VERONI BECOMES THE FIRST BRAND FOR ITALIAN CHARCUTERIE IN THE US

The Italian cured meat producer Veroni continues to grow in the US market – With a 23.7% increase in 2021 revenues, the company has been ranked among the top 20 players in the US luncheon meat segment, becoming the first brand for Italian charcuterie. The firstquarter 2022 results show a further acceleration with a 30% rise in revenue compared to Q1 2021.

"The results we have achieved in the US since we opened our slicing facility in Logan, NJ in 2016 have exceeded our expectations," says Marco Veroni, president of Veroni USA "We have entered the market with a clear objective: offering American consumers the opportunity to enjoy the authentic taste of Italian charcuterie by importing our product directly from our facilities located in the Emilia-Romagna region. It may sound like a brave choice, but it proved to be the right one US consumers are discovering the pleasure to eat Italian food and are more and more open to purchase products that stand out for quality, flavor, and taste Through our charcuterie, we bring in the USA 'a slice' of genuine Italian gastronomic tradition "

"We want US consumers to have the opportunity to taste the difference of our products, and large events like tennis tournaments are the right place to meet and connect with our target," says Emanuela Bigi, marketing manager of Veroni. "After our first experience as a sponsor at the Miami Open, we have already been working on the next events such as the Citi Open in Washington, the Western & Southern Open in Cincinnati, and the Food Network New York City Wine & Food Festival presented by Capital One, which will take place over the second half of 2022."

Pure Flour from Europe to Feature Italy's Best at Winter Fancy Food Show in Las Vegas

Export initiative highlights premium organic soft wheat and semolina flour at Booth 2267

From panettone to orecchiette, organic soft wheat flour or durum wheat semolina from Europe are behind the finest in baked goods, bread, pasta and pizza The EU initiative, "Pure Flour from Europe: your Organic and Sustainable Choice!" is highlighting both sought-after flours at Booth #2267 at the Winter Fancy Food Show in Las Vegas next month from Jan. 15-17, 2023, at the Las Vegas Convention Center.

ITALMOPA, the Italian Association of Millers, is leading the effort in partnership with the European Commission Flour and semolina companies from throughout Italy including Molino Casillo, Molino De Vita and Molino Grassi will showcase their organic lines at the specialty food trade show to buyers from restaurants, retailers and manufacturers.

Offerings will include organic soft wheat flour, a favorite of bakers for delicate cakes, bread and pizza, and organic durum wheat semolina, which lends itself perfectly for pasta.

"Europe has strict laws protecting the quality of its agricultural products and a proud tradition of milling expertise which make for exceptional certified organic flours that meet most any culinary need," says ITALMOPA President Andrea Valente. "Our organic flours and semolina are made with only high quality grains grown to strict pesticide-free standards and nourished by the earth and sky. Quality and sustainability have always been central to our members' efforts "