ProNutritionRX Brand Guidelines by Autumn Beane

ProNutritionRx Brand Guidelines 2019

FUEL YOUR PERFORMANCE

Brand Guidelines Contents Vision and Mission

Values

Heritage

Brand Idenitity

Social Media

Programs

Future Plans

Contact

Vision Encourage wellness to every female athlete. Passionately dedicated to inspiring a life long commitment of wellness in female athletes..

Mission Influence female athletes to want to achieve a healthy place for optimal performance. As a wellness entrepreneur, I strive to educate female athletes and fitness enthusiasts by encouraging healthy lifestyle choices for optimal performance. this is achieved through programs centered around energy levels, genetics and micronutrients.

salt therapy iv therapy geneticssauna nutrition lymphatic drainage allergy elimination

detox cryotherapy massage therapy supplementation chiropractic bioenergetics meditation biohacking pemf energy mats energy healing acupuncture oxygen therapy

reiki functional movements pilates

Values Educating athletes through a wellness recovery program. Optimal Human Performance Confidence In Who You Are Scientific Evidence Commitment To Self High Cognitive Function Be In Your Most Natural State

Be True To Yourself and Your Surroundings

Heritage A girls quest for optimal health! She is a highly active fitness enthusiast and athlete she overcame her biochemical struggles. Her body is unique. She must understand how to operate her own machine by being intuned with her body. I WAS HER! I’ve gone through the downward spiral of my body collapsing from what I thought was a lack of proper nutritional intake. What I didn’t realize was that it was much deeper than that. I was unknowingly causing my body harm by not being properly educated on my genetic makeup and how it was affecting my performance. Although, I was intune with supplementing my body, something was still off. After exhausting my body for years, I found myself at 30 years old, going doctor to doctor trying to find the cause for my lack of energy. Following countless misdiagnosis, I found myself helpless. I was constantly being labeled a case of “autoimmune disease.” Everyday, I empowered myself to optimize my own health until I was a rock. I fought for the ability to run again, to lift weights again, and to do any activity I wanted. I began to understand that the body was an elite machine. I was finally on an upward climb toward optimal health and performance. Through embracing the differences of my own unique body, I was able to use biochemical research and education to heal my body. I restored my cellular health, cognitive motivation, and most importantly, my energy levels. So now I ask you, what if you could become: faster, stronger, determined, powerful, energized, and fearless? Would you say yes and be part of an elite sports wellness program?

Words Associated With Brand

fearless determined confident confident ready

healthy powerful readyhealthy energized strong

fearless determined motivated skilledfearless determined energized strong energized strong

powerful confidentpowerful motivated skilled motivated skilled ready healthy

neurofeedback

Other Key Words Performance Genetics

Micronutrients

Detoxification

Energy Frequencies Lifestyle

Individuality

Proactive

Epigenetics

â&#x20AC;&#x153;Most people have no idea how good their body is designed to feel.â&#x20AC;? Kevin Trudeau

05 Assets Colors Branding Icons Empowering

Environment

Personality

Nuturing Empowering Fitness Studio Pure Trust Worthy Community

Healthy Sporty Vibrant Powerful Tenacious

FUEL YOUR PERFORMANCE

Brand Reflection

Values

Awareness Victorious Wellness Household Lifestyle

Optimal Human Performance Confidence Commitment High Cognitive Function Truth Scientific Evidence

Heritage A girls quest for optimum health!

Logo on light bkgd

on dark bkgd

Typography Avant Garde Demi BT

Nexa Light

Primary Fonts

(Used in Logo, Headlines, Instagram)

Avant Garde Demi BT

Nexa Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkImnopqrstuvwxyz !$#%&*?@( ) I I [ 1 I \ / < > - ;

Secondary Font

(Used in Body Text, Quotes)

Avenir Book

Nothing You Could Do Reg.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkImnopqrstuvwxyz !$#%&*?@( ) I I [ 1 I \ / < > - ;

Color Palette Primary

#6b6c69

Secondary

#e57993

#aa9f9b #000000

#528daa

#5d5d5d

#ffffff

Tagline

FUEL YOUR PERFORMANCE

Icons Program Icons

Household Lifestyle

Lets Talk Sugar

Favicons

Teen Programs

Club Programs

Nutrition Initiative Movement

Detox Program

Genetics program

Sports Performance Program

#healthyeatin #vegan #bioava #hustle #hydration #micron

#functionaltraini

Social Media Guidelines Primary Avatar Image

#fuelyourperforma #foodie

Main Platform: Instagram Quote Lifestyle Q&A

Other Social Platforms: Twitter (@ProNutritionRx) Controversial blogs & thoughts Repost content of similar accounts

#selflove #hustle

#welln

#empowerment (@ProNutritionRx) #athlete#energ

#positivit

#endurance #dedication #fitgirl #fitfa

#recovery #lifestyle

#pronutritionrx

Facebook (@ProNutritionRx) #healthyeatin

#hydration #vegan

Events Articles Whatâ&#x20AC;&#x2122;s happening #micronutrients Newsletter feed

#functionaltrain

#bioavailable

#pronutrition

#fuelyourperformanc #foodie

LinkedIn (@ProNutritionRx) Business connection Sound, Say and Scientific Connect with mentors and COI

#hustle Youtube (@ProNutritionRx)

#welln

#empowermen #energ

Videos in studio training-corrective healing Cooking tutorials #athlete

#positivit

#endurance #dedication #fitgirl #fitfa

#recovery #lifestyle

Instagram Instagram is a powerful platform with a purpose to distribute valuable, energizing content and draw new potential clients. The Instagram account will be used to motivate followers and potential followers through quotes, motivational Q&A and encourage healthy lifestyle with images of healthyfood recepies and strong women being active.

Feed

Quote Bkgd: #5d5d5d Type: #FFFFFF Logo: White/Blue

Lifestyle Workout Inspiration Food Inspiration: White Favicon logo Events Elements: Active or Nature Image

Q&A Bkgd: #5d5d5d Top Block: #aa9f9b Type: #FFFFFF Logo: White/Blue

Program Goals Set realistic goals Discussing a strategy Creating a plan

Focus Emphasis: Genetics Energy Clean Food Gut Health Detoxification Education Hydration

Programs Teen Athlete Program Household Lifestyle Nutrition Initiative Movement Schools: Letâ&#x20AC;&#x2122;s Talk Sugar Schools: Sports Performance Program Group/Clubs Sport Program

Detox Program Genetic Program

Products Cell Nutrition/Totum Sport

Performance Wellness Guide Journal

Merchandise

Subscription

Detox Kit / Genetics Kit

Future Progress Plans Women in sports wellness programs local and international Womenâ&#x20AC;&#x2122;s participation in sports today is growing rapidly. We as a society are more conscious of Women in Sports acting as a positive platform promoting gender equality and empowerment for girls and women. At this pivotal time, this segment needs support, allowing the ushering of influence to all who support women in sports. History shows a lack of recognition, support, as well as influence based on specific stereotypes and discrimination of the overall precious makeup of the female human body type. Now thatâ&#x20AC;&#x2122;s not to say we have not made many accomplishments at this time, we have and we are continuing to make our mark as women in sports because we have been seen of our value. This does not mean that this journey is far from over. Education on empowering specific body types is now the driving factor in keeping these women in sports, in power and set free from social restrictions and harm to their specific makeup. As women today in sports we have a limited amount of professional teams to choose from making it difficult for more professional female athletes to rise from the aspiring talent in schools and university. Most of this driving factor is due to money and marketing. Male players are marketed solely on performance whereas women to be marketable need to be pretty and fit a certain image. In fact, sponsorships allocated to Womenâ&#x20AC;&#x2122;s Sports (in Football {soccer}) are staggering: A mere 1% is allocated to women and 99% going to that of their counterpart men in sports I have taken on a few elite projects as well as developing a series of active lifestyle nutrition programs which is now offered in schools across Long Island. Soon to be pitched in colleges as well.

Future Progress Plans (Continued) My coaching expertise is fueled by my passion to make a lasting impact for real-life transformation. My approach goes far beyond the average, simple meal plan. I am dedicated to serving individual needs which include: educating on genetic testing, energy and bio feedback, gut and brain connection, and cell hydration for performance. Every factor to serve each individual must be addressed as every person is unique in their needs to be a top performer. I have been blessed to be aligned with many key players to my success. I was blessed to have met a fantastic community of people in The Wellness Universe. This past March both organizations were invited to the 63rd Session of the Commission on the Status of Women at the United Nations. Here is where we were able to view first hand to move forward for the footprints being set on the global forefront. The hottest market watch industries right now are women in power, wellness and healthy lifestyle encompassed. We have been blessed to be able to work with both. We are looking to partner with companies who believe in women empowerment and women in sports to help raise money to educate these professional teams how to fuel their bodies and have self-care for a lifetime. Wellness on the riseâ&#x20AC;Ś Our goal is for our female athletes to live and create their best healthiest lifestyle for optimal performance. Coaching the powers of clarity, mental strength, gut health, genetics, energy, nutrition, neurofeedback, biohacking and so much more. Male owned companies for support of women in sports speaks volumes on character and growth opportunities. We are looking to conquer world events with leading sports teams and at this time are already poised to be welcomed with open arms by a top European Womenâ&#x20AC;&#x2122;s professional team.

Contact Tarriss Saurer Wellness advocate for the sports commmunity

516.375.8318 128 W Main St Bay Shore, NY 11706

Located in Drew Patrick Wellness Spa Tarriss@pronutritionrx.com www.pronutritionrx.com

@ProNutritionRX