QR CODES
Avant card
SCAN ME
Avant card
Quick Response Codes are two-dimensional symbols developed by Denso Wave in Japan in 1994. The QR Code was created to store large amounts of data encoded into a small code to allow its contents to be decoded at high speed.
How does it work? Due to the simplicity of the QR Code design it can be utilised anywhere on almost any object where users can access information fast. Users with a mobile device equipped with a reader application can scan the QR Code to be automatically driven to various actions: browse a mobile website; make a phone call; send an SMS or an email; browse Google Maps; tweet on Twitter; watch a YouTube video.
About QR Code readers There are different mobile devices on the market and all are capable of reading QR Codes. Mobile devices either have built-in readers or can download QR Code Apps. To interact with a QR Code, users hold the mobile device over it and the App reads the data. The phone will then display all the information, creating an offline-to-online experience.
The Denso Wave QR Code Reader pictured in smartphone.
THE FACTS 72% of mobile users said they are likely to remember an ad that includes a QR Code.* 10 million more smartphones will be in use by 2015, with the total number set to reach 18.5 million.^ †
50% of QR Code users are aged 18-43 with a further 32.2% aged 35-54. 58% scan at home, while a further 17% scan from a retail store † or a restaurant and nearly 20% at work. By 2015, nearly 90% of users will be using a smartphone as their primary device.^
Why use A QR Code? Instant connection to the online space from an offline environment. Consumer engagement when advertising messages are first received and top of mind. Brand longevity as freecards are scanned throughout the campaign life and beyond. Freecards are kept, displayed and passed on. Allow brands to enter the mobile marketing space without investing in App development. Scope for broad content inclusion, multiple calls to action and click-throughs. Measure the response rate of campaigns effectively. * MGH marketing survey ^ Australian data from industry research house Telsyte †. comScore14/8/11
Avant Card is using QR Code technology to make freecard media smartphone-friendly. Take your audience from offline-to-online with one of the following user experiences:
QR Code Connection Phone Call
Website Browsing – mobile optimised
Registration or Subscription
Image Gallery
Property Listings
Social Networks – Facebook – Twitter – Myspace – Google +
Catalogues
Online Shopping
Survey or Poll
Competitions
Donate
Instore Offers
YouTube & Vimeo – Movie Trailers – Music Videos – Viral Videos
SMS
App Store – iPhone Market Place – Android iTunes Google Maps
Book Sampler Music Sampler Ringtone
QR Codes are being used across a range of media, geared at engaging consumers, increasing brand awareness and driving calls to action. Some examples of how QR Codes are being incorporated into the marketing mix for some well-known brands are:
Kelloggs QR Codes placed on the back of cereal boxes that linked through to a video reinforcing the message outlined on the box: you can eat cereal at any time of day because ‘it’s morning somewhere’. Visiting the site at different times of day showed different video footage of morning in various parts of the world.
Lego 3D QR Codes built out of lego were put on display. When scanned, the QR Codes linked to product order pages for immediate purchase.
Calvin Klein Large billboards displaying massive QR Codes and the tagline ‘Get it uncensored’ led users to a racy branded movie following scanning.
Kodak QR Codes printed on all packaging, product information and point of sale material across 9 models of digital cameras and video cameras to reach over 2 million people in more than 50 countries. QR Codes take users to a unique URL where they can view product videos, detailed product features, specifications and recommended accessories. As products are launched, Kodak also plan to add roduct ratings and reviews.
Nissan QR Codes placed on all window stickers to assist sales staff and also act as a ‘silent salesperson’ for shoppers browsing the lot after hours. QR Codes link consumers to additional vehicle information, providing a free interactive shopping experience.
Ralph Lauren QR Codes used in store windows so when shoppers pass by and see something they like, they can scan the code and instantly be taken to the relevant product on their site, that they can then purchase.
For information about these case studies email qr@avantcard.com.au
QR Codes AND Freecard Media Avant Card now offers clients the option of placing QR Codes on their freecard campaigns. As a result, consumers can take the freecard media experience one step further: in addition to picking up cards from the national venue network, they can connect instantly with brands by scanning QR Codes on the spot. This technology means that freecard media can be further integrated into cross-media marketing plans and ensures that consumers are connecting with brands on a multi-dimensional level.
offline-to-online
01: SCAN ME SINGLE
INTERACTION Drive users to an existing mobile optimised URL.
02: SCAN ME
MULTIPLE INTERACTIONS Users to arrive at mobile optimised landing page created by Avant Card where they can select an option to connect with the brand.
01: SINGLE INTERACTION What you receive: QR Code generation. Creation of connect page feauring colour logo Post Campaign Report. Avant Card creates a unique QR Code to direct the audience to an existing URL: this can be either a mobile enabled website or go directly to a specific social media platform (eg. YouTube, Facebook, Twitter, etc). Using a web analytics platform, the QR Code has traceable parameters that allow for measurement of scans that will be available as part of your post campaign report.
From $100
Connect Page drives user to your existing mobile optimised online content
02: multiple INTERACTIONs What you receive: QR Code generation. Image of postcard or colour logo. Copy of up to 50 words. Choice of listed interactions. Post Campaign Report. Avant Card creates a unique QR Code, and also provides a custom designed mobile-optimised landing page where the audience can then select from various options to connect with the brand. Using a web analytics platform, the QR Code has traceable parameters that allow for measurement of scans and all subsequent actions, all of which will be available as part of your post campaign report.
From $300
QR Codes are a break-through in linking offline-to-online, it’s not just about putting a code on your marketing material. To make sure your QR Code campaign has maximum impact, you need to implement the following:
Best Practice for QR Codes Ensure your landing page is mobile optimised Users must be able to view and interact with your page once they scan the QR Code. Offer the consumer value for scanning Content must be interesting, unique, or of some value to your audience to ensure they continue engaging with your brand. Track and monitor your campaign Use a QR Code management tool to measure the success of your campaign. This requires putting systems into place to monitor aspects of the campaign. Avant Card provides this service for all QR Code campaigns.
QR Codes are a measurable marketing tool: the response from offline-to-online can be tracked.
Tracking and Measurement Avant Card creates QR Codes for freecard media campaigns and tracks scans via redirection through avantcard.com.au Measure your campaign beyond the number of scans While it is important to know how many people scanned the QR Code, it is equally important to know if they continued to engage with your brand beyond the initial investment, and if they enjoyed and shared their experience. Campaign Management A destination URL that contains traceability parameters can be created by using a web analytics platform. This allows for measurement of traffic and returns. Post Campaign Reporting Details pertaining to how many scans your QR Code received and audience trends will be available as part of your freecard final report.
We provide the technology you provide the EXPERIENCE Example of Multiple Interaction pictured in smartphone.
For all information on pricing and options, talk to a Campaign Manager who can assist in recommending how a QR Code can be integrated into your next campaign. Call us now to arrange a meeting.
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07 3256 1925
165 Victoria Street Beaconsfield 2015
1-5 Wilkinson Street Brunswick 3056
3 Beaumont Street Albion 4010
AVANTCARD.COM.AU qr@avantcard.com.au
Graphic design & Art direction by avant card freecard media. watermarkltd.com www.sos.com.au
Š 2011 Avant Card Freecard Media AUSTRALIA, ABN 81 003 037 143. Printed on impress gloss 250gsm fsc certified, cover finished with EcoKote. QR Code is a registered trademark of Denso Wave Inc.