholars program will train and fund caddie positions. The WGA will pay the $50 fee for each caddie round, resulting in players only responsible for gratuity and mentoring interaction. The Evans Scholar collegiate scholarship opportunity will be available at University of Missouri-Columbia and serveral other colleges for qualifying youth in the program.
100+ seasonal jobs for high school and college youth, with training spanning the range of operations, maintenance, hospitality, club and course operations, administration, accounting, event planning, etc.
Normandy High School Golf Team: plans to launch after a decades-long hiatus. Free to participating students. Coach(s), uniforms, equipment, and instruction will be included, with the goal to be playing by Spring 2025.
II STEM Preparedness
Teen Tech Center (Caddie House) is planned for erection adjacent to the Club House. Normandie Reimagined envisions and is seeking a partner with experience developing, equipping, and providing STEM focused programming to the youth employees and caddies. Multiple naming opportunities are available in connection with these programs.
III Cultural Engagement
Because the course is a non-profit, the facility will remain accessible, affordable, and community-focused.
150+ NEW JOBS
25,000+ PAID USERS PER YEAR
Increase awareness and economic viability of the Normandie area. Along with Incarnate Word Academy and UMSL’s major development expansions plans, the St. Charles Rock Road corridor improvements, and the Normandie Reimagined initiative, the area has and will continue to see investment and energy being funneled into the community.
All Beyond Housing participants (over 2000/yr) will have access to the course and anyone who plays at the course will be invited to participate in Beyond Housing’s wide array of programming.
IV Support for HEROES
Commited Partners
WGA - Evans Scholar Caddie Program
First Tee Greater St. Louis
Youth on Course
LPGA/USGA Girls Golf
Fellowship of Christian Athletes
Normandy High School Golf Teams
Metropolitan Junior Amateur Championship
PGA Junior League
Golf Foundation of Missouri
Boys and Girls Club of Greater St. Louis
Gene Slay’s Girls and Boys Club
Tee Masters of STL Cadre 19
Royal Vagabonds
30,000 SPONSORED PROGRAMMATIC USERS PER YEAR
Since 2015 green fees and special event discounts have been and will continue to be extended to veterans and area first responders.
$4 Billion DONATIONS PER YEAR BY THE GOLF INDUSTRY
NORMANDIE REIMAGINED URBAN REVITALIZATION
Urban revitiLization
Transforming a 122 year old public golf course, into a Jack Nicklaus signature public course in North St. Louis County, will not alone transform the area. Thankfully, several significant initiatives nearby will collectively bring sustainable Urban Renewal & Revitalization to this historic part of the St. Louis.
At present, a wide variety of positive & negative changes are impacting the area. These demographic and societal shifts, along with the adjoining public and private initiatives/projects described herein – have been in various levels of evolution for decades.
Normandie Reimagined is a small, yet high profile, component in this everchanging urban landscape; providing world class golf recreation with unique social programming in a public club environment. The following map shows the most significant of our North County neighbor’s initiatives. Together, this collaboration of exciting initiatives, will bring positive change to North St. Louis County for another 120 years.
Legend
1. Beyond Housing
2. North St. Louis County & Workforce District
3. Lambert Airport Expansion
4. Northpark Development Area
5. Incarnate Word Academy
6. Emerson Electric Headquarters
7. River Des Peres Regional Stormwater Relief
8. Norwood Hills & Glen Echo Country Club
9. St. Charles Rock Rd. & Natural Bridge Rd Commercial/Residential Corridors
10. St. Vincent Greenway - Pedestrian/Biking Path
11. Metrolink - Public Transportation
12. Boys & Girls Club Ferguson Teen Center of Excellence
JACK NICKLAUS SIGNATURE DESIGN
-Jack nickLaUs story-
Jack Nicklaus is known around the world for his skills and accolades on the golf course. His advocacy for the game has changed the approach and popularity of golf, giving it a world-wide platform. A platform he uses to discuss diversity, inclusivity, growth, character, community, and accessibility. The Normandie Golf Course redesign is one of a select few philanthropic endeavors, and for good reason. The existing course, one of the oldest on the West side of the Mississippi, has the ability to elevate and grow the surrounding 24:1 communities. Nicklaus believes in diversifying the sport of golf, creating accessible jobs within the profession, and importantly, in investing in our communities and future generations.
The support and recognition Nicklaus and his design team, Nicklaus Design, brings to Normandie Reimagined is irreplaceable. The Metropolitan Golf Foundation and Beyond Housing are thrilled his involvement has brought a buzz back to the Normandie Golf Course.
CLUBHOUSE + CADDIE FACILITIES
CLUBHOUSE PROGRAMMING
The clubhouse, has been reimagined by the Lamar Johnson Collaborative as a community space, which will host public, private, and philanthropic events. The structure is ~14,000sf with an indoor dining facility, Pro Shop, Lounge, cart storage, and an expansive, covered outdoor pavilion The 2-story Caddie House is ~2,000sf with hands-on learning zone, workshop, and support spaces. LJC’s integrated services are such that the landscape and planning, interior design and architecture teams are all working together to create a cohesive, impactful, and well-excuted beacon for the Normandie community.
Clubhouse Main Floor Plan
CADDIE PROGRAM GOALS
Western Golf Association(WGA) trained and funded caddie positions
Evans Scholarship opportunities for caddies. Includes tuition & room + board at University of Missouri-Columbia or 22 participating universities
Teen Tech Center providing STEM focused learning, and a space for developing & equipping youth w/ new skillsets.
1/3 of the rounds played at the club will be with a Caddie sponsored by the WGA
“a beacon for the normandie commUnity”
Normandie users. In the future, these metrics will be validated annually in the “Normandie Reimagined – Outcomes Report”, prepared by our Program Director and staff. The following list are our program commitments in place today, that are expected to grow significantly:
COURSE CURRENT VS. PROJECTED PARTICIPATION
Due to the significant uncertainties inherent in any prediction of future events, the inclusion of forward-looking statements should be regarded as illustrations only and should not be treated as a representation by Normandie Reimagined Leadership of future results based on their experience over the past 40 plus years.
Due to the significant uncertainties inherent in any prediction of future events, the inclusion of forwardlooking statements should be regarded as illustrations only and should not be treated as a representation by Normandie Reimagined Leadership of future results based on their experience over the past 40 plus years.
Current Future • First Tee of Greater St. Louis 0 2000/yr • Western Golf Association/Evans Scholar – 200 caddies 0 10,000 rounds/yr • Beyond Housing Affiliates 0 2000/yr • Founder’s Club Events – 200 members, 2 events/yr 0 400 • 15 Daily Seasonal Youth/Interns & 16 Fulltime Employees 1400 6,000 • STEM Preparedness 0 2,000 • Support of Heroes 300 1000 • Normandy High School Golf Teams – 60 golfers, 40x’s/yr 0 2400 • LPGA/USGA Girls Golf 50 500 • Youth on Course 100 500 • Gateway PGA Junior League and Tournaments 0 1000 • Metropolitan Amateur Junior Program 0 400 • Boys and Girls Club of Greater St. Louis 0 500 • Golf Foundation of Missouri 20 100 • Urban Golf of Greater St. Louis 40 400 • Gene Slay’s Girl’s & Boys Club 0 200 • Tee Master’s of St. Louis 50 200 • Cadre 19 0 200 • Royal Vagabonds 20 200 Daily Users/yr. 2,000 30,000
BUDGET
Total Project Budget
Land Purchase
Golf Course Renovation
Maintenance Building
Clubhouse/Parking/Landscape
Architectural + Engineering/Testing Fees - Clubhouse
TOTAL
$1,500,000 8,500,000 1,000,000 5,000,000 100,000 $15,600,000
* This total does not include the In-Kind commitment of Jack Nicklaus and his design work on a “Jack Nicklaus Signature” Golf Course. This commitment is valued in today’s market at $3,000,000.
* Contemplates Maintenance Equipment not donated In-Kind to be on a captial lease and carts not donated In-Kind on a true lease and will be part of the annual operating budget. Commitments have already been made by Toro on irrigation and Club Car on golf carts for a portion of these costs.
* Plan also includes a strategy that all contractors will be expected to donate part of their services for the goof of the project. All work done to date has succesfully adhered to this strategy. This is not included in the budget above.
* A $3,000,000 endowment will be established to ensure long term project sustainability
PRO FORMA
Summary Income Statement 5yr Pro-Forma Model
Assumptions:
- Annual Increase in Revenue projected at 6%
- Annual Increse in Expense projected at 4%
- Projects an initial $42.50/GF and an $80 Tournament Rate (25,000/2,500 rounds)
- Projects 100 Founding Members at $1,000 annually.
- Renovation Years project Tournmanet activity which has been limited the past, producing significant revenue while utilizing limited days/tee sheet inventory
- Food & beverage Income + Expense contemplates Tournmanet Activity and limited Wedding/Banquet function revenue
- Property is capable of more rounds and revenue, but this Pro Forma takes into account a Philanthropic Mission
Comparison:
- Gateway National plays 40,000 - 42,000 rounds with ~$2,700,000 in revenue
- Gateway National is on 165 acres (bent grass) with a maintenance budget of $600,000, while Normandie is on 117 acres (warm season grassing. Bent grass is more expensive to maintain
- Stonewolf and Far Oaks do approximately the same revenue and expense projected here with maintenance budgets at $525,000
- Normandie presently entertains ~27,500 rounds of golf
- Merchandise Sales Comps GNGL - $275,000; Stonewolf - $225,000; Far Oaks - $225,000
- F&B/Liquor Comps: GNGL - $525,000; Stonewolf - $425,000; Far Oaks - $500,000
Projected Employee Counts: FT/PT:
Golf Shop: 3/9
Carts: 2/20
Grounds & Greens: 6/20
Food & Beverage: 8/30
Office: 1/2
Caddie Program: 2/100
Total: 22/181
NOTABLE SPONSORS
*as of April 2023
DONATE TODAY
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DAVE & SUZIE SPENCE
