August 2021 Midwest Edition

Page 43

can have within your organization today. We all know people just started using their vehicles more. We expect to see more and more people return to the office place, but right now, 43% of consumers are saying that they plan to put more miles on their cars on 2021 than they did in the years before the pandemic, and 41% of consumers have told us that they have summer plans and are planning on using their vehicles to get there, versus other methods of transportation. “And so, we’re seeing this steady increase of consumers visiting [the Kelley Blue Book] Service and Repair Guide. Just this year alone, over 9 million service shoppers have gone to the service and repair experience, indicating that people are not only hitting the roads again, but that they have a different expectation and a different way that they want to interact than they ever had before.” Terreberry recommended businesses set specific goals around each strategy that it chooses to implement, but she also stressed the importance of considering conversion.

“Are you converting consumers into transactions?” she asked. “Sadly, not everybody is going to succeed, but ultimately, the market share and measurement of your success in today’s environment from a multi-pronged profitability perspective is what is going to help you navigate through […] database decisions that you can make to streamline in those areas and start moving the needle, and to streamline our processes and to train our people on how to meet consumers where they want to meet us with the experience that they want to have, because if you don’t, somebody else will.”

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GM Recalls 410,000 Trucks with Dangerous Airbag Inflators by David A. Wood, CarComplaints.com

More than 410,000 Chevrolet and GMC trucks are recalled because the roof-rail airbag inflators could rupture. Some of the trucks were recalled in December 2020 for the same problem, and this latest recall supersedes the previous recall. Included in the recall are 2015-2016 GMC Sierra 1500, 2500 and 3500 and Chevrolet Silverado 1500, 2500 and 3500 trucks that may have roof-rail airbag inflator end caps that may detach from the inflators. It’s also possible the airbag inflator sidewalls may rupture. The roof-rail airbag inflators are located above the headliners and may contain defects that cause the separations of the inflator end caps or splitting of the inflator sidewalls. The automaker says compressed gas will escape from the inflator, and the end cap or possibly other components can be launched into the vehicle and injure truck occupants.

GM says corrosion inside the inflator may occur from moisture because of how the supplier manufactured the inflators, and the problem can worsen in high temperatures. Three roof-rail inflators ruptured in 2015 Silverado trucks in June, one in Florida and two in Texas. The trucks weren’t occupied when the inflators exploded, and in all three cases the steel inflator sidewalls split open and released gas stored in the chambers. This was enough to convince General Motors to order the truck recall. General Motors dealers will replace both front roof-rail airbag modules. Interim owner recall letters are expected to be mailed Aug. 16, then truck owners will receive second notices when replacement parts are available. GMC Sierra and Chevrolet Silverado owners may contact GMC at 888-988-7267 or Chevrolet at 800-222-1020. GM’s recall reference number is N202324251.

YOU ONLY GET ONE CHANCE AT THE FIRST REPAIR. Illinois

Michigan

Missouri

Westmont 630-230-2890 Direct Wholesale M-F 7am-6pm Sat 8am-3pm www.laurelbmw.com

Okemos 517-853-2803 517-853-2660 Fax M-F 8am-6pm mbedard@serraautocampus.com

St. Louis 888-811-6199 314-880-8428 Fax M-F 7am-6pm brian.fischer@bmwautohaus.com

Laurel BMW of Westmont

Kentucky

BMW of Louisville

Louisville 502-499-4552 502-499-4476 Fax M-Sat 8am-5pm bmwparts@louisvillebmw.com

BMW of Okemos

Autohaus BMW

Sharpe BMW

Grand Rapids 888-708-1359 616-452-1101 Fax M-F 7am-6pm Sat 8am-1pm tmosier@thesharpecollection.com www.sharpebmw.com

When you repair a BMW, use the parts that are identical to those used in Series production – and just as reliable. Choose Original BMW Parts and Accessories. Because you can’t repair your reputation.

©2021 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks. autobodynews.com / AUGUST 2021 AUTOBODY NEWS 43


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