Average Vehicle Transaction Prices by Manufacturer -April 2023

Industry Average is now at $45,251.

The automotive industry is constantly changing, with new models and technologies being introduced every year. One key metric that automakers use to measure their success is the average selling price of new vehicles. This metric reflects not only the base price of the vehicle but also any additional options or features that buyers add.

Forecasted data released today shows that for April 2023, the average selling price of new vehicles in the United States was $45,251, which represents an increase of 4.1% compared to the same period last year. However, the average selling price varied widely by manufacturer, with some brands commanding significantly higher prices than others.

At the top of the list was Mercedes-Benz, with an average selling price of $79,179. This is not surprising, given that Mercedes-Benz is a luxury brand known for its high-end features, advanced technology, and premium driving experience. Mercedes-Benz has a reputation for being at the forefront of automotive innovation and offers buyers a range of customization options to create their dream car.

Following closely behind was BMW, with an average selling price of $69,233. BMW is another luxury brand that is known for its high-performance vehicles and cutting-edge technology. The brand has been successful in building a strong reputation among buyers who are willing to pay a premium for its products.

Next on the list was Stellantis-CDJRF, with an average selling price of $56,804. This group includes brands such as Jeep, Ram, and Dodge, which are known for their ruggedness, versatility, and off-road capabilities. These brands tend to command higher prices due to their reputation for performance and durability.

Ford and General Motors (GM) were next on the list, with average selling prices of $53,313 and $51,853, respectively. These brands are both known for their wide range of vehicles, including pickup trucks, SUVs, and sedans, and offer a range of options and features to appeal to a wide variety of buyers.

The Volkswagen (VW) Group had an average selling price of $48,582, which includes brands such as VW, Audi, and Porsche. These brands are known for their premium features, performance, and advanced technology, and tend to command higher prices as a result.

Toyota had an average selling price of $43,174, which is lower than some of the luxury brands but still higher than many mainstream brands. Toyota is known for its reliability, practicality, and value, but also offers a range of advanced features and options that can appeal to buyers looking for a higher-end experience.

Honda, Hyundai, Nissan, Subaru, and Kia rounded out the list, with average selling prices ranging from $34,246 to $37,753. These brands are known for their affordability and value, but may not offer the same level of luxury or advanced technology as some of the higher-end brands.

It’s worth noting that the average selling price of new vehicles can vary widely depending on a number of factors, including the make and model of the vehicle, the region of the country, and the current state of the economy. However, this data provides a useful snapshot of the current state of the market and the relative performance of different brands in terms of pricing.