Shape Your Career Path with More Than 70 SEMA Show Education Sessions

The 2022 SEMA Show Education program will feature more than 70 seminars designed to inspire personal and professional development.

Led by industry- and subjectmatter experts, the program offers a customizable lineup of sessions and workshops that confront industry challenges, capitalize on emerging trends, highlight and reinforce business best practices, enhance leadership skills and much more.

One of the newest components of the 2022 Show Education program are four sessions focused on the diversity, equity and inclusion (DEI) in the workplace. The first DEI session, “Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace,” takes place Nov. 1, and will presented by James Pogue, Ph.D., president and CEO of JP Enterprises. In addition to the DEI sessions, three new tracks have been added: “Inside the Shop,” “Enthusiast” and “Keynote.”

The “Inside the Shop” series will motivate aspiring builders and technicians as they hear from leading customizers sharing their experiences crafting off-road machines, hot rods, musclecars and detailed restorations.

The new “Enthusiast” track, scheduled for 8-9 a.m. Nov. 4, will feature industry personalities and celebrities providing insight on building cars, ideas for obtaining sponsorships and the importance of protecting the automotive aftermarket from overregulation.

One of the five sessions, “Celebrity Insights,” moderated by African American Racers Association cofounder Chris Harris, will give attendees a glimpse into the lives of some of their favorite celebrities, legends and luminaries.

The “Keynote” track will feature the new “Main Stage Experience,” where some of the industry’s iconic figures and leaders will bring their unique perspectives on ways to strengthen business strategies. The Main Stage promises to be an immersive, informative and entertaining experience. The first presentation is scheduled for 10–10:45 a.m. Nov. 1, the opening day of the 2022 SEMA Show. Building on the success the 2021 Show’s education program, the “Leadership Essentials” track, presented by Dale Carnegie, returns to the Show, offering six courses spread out over three days. The courses, which can be taken as a whole or individually, feature trainers from Dale Carnegie providing the institution’s acclaimed leadership, communications and sales program that improve both individual and business performance.

“The SEMA Show has a lot to offer, from seeing new products and vehicle builds, meeting with manufacturers, learning from experts and developing meaningful relationships that you can only get from an in-person event,” said Tom Gattuso, SEMA vice president of events. “We encourage Showgoers to take advantage of all the elements of the SEMA Show so that they get the greatest ROI.”

With a wide array of seminars and workshops, the education offerings at the Show provide something for everyone. The 14 tracks available are:

Aftermarket Updates & Future Trends

• Business Management • Digital Marketing • Electric Vehicles • Enthusiast • I-CAR Collision Repair Training • Inside the Shop • International Roundtables • Keynote • Leadership Essentials (presented by Dale Carnegie) • Legislative and Regulatory • SCRS Repairer Driven Education • Tire Industry Association • Vehicle Technology

All sessions are held in meeting rooms at the Las Vegas Convention Center, making it easy and convenient for attendees to schedule seminars between meetings with exhibitors. Registrants can sign up for the education program while applying for SEMA Show credentials at www. SEMAShow.com/register.

For a review of the 2022 SEMA Show Education Program, visit www. SEMAshow.com/education.

— Source: SEMA

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Now is Not the Time

So that’s why I think giving up on OEM certifications now would be short-sighted. You have to look into the future.

It also makes it important to check the shop locators for the automakers that certify your shop. Make sure your profile is correct, and you have really good photos in there of your shop and your lobby. Keep pushing for positive customer reviews online. All that is becoming all the more important.

Listen, I understand some OEM certification programs provide more value than others right now. But I can tell you the automakers are hearing the message loud and clear from collision repairers that the programs need to provide more value.

I think as we see this OEM subscription model come into play, it’s going to be really good for certified collision shops. So don’t give up. Stay the course.

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