Recall Dashboard

not going away,” said study author Chuck Bean, Martec partner/CMO. “However, we expect usage and ownership of personal vehicles to increase. In our study, a high percentage of respondents living in urban locations reported being likely to move to a suburban or rural location due to the pandemic.”

Shifting population data along with increased VMT insights suggest the automotive aftermarket is about to experience substantial growth. The pandemic also has impacted how people maintain or service their vehicles as well as their buying behaviors for vehicles, services and parts.

The pandemic has caused many consumers to delay purchasing or leasing a new vehicle. More than half of these consumers do not expect to do so until the second half of 2021, increasing average vehicle age.

In addition, the majority of respondents have deferred vehicle maintenance during the pandemic. As consumers defer maintenance and push off getting newer vehicles, these factors likely will accelerate

Segmentation Analysis

The study identified four key segments developed using the Martec Emotion Scores (MES) to understand how consumers feel about maintaining or servicing their vehicles. Below is a snapshot of how each segment feels about servicing their vehicles during the pandemic:

Report Summary

This study explores data collected from a November 2020 survey of 1,000 respondents across the U.S. For this survey, Martec intentionally captured vehicle owners and people who are primarily full-time employed.

The goal of this survey was to develop foundational insights based on a nationally stratified sample. These results can be compared to the findings developed for specific organizations in order to understand how their customer base differs from the overall environment and what actions should be considered to capitalize on insights.

The report provides an in-depth look at consumer expectations and market analysis findings for the

automotive aftermarket industry throughout the COVID-19 pandemic. Martec’s “Auto Aftermarket: Effects of COVID-19” report includes VMT data, vehicle usage details, figures on unperformed maintenance, aftermarket opportunities and DIY market share trends. The majority of the segments outlined in the report are becoming increasingly DIY-focused―pointing toward a continued rise in retail and e-tail channels and DIY repairs.

“Each consumer segment is approaching vehicle care differently,” said study author Emily Bielak, Martec project manager. “To succeed in capturing more market share, aftermarket suppliers and distributors need to take note of DIY [do it yourself] and IIFM [install if for me] trends detailed in our report. Trends like buying parts online versus instore likely will continue. We can examine what that means for specific value chains.”

The report is available for purchase from Martec. To view key findings, the table of contents and purchasing options, visit info.martecgroup.com/automotive-aftermarket-report-covid-impacts.

This study was sponsored by DRiV and Gates and supported by the Auto Care Association.

Source: The Martec Group

NHTSA Launches Interactive, Searchable Recall Dashboard

The National Highway Traffic Safety Administration (NHTSA) on July 1 unveiled a new cloud-based recall dashboard to make searching for auto safety recall data easy and efficient.

The dashboard offers user-friendly and transparent ways to sort, filter, visualize and export recall data.

“This new dashboard provides unprecedented transparency into the recall process,” said Dr. Steven Cliff, NHTSA’s acting administrator. “More than 50 years of recall data are now easily available to the media, researchers, safety advocates and anyone interested in learning more about vehicle safety. This initiative is part of the U.S. Department of Transportation’s commitment to safety on our roadways, and it provides increased transparency and accountability to the American people.”

The dashboard will be updated daily and is available at https:// datahub.transportation.gov/dataset /NHTSA-Recalls-by-Manufacturer /mu99-t4jn

The new dashboard allows users to sort and filter data, search by keyword and export data in CSV, TSV for Excel, XML and other formats. It also presents data in easyto-read charts and graphs.

Previously, NHTSA made its recall data available through a bulk download, requiring users to download large data files and import them into a database like Microsoft Access. This has long been available to the public, but this new dashboard makes that information easier to access and analyze.

NHTSA encourages everyone to search for open recalls by using NHTSA’s VIN Look-Up Tool and to download the SaferCar app to stay informed on current recalls. Make sure to promptly address any open recalls. Your Trusted Source for Genuine Mercedes-Benz Parts in South Florida Since 1957

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