Together as One. One Business. One Team. One Brand.
July 2020.
Over the past months we have undertaken a deep review of what both the AVID and Villa World brands stand for and live by. • A review of how both groups nurture customer relationships. • How we collectively achieve high levels of customer satisfaction that drive success and advocacy.
• Review both the AVID and Villa World brand platforms – on the basis of a health check. • Identified of common threads and shared values.
• Carried out workshops and individual consultation with teams across both business units drawing as many perspectives as possible.
• A review of market research findings based on customer satisfaction.
Aquisition
Oct 31
• How each brand is delivering on its promises.
Workshops
Brand Positioning/Architecture
Board Approval
COVID-19
Re-start
Soft Launch
Nov 19
Feb 20
Mar 20
HOLD
Early June
Early July
One Business. One Team. One Brand. July 2020.
• A shared commitment to being customer-led authentically
• A shared focus to do it differently and do it better
• A shared focus on teamwork
• A shared commitment for growth
• A shared focus on delivering on brand promises of creating communities
• A shared focus of high performance
One Business. One Team. One Brand. July 2020.
AVID is a people business first and foremost. We should never forget the significance of what we do and how it brings joy to people’s lives within the places most cherished by them, their home. Together, we create the places where they build their most precious memories‌ the places where they feel their greatest sense of belonging.
One Business. One Team. One Brand. July 2020.
Importantly, we should never overlook, that as a people business, our community is bigger than the places we create.
It is you, our team members, who are part of our AVID family. A community of talented people with passion and expertise that each of you bring to work every day and we thank you for that.
One Business. One Team. One Brand. July 2020.
We are at an exciting juncture in our company’s growth. The coming together of two businesses as one. And it is fitting that we reaffirm what makes us AVID‌ more than a brand name, but an attitude that permeates and shapes everything we do. For that reason we have taken the time to not only integrate our businesses, but to make sure our brand personality and messages propel us forward with a refreshed sense of purpose... together!
One Business. One Team. One Brand. July 2020.
This is our time. Together we look forward to a vibrant future. Today we unveil a fresh face for AVID that reaffirms the human side to our business, what we stand for and how it shapes every decision we make and every action we take. We also unveil the integration of our new AVID family member, Villa World, with an aligned and fresh new face that celebrates the brand and takes it into the future. The company is at a very exciting point in its life. We are not only more diversified than ever before, but we are stronger and more focused than ever before.
One Business. One Team. One Brand. July 2020.
As a new member of the AVID family, Villa World not only grows the portfolio, but brings a new dimension to the business: Making the AVID Group business and brand a stronger and more versatile property player and to give Villa World a refreshed sense of purpose. Creating a joint approach to bringing people together.
One Business. One Team. One Brand. July 2020.
With the bringing of the Villa World business and brand into the AVID family, it is critical to create a unified brand platform.
Together, we have unified strength. Together, we share a unified vision.
One Business. One Team. One Brand. July 2020.
AVID is a
customer-led business with a shared culture of
high performance.
One Business. One Team. One Brand. July 2020.
Brand Mission
Understanding the things that matter most to customers is what also matters most to us.
One Business. One Team. One Brand. July 2020.
Brand Mission As a true customer-led organisation, we must be completely attuned to our customers. AVID brings the fabric of life together through the creation of addresses that are in tune with peoples dreams and aspirations, that deliver greater wellbeing and our homes help people realise their dream. Combined, the business as a whole brings people together to achieve better outcomes - better lives for our customers, better work culture for our people and better business returns.
One Business. One Team. One Brand. July 2020.
Brand Positioning Line
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
Drivers of success. It starts from the inside.
Equally, it starts from the outside.
Purpose We bring people together to create greater wellbeing within the spaces and places where people love to belong.
Insights We bring people together as we are committed to understanding customers at a deeper level.
Expertise We bring people together who are committed to best practice, benchmark outcomes. Passion We bring people together who share a driving passion and pride in making a positive difference. One Business. One Team. One Brand. July 2020.
Internal drive.
Connections We bring people together to create a true sense of community belonging and ownership. Leadership We bring people together as a team with clear strategic goals and support so our teams deliver the exceptional.
External focus.
Sales, Marketing & Customer Service
Research
Community Nurturing
Design
Learning & Development
Everyone plays a role.
Acquisition
AVID We bring people together.
Information Technology
Planning & Finance
Safety
Human Resources
One Business. One Team. One Brand. July 2020.
Stakeholders
Delivery
Brand Platform
One Business. One Team. One Brand. July 2020.
Our brand pillars are the strategic foundations and goes to inform the business and staff on how we deliver our products and services.
Sustainability
Customer-led
Community
Future-Focused
One Business. One Team. One Brand. July 2020.
Our values guide our decisions, actions and behaviours day-to-day.
One Business. One Team. One Brand. July 2020.
Authentic.
Versatile.
Bringing people together is a genuine, hand-on-heart, commitment to achieving exemplary community outcomes that enhance lives, job satisfaction and business performance.
We bring together fresh thinking that embraces the challenges of changing market dynamics and transforms them into opportunities for greater success for all customers, B2C and B2B.
Innovative.
Dedicated.
Our free-thinking culture encourages every individual to think beyond, to bring to the table ideas that motivate those around us and create sustainability leadership.
We’re fueled by a shared passion for creating places and homes that set new benchmarks and in turn over-achieve commercial success and growth.
Our brand personality guiding our internal and external language, how we represent ourselves to deliver a customer-led focus.
One Business. One Team. One Brand. July 2020.
Welcoming.
Uplifting.
Confident.
Authentic.
The brand pyramid illustrates the steps by which a customer establishes loyalty to our brand. In short, a brand pyramid keeps us all heading in the same direction.
A better life. Brand Personality
Welcoming, uplifting, confident, authentic.
Brand Mission
Understanding the things that matter most to customers is what also matters most to us.
Values Authentic + Versatile + Innovative + Dedication.
Purpose We create places where people love to belong.
Brand Positioning Line We bring people together.
Brand Vision
AVID is a customer-led organisation committed to bringing people together to create environments that enables our residents to enjoy a better life.
Brand Pillars Customer first + Future Focused + Sustainability + Unity.
One Business. One Team. One Brand. July 2020.
The AVID Brand Refreshed
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
Website Home
One Business. One Team. One Brand. July 2020.
About
Developments
Completed Homes
Sustainability
Customer
Community
Contact us
Corporate Master Brand Master Brand Tag with Lock-up
Primary Master brand
In corporate applications the positioning line can be used in both a lock-up and non lock-up form. The Master brand tag may be used where separating the Master brand and tag line is not possible or will interfere with specific messaging in the communication piece - such as headlines. This lock-up MUST be used on ALL community specific communications. Where colour isn’t an option - the ‘Mono’ or ‘Reversed’ Master brand tag can be used.
Secondary Master brand Mono (90% black)
One Business. One Team. One Brand. July 2020.
Reversed (white)
Corporate Collateral Covers
Corporate capabilities.
One Business. One Team. One Brand. July 2020.
AVID Story Inside back cover
About AVID Property Group AVID Property Group is a national contributor to the residential sector in Australia with a strong focus on the Eastern Seaboard. We build upon a proud track-record of creating innovative, distinctive, sustainable developments across the country. Every property in our $4.7 billion* portfolio is meticulously lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse volutpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc. Facilisis lobortis sapien risus eget massa. Mauris in dolor mollis, posuere ante eu, accumsan nibh. Nunc at purus mauris. *Pipeline value at February 2020.
avid.com.au
One Business. One Team. One Brand. July 2020.
Praesent accumsan elementum lobortis. Integer aliquam quam sed volutpat auctor. Curabitur ac ornare diam. Quisque facilisis cursus rhoncus. Donec at tempor ex, eu sagittis risus. utpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc fkslfjoiwjf ksdfudoa. Iolor sit amet, consectetur adipiscing elit. Suspendisse volutpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc.
Magazine Ads
No matter where we come from or where we’re going, we all want the same thing. We want to belong. It’s in our DNA. It’s a part of what it is to be human. At AVID Property Group, we create neighbourhoods like Harmony that bring people together. And it’s the people who turn those neighbourhoods into thriving communities.
avid.com.au
One Business. One Team. One Brand. July 2020.
As a performance-based business, we understand our role in community formation and in meeting the changing needs of our customers. Today’s consumers seek authenticity from the corporations they interact with. We must forge a deeper emotional connection with homebuyers and all stakeholders, and thereby drive greater success and reputation for our business.
avid.com.au
This is the role of the AVID brand. It is an asset that adds meaning and value to our business. However, ‘We bring people together’ is far more than a platitude. It is the philosophy at the very core of our culture and is fundamental in driving the success of our business, now and in the future.
Banner Displays
avid.com.au
One Business. One Team. One Brand. July 2020.
avid.com.au
avid.com.au
Photography Our photography should capture the sheer joy of life and its special moments.
One Business. One Team. One Brand. July 2020.
Photography
One Business. One Team. One Brand. July 2020.
Stationery POSTAGE PAID AUSTRALIA
SYDNEY GPO Box 4203, Sydney NSW 2001 DX97, Sydney NSW
POSTAGE PAID SYDNEY GPO Box 4203, Sydney NSW 2001 DX97, Sydney NSW
Linda Walsh Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000
Melissa Kerr Marketing Manager – VIC Ground Floor 80 Dorcas Street Southbank, VIC 3006 P +61 3 96937800 M +61 472 777 163 E mkerr@avid.com.au
20th July 2016
With Compliments
Dear Linda Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse volutpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc, facilisis lobortis sapien risus eget massa. Mauris in dolor mollis, posuere ante eu, accumsan nibh. Nunc at purus mauris. Praesent accumsan elementum lobortis. Integer aliquam quam sed volutpat auctor. Curabitur ac ornare diam. Quisque facilisis cursus rhoncus. Donec at tempor ex, eu sagittis risus. Sed nec sem orci. Cras congue, nisi id consequat fermentum, ante libero fringilla lacus, in scelerisque ipsum magna nec ipsum. Integer a varius elit. Aenean vitae tellus quam. Etiam fermentum magna nisi, at lobortis ipsum scelerisque nec. Donec scelerisque nibh felis, at mattis ipsum rutrum eget. Sed volutpat felis eu magna lobortis, id rutrum lorem ultrices. Praesent gravida ornare felis, ac lobortis est aliquet eu. Suspendisse ac cursus dolor. Nam a
Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000
turpis a turpis ultricies tristique eu at risus. Donec lobortis nisi a ipsum tempor commodo. Suspendisse avid.com.au
potenti. Nullam commodo eget magna ut laoreet. Aenean a facilisis velit. Etiam pharetra mauris vitae tempus mollis. Maecenas et urna pellentesque, lobortis libero scelerisque, elementum augue. Maecenas ultricies elit a sagittis porttitor. Suspendisse eget tincidunt elit. Vestibulum sollicitudin cursus facilisis. Regards,
Melissa Kerr Marketing Manager - VIC
avid.com.au
Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000
One Business. One Team. One Brand. July 2020.
P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au
avid.com.au
avid.com.au
P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au
avid.com.au
AUSTRALIA
Name Plate and Screensaver
One Business. One Team. One Brand. July 2020.
PowerPoint - B2C Heading goes here. Date of presentation.Ferum dolorae. Velic tenisi dolenectota nonsenecus most, ute desto to et mi, quis dolupti asperem velendamus rerrovid magnat
23% 35%
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Degree Qualified
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Masters Degree and Degree Qualified
Diploma/Vocational/ Professional
42%
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t et vendeliquia perchic teseri dolorer rumque pro dit vel ipsanis alibus, cum sus precull
Male – Full-Time
aborenient ulloribus conseribus, inveruptias aut odigniet ipsant vid maximus dempore
PowerPoint presentation title. Date of presentation.
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14%
Female – Full-Time
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38%
ciumque necusapietur as abo.
39%
Female – Part-Time Female – Contract Male – Contract
Power Point presentation title. Date of presentation.
Heading goes here. Date of presentation.Ferum dolorae. Velic tenisi dolenectota nonsenecus most, ute desto to et mi, quis dolupti asperem velendamus rerrovid magnat
Image area
Image area
Image area
Image area
estem reperit acepro et arionse ndanietur serchit atem sumentur, nossequiaspe poreptatur sinto quisqui
Title/Section page headline.
te consern atisitaquam rectat la comnimus aborro dolluptium explaut et vendeliquia perchic teseri dolorer rumque pro dit vel ipsanis alibus, cum sus precull aborenient ulloribus conseribus, inveruptias aut odigniet ipsant vid maximus dempore vendi dolorum arum quae ex et quia quosa provit, sitaquia qui omnihilis et, totaquo dignam quia ne volorem dolor molupta et eossition nis modigent re prem soles endandi ciumque necusapietur as abo. Henimusa dolores equibust, volorroresto et endaece rsperit esti doluptiosto doluptiandam qui autaquo et voluptiis doluptatquos quat ut magni dolorpos quiam .
Date of presentation.
One Business. One Team. One Brand. July 2020.
Power Point presentation title. Date of presentation.
PowerPoint - B2B Heading goes here. Date of presentation.Ferum dolorae. Velic tenisi dolenectota nonsenecus most, ute desto to et mi, quis dolupti asperem velendamus rerrovid magnat
PowerPoint presentation title.
23% 35%
estem reperit acepro et arionse ndanietur serchit
Degree Qualified
atem sumentur, nossequiaspe poreptatur sinto quisqui te consern atisitaquam rectat la comnimus aborro
Masters Degree and Degree Qualified
Diploma/Vocational/ Professional
42%
dolluptium explaut et vendeliquia perchic teseri dolorer rumque pro dit vel ipsanis alibus, cum sus precull aborenient ulloribus. 5%
t et vendeliquia perchic teseri dolorer rumque pro dit vel ipsanis alibus, cum sus precull
Male – Full-Time
aborenient ulloribus conseribus, inveruptias aut odigniet ipsant vid maximus dempore vendi dolorum arum quae ex et quia quosa provit, sitaquia qui omnihilis et, totaquo
14%
Female – Full-Time
dignam quia ne volorem dolor molupta et eossition nis modigent re prem soles endandi
38%
ciumque necusapietur as abo.
39%
Female – Part-Time Female – Contract Male – Contract
Date of presentation.
Power Point presentation title. Date of presentation.
Heading goes here. Date of presentation.Ferum dolorae. Velic tenisi dolenectota nonsenecus most, ute desto to et mi, quis dolupti asperem velendamus rerrovid magnat
Image area
Image area
Image area
Image area
estem reperit acepro et arionse ndanietur serchit atem sumentur, nossequiaspe poreptatur sinto quisqui
Title/Section page headline.
te consern atisitaquam rectat la comnimus aborro dolluptium explaut et vendeliquia perchic teseri dolorer rumque pro dit vel ipsanis alibus, cum sus precull aborenient ulloribus conseribus, inveruptias aut odigniet ipsant vid maximus dempore vendi dolorum arum quae ex et quia quosa provit, sitaquia qui omnihilis et, totaquo dignam quia ne volorem dolor molupta et eossition nis modigent re prem soles endandi ciumque necusapietur as abo. Henimusa dolores equibust, volorroresto et endaece rsperit esti doluptiosto doluptiandam qui autaquo et voluptiis doluptatquos quat ut magni dolorpos quiam .
Date of presentation.
One Business. One Team. One Brand. July 2020.
Power Point presentation title. Date of presentation.
AVID Corporate Brand Style Guide. Edition 1, July 2020.
One Business. One Team. One Brand. July 2020.
AVID Communities Style Guide. Edition 1, July 2020.
One Business. One Team. One Brand. July 2020.
AVID Brand Language. Edition 1, July 2020.
One Business. One Team. One Brand. July 2020.
Celebrating the New Villa World Homes Sub-brand
One Business. One Team. One Brand. July 2020.
As a new member of the AVID family, we have taken the opportunity to refresh the Villa World Homes brand to: Impart a reinvigorated spirit and a renewed sense of purpose. Strongly align it as an AVID brand family member. Strengthen its ‘customer first’ focus. Elevate the brand positioning from need to want. Creating a joint approach to bringing people together.
One Business. One Team. One Brand. July 2020.
Now is the time to make change. A change that celebrates the new Villa World Homes brand joining the AVID family.
One Business. One Team. One Brand. July 2020.
Colours Typography Brand Logo Mark Brand Word Mark One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
Brand Purpose As an AVID Property Group company, the reborn Villaworld Homes brand embraces an era with a total focus on being customer-led, which includes customers aspirations for a home of quality and style. While “Helping people reach home” has served Villa World well in the past, the new Villaworld Homes brand is driven by a renewed sense of Purpose…
One Business. One Team. One Brand. July 2020.
Inspired by you.
One Business. One Team. One Brand. July 2020.
Inspired by you. We are inspired by customers aspirations – by creating beautiful designs that evoke pride of ownership. We are inspired to overcome the complexity faced by customers – by making the buying experience easy and supportive. We are inspired to overcome customers affordability challenges – by delivering better value solutions. We are inspired by customer feedback that reinforces a strong sense of job satisfaction – “I just couldn’t believe it, everything was done exactly how I would have done it... only better!”
One Business. One Team. One Brand. July 2020.
Brand Platform
One Business. One Team. One Brand. July 2020.
Our brand pillars are the strategic foundations and goes to inform the business and staff on how we deliver our products and services.
Peace of mind
Customer-led
Quality assured
Complete home solutions
One Business. One Team. One Brand. July 2020.
Our values guide our decisions, actions and behaviours day-to-day.
One Business. One Team. One Brand. July 2020.
Authentic.
Versatile.
Bringing people together is a genuine, hand-on-heart, commitment to achieving exemplary community outcomes that enhance lives, job satisfaction and business performance.
We bring together fresh thinking that embraces the challenges of changing market dynamics and transforms them into opportunities for greater success for all customers, B2C and B2B.
Innovative.
Dedicated.
Our free-thinking culture encourages every individual to think beyond, to bring to the table ideas that motivate those around us and create sustainability leadership.
We’re fueled by a shared passion for creating places and homes that set new benchmarks and in turn over-achieve commercial success and growth.
Our brand personality guiding our internal and external language, how we represent ourselves to deliver a customer-led focus.
One Business. One Team. One Brand. July 2020.
Friendly.
Uplifting.
Caring.
Solver.
The Brand Essence reflects the emotional core of the brand. The essence is the fulfilment of the Villa World Homes brand purpose – inspired by you. Therefore Villaworld Homes as the creator of homes inspired by customers’ needs and aspirations delivers on the brand essence of an inspired life for those who choose to live life in a Villaworld Home. The brand essence encapsulates the all the facets of the brand under one unified premise. The reason we are customer-led, why creating inspiring homes matters and why our vision is to create desirable homes to deliver:
One Business. One Team. One Brand. July 2020.
An inspired life.
The brand pyramid illustrates the steps by which a customer establishes loyalty to our brand. In short, a brand pyramid keeps us all heading in the same direction.
ESSENCE
An inspired life. Brand Personality
Friendly, caring, uplifting, solver.
Brand Mission
Understanding the things that matter most to customers is what also matters most to us.
Values Authentic + Versatile + Innovative + Dedication.
Purpose Inspired by you (our customer).
Brand Positioning Line We bring people together.
Brand Vision
Villaworld Homes is a creator of completed home solutions, inspired by the dreams and aspirations of its customers, that impart a great sense of pride of ownership.
Brand Pillars Customer-led + Complete home solutions + Peace of mind + Quality assured.
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
Villaworld Homes masterbrand Monotone versions Mono versions should only be used in situations where full colour logo’s are not possible, or not required such as press ads and signage applications.
One Business. One Team. One Brand. July 2020.
Applications How the brand comes to life.
One Business. One Team. One Brand. July 2020.
Home Range Brochure Covers
One Business. One Team. One Brand. July 2020.
Home Range Brochure Covers
One Business. One Team. One Brand. July 2020.
Home Range Brochure with endorser brand AVID Property Group, on back cover
A contemporary collection of family homes
Every Villa World Homes Home has been designed for a contemporary family lifestyle with space to grow as your needs change.
No matter where we come from or where we’re going, we all want the same thing.
Completed homes at Acacia are set in picturesque tree-lined streets
We want to belong.
and finished in a mix of traditional brick or render, complemented by a
It’s in our DNA
stylish Colorbond® roof. These 3 and 4
It’s a part of what it is to be human.
bedroom homes come ready to move
At AVID Property Group, we create neighbourhoods like Harmony that bring people together.
into, featuring a range of premium inclusions that are all part of the fixed
And it’s the people who turn those neighbourhoods into thriving communities.
price contract. Your kitchen includes stone benchtops and stainless steel appliances and most designs feature two family living areas plus a double garage.
avid.com.au
One Business. One Team. One Brand. July 2020.
Website
HOME
ABOUT
OUR ADDRESSES
LOOKBOOK
REWARDS CLUB
NEWS
BLOG
Choose your address, choose your home and let the professionals choose everything else for you... inspired by you.
One Business. One Team. One Brand. July 2020.
CONTACT
Villaworld Complete Homes Precinct Brochure within an AVID project, with endorser brand advert on back cover
The Cloisters Townhomes Inspired by you.
Designer living by Villaworld Homes. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis auctor at est vel ullamcorper. Integer facilisis ultrices lectus. Ut at fermentum sapien. Maecenas condimentum, leo at ullamcorper convallis, sapien justo vulputate orci, a faucibus nibh lectus non libero. Fusce ut congue odio. Praesent aliquet lacus nec mauris ullamcorper imperdiet. In a magna porta orci tristique
No matter where we come from or where we’re going, we all want the same thing.
tincidunt. Duis tempor mi vulputate, vulputate mauris dapibus, varius leo. Duis feugiat mattis risus vitae
We want to belong.
varius. Cras auctor feugiat orci. Phasellus sed massa
It’s in our DNA
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It’s a part of what it is to be human.
mi luctus luctus. Nullam quis sem vitae felis ullamcorper tempus ut ut enim. Morbi ligula magna, luctus quis dolor nec, ullamcorper suscipit nunc. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis auctor at est vel ullamcorper. Integer facilisis ultrices lectus. Ut at fermentum sapien. Maecenas condimentum, leo at ullamcorper convallis, sapien justo vulputate orci, a faucibus nibh lectus.
One Business. One Team. One Brand. July 2020.
At AVID Property Group, we create neighbourhoods like Harmony that bring people together.
Nullam quis sem vitae felis ullamcorper tempus ut ut enim. Morbi ligula magna, luctus quis dolor nec, ullamcorper
And it’s the people who turn those neighbourhoods into thriving communities.
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Townhomes from $459,000*.
villaworldhomes.com.au
avid.com.au
Issue 1, July 2020
Villaworld Homes Brand Style Guide.
One Business. One Team. One Brand. July 2020.
Villaworld Homes Lifestyle Photography
Inspired by you.
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
Villaworld Homes Product Photography
Inspired by you.
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
Brand Family Hierarchy
One Business. One Team. One Brand. July 2020.
AVID Property Group Brand Hierarchy
Our brand hierarchy is a means of summarising the branding strategy by displaying the number and nature of common and distinctive brand elements across our products and presenting a clear and succinct ordering of the brand elements.
Master endorser brand.
Corporate Brand.
All Group Community brands maintain their brand personality and are endorsed by AVID. Community Brand.
Home Brand - Sub brand to AVID Communities.
One Business. One Team. One Brand. July 2020.
AVID Communities
Community brands retain their own positioning lines, e.g. Harmony - Heart of the Sunshine Coast.
Complete home solutions.
AVID Property Group Brand Hierarchy
AVID Communities Queensland
New South Wales
Victoria
Acacia - New homes ready to move in.
Hillsbrook - A boutique address in Box Hill.
Bloomdale - Life in full bloom.
Arundel Springs - Complete designer homes in an award winning address.
Oran Town Park
Carolina - Where the good life is within reach.
Augustus - The perfect bayside lifestyle. Brentwood Forest - Close to all that matters. Chambers Ridge - A contemporary collection of family homes in Park Ridge.
- Find the One at Oran Park Town.
The Rathbone Waterford - A life in balance.
Elyssia - Where your Dreams take flight. Hillstowe - Live life connected. Lilium - Naturally modern living.
Covella - Breathe. Life. Come home to Covella.
Savana - Where it all comes together.
Harmony - Heart of the Sunshine Coast.
Sienna North
Killara - Life’s an adventure at Killara. Little Creek - Gladstone’s premier parkland address. North Harbour - A collection of complete homes in North Harbour. Serendale - A boutique neighbourhood of 35 family homes in Coomera. Sphere - Garden Terrace homes in the Gold Coast University precinct. The Meadows - A new generation riverside address in Strathpine. The Orchard - It’s where it begins.
Complete home solutions.
One Business. One Team. One Brand. July 2020.
– The smart direction for your future.
Sienna Rise - Beauty and convenience.
Place brand
One Business. One Team. One Brand. July 2020.
Home builder brand
Endorser brand
Communities Logos with ‘by AVID Property Group’
All community addresses will have the ‘by AVID Property Group’ signature sitting in proximity to community logo. Here is a small selection of logo examples where the ‘by AVID Property Group’ by line is required. Each example is weighted to its specific logo to provide a pleasing visual balance and to ensure the residential community branding isn’t compromised.
One Business. One Team. One Brand. July 2020.
Together we look like this...
One Business. One Team. One Brand. July 2020.
One Business. One Team. One Brand. July 2020.
Timeline Brand Launch AVID & VW Brand Style Guides documents AVID & VW Brand Language Guides documents AVID Corporate stationery, collateral and digital assets Websites & Intranets AVID Connect assets AVID Customer journey assets Sydney/Melb/Gold Coast Corporate Office Branding and Production Photography Style and Shoot (Assets & people shoot) IM and EOI Templates Enviro Development (Consumer) Brochure Updates Pull Up Banners (Corporate/Group) production Corporate Brand Video concept (Customer) Corporate Brand Video implementation Onboarding Video concept (HR) AVID Corporate consumer brochure - About AVID - web and hard copy Corporate Capabilties brochure (for group) - web and hard copy HR Onboarding Video (Production) Office 365 - emails All Finance Forms Answer Phones as AVID Property Group External Comms - Customers / Suppliers
One Business. One Team. One Brand. July 2020.
JULY
AUGUST
SEPTEMBER
OCTOBER
Timeline Land Projects-Rebrand Villa World to AVID Covella & Killara - JV Partnership Project Brochure Masterplan for print and digital House and land package catalogue template Project Fact Sheet Business cards Active8 DL Brochure Active8 Poster Guidelines to Buying Display Village Plan A4 Registration of Interest Form Current Land Stage Release Plans DL Activ8 timetable (online only) Wayfinder Map (online only) Design Guidelines (online only) EDM templates Email signature "You are now a member" letter "U deserve a big reward" flyer Digital Assets Project website Refresh Project videos - branding update (on website & you tube) Off-site signage Off-site signage brand refresh Sales Office & DV Touchscreen creation & installation
Land Projects - Rebrand AVID x 6 Sales and Information Centres & Collateral Harmony, Bloomdale, Waterford, Brentwood, Hillstowe, Savana. Brand Updates to exsiting touchscreens x 6 projects only: Update Brand Key touchpoints as arises. Digital Assets Website Hero Brochure Business Cards Masterplan brochure Display Village brochure eDM Presentation folder Release plan template
One Business. One Team. One Brand. July 2020.
JULY
AUGUST
SEPTEMBER
OCTOBER
Timeline Home Projects - Rebrand Villa Word Homes x 4 Red SIC Chambers Ridge, Acacia, Serendale, Arundel Internal re-fit internal AVID/VW Master assets: Promotional Brochure AVID/VW Presentation folders AVID/ VW Master assets: Masterplan for print and digital AVID/VW Master assets: House and land package catalogue template AVID/VW Master assets: Project Fact Sheet AVID/VW Master assets: Inclusions brochure - Single side A4 AVID/VW Master assets: Floor plan brochure - Single side A4 AVID/VW Master assets: Stage plan brochure - Single side A4 AVID/VW Master assets: Business cards AVID/VW Master assets: Living by design mag/brochure (online only) Project website Refresh Landing Page Refresh Project video - branding update (on website & you tube) EDM templates Email signature Digital and social media assets Onsite signage brand and directional refresh
Rebrand Villa World Homes x 4 Silver Sales and Information Centre Nth Harbour, Meadows, Sphere, Oran Park, Hillsbrook Internal re-fit internal AVID/VW Master assets: Promotional Brochure AVID/VW Presentation folders AVID/ VW Master assets: Masterplan for print and digital AVID/VW Master assets: House and land package catalogue template AVID/VW Master assets: Project Fact Sheet AVID/VW Master assets: Inclusions brochure - Single side A4 AVID/VW Master assets: Floor plan brochure - Single side A4 AVID/VW Master assets: Stage plan brochure - Single side A4 AVID/VW Master assets: Business cards AVID/VW Master assets: Living by design mag/brochure (online only) Project website Refresh Landing Page Refresh Project video - branding update (on website & you tube) EDM templates Email signature Digital and social media assets
One Business. One Team. One Brand. July 2020.
JULY
AUGUST
SEPTEMBER
OCTOBER
Staff Website
One Business. One Team. One Brand. July 2020.
Video
One Business. One Team. One Brand. July 2020.