Corporate Master Brand Master Brand Tag with Lock-up
In corporate applications the positioning line can be used in both a lock-up and non lock-up form.
Primary Master brand
The Master brand tag may be used where separating the Master brand and tag line is not possible or will interfere with specific messaging in the communication piece - such as headlines. This lock-up MUST be used on ALL community specific communications. No other lock-ups or layouts are allowed. Where colour isn’t an option - the ‘Mono’ or ‘Reversed’ Master brand tag can be used.
AVID Brand Style Guide. Edition 1, July 2020.
Secondary Master brand Mono (90% black)
Reversed (white)
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