Changi Airport’s Terminal 4 Theatre of Experience’

Singapore 2017

Singapore’s Changi Airport is constantly finding ways to transform the least appreciated travel moments into surprises of delight and discovery. Changi Airport Group commissioned Moment Factory to produce ‘Theatre of Experience’: two media features designed to entertain passengers as they navigate the airport. Using architectural media features that employ optical illusions and cinematic storytelling, the aim was to soothe the logistical aspects of the airport experience and captivate the audience in unique ways.

Passing through security screening, travellers are enveloped by an immersive media wall: The Panorama. In the heritage zone, real and virtual traditional shophouse facades create an authentic backdrop for local culture and storytelling. They become a whimsical ‘stage’ for a neighbourhood love story that brings two Peranakan families together.

The Panorama is a 70-metres-wide by 5-metres-tall LED screen, which displays seven panoramic content capsules. Each has a unique story and environment that transports the viewer’s imagination to far-off places, allowing travellers to begin the journey before they are even through security. Picturesque high-altitude landscapes alternate with virtual bas-relief sculpture that subtly comes to life.