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shop is right here. They can read reviews on the shop, see photos of the shop, they can book an appointment right from there or just click to call. They can click to get directions or even save it to their phone to access later.

“The third thing the user can do is then click on the ad, which takes them to a landing page that explains why they should consider getting a second opinion outlining all of their services, certifications and capabilities.”

Zoebelein explained Stratosphere is in the mind-changing business, and Capture the Keys can also help the fight against steering.

“Capture The Keys was designed to help collision repair facilities combat insurance steering through a proprietary blend of geofencing and paid media strategies,” he said. “It is designed to find prospects and get a ‘second opinion quote’ from our body shop customers. Leads are handled through our own custom-built CRM for collision repairers and remove the friction in the transition from prospect lead to paying customer.”

The blogs Stratosphere creates for its customers are built to inform and promote the industry as a whole.

“We’ve rewritten just about every single OEM position statement out there in layman’s terms,” Zoebelein said. “I like to say we reinvented the blog. It’s not strictly for SEO, but more for customer education and to solidify the fact that each one of our body shop customers is the No. 1 industry expert in their particular region. The whole point in advertising in simple terms is to find, identify and connect the buyer with the seller of a service or product, and we can achieve it all with geofencing.”

Fifty shops are currently using Capture the Keys and Zoebelein is looking to work with 50 more. Each shop’s region is protected and spots are limited.

So, if you’re on the fence about geofencing, maybe this article will prompt you to consider this technology and its benefits for your business.

Learn more at capturethekeys.com.

by Casey Harper, The Center Square

Gas prices spiked 10 cents in just two days the first week of June, setting new records almost daily.

The national average price for a gallon of unleaded gasoline jumped five cents to $4.72 June 2, a record high according to AAA.

That increase comes after AAA reported a nickel increase in prices the day before, which was its own record. The price of $4.62 on Memorial Day was an all-time high just a few days ago.

California is the only state topping $6 per gallon, though several states are averaging more than $5 per gallon. All 50 states have an average price well over $4 per gallon.

Diesel gasoline prices are also elevated with a national average price of $5.56, just below the record high of $5.58 set in May.

As prices rise, Americans are increasingly feeling the pain at the pump. Surveys show that soaring inflation and gas prices have already pushed many Americans to cancel or change their vacation plans.

A recent poll from Echelon Insights found “75% of parents say they are concerned about the rising cost of everyday purchases like food or gas.”

The poll also found 51% of families said they “changed or canceled plans for a family trip” due to inflation while 41% said they have “changed or canceled activities for my children like camp or extracurricular activities.”

The recently released BMO Real Financial Progress Index, a quarterly survey from BMO and Ipsos, found 31% of surveyed American adults are “driving less to offset the soaring cost of gas.”

“Prices across the board— from cars and gasoline to groceries and other everyday essentials—are rising at the fastest pace since the 1980s,” said Paul Dilda, head of consumer strategy for BMO Harris Bank.

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