AVA N T F O O D M E D I A
Rewriting the World of Baking
2022 MEDIA KIT
Gold Media Partner
Entirely Focused on the Future. Avant Food Media celebrates its oneyear anniversary in 2022. In that short time, we started with a blank slate and established a completely new model designed for the future of trade media with our first venture, Commercial Baking. By all measures, it has been an outstanding success.
Avant Food Media’s Commercial Baking media group is starting a new chapter.
Our inaugural year brought an overwhelming amount of positive feedback from readers and support from advertisers. This is the true meaning of trust.
• But we understand that trust is not freely given. It’s earned. Twelve months ago, we presented a concept and delivered on what we promised: media products with content and circulation focused on quality without compromise. We worked tirelessly to build and maintain a more engaged audience and deliver readers relevant information — without inundating their inboxes — and deliver you sustainable results. We are invested in your success. No one can be everything to everyone. We curate media for qualified readers … and that means improved results for advertisers. Our products stand out to the bakers you want to reach.
2022 MEDIA KIT
It’s 2022, and we advise you to consider a forward-thinking strategy when allocating your marketing dollars.
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Be surgical in your print choices; focus on content that speaks to influencers and decision makers. Is your media source right-sized for your customers? Think quality over quantity. Know the audience you are marketing to through media products that engage readers on every platform. Evaluate your digital metrics and seek qualified results. Strive to perform, rather than just spend.
As the industry emerges from the pandemic, and with IBIE on the horizon, consider a progressive approach from your media source. Through Commercial Baking — and our new affiliated media sources — Avant Food Media will strengthen your influence in the industry and help you grow your business. Let us show you how to perform rather than just spend.
Influence in Media “A high-performing team, tried and proven”
Paul Lattan
Steve Berne
Joanie Spencer
PUBLISHER
D I R ECTO R O F M E D I A
E D I TO R- I N - C H I E F
| 816. 585. 5030 | paul@avantfoodmedia.com
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| 816. 605. 5037 | steve@avantfoodmedia.com
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| 913. 777. 8874 | joanie@avantfoodmedia.com
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years
Jordan Winter
Liz Goodwin
Olivia Huels
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C R E AT I V E D I R E C T O R
M A N AG I N G E D I TO R
M U LT I M E D I A S P E C I A L I S T
jordan@avantfoodmedia.com
liz@avantfoodmedia.com
olivia@avantfoodmedia.com
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Testimonials What The Industry Has to Say
“ “ “ “ “ “ “ 2022 MEDIA KIT
Your magazine is a real head turner — it’s absolutely gorgeous.” INDU STRY MARKETING EXECUTIVE
I perused the inaugural edition and loved the digital integration. Excited to partner together!” BA K I N G I N D U ST RY S E RV I C E P R OV I D E R
Congratulations on the inaugural issue of Commercial Baking. The magazine and weekly headlines are full of interesting articles and very well presented.” INDU STRY MARKETING EXECUTIVE
“I get a lot of trade magazines and they’re more applicable to junior-level staff. I’ve been looking for something that applies to me. You delivered it.” G L O B A L F O O D M A N U FA C T U R E R | S U P P LY C H A I N E X E C U T I V E
We have been very impressed with the launch of Commercial Baking and the enormous suite of advertisers who have joined.” E Q U I P M E N T M A N U FA C T U R E R | P R E S I D E N T
I really enjoy reading Commercial Baking. We are just in the process of looking for manufacturing equipment to add into our production process, as we are making thousands of bags of crackers by hand, and it is not sustainable. I see some obvious solutions from your advertisers.” B A K I N G C O M PA N Y | F O U N D E R
I would like to make the article ‘Pulling Back the Curtain’ required reading for our company.” E Q U I P M E N T M A N U FA C T U R E R | S E N I O R V P, C U S T O M E R E N G A G E M E N T
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Congrats to you and the team … it’s an exciting time to be entrepreneurial. So happy for you putting everything on the line to bring a new concept to the industry. We will always support you.” EQUIPMENT SUPPLIER GROUP | PRESIDENT AND CEO
I just received your June issue and really love the cover … very cool.” INDU STRY MEDIA GROUP | PRESIDENT
As if the content of your new magazine is not compelling enough, I absolutely love the feel of the substrates you use for your cover. I get loads of magazines, but yours stands out. You are hitting it out of the park!” I N D U S T R Y A S S O C I AT I O N | D I R E C T O R O F T R A D E S H O W M A R K E T I N G
I wanted to congratulate you on the launch of Commercial Baking. It’s impressive to say the least from the standpoint of content and appearance. It is everything that you said it would be and more.” E Q U I P M E N T M A N U FA C T U R E R | P R E S I D E N T
It looks great and the articles are fantastic and refreshing. It’s also great to see the coverage on other regions of the world.” E Q U I P M E N T M A N U FA C T U R E R | S A L E S M A N A G E R
It was an absolute honor to be a part of this feature. You are truly a joy to work with!” B A K I N G C O M PA N Y | P R E S I D E N T
Way to go Commercial Baking for bringing forward key players in the industry.” E Q U I P M E N T M A N U FA C T U R E R | V P, S A L E S A N D M A R K E T I N G
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Curated for the Decision Makers The Market | Circulation The Market U S C E N S U S O F M A N U FA C T U R I N G ( L AT E S T D ATA , 2 0 1 9 )
By the Numbers: * Number of firms:
3,992
* Number of establishments:
4,457
Value of shipments:
$76 billion
Number of employees:
210,420
Cost of supplies (raw materials):
$32.8 billion
Total capital expenditures:
$2.4 billion
Capital expenditures for machinery and equipment (new and used):
$2 billion
Capital expenditures for buildings and other structures:
$383 million
Capital expenditures for computers and data processing equipment:
$35 million
S o u rc e s : I n d u s t r y re s o u rc e s , U S C e n s u s o f M a n u f a c t u r i n g , A s s o c i a t i o n d a t a , p u b l i s h e r ’s o w n d a t a / p o s t a l re c e i p t s . * L a te s t D a t a , 2 0 1 7
Circulation C I R C U L AT I O N D ATA F O R C O M M E R C I A L B A K I N G M A G A Z I N E A N D D I G I TA L A U D I E N C E :
Personally selected and verified print circulation: 7,827 commercial baking industry executives Breakdown: Commercial bakeries
4,410
Snack food manufacturing
546
Tortilla manufacturing
561
Cookie and cracker manufacturing
523
Frozen cakes, pies and other pastries manufacturing
310
Associated subscribers
1,477
Total
7,827
Circulation: Commercial Baking magazine Printed / mailed copies
7,022
Digital edition alerts
6,611
www.commercialbaking.com Newsletters
2022 MEDIA KIT
6,611
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Extending Industry Reach Affiliated Media
GOLD MEDIA PARTNER Avant Food Media / Commercial Baking maintains a cooperative agreement with the leading European / international baking journal baking+biscuit international from F2M. This magazine is the English-language sister to the acclaimed German-language journal brot+backwaren published six times per year with 5,000 hard copies delivered per issue and thousands reading the digital editions.
Avant Food Media has joined forces with the International Baking Industry Exposition (IBIE) as the Gold Media Sponsor for the 2022 show. As the Gold Media Sponsor, Avant Food Media will provide a variety of promotional opportunities as well as support IBIE’s targeted marketing activities and onsite programming. The team will also work closely with IBIE to promote show news and reports through its digital and print channels.
For two decades, baking+biscuit international has been the preferred baking industry media across Europe, Australasia, the Arabian Peninsula, Africa and Russia. With an eye on international markets, its editors report on bakery trends, innovations and critical developments relating to raw materials, technology, processes and research for multinational and multicultural markets.
Avant Food Media will offer a curated package of IBIE-specific media designed to help attendees stay informed and navigate the show, while offering exhibitors limited, but highly targeted, advertising/sponsorship opportunities. These opportunities include: IBIE monthly newsletter, IBIE Booth Trailer videos and an IBIE Show Guide, in interactive digital and print formats.
Led by industry media veteran Dirk Dixon, baking+biscuit international is a natural fit for any suppliers marketing to bakers overseas. Ask us about baking+biscuit for your 2022 media plan.
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Thoughtfully Provoking our Audience Editorial Calendar Q1 February
Q2 April
Featured Company
In Every Issue
Exec Profile
Special Edition: New Products Annual June
Special Edition: IBIE ShowGuide July
Q3 August
Q4 October
In Every Issue
In Every Issue
In Every Issue
In Every Issue
In Every Issue
In Every Issue
In Every Issue
Critical Issues
Supply Chain
Dietary Needs
Values-Based Management
Sustainability
Product Development
Clean Label
Indulgence
Flavor Innovation
Fermentation
Category Outlook
Donuts Artisan Bread
Pies Bagels
Cookies Flatbread | Tortilla
Snack Cakes Crackers
Baker Insight
Donuts Artisan Bread
Pies Bagels
Cookies Flatbread | Tortilla
Snack Cakes Crackers
Business Intel
In Every Issue
In Every Issue
In Every Issue
In Every Issue
CB Channel
In Every Issue
In Every Issue
In Every Issue
In Every Issue
Solutions
Equipment | Services, Ingredients, New Products
Equipment | Services, Ingredients, New Products
Equipment / Services, Ingredients, New Products
Equipment / Services, Ingredients, New Products
Last Word
In Every Issue
In Every Issue
In Every Issue
In Every Issue
Close Dates
01.14
03.11
07.08
09.09
05.13
06.10
Special Edition: Innovations Annual December
11.11
Serving only the most relevant, data-backed stories 2022 MEDIA KIT
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Sifting through the Noise Digital Offerings Commercialbaking.com Matching the title of our magazine, commercialbaking.com is the hub for all our digital content. The site’s simple, clean design offers visitors an easyto-navigate format that delivers up-to-date news and featured content specific to commercial baking. The homepage showcases news/features, our magazines/newsletters, the Commercial Baking Channel for all things multimedia, industry calendar and data points. Never more than a click or two away, readers now have access to a more concentrated site that sifts through the noise of crowded competitive websites. Advertising opportunities include leaderboards and rectangles, all run-of-site. Positions are sold by the month, and inventory is limited.
Digital Edition Commercial Baking is so much more than just a sleek print magazine. It’s primarily delivered through a next-generation digital platform called ISSUU, which offers a fully interactive reader experience. The pages come alive with exclusive bonus content that is equipped with full digital capabilities including live links, videos and more. We encourage advertisers to use these features at no extra charge. Commercial Baking is constructed as a digital magazine that is also printed rather than, a printed magazine that happens to offer a digital version.
Commercial Baking Newsletters With a thoughtful mix of weekly and monthly newsletters, all branded as Commercial Baking, we have carefully crafted our send strategy to limit deployments and develop an engaged following. The result is more concentrated readership of our newsletters and satisfied advertisers. We offer blockbusters and rectangles for each title sold by the month and inventory is limited. W E E K LY
INSIGHTS
CHANNEL
Delivering the week’s top stories in one concise newsletter each week.
Curating the month’s most compelling data and insights from top industry influencers.
Offering a one-stop pathway to our latest multi-media offerings each month.
M O N T H LY
SOLUTIONS
IBIE
Taking a deeper dive into the month’s most relevant news.
Showcasing the top innovations for commercial baking each month.
Covering all things IBIE, just once a month, without all the noise.
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commercialbaking.com
Sifting through the Noise Digital Offerings Digital Products T E C H TA L K S
Our editors visit key suppliers via Zoom to discuss their latest innovations that are currently available to commercial bakers in an 8- to 10-minute recorded video. This new concept has been incredibly successful for advertisers and can be used as a versatile marketing tool. T E C H TA L K S +
Similar to TechTalks, TechTalks + offers a slightly longer video with the backdrop of your innovation center, R&D lab or test facility. These 10- to 12-minute informative clips give you the chance to showcase your equipment and facility while providing a tutorial on a key industry topic or bakery application. VIDEO PROMOS
Have a great video and want to get eyes on it? We have a proven formula to promote your videos to our highly qualified audience of commercial bakers. Through our Video Promotion option, we are offering a limited number of opportunities to tap into a six-step promotional package using our curated media to generate views of your videos. I B I E B O OT H T R A I L E R S
Offering a more modern way to promote your booth and showcase new technologies directly to IBIE attendees, Commercial Baking is offering a limited number of booth preview videos. Produced, edited and promoted by Commercial Baking, these 4- to 6-minute, Zoom-recorded videos can be used in a variety of ways to develop and refine prospective visitors to your booth. In addition to giving an overview of your booth and products, your key staff can offer a personal invitation to visit your company on the show floor.
Digital Content Q U I C K TA K E S
These short video interviews with bakers and industry influencers get their take on a specific trend, innovation or tip that makes their company or operation better. These can be sponsored and are pushed out using our various media channels. P ODCAST
Our podcast series, Troubleshooting Innovation, looks at the challenges and opportunities that come with bakery innovation. This is a targeted podcast series that focuses on areas for efficient growth in commercial baking. Individual episodes or full seasons can be sponsored for high-impact connections with listeners.
2022 MEDIA KIT
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Digital Offerings A Deeper Dive TechTalks | TechTalks + $6,750 - $9,750 - 24 PE R YE AR •
Email promotion
•
CB .com homepage for a month
•
CB Channel for 12 months
•
P o s t e d t o C B Yo uTu b e
•
Social media promotion on CB Channels
•
Inclusion in CB Channel newsletter
•
Inclusion in the magazine with digital and QR code links
•
Links provided for advertiser promotion
Video Promos $ 3,750 - 24 PER YE AR •
CB .com homepage for a month
•
CB Channel for 12 months
•
P o s t e d t o C B Yo uTu b e
•
Social media promotion on CB Channels
•
Inclusion in CB Channel newsletter
•
Inclusion in the magazine with digital and QR code links
IBIE BoothTrailers $ 5,750 - 36 PER YE AR •
CB .com homepage for a month
•
CB Channel for at least a month
•
P o s t e d t o C B Yo uTu b e
•
IBIE landing page on CB.com
•
Social media promotion on CB Channels
•
Inclusion in IBIE newsletter
•
Inclusion in the IBIE ShowGuide with digital and QR code links
•
Links provided for advertiser promotion
QuickTakes | Podcasts SPONSORABLE CONTENT •
Email promotions
•
CB .com homepage for a month
•
CB Channel for 12 months
•
P o s t e d t o C B Yo uTu b e
•
Social media promotion on CB channels
•
Inclusion in CB Channel Newsletter
•
Inclusion in the magazine with digital and QR code links
•
Links provided for advertiser promotion
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commercialbaking.com
Outperforming Over Outspending 2022 Rates Magazine | IBIE ShowGuide 1 - 5 x
6 - 7x +
PA G E
$3,520
$2,990
H A L F PA G E
$2,360
$2,005
SPREAD
$5,280
$4,485
HALF SPREAD
$3,540
$3,010
LEADERBOARD (728x90)
MEDIUM R E C TA N G L E (300x250)
$2,390
$1,990
Website
RUN OF SITE
Newsletters
B L O C KMEDIUM BU STER R E C TA N G L E (550x150) (300x250)
W E E K LY
$3,310
$2,490
M O N T H LY
$1,325
$995
INSIGHTS
$1,325
$995
SOLUTIONS
$1,325
$995
CHANNEL
$1,325
$995
IBIE
$1,325
$995
Digital Offerings
2022 MEDIA KIT
T E C H TA L K
$6,750
T E C H TA L K +
$9,750
IBIE TRAILER
$5,750
VIDEO PROMO
$3,750
Q U I C K TA K E
$2,750
EMC
$3,500
AMC
$4,500
P O D C A S T S ( 6 x )
ask us
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