AVID Communities Style Guide. Edition 2, October 2020.
Contents
Brand Architecture 3
AVID property Group hierarchy
4
Residential Communities Brand Refresh Applications 6
Communities Logos with ‘by AVID Property Group’
8
AVID Community Master brand tag
11
Logo Placement
12
Photography 13 Brand Applications 15
Website home page
Collateral
18 19
Joint Brand Applications 23
AVID Property Group Master Brand tag
24
Minimum logo size
25
Logo Placement
26
Communities by AVID Property Group
27
Contact 28
AVID Communities Style Guide. Edition 2, October 2020.
2
Brand Architecture.
AVID Communities Style Guide. Edition 2, October 2020.
3
AVID Property Group Brand Hierarchy
Our brand hierarchy is a means of summarising the branding strategy by displaying the number and nature of common and distinctive brand elements across our products and presenting a clear and succinct ordering of the brand elements.
Master endorser brand.
Corporate Brand.
All Group Community brands maintain their brand personality and are endorsed by AVID. Community Brand.
Home Brand - Sub brand to AVID Communities.
AVID Communities Style Guide. Edition 2, October 2020.
AVID Communities
Community brands retain their own positioning lines, e.g. Harmony - Heart of the Sunshine Coast.
Complete home solutions.
4
AVID Property Group Brand Hierarchy
AVID Communities Queensland
New South Wales
Victoria
Acacia - New homes ready to move in.
Hillsbrook - A boutique address in Box Hill.
Bloomdale - Life in full bloom.
Arundel Springs - Complete designer homes in an award winning address.
Oran Park Town
Carolina - Where the good life is within reach.
Augustus - The perfect bayside lifestyle. Brentwood Forest - Close to all that matters. Chambers Ridge - A contemporary collection of family homes in Park Ridge.
- Find the One at Oran Park Town
The Rathbone Waterford - A life in balance.
Elyssia - Where your Dreams take flight. Hillstowe - Live life connected. Lilium - Naturally modern living.
Covella - Breathe. Life. Come home to Covella.
Savana - Where it all comes together.
Harmony - Heart of the Sunshine Coast.
Sienna North
Killara - Life’s an adventure at Killara. Little Creek - Gladstone’s premier parkland address.
– The smart direction for your future.
Sienna Rise - Beauty and convenience.
North Harbour - A collection of complete homes in North Harbour. Serendale - A boutique neighbourhood of 35 family homes in Coomera. Sphere - Garden Terrace homes in the Gold Coast University precinct. The Meadows - A new generation riverside address in Strathpine. The Orchard - It’s where it begins.
Complete home solutions.
AVID Communities Style Guide. Edition 2, October 2020.
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Residential Communities Brand Refresh Applications. AVID Property Group are driven to be recognised nationally as a creator of diverse and sustainable places that are forward thinking, customer-led and offer excellence in innovation and sustainability. To stand proud with community branding, there are a set of rules to be followed when applying the AVID brand in community scenarios.
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Overview
To stand proud with residential communities’ branding, AVID is to be recognised as the creator of these communities. Community logos with the by AVID PG signature line can be seen to the right for major digital and print publications. No matter where we come from or where we’re going,
AVID Property Group as the endorser brand will also feature on the inside back page or outside back cover of any marketing collateral exceeding eight pages.
AVID Communities Style Guide. Edition 2, October 2020.
we all want the same thing. We want to belong. It’s in our DNA. It’s a part of what it is to be human. At AVID Property Group, we create neighbourhoods that bring people together and we turn these neighbourhoods into thriving, connected communities.
avid.com.au
7
Communities Logos with ‘by AVID Property Group’
The following pages have example community logos with ‘by AVID Property Group’ text added in-conjunction with each brand. The corporate brand font Korb has been used to ensure legibility against community branding when the minimum size for each community logo is followed. The position and size of the text is variable due to the nature of each community logo. Mono examples have been used to indicate text positioning but applies across full colour versions of brand logos also. These endorsed logos can be used in instances where the size of the application doesn’t restrict the use of such logos.
AVID Communities Style Guide. Edition 2, October 2020.
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Communities Logos with ‘by AVID Property Group’
All community addresses will have the ‘by AVID Property Group’ signature sitting in proximity to community logo. Here is a small selection of logo examples where the ‘by AVID Property Group’ by line is required. Each example is weighted to its specific logo to provide a pleasing visual balance and to ensure the residential community branding isn’t compromised.
AVID Communities Style Guide. Edition 2, October 2020.
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Communities Logos with ‘by AVID Property Group’
All community addresses will have the ‘by AVID Property Group’ signature sitting in proximity to community logo. Here is a small selection of logo examples where the ‘by AVID Property Group’ by line is required. Each example is weighted to its specific logo to provide a pleasing visual balance and to ensure the residential community branding isn’t compromised.
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Corporate Master Brand AVID Community Master brand tag
This lock-up MUST be used on ALL community specific communications. No other lock-ups or layouts are allowed.
AVID Community Master brand tag
Where colour isn’t an option - the ‘Mono’ or ‘Reversed’ AVID Community Master brand tag can be used. If appearing on white background the tag shape will not feature, see email signature example, page 20. The only exception to the lock-up application for communities is the website footer, see page 18.
AVID Communities Style Guide. Edition 2, October 2020.
Secondary AVID Community Master brand tag Mono (90% black)
Reversed (white)
11
AVID Community Master Brand Tag Logo Placement
When using the logo in community applications, the AVID Community Master brand tag with positioning line must always be used. The logo must sit either in the top right or left or bottom right or left of the layout.
A4/A3 community applications - logo top left aligned
A4/A3 community applications - logo top right aligned
A4/A3 community applications - logo bottom left aligned
A4/A3 community applications - logo bottom right aligned
The logo should be no smaller than the logo divided 4 times into the portrait width of an A4 and A3 document respectively as shown. If the logo sits on a white background, use this scale as a guide.
AVID Communities Style Guide. Edition 2, October 2020.
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Photography. Our photography should capture the sheer joy of life and its special moments.
AVID Communities Style Guide. Edition 2, October 2020.
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Photography
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Brand Applications.
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Communities by AVID Property Group with AVID Community Master Brand
Each community has its own brand identity and postioning, but they are always endorsed by AVID Property Group, as show here.
N DIXO RD
HINE MOTORWAY SUNS
N
70
ON DIX
70
RD
SU NS H IN EM OT OR W AY
FROM THE NORTH
70
Y CL A
RE MO
BRUCE HIGHWAY
AD RO
EXIT 194
FROM THE SOUTH
20 MINS TO SUNSHINE COAST AIRPORT
UNIVERSITY OF THE SUNSHINE COAST
PETER CROSBY WAY
Harmony Land Sales & Information Centre, CafĂŠ & Display World HAR MON Y BOUL EVARD
WAY SBY PETER CRO
1 HOUR TO BRISBANE
Harmony Sales & Information Centre and Display World Open by appointment. Off Harmony Boulevard, via Peter Crosby Way Palmview Qld 4553 Phone 1800 550 240 | harmony@avid.com.au | harmonyliving.com.au
While we have taken care to ensure the accuracy of information in this document at the time of publication, AVID Property Group gives no warranty and makes no representation as to the accuracy or sufficiency of any description, photograph, illustration or statement contained in this document and accepts no liability for any loss which may be suffered by any person who relies upon the information presented. All information provided is subject to change without notice. Dimensions, areas, layout, time periods and dates are approximate only and are subject to change without notice. Purchasers should make their own enquiries and satisfy themselves as to whether the information provided is current and correct and if appropriate seek advice before entering any contract. Photographs and illustrations in this brochure are indicative only and may not depict the actual development. May 2020. 6087.
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Communities by AVID Property Group with AVID Community Master Brand
Savana house & land catalogue front and back cover with AVID as the endorser brand.
WALKING DISTANCE TO TRAIN STATION
PACIFIC WERRIBEE
MANOR LAKES SHOPPING CENTRE
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Communities by AVID Property Group with AVID Community Master Brand Website home page
Note: Use of positioning line and AVID Property Group logo for website footer.
© 2020 AVID Property Group
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Communities by AVID Property Group with AVID Community Master Brand Collateral
DEBORAH SILVESTRI
Project Sales Manager NSW
m: e: w: p:
0427 893 762 dsilvestri@avid.com.au waterfordliving.com.au 1300 073 095
Deborah Wright Project Sales Manager NSW E: dwright@avid.com.au M: +61 447 640 370 Suncorp Place, Level 35,
avid.com.au
259 George St, Sydney NSW 2000
www.avid.com.au waterfordliving.com.au
The information contained in this e-mail message and any attached files may be confidential. If you are not the recipient, any use, disclosureor copying of this e-mail by error, please notigy the sender immediately by reply e-mail and delete all copies of this transmission together with any attachments.
Note: Use of AVID Property Group logo on white background.
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Communities by AVID Property Group with AVID Community Master Brand
Bloomdale eDM template inclusive of AVID master brand lock-up.
AVID Communities Style Guide. Edition 2, October 2020.
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Communities by AVID Property Group with AVID Community Master Brand
Waterford Release brochure front and back cover.
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Communities by AVID Property Group with AVID Community Master Brand
Brentwood Forest campaign billboard.
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Joint Brand Applications. In instances where the community is created in conjunction with another company, the following rules apply when using the AVID Property Group Master Brand tag. Communities’ branding is always hero in all application with the AVID Property Group + joint partnership logos to appear on bottom left or right, depending on the application.
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Joint Partnerships AVID Property Group Master Brand tag
For all joint partnership applications, the stacked AVID Property Group Master Brand tag should always be used. The letter ‘P’ from the logo creates the width around the logo which is called the clear space. This area should not be encroached upon by text, logos or images.
Page Edge
Logo Page Edge
The separation between the AVID Property Group Master Brand tag & Joint Partner logo is equal to the width of 2 x ‘P’.
Page Edge
Page Edge
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Joint Partnerships Minimum logo size
The minimum size is a ‘worst case’ scenario and must never be used smaller than this. In all instances the AVID logo should appear no smaller than 30mm wide.
AVID Communities Style Guide. Edition 2, October 2020.
70 mm
WEB
200 pixels
30 mm
WEB
100 pixels
25
Joint Partnerships Logo Placement
In joint partnership applications, the logo must always sit bottom right or left of the layout.
A4/A3 joint partnership applications - logo bottom left aligned
A4/A3 joint partnership applications - logo bottom right aligned
As a rule of thumb the logo should be no smaller than the logo with its clear space requirements divided 2 times into the portrait width of an A4 and A3 document respectively as shown.
Logo
AVID Communities Style Guide. Edition 2, October 2020.
Logo
Logo
Logo
26
Communities by AVID Property Group with AVID Community Master Brand and Joint Venture Brand
by AVID Property Group
NATURAL. HABITAT. When it’s time to find your ideal homesite, the process is easy at Covella. Our experienced team will be with you every step of the way, giving you peace of mind from start to finish, by guiding you through the process to build your family’s new home. Just choose your block, then choose your builder. We have partnered with some of the nation’s leading home builders to create a unique range of house and land packages perfectly suited to the landscape of Covella.
No matter where we come from or where we’re going, we all want the same thing. We want to belong. It’s in our DNA. It’s a part of what it is to be human. At AVID Property Group, we create neighbourhoods that bring people together and we turn these neighbourhoods into thriving, connected communities. avid.com.au
A joint venture. Sales Centre open daily Covella Promenade off Pub Lane Greenbank. Queensland Phone 0437 110 383 covella.com.au Artist impression
Co-branding with a joint venture partner.
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AVID Brand Style Guide. Sydney Office
Melbourne Office
Brisbane Office
Gold Coast Office
Sunshine Coast Office
Media Contact
Level 35 259 George Street
Ground Floor 80 Dorcas Street
Suite 1, Level 7 10 Eagle Street
Level 1, Oracle West 19 Elizabeth Avenue
Harmony Boulevard via Peter Crosby Way
Sydney NSW 2000
Southbank VIC 3006
Brisbane QLD 4000
Broadbeach QLD 4218
Palmview QLD 4553
For all media enquiries and interview requests, please contact:
Ph: 02 8316 7700
Ph: 03 9693 7800
Ph: 07 3708 0804
Ph: 07 5588 8888
Ph: 1800 550 240
BBS Communications Group
Fx: 02 9252 4526
Fx: 07 5588 8800
Fx: 02 9252 4526
Gold Coast Postal Address PO Box 1899 Broadbeach QLD 4218
Edition 2, October 2020.
Ph: (07) 3221 6711 Email: info@bbscommunications. com.au