4 minute read

Generations

Autobody News is dusting off the shelves and giving our print publication and website a fresh new look.

For the last few months, we have been hard at work revisiting our core values, discussing what makes us stand apart and what you, our readers, have come to expect delivered monthly to your doorstep and daily to your inbox.

We heard from you. We listened. We took to heart what brings you back to Autobody News and incorporated many of the suggestions we have received over the years. We thank you for your feedback.

Today, we are thrilled to announce Autobody News’ “refreshed” print magazine design, along with the complete redesign of our website, autobodynews.com.

“We’re proud of our 40+ year history as the leading national and regional news source for the collision repair industry,” said Barbara Davies, general manager of Autobody News.

“When we sat down to start the discussion of a print magazine refresh, we knew what we wanted,” Davies said. “We knew what our readers wanted. We didn’t want to lose our essence of ‘news’ magazine, but we wanted a more contemporary look.”

The print magazine features improved readability thanks to updated fonts for better readability, more white

space and more prominently promotes our columnists’ exclusive content.

“In addition to the print magazine refresh, we also just launched a complete redesign of our website,” Davies said. “It was time for a complete redesign to deliver a better user experience for our loyal 28,000 monthly website visitors.”

The website boasts a more intuitive, inviting layout, with easier navigation and more graphic

elements. With this website redesign, we wanted to improve the overall user experience and allow our visitors to have easy access to the news that is important to them and their collision repair shops.

A key feature of the new site is a new digital magazine section, which will allow visitors to read the latest monthly edition in a digital format. In this section, visitors will also be able to access past monthly editions of Autobody News. The website has also been fully optimized to be mobile responsive to accommodate people’s on-the-go news consumption.

“With this new website refresh we wanted to improve the way our visitors consume our content, and to give them easier access to the national and regional news that is important to them,” said Bryan Malinski, digital marketing manager of Autobody News.

Both redesigns are works in progress. As the industry continues to evolve, Autobody News will too.

“We’re committed to bringing industry news to our readers in the most user-friendly print and digital formats,” Davies said. “We hope you like the changes we’ve made and look forward to your feedback.”

Let the team know what you think by emailing bdavies@autobodynews. com.

Texas Auto Repair Shop Spans 3 Generations

By Trevor Thompson

KTSM 9 News

Some jobs just seem to run in the family. At a car repair shop in the Lower Valley, three generations of men from the Hinojos family have disproved the old adage that you should never go into business with relatives. Their shop just off Alameda Avenue in El Paso, TX, now known as Advanced Auto Collision Center, goes back more than four decades to a little auto center in Downtown El Paso founded by Tito Hinojos.

Tito’s son, Johnny, and now his grandson, Jason, have since taken the reins of this venture that is rated A+ by the Better Business Bureau.

They take pride in their work on a 5-acre lot in the Lower Valley, where they work alongside other employees who might not be related by blood, but are nonetheless now part of a large “extended” family.“ So a lot of these employees have seen me in diapers. That’s how long a lot of them have been here,” said Jason Hinojos. “You know, it means a lot to me that I’m here and they’re still here.”

The shop, which sits just down the street from Riverside High School, was opened in 1990 following a fire at the original downtown location.“We had an incident downtown that at the time was nerve-racking,” said Johnny. “And at the time, we thought it was the end of the world. But here we are. It was a blessing in disguise, and we’ve been at this location since 1990.” Being just down the street from a local high school has also given the collision center a chance to give back to the community.

“I also built a body shop inside Riverside High School—the vocational school career center. We also have young men and women, and we look forward to bringing them over here to us,” said Johnny, who also teaches students at EPCC. While the business has remained a staple in the local community, the automotive industry as a whole has been changing rapidly over the last few years. But this family says they are up for the challenge and ready for whatever the future brings in the industry. Join our Growing List of Satisfied Customers. Save Time, Improve Profits and Keep your Customers Loyal.

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