Press Release - Write your own Press Release Writing Your Own Press Releases (Follow the format of the other releases in this kit.) 1. Lead with “FOR IMMEDIATE RELEASE,” leave space and include “CONTACT: (name, phone number, and e-mail), include a short, descriptive headline, then your release. Double space. 2. Be factual, not opinionated or promotional. 3. Describe “who, what, when, where and why/how” in the opening paragraph(s). 4. Include any colorful or opinionated comments as quotations…always include at least one quote. 5. Include background information about yourself or your practice in a final paragraph. 6. If your release continues on to a second page, center “-MORE-“at the bottom of the first page. Center “-END-“ at the end of your release.
Example Press Release: FOR IMMEDIATE RELEASE CONTACT: (Dr.’s Name, Phone Numbers, E-Mail)
Southtowns Dental Donates Smiles To The Women’s Shelter
(who): Dr. Smith and his staff (when): spent their Saturdays this month (what): performing denture makeovers for the residents of (where): the Harborside Women’s Shelter. In total, six women received dental care. (quote): According to Dr. Smith, “I recently introduced AvaDent™ Digital Dentures into my practice. AvaDent is a revolutionary new technology that allows me to offer full upper and lower dentures in just two appointments. “The Shelter provides invaluable support for women who have suffered abuse in their homes. Sometimes the abuse has resulted in broken or missing teeth. Some of the residents come from disadvantaged backgrounds and have never been able to afford adequate dental care. “Coming to the Shelter is a brave and important step for these women. They are attempting to put their lives back together and live independently. When they can look in the mirror and not be reminded of the abuse they’ve suffered, they’re better able to face the world. When they can go on a job interview and not be self-conscious about their smile, they’ll have a better chance of getting that job. “I’m extremely proud of and grateful to my dental hygienist, Chris Jones, who has given so freely of her Saturdays to make this work possible.” Dr. Smith is a member of the Harborside Women’s Shelter Board of Directors, the Chairman of the 2005 Children’s Hospital Charity Ball, and a leading provider of two-appointment AvaDent restorations in the Southtowns area. Southtowns Dental is located at 132 Maple Drive, Viloxy, IL. ©Global Dental Science LLC, 2011 - AvaDent is a trademark of Global Dental Science LLC
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