Sabra® x Frank's RedHot® & Stubb's®: Bold Hummus Collabs Give Snackers

Something New to Dip into this Fall

Sabra is going boldly where no hummus has gone before, introducing three spectacularly flavorful collaborations that pair America's most loved, creamy and crave-worthy hummus with some of America's favorite bold-flavored brands. Sabra's newest varieties take snack time to the next level, offering heat, smoke, spice, and Texas-style Barbeque flavor to pair perfectly with everything in the pantry.

Sabra Buffalo Hummus made with Frank's RedHot

Sabra BBQ Hummus inspired by Stubb's Sabra Southwest Hummus

"These outstanding dips are for the big flavor fans out there," said Sabra's Global Chief Research, Development, and Sustainability Officer Olugbenga Diyaolu. "As we reach for snacks more often, we want more from them… more intense flavor, more satisfying textures, more fulfilling options. I am really proud of the team for crafting these extraordinary dips! Whether you are new to hummus or already dip in daily, I think you will be blown away by the creamy texture and bold flavor Sabra is bringing to the table. If you have Sabra hummus in the fridge, you're always snack-ready."

As part of the brand's overall "The Snack Your Snacks Would Snack on If Snacks Could Snack on Snacks" marketing campaign, two new digital shorts were created featuring Sabra Buffalo Hummus made with Frank's RedHot and Sabra BBQ Hummus inspired by Stubb's.

This launch is the first in a series of bold-flavor innovations from Sabra, aimed at satisfying any and every snack craving and expanding beyond the brand's already beloved hummus and guacamole offerings. These everyday craveable snack staples are available in store and online in the deli department of your favorite supermarket.