2015
R AT E C A R D
AVA N T C A R D 2 015
E V E R Y V I E WA AC T I VAT I O N W I L L C O S T: M E D I A C H A R G E for use of viewa (applied to Avant Distribution cost only) 2 0 % O N C L I E N T S R AT E ( A P P L I E D TO AVA N T D I S T R I B U T I O N C O S T O N LY )
+ P R O D U C T I O N (includes build, code, server hosting, hub design + simple tween). Viewa is not media agency commisionable) $15 0 0 ( S TA N DA R D H U B )
MEDIA
PRODUCTION
+
Avant Card = +20% load on client rate (distribution rate only)
FINAL COST
=
1 Layer Hub = $1500
$
V I E WA F E AT U R E S S TA N DA R D H U B
INCLUDES
1 L AY E R CONTENT MENU + GALLERIES slideshow of up to 10 images
PR E M I U M H U B
S TA N DA R D PRO DU C T I O N I N C LU D E S : •
Single Content Layer
•
Simple Tween Effect
•
INCLUDES
M U LT I L AY E R E D CONTENT MENU + GALLERIES slideshow of up to 10 images
url link to external websites (social/e-commerce/blog etc)
+ VIDEO CONTENT
+ AUDIO
•
Galleries (supplied by client)
podcasts, soundtrack, stand alone audio, background audio
•
PDF books (supplied by client)
•
Photobooth (supplied by client)
+ WEBLINKS / URLS blogs, e-commerce
+ SHARE through social media channels
•
Competitions (url link)
•
Video (supplied by client)
•
Audio (supplied by client)
+ VIDEO CONTENT
PHOTO BOOTH branded photo frames
POLLS,
QUIZES
AND COMPETITIONS
+ SHARE
through social media channels
SINGLE LAYERED HUB + BASIC TWEEN
MULTI LAYERED HUB + AR ANIMATION
*all assets to be supplied by client to
*assets can be supplied by client to specifications
specifications
OR can be produced by viewa (additional cost.)
PR E M I U M CO N T E N T PRO DU C T I O N •
Galleries
•
PDF books
•
Photobooth
•
Polls & Quizzes
•
Competitions
•
Video
•
Photography
•
Audio
•
AR animation
•
3D affects
•
Games
•
Copywriting
•
Graphic Design
H OW D O E S V I E WA WO R K? viewa is a mobile content publishing platform that connects physical objects, such as magazines, catalogues, outdoor and packaging to premium multimedia experiences via augmented reality technology.
SCAN MAGA ZINES, OUTDOOR, BROCHURES AND PRODUCTS
trends BUY STRAIGHT FROM THE PA G E
shopping SHOP NOW
coats
BROWSE & SEARCH CONTENT FROM THE WORLD’S BIGGEST BRANDS
EXPERIENCE 3 D, A N I M AT I O N A N D G A M E S , WATC H V I D E O C O N T E N T, L I S T E N T O M U S I C , E N T E R COMPETITIONS, BROWSE GALLERIES & MORE
T H E V I E WA P L AT F O R M CL IEN T: T EL S T R A
CATALOGUE visit an accredited specialist
Tool kit – opened
13 2000
telstra.com/business
EDM’S
THE TELSTRA BUSINESS CATALOGUE EXCLUSIVE OFFERS FOR ABN HOLDERS VALID 29 OCT - 25 DEC
LET’S WORK™
A BUSINESS TABLET WITH PC POWER PACK AGING
INSIDE DOT (DIGITAL OFFICE TECHNOLOGY)™, BIZESSENTIALS, BUSINESS PHONE SYSTEMS, MOBILES, MOBILE BROADBAND, TABLETS AND CLOUD SERVICES
EXPLORE THE SAMSUNG GALAXY MINI Download free viewa app and scan the whole page to explore the features of the Samsung Galaxy mini
ENJOY SUPERFAST DOWNLOADS ON THE NETWORK WITHOUT EQUAL
TOSHIBA PORTÉGÉ Z10T i5 (4G) A powerful tablet and laptop in one, the Portege Z10t i5 is built for business. Connecting to Australia’s largest and most reliable mobile network means you can email clients on your way to work, check market movements during meetings, polish off that presentation from a café or upload and download large files on the go. You’ll wonder how you ever worked without one.
SOCIAL MEDIA
STAR FEATURES • Powered by Intel® Core™ i5 processor • Windows® 8 Pro for the PC experience you’re used to • Full size detachable keyboard dock for effortless content creation • Huge 11.6" interactive touch screen to view detailed documents with ease • 30 Day Free Trial of Microsoft Office® 365 - Home Premium via telstra.com/business/office365
50
SAMSUNG GALAXY S4 MINI The Samsung Galaxy S4 Mini offers a compact design with a 4.3" screen that fits perfectly in the palm of your hand. With Group Play and S Translator, it’s the ultimate business companion.
60
$
$
/MTH
/MTH
Business Performance Plan PLUS $4/mth handset payment when you stay connected for 24 months. Min Cost is $1,536 ($64/mth) or $552 RRP when you buy the mobile outright. See page 14 for information on standard charges.
Mobile Broadband Business Plan PLUS $53/mth device payment when you stay connected for 24 months. Includes 8GB data to use in Australia. Min cost is $2,472 ($103/mth). See page 18 for information on standard charges. THE TELSTRA MOBILE NETWORK OFFERS 4G IN ALL CAPITAL CBDS AND ASSOCIATED AIRPORTS, MANY SURROUNDING SUBURBAN AREAS AND IN OVER 100 REGIONAL AREAS. YOU’LL AUTOMATICALLY SWITCH TO OUR FASTEST AVAILABLE 3G IN OTHER COVERAGE AREAS AROUND AUSTRALIA. CHECK COVERAGE AT telstra.com/coverage
THE TELSTRA MOBILE NETWORK OFFERS 4G IN ALL CAPITAL CBDS AND ASSOCIATED AIRPORTS, MANY SURROUNDING SUBURBAN AREAS AND IN OVER 100 REGIONAL AREAS. YOU’LL AUTOMATICALLY SWITCH TO OUR FASTEST AVAILABLE 3G IN OTHER COVERAGE AREAS AROUND AUSTRALIA. CHECK COVERAGE AT telstra.com/coverage.
JENNIFER CORNWALL TELSTRA STORE CASTLE TOWERS
Let’S WorK™
The Samsung Galaxy S4 Mini has a small compact design but has not compromised on performance. It keeps many popular features like the S Memo, S Planner, and S Translator – all useful tools to help business customers work smarter.
WATCH WATCH THE THE VIDEO VIDEO telstra.com/business/dot telstra.com/business/XXXXX
This particular tool kit offers the nominee 2 different sticker designs. 2x instore decals and 2x vehicle stickers
2013 teLStrA bUSINeSS AWArDS
This execution relies on the stickers ‘slotted’ into the box on an angled bed so that when the lid is lifted the stickers appear to be on display.
WEBSITE
© Copyright The Monkeys 2013
Dot (DIGItAL offIce techNoLoGY)
OUTDOOR
NoKIA LUMIA 625 MobILeS MobILe broADbAND
gET THAT NEw toShIbA proteGe z1ot i5 4G PHoNE fEELINg
IN-STORE POS
CATALOGUE OUT NOW DOWNLOAD ThE CATALOGUE DirECT TO yOUr phONE TO WATCh ExpErT rEviEWs AND prODUCT DEmONsTrATiONs You can download the viewa App from the App Store or Google Play.
POST CARDS NOMINATE FOR THE TELSTRA AUSTRALIAN BUSINESS AWARDS NOMINATE THE BEST IN THE BUSINESS
SAmSuNg gALAxy S5 ComINg SooN
Nominating a business gives them the chance be recognised as the best in the business – joining Rudds Consulting Engineers and the rest of the extraordinary Alumni. Winning an award will not only boost their profile with invaluable PR and public recognition, but give them a share of $500,000 worth of prizes and open their business up to a world of new opportunities.
THE TELSTRA CATALoguE VALID 1 APR - 28 APR
LET’S CoNNECT ™
IN APP
INSIDE PLANS foR youR mobILE, PRE-PAID mobILES, TAbLETS, INTERNET oN THE go, TELSTRA IN THE HomE, foxTEL AND moRE
Search Content
Back Explore
Favourites
Recent
TELSTRA NEw PHoNE fEELINg™
SoNy xPERIA™ Z1 ComPACT (4g)
FIND YOUR PHONE Watch the expert reviews from Telstra and choose the phone that suits your lifestyle and business needs.
Nominate now at telstrabusinessawards.com
Pre-order today visit telstra.com Hear more from Lou and his Telstra Business Award story. Download the viewa app from the App Store or Google Play™ and hold your device over the front of the card.
chriStmaS chriStmaSPreSentS PreSentS
If you’re If you’re looking looking for for a great a great range range of gifts of gifts thisthis festive festive season, season, then then Telstra Telstra is the is the answer. answer. With With an awesome an awesome range range of Pre-Paid of Pre-Paid mobiles, mobiles, broadband broadband andand accessories accessories you’re you’re sure sure to find to find thethe right right giftgift for for anyany loved loved one. one. Plus Plus don’t don’t forget, forget, to say to say thanks thanks for for being being a Telstra a Telstra Pre-Paid Pre-Paid mobile mobile customer, customer, we we often often givegive away away special special benefits benefits likelike bonus bonus talktalk time, time, SMS SMS andand credits credits as well as well as exclusive as exclusive experiences. experiences.
TESLSTRA HOLIDAY DEALS Get the best deals and presents from Telstra this festive season. Treat a special person to a new phone.
Download the viewa app from the App Store or Google Play™ and hold your device over the page to watch our expert video review of the Sony Xperia™ Z1 Compact (4G).
CONNECT WiTh viEWA
UsE ThE viEWA App TO sCAN AND This pOsTEr DOWNLOAD UE ThE CATALOG
Google Play™ is a trade mark of Google, Inc. The spectrum device and ® are registered trade marks of Telstra Corporation Limited ABN 33 051 775 556.
Water and dust resistant, the Sony Xperia Z1 Compact is sleek enough to fit in the palm of your hand, yet tough enough to tackle life’s little challenges. Features a 20.7 MP Sony camera to give you superb digital camera quality photos and videos.
Lou Forner, Rudds Consulting Engineers 2013 Telstra ACT Business of the Year A4CAT_XMASJOY13 TBA1065_A6_Postcard_ACT_LouForner_v06.indd 2 TBA1065_A6_Postcard_ACT_LouForner_v06.indd 1
70
26/11/13 1:22 PM
$
26/11/13 1:22 PM
THE TELSTRA mobILE NETwoRk offERS 4g IN ALL CAPITAL CbDS AND ASSoCIATED AIRPoRTS, mANy SuRRouNDINg SubuRbAN AREAS AND IN oVER 300 REgIoNAL AREAS. you’LL AuTomATICALLy SwITCH To ouR fASTEST AVAILAbLE 3g IN oTHER CoVERAgE AREAS ARouND AuSTRALIA. CHECk CoVERAgE AT telstra.com/coverage
10
$
/mTH
mobILE ACCELERATE PLAN PLuS $0/mTH HANDSET PAymENT wHEN you STAy CoNNECTED foR 24 moNTHS oR uNTIL you uSE TELSTRA NEw PHoNE fEELINg
/mTH
TELSTRA NEw PHoNE fEELINg
6
6
gET THE LATEST PHoNE EVERy yEAR 7
7
8
8
telStra telStra Pre-Paid Pre-Paid ® ® caP caP encore encore
On a new 24 month handset plan, with no further payments on your old phone, when you return it in good condition.
GetGet freefree talktalk andand texttext to standard to standard Australian Australian numbers numbers every every night night from from 6pm 6pm to 6am, to 6am, when when youyou recharge recharge $30$30 or more. or more. Plus, Plus, if you if you recharge recharge again again within within 30 days 30 days youyou cancan rollroll over over your your unused unused credit. credit. AndAnd for for a limited a limited time time you’ll you’ll getget 100MB 100MB BONUS BONUS data data on top on top of your of your 400MB 400MB with with every every $30$30 recharge recharge until until 17 17 February February 2014. 2014. All to Alluse to use in Australia in Australia within within 30 days. 30 days.
See page 4 for details.
® 6 HTC 6 HTC 7 Telstra 8 Humlan Desire Desire 300300 7 Telstra EasyCall EasyCall Urbanears Urbanears 3 ® 3 8 Humlan Slim, Slim, stylish stylish andand washable. washable. A breeze to use to use with with Stay Stay up to update to date thisthis A breeze Features Features ZoundPlug ZoundPlug so you so you large andand easy easy to to festive festive season season withwith large cancan share share music music with with a friend. a friend. read buttons. buttons. automatic automatic updates updates on on read Available Available in Indigo, in Indigo, Tomato Tomato thethe home home screen. screen. andand Pumpkin. Pumpkin.
179 179
$ $
Pre-Paid Pre-Paid
9999
$ $
Pre-Paid Pre-Paid
Availability Availability of colours of colours may may vary between vary between Telstra Telstra stores stores
7979
$ $
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Min cost if you use Telstra New Phone Feeling is $960 ($80/mth for 12 mths) plus the cost of your new plan & payment contract. Min cost if you don’t use Telstra New Phone Feeling is $1,920 ($80/mth for 24 mths). See page 7 for information on standard charges. THE TELSTRA mobILE NETwoRk offERS 4g IN ALL CAPITAL CbDS AND ASSoCIATED AIRPoRTS, mANy SuRRouNDINg SubuRbAN AREAS AND IN oVER 300 REgIoNAL AREAS. you’LL AuTomATICALLy SwITCH To ouR fASTEST AVAILAbLE 3g IN oTHER CoVERAgE AREAS ARouND AuSTRALIA. CHECk CoVERAgE AT telstra.com/coverage
T H E R O LE O F V I E WA REDUCES DISCONNECT
B R I N G S N AT I V E A D V E R T I S I N G H O M E
viewa removes the friction between print and multimedia experiences.
viewa‘s content stream is a contextually relevant environment, with native ad formats created to suit the form and function of what the user is already looking for.
Currently, print offers calls to action to view more or enter online to drive consumers to the web and offer further engagement with brands. This means typing in URLs, waiting, or searching. viewa is designed to reduce the disconnect between print and digital content.
I S A C U R AT E D D I G I TA L E D I T
OFFERS CONVENIENCE
viewa offers consumers the best of both worlds with a powerful combination of specially selected print and digital content working together to create something exciting, engaging and meaningful.
viewa is straightforward and robust with simple navigation between scanning and searching for content. Users can connect to viewa via Facebook or fill in their own details to pre-populate forms such as competition entries.
OFFERS DELIGHT Eye-catching Postcard media is key when planning viewa content. One
T H E S U C C E S S O F V I E WA L I E S I N T H E C R E AT I V E ,
of viewa’s main value propositions is discovering content you didn’t
EXCITING, SURPRISING AND ENGAGING CONTENT
already know. If it’s not informative, educational or entertaining then
Y O U C R E AT E T O A D D VA L U E T O Y O U R R E A D E R S ’
leave it out.
EXPERIENCE OF YOUR BRAND.
E X TENDS RE ACH viewa acts as a content portal allowing users to discover content well beyond the reach of your brands campaign. Users can browse content within EXPLORE by categories without needing to scan the page. Content can be bookmarked for later viewing and saved or shared via social or email.
W H AT D O E S V I E W A S O LV E ? R E D U C E S T H E D I S CO N N EC T from print to digital allowing for seamless 360 communication (connects: print, websites, blogs, social, experiential) AU D I E N C E G R OW T H and retention AC T I V E E N G AG E M E N T and dialogue with your brand E N H A N C E S S O C I A L M E D I A brand presence via content sharing and URL embedding
10.00
VA LU E A D D F O R R E A D E R S, content perceived as bonus or additional not part of ‘buy’
9.50
CO N T E N T P O R TA L A reader resource via category content stream and archive, content lives beyond on-sale dates
9.00 8.50
AU D I E N C E DATA and market research
8.00 7.50 7.00
6.20%
6.50 6.00 5.50
CLICK THROUGH RATE
CLICK-THROUGH R ATE IS CALCUL ATED AS THE TOTAL CIRCUL ATION OF THE TITLES CARRYING VIEWA, DIVIDED BY THE NUMBER OF SCANS IN THOSE EDITIONS.
5.00
4.50%
4.50 4.00
3.42%
3.50
2.70%
3.00 2.50 2.00 1.50
0.07%
0.19%
BANNER
RICH BANNER
1.00
0.42%
0.50 0
MOBILE BANNER
DIRECT MAIL
VIEWA
Sources: MediaBrix ( social and mobile gamingads)/ AdParlor ( Facebook ads)/Media Mind /SAWMILL (viewa) March 2014
30 MONTHS IN MARKET
1,0 0 0,0 0 0 DOWNLOADS
20 MILLION+ INTER ACTIONS
NUMBER
69,0 0 0 AV E R A G E D A I LY INTER ACTIONS
VISUAL SE ARCH APP IN AUSTR ALIA
7, 0 0 0 AV E R A G E D A I LY VISITS
VIE WA IS NOW THE NUMBER ONE
69% RETURN VISITOR R AT E 78 TITLES
B R ANDS USING VI EWA A SNAPSHOT OF BR ANDS THAT HAVE SUCCESSFULLY USED VIEWA FOR THEIR MOBILE MARKETING CAMPAIGNS
CHOOSE YOUR SUMMER CLASSIC Use the free viewa app to scan this page to shop the collection and more.
SUMMARY OF AC TIVIT Y
EXPONENTIAL GROW TH
VIEWA = 1,000,000+ DOWNLOADS
PUBLISHER L AUNCH : PACIFIC
FIRST BOOK PUBLISHED
PUBLISHER FAIRFA X
PUBLISHER ADNEWS
PUBLISHER FREE RUN PRESS
FIRST INTERNATIONAL CLIENT: HEARST FIRST CUSTOM CLIENT: TELSTR A NETPAGE L AUNCHES
VIEWA ALL 45 BAUER MASTHEADS CARRY VIEWA
VIEWA L AUNCHES IN BAUER
JUN 2012
JUL 12
AUG 12
SEP 12
OCT 2012
NOV 12
DEC 12
JAN 2013
DIGIMARC CLOSES
FEB 13
MAR 13
APR 13
MAY 13
JUN 13
GENIE CLOSES
JUL 13
AUG 13
SEP 13
OCT 13
NOV 13
DEC 13
JAN 2014
FEB 14
MAR 14
APR 14
MAY 14
JUN 14
JUL 14
AUG 14
SEP 14
OCT 14
NOV 14
DEC 14
JAN 2015
FEB 15
MAR 15
NETPAGE CLOSES
*Digimarc, Genie were competitor Publisher mobile tools, now decomissioned Source: App Annie, Google Analy tic s, Sawmill June 2012-Januar y 2014
DATA A N D I N S I G H T S F U L L S Y S T E M S TAT I S T I C S
LEARN ABOUT THE... trigger name addo1308 _ pantera_ pdf
total views interac tions TOP ACTIVATIONS
w w1311p227_goodread _ pdf ad _eiba_ beaut y2014_13x x _hub ad _avon_ summer2013 _1311 w w1405p157_fop_hub ad _avon_ spring2013 _mas _1310 cat _telstra_con_ sfun_1312_ p07 do1311p104_ddoc tor_hub zo1350 p28 _ sexray_aug fi1311p34_ bikini_hub
TOTAL VIEWS
130,457
129,837
page scans 65,216
session time 0 0 : 02:32
time spent 16 :57: 45
107,496 93,967 67,349 58,802 51,278 48,794 47,933 46,998 4 4,061
107,421 88,981 66,929 57,0 0 0 50,938 48,695 45,284 38,068 30,757
53,730 4 4,042 33,371 28,117 25,246 24,320 22,148 20,982 14,645
0 0 : 03 :24 0 0 : 08 :38 0 0 : 02: 45 0 0 : 08 :17 0 0 : 03 : 09 0 0 : 03 : 42 0 0 : 04: 4 4 0 0 : 01: 09 0 0 : 06 :36
02:53 :34 1d 13 :35 :23 05 : 08 :15 08 :58 :25 13 :22: 04 03 : 05 : 03 14:37: 46 7d 11: 40 :21 15d 02: 02:18
gender Unlisted
8,508,325
PAGE SCANS
2,863,205
AVG DWELL TIME
00:07:17
LEARN ABOUT YOUR age
total views
Unlisted
6,888,559
iPhone5.2 iPhone iPhone4.1 LEARN iPhone 4S iPhone3.1 iPad4.2 GT-I9505 iPhone5.4 iPad 3G
total views 1,498,285
page scans 628,975
session time 0 0 : 05 :57
time spent 70d 13 : 04: 04
1,161,774 829,648 896,064 60 0,195 869,189 603,720 ABOUT AUDIENCE.. 431,783 261,107 423,858 297,894
338,245 328,584 239,480 148,498 118,964
0 0 : 06 :22 0 0 : 06 :28 0 0 : 06 : 45 0 0 : 06 :36 0 0 : 06 :27
153d 19: 09:36 14 4d 19:23 :15 121d 21:10 :20 80d 23 :33 :59 61d 11:28 : 42
.
DEVICE USE
Total
226,50 0 226,168 189,355 181,610
205,608 176,534 137,384 127,313
97,072 86,018 54,781 64,236
0 0 :13 : 43 0 0 : 08 :30 0 0 : 06 : 45 0 0 : 07:22
9d 02:57:24 46d 12: 41:21 23d 07:10 :37 19d 20 :25 :33
8,508,325
6,307,794
2,863,205
4d 01:51: 43
3y 46d 15 :23 :51
operating system iPhone Other Total
page scans 2,412,769
session time 0 0 : 06 :53
time spent 2y 116d 05 : 01:21
1,307,438 8,508,325
981,182 6,307,794
450,436 2,863,205
0 0 : 08 : 42 0 0 :15 :35
295d 10 :22:30 3y 46d 15 :23 :51
2y 20 0d 08 : 02:35
0 0 : 04:18 0 0 : 07: 43 0 0 : 06 :55 0 0 : 07:37 0 0 : 06 :37
19d 10 :18 :19 49d 05 :21:30 43d 09: 09:55 37d 09:31:30 24d 21:35 :22
55+ 12-17 0-6 7-12
125,796 10 0,962 16,166 6,589
74,654 69,228 10,198 4,043
31,041 29,260 4,031 1,485
0 0 : 06 :56 0 0 : 06 :14 0 0 : 06 :34 0 0 : 06 :31
20d 02:37: 45 13d 06 :33 :20 2d 14: 0 0 : 0 0 1d 0 0 :13 :35
GENDER
total views 7,287,478
interac tions 5,483,070
page scans 2,507,189
session time 0 0 : 07:10
time spent 2y 225d
740,990 479,362 341 154
470,989 353,406 202 127
20 0,147 155,721 78 70
0 0 : 06 : 42 0 0 : 08 : 08 0 0 : 02:16 0 0 :28 :28
11:32:58 112d 17:53 : 03 73d 06 : 40 : 41 0 0 :54: 47 02:22:22
total views 1,4 42,220 1,395,247
interac tions 1,162,420
page scans 546,199
1,166,861
535,136 page211,034 scans 2,607,368
0 0 : 06 :35 session 0 0 : 06time :44 0 0 : 07:12
114d 05 : 4 4:31 time 116d 08 :16 : 4 4spent 2y 324d 20 : 01: 03
118,593 156,886 76,778 153,263 22,180 143,263 9,763 5,077 90,64 4 3,836 4,111 69,234 3,121 1,215
: 07: 44 0000: 05 :25 :12:57 0 00 0: 05 :24 : 06: 07 : 48 0000: 06 0 0 :12:30 0 0 :17: 08 0 0 : 05 :54 0 0 :12: 09 0 0 : 04:35 0 0 : 04: 40 0 0 : 06 : 0 0 0 0 : 06 :38
64d 83d 06 : 4006 :10:22:58 08 : 48 :22 78d 202d :54:37 81d 0 0 :30 :15 05:11:34 2d 18 : 07:20 3d 14:33 : 48 48d 21:19:14 2d 06 : 07:26 1d 04:28 : 02 8d 13 : 05 :59 2d 01:38 :19 19:29: 06
11:10 :29
3y 46d 15 :23 :51
total views interac tions 669,642 468,163 ABOUT AUDIENCE... 7,784,080
LOCATION 391,681 510,892
New Zealand Melbourne ( Vic toria, Australia) BrisbaneThailand ( Queensland, Australia) (unknownHong cit y) Kong ( Queensland, China Australia) United Kingdom Adelaide ( South Australia, Singapore Australia) United States Villawood ( New South Wales, (unknown countr y) Australia)Malaysia
interac tions 5,326,612
time spent
0 0 : 07: 09
128,026 10 0,779 90,227 58,808 45,821
Australia) (unknown region) scan countr y LEARN Per th ( Western Australia, Australia)Australia
total views 7,20 0,887
session time
2,373,727
289,206 222,908 207,957 136,750 107,890
AUDIENCE...
Total
page scans
386,4 43 316,342 292,931 209,868 164,669
LEARN ABOUT YOUR
Female Male (empt y) ??
interac tions 1,338,598
interac tions
(empt y) 25 -34 18 -24 35 - 4 4 45 -54
scan cit y Sydney ( New South Wales,
device t ype iPhone6.2
AUDIENCE...
AGE5,184,960 GROUP
158,439 504,510 48,334 4 46,046 23,550 16,901 295,54 4 12,132 11,757 158,019 11,469 6,197 8,508,325
5,740,588
279,246 352,809 154,975 345,275 46,601 310,363 19,396 11,555 202,672 7,925 9,283 142,192 7,821 3,392 6,307,794
2,863,205
session time 0 0 : 05 : 4 4
time spent 146d 07: 4 4:18
DEMOGRAPHIC
Q1 2 015
* U N L I S T ED U SER S O N V I E WA A R E I N A D D I T I O N TO T H E N U M B ER S A B OV E.
A GE GR O U P 18 - 2 4
A GE GR O U P 25 - 34
T O TA L S C A N S : 110 , 8 3 2
T O T A L S C A N S : 1 2 0 ,1 6 0
T O TA L V I E W S : 3 5 2 ,7 8 7
T O TA L V I E W S : 3 8 7, 4 4 0
S E S S I O N D U R AT I O N : 0 7:10
S E S S I O N D U R AT I O N : 0 8 :16
AGE GR O U P 35 - 4 4
AGE GR O U P 45 - 54
A GE GR O U P 55+
T O TA L S C A N S : 7 3 ,767
T O TA L S C A N S : 5 5 ,75 3
T O TA L S C A N S : 3 8 , 6 4 0
T O TA L V I E W S : 2 6 3 , 6 3 5
T O T A L V I E W S : 2 0 1 ,1 0 4
T O TA L V I E W S : 15 5 ,74 8
S E S S I O N D U R AT I O N : 0 8 : 0 2
S E S S I O N D U R AT I O N : 0 7:12
S E S S I O N D U R AT I O N : 0 7:14
MEDIA
C A SE S TUDY E X AMPLES
OUTDOOR
POINT OF SALE
C ATA L O G U E
MAILER
C AT E G O R Y TECHNOLOGY
C AT E G O R Y FMCG
C AT E G O R Y TECHNOLOGY
C AT E G O R Y A R T & C U LT U R E
T O TA L V I E W S : 5 , 8 0 5
T O TA L V I E W S : 2 2 , 0 0 1
T O TA L V I E W S : 6 9, 5 0 7
T O TA L V I E W S : 5 ,9 9 5
T O TA L S C A N S : 5 ,7 5 5
T O T A L S C A N S : 9 , 8 4 5
T O T A L S C A N S : 3 4 , 4 7 9
T O T A L S C A N S : 2 , 8 9 8
03:55
DWELL TIME: 06:40
DWELL TIME: 06:43
DWELL TIME : 07:27
DWELL TIME: