AVNISH MEHTA FIRAT TOROGLU GUY BENADON POLINA AZAROV
VIVIAN GRIECO
PRESENTS
1/30
BRIEF
TO CREATE A GYM FOR STUDENTS OF POLITECNICO WHERE THEY CAN COMPETE WITH EACH OTHER IN DIFFERENT SPORT BRANCHES TO INCREASE THEIR PHYSICAL AND MENTAL RECREATION WITH THE SRTING LUFESTYLE CULTURE OF ADIDAS.
PERFORMANCE PERFORM MANC CE A AS S
LIFESTYLE
FOR DE DESIGNERS ESIG GNERS
2/30
TRENDS PHYSICAL & MENTAL AWARENESS AWARENE ESS DUE TO SOCIAL PRESSURE, ETC.
PHYSICAL
ACTIVITY AS PART O OF F YO YOUR OUR
LIFE
BODY & MIND & SOUL
HOLISTIC APPROACH & PHYSICAL EVALUATION
HALO EFFECT
EARLY BRAND SELECTION & LATER BRAND LOYALTY
BRANDS MOVING IN-HOME TO INSTITUTIONS / CORPORATIONS / HOMES
CHANGED C HANGED WORK-OUT WORK-OUT P PATTERNS ATTERNS SHORTER SHOR SH ORTE TER R MID-DAY MID MI D-DA DAY Y WORK-OUT WORK WO RK-OUT OUT T
3/30
PERSONAS
FEATURES ACTIVE SELF
MARTA, 21, COMMUNICATION DESIGN STUDENT
INACTIVE SELF
DANIELLE, 23, PRODUCT DESIGN STUDENT
GOES TO SWIM 3 TIMES/WEEK AFTER UNIVERSITY HOURS. LOVES SPORT, PLAYS VOLLEYBALL WHOLE SUMMER. COMPLAINS UNIVERSITY TAKES TOO MUCH TIME & DOESN’T LET HER PRACTICE HER INTERESTS.
LIKES SPORT BUT DOESN’T PRACTICE. USUALLY GOES TO JOG IN HOLIDAYS & WHEN HE HAS FREE TIME FROM STUDIES. SAYS ‘NOT MUCH TIME IN LIFE’ FOR SPORTS. SAYS ‘STUDIES COME FIRST’.
OPPORTUNISTS
PSSD STUDENTS, GROUP OF 5
BLANK WITH IDEAS. NEED TO CHANGE SPACE, SEE DIFFERENT THINGS, STRETCH BODY AND MIND. TIRED OF SITTING / WORKING IN SAME BORING STUDIOS – NEED TO FRESHEN UP. NEED SOME GROUP COMPETITIVE SPIRIT / GROUP SPIRIT IN ACTION.
LAZY SOUL
LUIGI, 22, FASHION DESIGN STUDENT
LOVES TO HAVE FUN, INTERNET, FUNNY MOVIES, GOING OUT WITH FRIENDS. DOESN’T LIKE SPORTS, BUT LIKES SOCIALIZING. STAYS BACK IN UNIVERSITY TO SOCIALIZE.
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POLIMI
PUZZLE
CHALLENGE
BRAND RECOGNITION
NEW AGE IDEA OF
COMPETITION “CHALLENGE”
+
BRAND VALUES
STATIC
COMPETITION
STUDENTS
STATIC
BRANDING COMPANY
6/30
INTERACTION:
REPRESENTS:
PERFORMANCE
ACTIVE IMPROVEMENT PROGRESSION
INTEGRATED SHAPE WITH THE BUILDING
GAME
COMPETITION
CHALLENGE
DESIGN
DYNAMIC
FONT:
COLORS:
DIGITAL
SCORE PANEL
GAME
C68 M38 Y31 K02 C00 M00 Y00 K00
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FROM A
SINGLE AND
VERTICAL
TOWER TO A
SPLIT TOWER IN COHERENCE TO THE BRAND IMAGE 8/30
?
STRATEGIC WHY
ENTRANCE DIRECT COMMUNICATION ON THE WAY PROMPT & EASY ACCESS ?
CONCEPTUAL WHY
FAMILIARITY RECOGNISABLE POINT
9/30
COMPOUNDING
PARTS
WHILE ENTERING TRANSPARENT WALL
FOR OPEN INTERACTION FOR MOTIVATION
TERRACES FOR USE OF
SITTING PARKING BIKES PARTYING
RAMPS
THE OTHER FACE
FOR USE OF
OPAQUE WALL
CONNECTING THE ALREADY EXISTING CAMPUS WITH A NEW INTERVENTION
OUTDOOR ACTIVITIES
10/30
BIKE PARKING
BOXE ROOM
RUNNING ROOM
TERRACE
INTERIOR
OF THE BUILDING
CHANGING ROOMS
RECEPTION
SPORT LIBRARY
STAIRS
TRAMPOLIM DOUBLE ROOM
OUTSIDE CLIMBING 11/30
12/30
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PERSONAS INTERACTION
OPPORTUNISTS
WITH THE SPACE
ACTIVE SELF INACTIVE SELF LAZY SOUL
21/30
BRACELET MATERIALS: LOOK:
SILICONE BRACELET, LOGO EMBEDDED ONTO THE CHIP SPORTY, CASUAL, ICONIC
22/30
DATA
LUCCA MARI, 23 STATION 1 STATION 2 STATION 3 STATION 4 STATION 5 STATION 6
06:45 MIN 09:37 MIN 11:41 MIN 18:11 MIN 22:23 MIN 29:52 MIN 6KM
6
4KM
5 4
3KM
3
2KM
2 1
5KM
1KM
0
PERFORMANCE GRAPH
SCORE TABLE
23/30
OUTDOOR STATIONS MATERIALS: LOOK: LO OOK:
METAL WITH SENSOR SCREEN S IMPL LE C UBOID DAL C LASSIC A ESTHETICS SIMPLE CUBOIDAL CLASSIC AESTHETICS OF ADIDAS LANGUAGE
24/30
RUN/BIKE R UN N/BIKE
TRACKS:
LEVEL 1 LEVEL 2 LEVEL L VEL 3 LE LEVEL 4
25/30
OUTDOOR GYM PURPOSE: MATERIALS: LOOK:
OUTDOOR RECREATION, 'FUN-FITNESS' ATTITUDE METAL WITH SOFT TOUCH SURFACES PLAYGROUND LIKE
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DATA
DATA BUYING
SCORE TABLE
BRACELET CHIP
CHALLENGYM TOUCH POINTS
$ INVESTMENT
USE STUDENTS
COMPANY
BRACELET CHIP
POLIMI CARD
PROPERTY
BRACELET CHIP
POLIMI
28/30
BENEFITS FOR EACH
STAKEHOLDER
REACH DIRECTLY
RECREATION OPPORTUNITY INSIDE CAMPUS
TO THEIR CUSTOMERS TARGET
COMPETITION
MOTIVATION PUSH
STIMULATES IMPROVEMENT
BRING MORE CLIENTS
MOTIVATION PUSH
SOCIAL RESPONSABILITY
TO PRACTICE SPORTS
INITIATIVE
TENSION RELIEF
COMMUNICATE VALUES OF SPORTING LIFESTYLE
BALANCE WITH STUDIES
INVEST THE BRAND IN FUTURE DESIGNERS
STUDENTS
WORK-LIFE-BALANCE
COMPANY
FOR ITS STUDENTS
HOLISTIC LIFE EDUCATION OPPORTUNITY PROVISION
POLIMI
29/30
PRODUCTS:
SERVICES: BRACELET WITH CHIP
INDOOR GYM
RUN/BIKE OUTDOOR STATIONS
OUTDOOR ACTIVITIES
FITNESS AWARENESS
6 5 4 3 2
COMPETITION CHALLENGE
1 0
SYSTEM:
PSS
PERSONAL
CONCLUSION
FITNESS SCORE
MOTIVATION PRIZE
THANK YOU 30/30