FERRARI SPRING/SUMMER 2023 CAMPAIGN BY PAOLO ROVERSI

The dream of Ferrari brought on stage during the fashion show at the Teatro Lirico Giorgio Gaber in Milan inspires the new advertising campaign devised by expert Paolo Roversi as an artistic sequence of visual works interpreted Mariacarla Boscono and Rapha Keijzer, today’s icons who perfectly embody the style and the values of the collection.

Mariacarla is the quintessence of the Ferrari woman, a traveller and experimenter of the present who uses fashion as a tool to express herself and explore the border between masculine and feminine At her side is Rapha, with his classic yet decisive charm, like every expression of the Ferrari universe His representation of masculinity contrasts between practicality and elegance, reminiscent of the constant connection between car and man, at the centre of the Ferrari universe

The looks portrayed celebrate the collection’s three fundamental elements, bringing the sartorial and artisan value of each shape, fabric and detail to the forefront. The workwear is reinterpreted and elevated using the leather’s exquisite duality, and the meticulous execution of the embroideries made using reconditioned screws and bolts from the Maranello production lines.