Global MDO gets even better

Our next generation product meets evolving needs for shelf appeal, sustainability, and more

For almost a decade, our Global MDO film has been a go-to solution for many converters needing a semi-squeeze film. Developed and manufactured in-house at Avery Dennison, it offers an excellent combination of clarity, conformability, and sustainability.

Now, for 2020, the solution that so many rely on is getting even better. Our Global MDO Next Generation will give converters a state-of-the-art, semi-squeeze film that helps them meet evolving consumer desires and brand needs.

The time is right for a new MDO

The MDO trendline is going nowhere but up. According to a report by the firm Transparency Market Research, the MDO market is expected to expand globally by a CAGR of 4.7 percent between 2018 and 2026. Fact is, we’re seeing the use of MDOs expand in many ways across a variety of product categories. One particular example is in Food and Beverage, where there’s a trend of brand owners labeling and filling fresh-blown bottles. Use of MDO films helps to allow the label to stay unwrinkled as the bottle undergoes slight dimensional shifts during the curing process.

MDOs and the battle of shelf appeal

Brand owners are also pushing the limits of their package design to capture consumer’s attention and show the products they are selling are sustainable. That, in turn, puts pressure on converters to deliver new and exciting material solutions.

MDOs can help converters respond. For instance, they allow designers to create the increasingly common clear-on-clear look for bottles in Food and Beverage, Cosmetics, and other categories. Not only is it simply aesthetically appealing, it responds to the growing consumer desire to see what’s in the package: transparency is an assurance of quality. MDO films are also commonly used packaging solutions with rising demand for ready-to-eat and partially-cooked convenience food packaging. MDO films provide better protection against microorganisms, therefore helping to fulfill consumers’ demand for fresh, healthy, and convenient packaged food products.

Clearer, sustainable, more recyclable

Global MDO Next Generation offers a compelling set of benefits to help converters respond to these trends. When compared to other semi-squeeze films, it’s more than 60 percent clearer than the current Global MDO — rivaling BOPP films for clarity — and allows even thinner labels without compromising package design or label size. It’s engineered for a variety of package types, helping brand owners and designers create shelf appeal for a broad range of product categories. And, it’s available with our CleanFlake™ adhesive technology, which helps to ensure it separates cleanly from PET containers during recycling. The product’s sustainability credentials are significant. They’re also quantifiable, according to Avery Dennison Greenprint™ methodology. Compared to our current Global CO-EX construction (product number 77178), the production and use of our Global MDO Next Generation offers the following:

- 22 percent lower fossil fuel use

- 22 percent less water use

- 22 percent less energy use

- 21 percent lower greenhouse gas emission

- 22 percent less waste generated

Save time and effort

Global MDO Next Generation is engineered to deliver cutting-edge quality while saving converters time and effort, making its use an even more attractive proposition.

- It’s engineered to provide conformability for a wide range of squeeze requirements, delivering consistent performance across that range.

- It offers a wide operating window for larger and more complex shapes.

- It has a high MD modulus, for faster registration and less waste.

- It’s engineered to go thinner without compromising productivity, helping converters offer up even more sustainable squeeze films.

No topcoats required

Current generation MDOs typically have a slight haze that can be treated during conversion with a topcoat and varnishes. Global MDO Next Generation eliminates this step, coming out of the production process with shelf-ready clarity.

Global MDO Next Generation is also inherently printable. The film can be run through traditional UV flexographic or digital printers without the addition of a topcoat. Converters who are used to stocking topcoated and non-topcoated MDOs can thus rely on a single SKU for both of these needs.

Developed and manufactured by Avery Dennison

Since the launch of our current offering in 2011, Avery Dennison has been a leader in the MDO film space. Global MDO is a product we engineered, brought to market, and manufacture. And with nearly a decade of supporting converters and brands using MDO, we’ve amassed a wealth of service and technical expertise. From design support, to learning how to run the material, to getting an MDO film dialed in for a particular piece of equipment, converters can rely on Avery Dennison.

Global MDO Next Generation is available for trial purposes now, but will launch in August. If you’re interested in finding out more about what this film solution can do for you and the brands you support, contact your Avery Dennison representative.