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Company Profile
Contents The Avanti Fitness Evolution.................................................................................................. 2 – 3 Core Values. ............................................................................................................................................. 4 – 5 Avanti’s Service Philosophy. ................................................................................................... 6 – 7 Avanti Warehouse Facilities. ................................................................................................... 8 – 9 Commercial Division................................................................................................................. 10 – 11 Our Customers................................................................................................................................ 12 – 30 Health Clubs.................................................................................................................................. 14 – 17 Sporting Clubs........................................................................................................................................ 18 Schools. ............................................................................................................................................. 19 – 21
Avanti Fitness mission is to be the industry benchmark for product quality and after sales support
Corporate Gyms........................................................................................................................ 22 – 23 Apartments. ................................................................................................................................... 24 – 26 Personal Training Studios............................................................................................... 27 – 28 Defence.............................................................................................................................................. 29 – 30 Avanti Fitness Expands into Design Cardio Gym: a world first................................................................................................. 31 – 32 Precor....................................................................................................................................................... 33 – 34 Biggest Loser House................................................................................................................. 35 – 36 International Trade Shows.................................................................................................. 37 – 38 About Workout World.............................................................................................................. 39 – 41
Contents
Offices in New Zealand and USA............................................................................................. 42
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The Avanti Fitness Evolution Avanti Fitness is an Australian owned company which was established in 2001. Originally the company was formed as a division of the successful Workout World group which formed in 1982. Now on its own, Avanti Fitness represents Australia’s largest fitness equipment wholesaler and importer. ®
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Today, the company comprises of the Avanti brand name, but also includes centralised logistics, marketing, operations, finance and sales function across the group including the Workout World retail network. This combined 25 years of knowledge and experience in the group is the businesses greatest asset in this ever changing marketplace.
ER VI C E
Our core business includes the design, marketing and selling of quality and affordable fitness equipment. From a range perspective, Avanti branded products cover the wide category segment including anything from cardio to strength equipment. Avanti has recently commenced manufacturing our own OEM products with one of the leading fitness companies in the world. These and all of the Avanti products are sold through Workout World stores all around Australia, as well as successfully penetrating many of the world’s largest fitness markets. The Avanti Fitness range of products is not limited to domestic sales. A commercial division of high end Avanti branded equipment was established also in 2001. This robust and competitive Avanti commercial range offers the ever growing commercial market with a product that is durable, of high quality and importantly affordable. Today, Avanti Fitness has grown to be Australia’s largest fitness equipment importer and wholesaler. The company also boasts the exclusive agency for other well-known fitness brands such as Precor and Tuff Stuff. We also continue to offer the highest level of service and product support, which our customers have come to know and trust.
Australia’s largest fitness equipment importer and wholesaler 2
The Avanti Fitness Evolution
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SERVICE ÂŽ
Core Values Avanti Fitness mission is to be the industry benchmark for product quality and after sales support. To achieve this it is clear that the company is committed to strengthening the already exceptional customer service, product quality and back up support. This commitment is reflected by the significant financial investment and resources allocated to quality assurance and service. The philosophy continues with an attitude to being open to and always searching for better ways to do things. This core belief has allowed the company to evolve through the year and secure this strong leadership position. However, at the core of the company values is commitment to be Australia’s No.1 most trusted fitness brand. Growing on the trust that we have we already secured with our loyal customer base is why we are different from the rest. Unlike many in the fitness industry our attitude and resources to service also sets us apart from the rest. Service is an ongoing activity which involves building a relationship with the customer and doesn’t end at the sale. Our Avanti team has developed an admirable reputation in Australia for providing industry leading customer service throughout the entire sale process, and most importantly at the after sales service end.
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Core Values
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Avanti’s Service Philosophy Avanti Fitness and Workout World take pride in delivering a consistent high level of customer service which includes quality repairs and cost effective maintenance solutions. Avanti Fitness has a dedicated service division located in its head office at Condell Park, Sydney, which stocks over 15,000 spare parts for all distributed products. Our national team of 45 service technicians are regularly trained by our international suppliers to ensure they meet the service standards Avanti set and are familiar with latest technologies. Each Workout World store has fully trained and accredited service technicians to work on Avanti Fitness distributed products which includes Avanti and Precor Certification Training and Cardio Theatre Training. They are also required to be nationally accredited to service electro-mechanic equipment. As well as ensuring professional and well trained technicians, Avanti Fitness is dedicated to ensuring prompt and reliable service with a 48 hour turnaround policy. The national fleet of 30 service vans ensures that Avanti can assess the service situation on the spot. Even servicing remote areas in a timely manner is realistic through the service network established. Workout World follows the same dedication to excellence in customer service by only selecting retail sales staff who are passionate about health and fitness. Ongoing staff training ensures Workout World employees are the best in the fitness industry.
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Avanti’s Service Philosophy
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Avanti Warehouse Facilities Avanti supplies a full range of quality products across two warehouse facilities with a total of 5,600 square metres. Avanti’s aim is to have a just-in-time inventory, which means we stock the latest models from each of our manufacturers. Avanti uses advanced software applications for the execution and monitoring of the supply chain and the handling of order placement processes, tracking the status of shipments, verifying customs clearing, stock locations and stock movements.
Avanti’s 2nd warehouse
Avanti goods are only shipped with the best cargo shipping companies. Over 600 containers are purchased, transported, warehoused and distributed globally per year.
Over 600 containers are purchased, transported, warehoused and distributed globally per year.
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Avanti Warehouse Facilities
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Commercial Division Avanti Fitness commercial division is an important ingredient in the overall company mix and corporate goals. Being successful in the commercial market requires a strong product lineup, serious effort, commitment and not to mention financial resources. The Avanti Commercial division can offer this sort of assurance to the ever changing and demanding commercial market.
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Avanti fitness boasts a broad range of some of the world’s leading fitness brands including Precor USA, Tuffstuff, Gym 80, Impulse and of course the Avanti brand. To showcase this world leading product range is the southern hemisphere’s largest commercial showroom located at Camperdown in Sydney. The showroom includes the latest treadmills, bikes, elliptical trainers, weights systems, combination gyms and other innovative products such as Skywall – the world’s first mechanical indoor rock climbing wall. Avanti’s Commercial division employees a national team of fitness professionals with years of experience in the industry. The Avanti commercial division maintains a philosophy of ‘listen to, understand and deliver on our customer’s individual needs’. Avanti Fitness’ commercial team works directly with a diverse range of customers including commercial gyms, personal training studios, sporting clubs, schools, corporate offices, defence force gyms and government departments throughout Australia as well as New Zealand.
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Commercial Division
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City Gym - sydney 12
Our Customers
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Our Customers - Health Clubs City Gym City Gym is an independent club in East Sydney, famous for its high quality facilities, stylish surroundings and celebrity visitors such as Arnold Schwarzenegger. The gym welcomes 150 new members every month and was voted the 2004 Gym of the Year by Sydney Morning Herald readers. As part of a $2 million upgrade, City Gym chose Avanti Fitness to install the latest cardio and weights equipment for the club. “Avanti Fitness has supplied us with over 50 Precor top-of-therange cardio machines including treadmills, ellipticals and bikes and over 100 pieces of equipment for our weights room. “We chose Avanti Fitness to fit out our gym because of the innovative and high quality products they offer at a competitive price, as well as the professional service they provide. “At City Gym, we’re always looking to provide our members with the best facilities. What we now offer has been very carefully selected with feedback from our members and the result has been fantastic. We would definitely recommend Avanti Fitness to other gyms looking for the very best in gym equipment.”
Stanhope Gardens Aquatic & Leisure Centre Stanhope Gardens Aquatic & Leisure Centre in Blacktown, Sydney, is an award winning centre with over one million visitors a year. Avanti Fitness was the successful tenderer for Stanhope Gardens’ cardio fitness installation at their Leisure Centre in 2007. “Avanti Fitness has set a new benchmark for the fitness industry to follow. “The company displayed its professionalism and exceptional
customer service right from the tender submission through to training our staff and members in the fitness studio following the installation. “We have received an overwhelmingly positive response from our members about the quality of the equipment installed. “Their ongoing approach to customer service means we look forward to continuing to work in partnership with Avanti Fitness.” Kevin Jones, Centre Manager.
Justin Green, General Manager.
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Our Customers
– Health Clubs
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SYnc
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Our Customers
– Health Clubs
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Our Customers - Sporting Clubs
Active Life
parramatta eels rugby league club
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Our Customers
– Health Clubs
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Our Customers - Schools
Lewisham Christian College Avanti Commercial provided honest professional advice for us when choosing what range to put in our small school gym. With a limited budget it was difficult to get all the equipment we needed but they managed to help us get the most out of what we had to spend. We would definitely be using their services in the future.
Birrong Boys High School Birrong Boys High School approached Avanti Fitness when they were looking to fit out a new gym for their students. The school needed fitness equipment which was high quality, durable and yet affordable for their budget. “We decided to install Avanti products exclusively and have found them to be of high quality, strong, reliable and easy to use. The price range of Avanti gym equipment means that it is very affordable for schools. At Birrong Boys we have been able to purchase almost every item in the Avanti range because of the competitive prices offered.
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“The customer service has been fantastic. As part of the process of setting up the school gym we enlisted the advice of Steve Brennan who not only came out to the school on a number of occasions, but also drew up a plan of the type of machines that would best suit our students and their positioning in the gym. “Steve’s professional advice for the school means we now have a fully equipped gym which has become a valuable resource for staff and students. Due to the quality of product and level of customer service, we would highly recommend Avanti to other schools looking to purchase equipment for their gyms.” Angelo Stasos, Deputy Principal.
Our Customers
– Schools
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Our Customers - Corporate Gyms
Scotts College
NSW Food Authority
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Our Customers
– Schools
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Our Customers
– Corporate Gyms
Our Customers - Apartments waterfront apartments
VEOLIA Veolia Environmental Services (Australia) specialises in providing integrated waste and resource management services. VES is part of the Veolia Environment Group who also have a Water, Energy and Transport divisions in Australia. VES operates from over 100 sites across Australia, with 2900 employees . In NSW VES has over 800 employees and at their NSW Head Office in Rosehill they have built a Wellness Centre as part of their Health and Wellbeing Program. The Wellness Centre is a fully functional gym using Avanti as their equipment supplier. There is an extensive range of cardio including the very popular AMT as well as treadmills, bikes,
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and rower’s. The strength equipment also from Avanti is a mixture of pin loaded machines, cables and free weights and are also popular with a range of age groups. Avanti have provided exceptional service and advice whilst building the Wellness Centre and continue to offer support with it’s current operation. I would be happy to talk with other companies about using Avanti for their equipment as they have been a fantastic supplier and very easy to deal with. Feel free to contact Sandra Narezzi, VES Wellness Manager on sandra.narezzi@veolia.com.au OR 02 9841 2939
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Palermo Apartments
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Astoria Towers
Our Customers
– Apartments
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Our Customers - Personal Training Studios Vision
The Studio Right from the outset, The Studio was designed to appeal to a higher end of clientele and therefore had to offer a 5 star fit out in order to grab the attention of the Hunters Hill market. We gave careful consideration to where the majority of our budget should be allocated, and because of our target market, the decision was to go as high end as we possibly could for our cardio area, making Precor the stand out choice for features, ease of client use and reliability. ‘Out of order’ notices across the consoles would not cut it with our anticipated clientele who expect the delivery of the highest quality standard in return for our scheduled fees. The confidence we have in the Precor equipment means we can get on with what we do best and not spend our time on the phone chasing service technicians.
The Avanti pin loaded strength line has also enabled us to provide a quality, comprehensive resistance training area within the studio that is ideally suited to our target clientele without us having to either over extend the initial finances or delete essentials from our desired set up. The professionalism of the Avanti team from the initial sales contact to placing the order and through to delivery and install day was beyond expectation and our studio was completed without a hitch. In what is these days a highly competitive industry, Avanti has allowed us to not only meet but regularly exceed the expectations of our clients week in and week out. David Obern, Studio Owner
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Our Customers
– Personal Training Studios
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Our Customers - Defence Holsworthy
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Our Customers
– Defence
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Avanti Fitness expands into Design Cardio Gym: a world first With over 25 years experience in the fitness industry, company directors and staff alike have developed an in-depth knowledge into the ethos and culture of the fitness industry. These insights and experience has seen a creation of a design division within the company. Avanti design is the ultimate corporate leap forward for the company and will play a major part in future growth plans. Providing this guidance on the product style, features and marketability (through the Avanti brand) will be an exciting addition in the company’s global expansion. Avanti’s first step in the design arena has excitingly produced a world’s first for the fitness industry. Cardio Gym is a world first in fitness equipment in that it allows the user to perform simultaneous cardio and strength exercises. Upon completion of your workout, Cardio Gym neatly and comfortably folds away into a stylish and transportable steel cabinet design. The Avanti design team identified a growing need by consumers to complete more efficient and time saving workouts. Cardio Gym’s unique training format cuts the users exercise routine literally in half. Cardio Gym has received rave reviews overseas and was judged as the most exciting and innovative product at IRSHA commercial fitness show 2007, as well as being a finalist in the Brand New Awards at the world’s largest fitness exhibition ISPO 2007 held in Germany. Here in Australia, Cardio Gym is being sold through Workout World and has had a huge impact since its introduction early 2007 by capturing significant market share in the Cardio equipment category. The product has already established itself worldwide through a strong and growing distribution network including various local offices such as the US.
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Cardio Gym
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Precor PRECOR’S MISSION The goal for Precor is to become the most respected brand in fitness equipment. PRECOR’S PRODUCTS High-end fitness equipment for the commercial environment: AMT® CLIMBER ELLIPTICAL CROSSTRAINERS™ STRETCHTRAINER™ TREADMILLS ICARIAN STRENGTH CYCLES ENTERTAINMENT & SERVICES Our home products are distributed through a network of local distributors who also provide customer service and support. Our commercial products are sold to fitness facilities directly by Precor as well as via the same dealer network that sells our home equipment. Precor’s international division manages distribution of both home and commercial products to over 100 countries through a network of authorized distributors. To address the specific needs of certain markets, the product line for international distribution includes selectorised strength machines and indoor cycles. PRECOR AND AMER SPORTS
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Precor is part of Amer Sports which is the world’s leading sports equipment company with internationally recognized brands including Wilson, Atomic, Suunto, Precor, Mavic and Salomon with its family of brands. All Amer Sports companies develop and manufacture technically advanced products that improve the performance of active sports participants. Amer Sports Corporation is listed on the Helsinki Stock Exchanges.
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Biggest Loser House
AS used ON
official equipment suppliers
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International Trade Shows Internationally Avanti has sort new markets for a growing range of internally designed fitness products. The primary focus of the global assault has been on the back of its world’s first for fitness, Cardio Gym. In addition, to the exciting range of Cardio Gym’s, Avanti have bolstered its range and added a line of treadmills, Skywall (rock climbing apparatus) and home gyms. Introducing these innovative products to the world stage requires considerable resources and planning. However, to successfully reach potential customers requires attendance and exhibits at the big international fitness shows alongside the major brands. During the course of 2007, the company exhibited at well over 20 internationally acclaimed fitness shows across 4 continents. Avanti Fitness has made its first step to international prominence through its innovative products and commitment to outstanding quality.
TAISPO
health and fitness-denver
SPOEX-Korea
The athletic business conference
IHRSA-San francisco
TAISPO
International Trade Shows 24 38
ISPO
club industry 2007
fitness expo-brisbane 2006
australia fitness expo-sydney
Korea-Australian ambassador
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About Workout World Workout World, is the complete fitness shop and has come along way since the early days of one store in 1982. In fact Workout World today is pioneering fitness retailing with 32 stores nationally, industry leading product range and unrivalled after sales service excellence. The group was initially founded as a retail outlet for domestic products but as it expanded, Workout World moved into the corporate and commercial markets through Avanti Fitness. Strategically, the franchise model adapted in 2003 has been one of the company’s major successes. The rapid growth of the group can be attributed to the increased buying power, centralised marketing and distribution activities, as well as its commitment to providing unparalleled customer service. Workout World has continued to enjoy solid growth and expansion throughout the country, in major metropolitan centres as well as regional locations over the years. Workout World is today, Australia’s largest fitness equipment retailer in Australia. Through strong relationships with leading manufacturers and premium fitness brands, Avanti Fitness has been able to hold true to Workout World’s promise to the customer: ‘We won’t be beaten on price or quality’. Workout World is committed to providing quality products, great prices and exceptional service to help customers make healthy lifestyle choices and achieve their fitness goals. Based on the successes in Australia and now international markets via Cardio Gym, future growth and expansion plans for Avanti Fitness and Workout World are focused toward international retailing. A global retail chain concept is a realistic goal for the company in the short to medium term.
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Workout World
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Offices in New Zealand and USA Our New Zealand office and showroom is based in central Auckland and has a wide variety of our cardio and strength products on display. Avanti has account managers on both islands and plans to roll out retails stores in the near future.
CARDIOGYM was first launched in America in 2006 at the Denver Health and Fitness show receiving accolades of “The most innovative product ever seen” and “Exactly what the fitness industry needs” from fitness experts. Avanti Fitness USA Corporate Headquarters in Ontario, California and has the capacity of servicing all 50 states with a national network, focusing on after sales service. Not only limited to the CARDIOGYM, Avanti Fitness USA also offers treadmills, homegyms and the unique SKYWALL in its product line up.
Australia’s largest fitness equipment retailer
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Workout World
Offices in New Zealand and USA
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+61 2 9708 6322
avantifitness.com.au