FASHION NEWS

A CELLEBRATION OF SELF - LOVE, AUTHENTICITY AND INDIVIDUALITY

BY SILVANA CAMARGO

AN EXPRESSION OF OPTIMISM AND ORIGINALITY, PERfect Marc Jacobs is a playful and unexpected new scent, inspired by Marc Jacobs’ personal mantra: “I am perfect as I am,” and is brought to life through a global advertising campaign that was created with an inclusive cast of 42 individuals, partly scouted through an open social media casting call.

“I tattooed ‘perfect’ on my wrist to remind me that, when I’m looking at myself and wishing I could be stronger in this way or better at that thing, I can just say no, I’m exactly how I need to be right now,” says Marc Jacobs. “My new fragrance, Perfect, was inspired by my belief that we are all perfect as we are, which is expressed in the campaign through each of our amazing cast members.”

The Perfect Marc Jacobs campaign is a colorful collage of portraits and vignettes, with cast members proclaiming, “I am perfect as I am.” Shot by world-renowned fashion photographer Juergen Teller, with creative direction by Katie Grand, the campaign features models Lila Moss, daughter of supermodel Kate Moss, Alek Wek, Akon Changkou, Mei Kawajiri, twins Margo and Madelyn Whitley, and talent hand-picked through the open social media casting call, including Isold Halldoruttir and Nathali Turner, among many others. To honor the Perfect values of self-expression, the cast was invited to select and style their own wardrobe using a mix of Marc Jacobs collection pieces and curated vintage finds.

“It was an incredible experience shooting the Perfect Marc Jacobs campaign alongside the full cast,” says Lila Moss. “I absolutely adore the fragrance and the bottle, and I’m so honored and excited to be a part of a campaign with such an important message of self-love and self-acceptance.” Modern, bright, and feminine, Perfect Marc Jacobs is a comforting floral scent with an addictive quality. Created by perfumer Domitille MichalonBertier of IFF, the juice is an unconventional yet harmonious clash of fresh floral and calming smooth accords. The fragrance opens with juicy notes of rhubarb and bright daffodil that reveal a comforting heart of almond milk. At the base, cedarwood and cashmeran impart a soft dry down for a cocooning finish. In true Marc Jacobs fashion, the Perfect Marc Jacobs bottle is crafted with an eyecatching blend of elegant and unexpected elements. At the top, a crystal-cut cap is crowned with an eclectic and multicolored collection of mis-matched charms. Each charm was selected by Marc himself and injects a touch of his irreverent style into the design. The weighted glass base is inspired by the grace and style of a classic parfum, with domed shoulders and a gilded collar. Inside, a blush pink juice highlights the artful edges of the bottle. Complementary to the bottle, the outer packaging is an ode to vintage fragrance boxes. Outfitted in a delicate blush pink matte hue, the carton features an original pastel-colored illustration of the Perfect bottle from New York based artist, Jacky Blue.

KEEP AMERICA KIND 2020

THIS YEAR, THE BE KIND COMPANY has launched a new “Election Collection” meant to encourage everyone, regardless of political persuasion, to treat one another with kindness. “I hope this collection can be a reminder that regardless of how different we may be, or think, or vote, we can still always choose to be kind”, says Taryn HartwellLewis, founder of The Be Kind Company. The collection includes Be Kind 2020 adult unisex t-shirts available in sizes XS4XL, bumper stickers, and pins; as well as hats embroidered with the slogan “Keep America Kind”. The collection ranges in price from $3 to $29.

The Be Kind Company began in July 2019 with the launch of a Classic Collection of “Be Kind” t-shirts in matching mommy & me styles- including woman and child t-shirts and baby onesies. In addition, the collection includes an oversized canvas tote with the phrase “be kind to yourself” imprinted on both sides. Thebekindco.com also features a blog written by Taryn Hartwell-Lewis, documenting her recovery from a 15- year battle with anorexia and self-care and acceptance habits she feels may be helpful to the wellbeing of anyone who comes across them.

HUBLOT PRESENTS NEW MILLENNIAL PINK WATCH

IN AN EVER-CHANGING WORLD, HUBLOT STAYS TRUE TO ITS PHILOSOphy of being first, unique, different: unveiling a new Big Bang, christened Millennial Pink, designed in collaboration with Garage Italia and Lapo Elkann. A new approach to timekeeping, one which looks to the future, setting trends. More than a watch, it is a state of mind. Gender Neutral.

Its 42-mm case sets the tone: made from modern, lightweight aluminium, a unisex and monochrome material, anodised, satin-finished and through-tinted millennial pink. This technical feat has been made possible thanks to research undertaken by Hublot’s engineers. This highly specific colour is obtained by anodisation, a process which both protects and decorates a part, and which has the advantage of giving the case and its components the desired pastel shade combined with remarkable resistance to scratches and impacts. Its proportions ensure it sits perfectly on any wrist. Gender Neutral. The Unico chronograph manufacture movement, boasting a 72-hour power reserve, has a chronograph mechanism on the dial side and a column wheel.

The highly versatile Big Bang Millennial Pink is supplied with two straps, easily interchangeable thanks to Hublot’s exclusive patented One Click system. Disruptive, creating new codes for traditional luxury, the Big Bang Millennial Pink produced in collaboration with Garage Italia will only be available in a very exclusive limited edition of 200 pieces.

PRESERVATION OF KEVYN AUCOIN’S JOURNALS

Seven original journals from makeup artist Kevyn Aucoin are now preserved through an extensive digital archive created and maintained by the Makeup Museum

THE MAKEUP MUSEUM UNVEILS IMages from a new digital archive of journals kept from 1983 to 1994 by legendary makeup artist Kevyn Aucoin. Aucoin was wholly responsible for the “sculpted” look of many celebrities and top models, includingmodels Cindy Crawford, Linda Evangelista, Claudia Schiffer, Paulina Porizkova, and celebrities like Gwyneth Paltrow, Tina Turner, Liza Minnelli, and many others. Aucoin worked extensively with iconic photographers such as Steven Meisel, Richard Avedon, Irving Penn, Peter Lindbergh, Herb Ritts, and Francesco Scavullo. Aucoin’s journals chronicle his life and work, complete with behind-the-scenes images from photoshoots for VOGUE magazine and brands such as Shiseido, Chanel, and Revlon.

Aucoin (born in 1962 in Shreveport, Louisiana) moved to New York City in the early 1980s where he was soon hired as a lead makeup artist by VOGUE magazine. Before his untimely death in 2002 at age 40, Aucoin had worked with countless models, celebrities and pop culture figures, and published world-renowned books about makeup artistry including The Art of Makeup, Makeup Faces, and Face Forward.

“Kevyn’s imprint on our industry is still very much alive today,” said Rachel Goodwin, Makeup Artist and Makeup Museum Co-Founder. “He opened the door for new generations of makeup artists to walk through, and legitimized our craft in a way no one had done before.”

Throughout his life, Aucoin maintained scrapbook-like journals to document his meetings, contacts, career highlights, and personal milestones. Seven journals, one each from 1983, 1984, 1987, 1989, 1994, and two from 1993, had been lovingly stored by his family. Because of the challenges with conservation of paper-based documents, the Makeup Museum worked with the family to create a digital archive of the journals to ensure the preservation of this important set of historical artifacts.

Full-page images from the journals have never been published before, and the polaroid images therein represent oneof-a-kind images from photoshoots with the world’s most iconic photographers like Avedon, Penn, Meisel and more.

The journals also served as a space to safekeep mementos from Aucoin’s meaningful life moments, like his backstage pass to the 66th Annual Academy Awards show in 1994, his Madison Square Garden ticket for Barbra Streisand’s The Concert, a newspaper clipping of an article about his parents founding the PFLAG chapter in his hometown, animal rights stickers, birthday cards and family photographs. The Makeup Museum will showcase exclusive images from the new Kevyn Aucoin digital journal archive on Instagram (@ MakeupMuseu mOfficial) and in the newly launched Makeup Museum mobile app on Apple iOS ($2.99). Users of the Makeup Museum mobile app have exclusive first-look access to digital content, including special artifacts available through Augmented Reality such as the rare Salvador Dali “Bird-in-Hand” vintage compact, and skincare prescriptions from Marilyn Monroe and Jacqueline Kennedy. The Makeup Museum will continue to unveil special artifacts with in-depth educational insights each month on the mobile app as part of the Makeup Museum’s ongoing digital initiatives.

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TOP 5 EYEWEAR SUMMER TRENDS Crystal, bold colors, mixed materials, personalized sunglasses, and blue light make a statement this season

INCREASED SCREEN TIME FROM VIDEO CONFERENCES AND VIRtual happy hours, on top of the typical 3 1/2 hours that the average adult spends using the internet on their phones, according to a study last year from Zenith, emphasizes the importance of wearing the proper eyewear more than ever before. Here are the Top 5 Summer 2020 Eyewear Trends according to Eyemart Express:

CRYSTAL: style meets sophistication and luxury with the modern crystal trend. Plastic and acetate frames from Michael Kors, Vogue, and Success are lightweight for ultimate comfort and emphasize natural beauty.

BOLD COLORS: summer is all about having fun and adding bright spots to the day with bold colors. Colorful frames from Coach, Brooklyn, and Christian Lacroix make a statement in any virtual meeting and transform your everyday look.

MIXED MATERIALS: timeless and classic silhouettes are modernized with mixed materials. Combinations of acetate and metal add layers of texture to frames from Oscar De La Renta, Robert Graham, and Cole Haan.

PERSONALIZED SUNGLASSES: put a personalized touch on summer eyewear and ensure the perfect fit with custom sunglasses. Create a one-of-a-kind pair with more than 2,000 frame options and endless possibilities for lenses and tint treatments. New Coppertone polarized lenses, which provide twice the amount of solar light protection of the average sun tint, are the only lenses recommended by the Skin Cancer Foundation.

BLUE LIGHT LENSES: blue-tinted lenses are the perfect addition to any set of frames to protect the eyes from the sun and increased screen time. The lenses filter light to reduce digital strain-inducing glare and eye fatigue.

CONVERTIBLE HIGH HEELS? YES, THEY DO EXIST!

Pashion has released a new heel option to pair with their innovative convertible high heels - 3” & 4” block heels. The days of stressing over which shoes to wear (that won’t kill your feet two hours later) are over. Finally - a high heel that easily converts to a chic and comfortable flat in seconds. Yes, they do exist. Created by women, for women.

This new launch includes both 3” and 4” block heels in solid colors as well as a trendy wood block heel, and new summer-inspired material & color options on the company’s two most popular styles. Block heels can be purchased as part of a full shoe kit or separately, so anyone who is already loving and rocking Pashions can now have not only a convertible shoe, but various styles all on one pair.

Pashion has their sights set on many more exclusive block styles to come over the next few months, exciting not just the general everyday shoe lover but opening a whole world of possibilities within the wedding market as well. See more at pashionfootwear.com.

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