AVID Brand Style Guide

Page 11

AVID Property Group Tone of Voice

Our tone of voice and our brand language is driven by these words. These will be manifested in how we walk the talk, communicate, engage with not only our customers but with each other as employees of AVID. It is fundamental for guiding our external communication.

Professional

Genuine

Respectful

Enthusiastic

AVID Brand Style Guide. Edition 1, July 2020.

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