SEMA Group Announces Rebrand�������������������

ing the ACDelco and GM Genuine Parts brands,” said GM Customer Care and Aftersales Global Vice President John Roth. “Our premium parts are engineered with exceptional quality to provide assurance

to our customers. The launch of this trusted online sales channel extends that peace of mind to the parts-buying experience.”

GM forecasts online sales of parts and accessories will make up a $40 billion total addressable market by 2030, and it anticipates significant revenue growth from its expanded e-commerce effort. GM launched online accessory sales in 2015 and sells all of its 5,000 accessory products online.

GM plans to offer parts, accessories, digital products delivered over-the-air and subscriptions through a single digital storefront.

For example, customers may use the store to purchase upgrades such as improved capabilities for the Super Cruise advanced driver assistance system and personalization themes for in-vehicle screens.

“We are placing software and digital services at the center of every part of our business,” said GM Chief Digital Officer Edward Kummer. “The future of GM retail lies at the intersection of digital and physical e-commerce. Whether it’s selling parts or vehicles, GM will meet our customers where it’s most convenient for them.”

The parts and accessories online store is built on one of three platforms that form the foundation of GM’s digital commerce transformation. In the future, in partnership with dealers, GM’s digital retail platform will allow customers to shop, purchase and finance electric vehicles entirely online, with the option to transition to an in-store experience at any point in the process.

GM is also extending its subscription services platform to support new recurring revenue opportunities with forecasts to grow that business. These initiatives ladder up to the $20 billion to $25 billion in annual software and services revenue opportunities GM announced at Investor Day in October.

Source: GM

The Young Executives Network (YEN), a SEMA group dedicated to cultivating talent in the automotive aftermarket, is now the Future Leaders Network (FLN).

The new name more accurately reflects the network’s 1,142 membership, which includes employees ranging from entry-level staff to managers, and trade workers, executives and business owners.

FLN Chair Nick Caloroso said the former Young Executives Network name did not accurately reflect the group’s membership.

The new Future Leaders Network name puts the focus on the group’s purpose and goal: Growing and supporting individuals to become successful leaders, regardless of their actual job title or position. Membership is open at no cost to all employees under the age of 40 who work for a SEMA member company.

Source: SEMA

Your #1 Source for GM Collision Wholesale Parts

• Free Delivery to Northern New Jersey, Rockland, Westchester, Orange and Putnam Counties in New York and the Bronx • A “Bump the Competition Conquest” Dealer • Register with Cadillac of Mahwah to Receive an Introductory Discount on Your GM Parts Order • Extensive Inventory of Genuine GM Parts

201.579.6497

201.579.6506 FAX

Parts Hours:

Mon. - Fri. 7:30am - 5pm Sat. 8am - 3pm

www.cadillacofmahwah.com

319 Route 17 North // Mahwah, NJ 07430

4. Best Practices for Two-Sided Bumper Repair Using Adhesives 5. Best Practices for Using 2K Epoxy Primer

Here is Toby Chess’s newsletter:

On Oct. 15, Dana Caldwell wrote an article for Repairer Driven News about why people pick the collision repair shops they do. The results were an eye opener.

You would think insurance driven would be No. 1, but in fact it was last in the survey. Sixteen percent choose their auto body shop due to word of mouth.

As you know, I spend a lot of time in body shops for I-CAR welding tests and most of us are reactive instead of proactive. How many of you have a written SOP for checking in a vehicle? How many have a written SOP for keeping your customer informed? How many have a written SOP to do a 48- to 72-hour followup after the car has been picked up? How many have signed job descriptions for each position in your shop?

With some people choosing word of mouth, we need to do things better, and the easiest way to accomplish this is the use of written SOPs. I have more than 75 SOPs, and I will be adding 50 more over the next couple of months.

I have three example stories to drive my point home.

This was a used door from a well-known wrecking yard. The dent at the molding reduced the price by $50. I put my PDR light on it and asked the owner “Do you think that is a one-hour dent?” His answer was, “Probably not, more like two hours.” I used my light to circle all the dents—five more.

I asked him who is going to pay for the additional labor, prime and materials for the door. That door needed between five and six hours of repair. His tech made $50, he lost a couple hundred dollars of sales and he increased his cycle time because the tech was not working on the customer’s door but a used door instead.

I have an SOP on handling used sheet metal in the future, so this does not occur again.

Moving on, the next example I would the highlight is aluminum dent repair using a weld-on pulling pin.

I received a call from Erik Spitznagel, owner of Dent Fix Equipment. He sold an aluminum repair station to a shop in the Midwest. The body shop was trying to pull out a dent on a cab corner on a 2017 Ford F-150. The problem was the pins would not stick and they were “blowing” holes in the aluminum.

I called the shop owner and asked him what procedures he was using. He did not know, but got his tech on the line. The technician said he sanded the panel to bare aluminum using a 120 grit DA sander. When the pin did not stick, he increased the voltage and blew a hole in the panel. He did another one with the same results.

I told him the recommended steps. First and foremost, the aluminum needs to be cleaned with a stainless steel brush, to prevent galvanic corrosion. I explained the small brush works the best to remove aluminum oxide from the weld site. Next, the site needs to be cleaned with good wax and grease remover.

Step three is to apply one silicon stud and one magnesium stud, turn the power setting to 3 and see which one sticks the best. After destemming the proper stud, load a pin into the gun, pushing it down with end of the stainless steel brush. Grease on your finger will contaminate the pin and it will not stick. I told the tech to make sure the pin was perpendicular to the metal.

I asked the manager if he would like a best practice sheet on the proper steps needed for aluminum stud installation and removal, and he said sure. He also said if there was a problem, he would call, which he never did. I have included this best practice as an attachment.

My third example deals with plastic repair using adhesives.

Recently, I received a call from a Kent Automotive sales representative. One of his shops called and told him the bumper repair they performed failed.

I made an appointment with the shop and I arrived a couple of days later. I asked the gentleman who repaired the bumper what steps and products he used. He gave an abbreviated version and I explained I needed the step by step process he used.

He said he removed the paint from the front side of the bumper with a 120 DA sander, but not the back side. He then cleaned the front and back side of the bumper with Prep-Sol.

I explained to him that using a solvent-based wax and grease remover is designed to remove adhesives. The solvent will wick into the raw plastic and when the adhesive is applied, the solvent wax and grease remover will not allow the adhesive to stick. I explained a water-based wax and grease remover needs to be used.

I also told him he needed to sand the backside with 80 grit DA to abrade the plastic so the adhesive would adhere to it. He showed me the product he used for the back side, which was the wrong material. He used another manufacturer’s product for the front, and that manufacturer requires an adhesion promoter before the application of the adhesive, which he did not use.

We went into the shop and I did a clinic on plastic repair. He brought me a water-based wax and grease remover from a different manufacturer. I explained to him that is probably OK but he needs to use one manufacture’s system, and using or mixing other companies’ products may interact and cause the repair to fail.

I have included this best practice as an attachment. If you want a bumper repair clinic on adhesives or nitrogen welding, I would be more than happy to come to your shop and conduct a clinic. There is not charge for this service. Just call 310-9957909 or send me an email at tcspeedster@gmail.com.

In conclusion, if the three shops had SOPs in place and they were followed, these failures would not have happened.

My next column will deal with creating your own SOPs.

One final request: please let know what are your thoughts on this or if you have ideas that you want to share.

We have you Covered Front and Back with ACURA GENUINE PARTS

Open Road Acura of East Brunswick Parts:732.238.0777

24 Hr Fax 732.238.5466

robert.talbot@openroad.com www.openroadacuraofeastbrunswick.com

• Competitive Pricing • Free and Fast Delivery • Knowledgeable Wholesale Parts Staff • Acura Genuine Parts Mon-Fri 8am-5pm • Sat 8am-4pm