Figures
Facts &
2022 25-28 May 2022 Bologna - Italy
The manufacturers’ exhibition
In its over fifty-year history, Autopromotec has been expanding and so has its audience, thanks to the presence of internationally renowned exhibitors, and is now considered the main International trade show gathering all automotive aftermarket product groups under one roof: from tyres to car service, from workshop equipment to spare parts.
Product innovations and industrial excellence, cutting edge technologies and market opportunities, high-level conventions and B2B meetings draw manufacturers and professional operators from all over the world to a venue designed to create globally oriented networks, to boost business growth and gather important strategic input.
This is what now makes Autopromotec the most specialised international exhibition of automotive equipment and aftermarket products.
Focus
583 product categories covering all aftermarket product subsectors.
There is not a single aspect of the automotive after-sales assistance services that is not extensively covered by the Autopromotec exhibition: equipment, spare parts, car washes, tyres, accessories, including even the most sophisticated software and ICT solutions, regardless of whether they are produced by the largest multinationals or by small innovative start-ups.
The horizontal completeness and strong vertical specialisation make each Autopromotec hall a true "show within a show"
The best aftermarket workshop tools available on the market
The automotive equipment sector makes Autopromotec the international benchmark for the automotive aftermarket industry, thanks to the high number of companies gathered in one of the most important venues at global level.
A hub for excellence and innovation serving mechatronics, mechanics and tyre specialists, workshops, body shops, car dealers, service stations, car washes and auto repair centres.
Everything that revolves around the wheel: tyres and tyre equipment
New and retreaded tyres, rims, accessories, equipment and products for the sale, service, diagnostics and repair of tyres, in addition to the entire tyre retreading sector: machines, equipment, moulds and materials. The presence of leading manufacturers and highly specialised sector professionals means that Autopromotec presents the best products available worldwide in terms of quality, research and innovation for all these areas.
Spare parts and car service: technological excellence on show
To date, the strongest innovation drive comes from the auto components sector, as can be seen by the number of visitors to halls dedicated to spare parts, car components and car service. This is a sector that Autopromotec has developed and consolidated over the years to become a strong complement to other sectors and which today has allowed the exhibition to represent every aspect and element of the automotive aftermarket industry.
Facts & Figures2022
There are three product areas that make Autopromotec famous worldwide
3
Exhibition space 44 45 30 42 15 14 20 19 21 18 16 29 26 25 36 28 49 22 43 48 INGRESSO/ENTRANCE EST MICHELINO INGRESSO/ ENTRANCE NORD INGRESSO/ENTRANCE CALZONI / MASERATI INGRESSO/ENTRANCE OVEST COSTITUZIONE Diagnostic equipment Spare parts, components, car services New/retreaded tyres, Rims Lubricants Equipment and products for bodywork Outdoor demonstration area - Equipment for roadside assistance Service equipment for tyres/workshops/lifting Tools, compressors, multifunctional equipment Equipment and products for service stations, car washes and car care Institutional Areas 141,000 m2 of exhibition space6 outdoor areas15 halls
Professional profile
Auto repairers
Body shops
Spare parts and components manufacturers
sector operators
washes
Automotive equipment manufacturer
Car manufacturers
Service stations
Miscellaneous Buyers
Spare parts and components manufacturers
Automotive equipment manufacturer
Auto repairers
Car washes
Body shops
Tyre sector operators
Car manufacturers
Service stations
Italian visitors
International visitors
Figures2022 30.17 19.83 12.87 10.51 9.12 8.28 8.09 0.78 0.35
32.03% 19.01% 10.29% 9.57% 8.22% 5.80% 4.75% 4.32% 6.01%
Tyre
Car
international journalists
Autopromotec digital advertising in 10 countries and on 3 continents
meetings with associations, journalists and companies from the world automotive scene
delegates from 35 countries
co-promotion agreements with international trade fairs
B2B meetings scheduled during Autopromotec 2022
international associations invited
400+
45
6
180
300+
800+
Autopromotec 2022 on the web and social media
From
COUNTRIES INVOLVED IN DIGITAL ACTIVITIES
Facts & Figures2022
With Autopromotec 2022, the automotive aftermarket world also connected digitally:
January to May 2022 285,733 unique visitors to the website 2,411,625 pages viewed 58,369 exchanges on social media 2,074,809 posts viewed on social channels
The 2022 edition of Autopromotec marked an important step towards normality for the
sector after the long months of the
The numbers for the 29th edition were extremely favourable, as can be seen by the survey conducted by GRS Explori that involved Visitors and Exhibitors.
analysis
by GRS Explori
Customer satisfaction
- VISITORS
automotive aftermarket
pandemic.
Autopromotec 2022 28%26% 15% 1% 1% 1%0% 7%5%2% 15% How likely would you be to recommend Autopromotec to a colleague or another person in the sector? See innovations (technology and product) Meet my suppliers Look for potential new suppliers Meet other operators / colleagues Attend conferences / professional development Conclude sales contracts 72% 47% 46% 43% 17% 12% 3.70 4.08 3.59 4.04 3.84 3.36 What were the objectives of your visit to Autopromotec? How far do you think you achieved them? * * * * * * (*)LEGEND: Objectives achieved by participating in the fair 1: no objectives achieved 5: all objectives achieved 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0
Customer satisfaction analysis - EXHIBITORS
by GRS Explori
Satisfaction: there is no significant difference between exhibitors from Italy and those from abroad, while the 'average' exhibitors (between 60 and 100 square metres) achieved greater satisfaction (4.1) than larger ones (over 100 square metres, 3.6) and small ones (less than 60 square metres, 3.7).
Importance: significantly more important for Italian exhibitors compared to foreign exhibitors (4.0 vs 3.3); the same is true in terms of satisfaction with regard to square metres (average very satisfied, large and small less so).
Return: high for all exhibitors, more of a certainty than a probability. ROI: also increasing, although on average remaining the lowest among the KPIs
Facts & Figures2022
4.05 4.4 4.2 4 3.8 3.6 3.4 3.2 3 3.47 3.47 3.07 4.17 3.91 3.79 3.24 Find potential new suppliers Meet my suppliers Strengthen company image Present product news Conclude sales contracts 84% 77% 74% 43% 16% 3.21 4.13 4.00 4.01 3.11 What were the objectives of your visit to Autopromotec? How far do you think you achieved them? Autopromotec performance indicators All exhibitor KPIs are up compared to 2017 **ROI (Return On Investment) indicates the profit from an investment deriving from the invested capital "Return on investment" 2017 2022 Satisfaction Importance Return ROI** * * * * * (*)LEGEND: Objectives achieved by participating in the fair 1: no objectives achieved 5: all objectives achieved
Autopromotec 2022 not only offered a journey into the heart of the automotive aftermarket and its latest innovations, but also a detailed look into the future, by analysing and comparing the trends that characterise the sector.
FUTURMOTIVE Experience - Talks - Startups is the initiative with which Autopromotec, in collaboration with ICE Agenzia, guides visitors through the new trends that characterise the mobility supply chain: from the ecological transition of the sector to digitisation to the new economic models that are emerging.
The initiative was divided into 3 different formats: in the four-sided portico at the entrance to the fair at the BolognaFiere exhibition centre, the visitor immediately gets full-immersion into the depths of technological evolution, with FUTURMOTIVE Experience; an immersive installation of images, light, sound and words, that focuses on the most important trends for the business of the future.
From depiction to tangible insight: FUTURMOTIVE Experience converges into FUTURMOTIVE Talks, the program of international conferences and workshops, which, for the 2022 edition, brought together some of the greatest leaders in technological innovation. These included the 6 international and European focus workshops of the IAM – International Aftermarket Meetings cycle.
The Autopromotec initiative dedicated to innovation in the sector has been completed with FUTURMOTIVE Startups , in collaboration with Motor Valley Fest of Modena, thanks to which several start-ups present their innovative proposals that get into the flow of the automotive aftermarket sector.
The first edition of Electric City originated from this question, which brought a 360-degree vision of electric mobility to Autopromotec, with a selection of alternatively-powered cars: from city cars to highperformance touring cars, on display in the 600 m 2 dedicated exhibition area.
Visitors were given a genuine overview of electric mobility, with solutions for the various market segments.
The turnout of the public and media coverage confirmed the strong interest in electric mobility, which is destined to grow exponentially in the coming years.
Facts & Figures2022
Are electric cars a real alternative to those equipped with traditional engines?
The B2B Area hosted business matching meetings between international operators and Italian exhibitors with face-toface meeting.
Thanks to the support of MAECI (Ministry of Foreign Affairs and International Cooperation) and ICE Agenzia, over 160 official buyers arrived from over 40 world markets.
More than 800 validated meetings were held, both within the B2B Area and directly at the stands.
Specifically, thanks to MAECI and ICE Agency, Autopromotec 2022 hosted buyers from Australia, Azerbaijan, Canada, Egypt, Ethiopia, Finland, Indonesia, Iran, Israel, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Libya, Malaysia, Mexico, Morocco, Saudi Arabia, South Korea, South Africa, Tanzania, Thailand, United States, Uzbekistan and Vietnam.
In addition, selected operators from Argentina, Brazil, Chile, Colombia, Croatia, India, UAE, Lithuania, Poland, Romania and Turkey participated in the business matching meetings, which were coordinated directly by the organisers and with the support of the Emilia Romagna Region and Unioncamere.
IAM Lounge and IAM Hall were the meeting places for networking at an international level at Autopromotec 2022. The IAM Hall hosted the International Aftermarket Meetings, which consisted of a cycle of 6 international workshops dedicated to the international operators, offering all the players in the supply chain a unique opportunity to keep up to date and share ideas. The workshops covered some of the key subjects for the post-pandemic automotive world: Access to technical information and on board vehicle data and competition in the aftermarket market; the future of MOT tests; the new trends in the bodywork sector, in order to provide a comprehensive view the automotive sector through the contribution of the various players in the supply chain.
The IAM experience is based on the excellent internationality achieved by Autopromotec and on the special relationship with all the industrial associations at both European and world level.
Facts & Figures2022
With the support of Promoted by In collaboration with Member of Organised by Promotec S.r.l. Tel. +39 051.6424000 Fax +39 051.733008 info@autopromotec.it
