Why Business Connections are Important

Why Business Connections are Important

Networking is a job; creating relationships lasts forever. It is part of the human condition to desire connections because connections create feelings, and feelings are the crux of prosperous businesses.

Aside from the many physical and mental health benefits of creating genuine connections, relationships also improve business. In other words, if people feel like a business not only cares about them, but also identifies with them, then they are more likely to support a business. To further elaborate, there are clear differences between networking and connecting: networking is an activity through which people are able to develop a clientele and transfer information. Connecting, on the other hand, is a form of relationship building, which does more for a business than networking alone.

In the words of the late poet Maya Angelou, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” A business person may meet twenty people a day through networking, but through connecting via emotion, the business person will not be forgotten. This can lead to many benefits for a business, such as new referrals, and referrals received through real connections increase the quality and likelihood of securing leads.

In the context of coworking, coworking is arguably the best way to create long-lasting relationships. Connecting and building an emotional repertoire via coworking with others outside of your business, then, often results in an explosion of new ideas that can only exist through this mutual kinship. Coworking also allows for a diverse pool of connections which helps to remind that there is something to learn from everyone; ideas are made malleable and those with whom one connects can aid in forming an idea into something to be put into action. In addition, building genuine relationships through coworking can lead to

joint work and new partnerships and collaborations as well as introducing you to specialists and others who can help your business.

One of the most important things essential to building and maintaining a successful business is empathy—not only seeing others for what they have to offer, but for who they are. With a concern for the matters of the heart, a new sense of satisfaction can bloom from the knowledge that you are directly impacting and helping others.

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