Boys’ Town OrganiSation Value Propositions

In continuation of our efforts in cultivating our Organisation Value Propositions (OVP) since its launch in November 2019, the HR team have constantly run a series of OVP campaigns to promote and create awareness among the public and staff.

Boys’ Town Ambassadors Team

We have revamped our Boys’ Town Ambassadors whereby each Director will take up each pillar of the OVP and lead the team for the campaigns or activities. With the new structure, each Director has led various campaigns since January 2022 such as career fairs, innovation ideas, buddy systems and work culture events.

Staff Pass Design Contest

On top of the Boys’ Town Ambassadors campaigns, the HR Team organised a Staff Pass Design Contest with our OVP as the theme. All staff received the newly designed holder in March 2022.

Boys’ Town Organisation Value Proposition Video

Our Human Resource Team has launched our Organisation Value Proposition Video in April 2022. The specially designed water bottle was distributed to staff to mark the launch of the video.

Each BT Ambassador was also given a specially designed jacket! Scan