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MSO Symposium Announces 2022 Master Of Ceremonies

Ford Motor Company on Sept. 22 announced Doug Field has been named chief advanced product development and technology officer.

In this expanded role, Field will continue to oversee EV products, software and digital systems development, and advanced driver assistance, while also taking on design and vehicle hardware engineering.

Lisa Drake, vice president, EV industrialization, will now also be responsible for manufacturing engineering as Ford scales to a run rate of 2 million EVs per year by the end of 2026.

Chuck Gray, who has been vice president, EV technology, is named vice president, vehicle hardware engineering.

Both Drake and Gray report to Field, as does Anthony Lo, Ford’s chief design officer.

— Source: Ford

AUTOBODY

The Automotive Service Association (ASA) and its board of directors are pleased to announce Dean Fisher of Driven Brands will serve as the Master of Ceremonies for the 2022 MSO Symposium, being held Monday, Oct. 31 at The Venetian in Las Vegas from 9:30 a.m. - 6:30 p.m.

Dean Fisher brings wellrounded insight to this year’s event with almost 50 years of experience in the automotive industry: from owning multiple automotive-related companies, to bringing his independent collision repair facility into the CARSTAR family and becoming a franchise owner, and holding varying leadership roles on the corporate team at CARSTAR, including chief operations officer and president of the CARSTAR brand. Dean now serves as president of collision companies within Driven Brands and is focused on helping ABRA, CARSTAR and Fix Auto USA to maximize its franchisees’ growth, profitability, and operational standards.

Dean has been a regular attendee of the MSO Symposium since its inception in 2011 and explains just one of many reasons for attending the event. “The panel discussions on different topical items are always my favorite. Hearing the interchange between MSO groups of varying sizes all coming together to discuss what’s working, where we have opportunities, and what we can do together to make the industry better is unmatched.”

This year’s MSO Symposium in Las Vegas encompasses networking opportunities and a dynamic and interactive agenda set to assist small to large and growing repair facilities with their business’ efficiency and productivity. “The MSO Symposium is an open forum for MSOs, from small regionals to large consolidators, to have highlevel strategic discussions on these topical issues,” continued Fisher.

Sessions at the 2022 event include a deeper dive into: the electric vehicle discussion; Environmental, Social, and Governance (ESG) opportunities; AI; and the labor space. To join leading executives from the largest and most successful collision repair facilities in North America at this exclusive annual event, register by following this link.

“I’m humbled and honored to be moderating this year. Looking back, I remember attending the MSO Symposium championing an independent model with a franchise network of 200 locations. Now I’m moderating ahead of my retirement and at the peak of my career, supporting a network of almost 1,000 independently owned locations,” Fisher concluded.

If you would like to register for the 2022 event, please be advised that attendance is limited and you must qualify to attend. To qualify, you must be a MSO, insurer, OEM, or single location repair facility with $3 million or more in annual sales. The only exception is the limited number of sponsors that help underwrite the program.

More information can be found at: msosymposium.com.

• OE COLLISION PARTS, MECHANICAL REPAIRS AND HEAVY REPAIRS PARTS • SPECIAL PRICING FOR COMPETITIVE COLLISION AND MOTORCRAFT PARTS • EXPERT COUNTER LOOK-UP WITH MASTER CERTIFIED COUNTERMAN

Largest Inventory of Ford • Lincoln • Mercury Parts In Miami-Dade County In Miami-Dade County 1200 W. 49 Street, Hialeah, FL 33012

DIRECT: 305-822-8338 FAX: 305-825-3018 AVALLE@GUSMACHADOFORD.COM

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