GRAPHIC STANDARDS MANUAL
3
LETTER FROM PRESIDENT
Whether your purpose for visiting us is for hotel information, the expertise of our construction services, a successful management company, a career opportunity, or perhaps casual browsing, we welcome you. With over two decades of excellence in building and managing quality hotels, Tru by Hilton strives for a culture that is built on respect, integrity, honesty and a shared passion to deliver the best experience to our associates, our guests, our community and our partner. Our associates are the backbone of our company; therefore, we provide a positive work environment, superior training, associate rewards programs and much more. The success of our organization is measured by the success of our associates who provide outstanding customer service to our guests. With decades of industry experience we consistently exceed the needs of our associates and guests to create mutually beneficial relationships. We firmly believe that good corporate citizenship is an absolute necessity. Therefore, we proudly support activities that reach well beyond the workplace environment, such as our numerous charitable sponsorships and involvement in the communities. As the landscape of the hospitality industry continues to evolve and expand, I am enthusiastic about the future of our company and we are honored that you choose to be part of our experience. Sincerely, Sanjay Patel President/CEO
THIS BRAND BOOK DESCRIBES THE ETHOS OF THE BRAND, ITS VALUES, PERSONALITY, AND REASON FOR BEING. THE GOAL IS TO PROVIDE A COMMON UNDERSTANDING OF THE BRAND THAT HELPS GUIDE OUR INTERACTIONS WITH TRU BY HILTON. THE BRAND ELEMENTS OUTLINED HERE ARE NOT A SET OF RULES INTENDED TO RESTRICT, BUT RATHER ARE A FRAMEWORK TO GUIDE AND INSPIRE CREATIVITY AND DIRECTION. BY WORKING WITH A SHARED UNDERSTANDING, TRU BY HILTON BRAND BECOMES MORE COHESIVE, MEANINGFUL, AND ULTIMATELY MORE VALUABLE.
TABLE OF CONTENTS
1.0
BRAND IDENTITY
2.0 GRAPHIC SYSTEM
1.1
PREVIOUS BRAND
2.1
LINE GRAPHIC
1.2
PREFERRED BRAND
2.2
OUTLINED CIRCLE
1.3
LOGO VARIATION
2.3
PHOTOGRAPHY
1.4
LOGO COLOR VARIATION
1.5
CLEAR SPACE
1.6
LOGO SIZE
1.7
BRAND COLORS
1.8
TYPOGRAPHY
1.9
INCORRECT USAGE
3.0 APPLICATIONS
4.0 MULTIMEDIA
3.1
STATIONARY SYSTEM
4.1
DIGITAL ROOM KEY
3.2
LOGO ON BUILDING
4.2
MOBILE NOTIFICATION
3.3
LOGO AT FRONT DESK
4.3
APP
3.4
DOOR TAG
4.4
MOBILE DEVICES
3.5
UNIFORM
3.6
TRANSPORTATION VAN
3.7
BILLBOARD
3.8
CANDLE
3.9
SHOPPING BAG
3.10 ROOM SERVICE MENU 3.11
NOTE PAD
3.12 PILLOW 3.13 PRODUCT IN ROOM 3.14 WATER BOTTLE 3.15 TAKE-OUT CUP
GRAPHIC STANDARDS MANUAL
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1.0
BRAND IDENTITY
1.1
PREVIOUS BRAND
1.2
PREFERRED BRAND
1.3
LOGO VARIATION
1.4
LOGO COLOR VARIATION
1.5
CLEAR SPACE
1.6
LOGO SIZE
1.7
BRAND COLORS
1.8
TYPOGRAPHY
1.9
INCORRECT USAGE
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.1 PREVIOUS BRAND
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Tru by Hilton is a hotel trademarked by Hilton Worldwide. Tru by Hilton is a midscale hotel providing a simplified and spirited approach that is grounded in value for leisure travelers. The brand is modern and functional, offering social connectivity with re-imagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat.
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.2 PREFERRED BRAND
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Tru by Hilton is the 13th brand of Hilton Worldwide. To be recognizable to customers, we recommend to use original version of logo outwardly. It is possible to use simplified version of logo without the word-mark of Hilton for inside of Hotel or promotional products of Tru by Hilton.
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
LOGO VARIATION Tru by Hilton is Hilton’s 13th branded hotel and our hotel is a hotel trademarked by Hilton Worldwide. So, Tru by Hilton logo is designed with Hilton logo to make customers aware of that. However, the Hilton logo can be elimiated if it is not necessary.
PREFERRED VERSION WITH HILTON LOGO
ACCEPTABLE VERSION WITHOUT HILTON LOGO
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.3 LOGO VARIATION // EXAMPLE Following visible example shows where the Tru by Hilton logo with Hilton logo can be used and the Truby Hilton logo without Hilton logo can be used.
USE OF VERSION WITH HILTON LOGO
USE OF VERSION WITHOUT HILTON LOGO
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.4 LOGO COLOR VARIATION
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Tru Blue is the main component of Tru by Hilton logo. Original logo is the best way of using. However, if the Tru White background is not a best choice for the bacground, the colors could be reversed so the Tru Blue can be background and the logo can be Tru White,
PREFERRED TRU BLUE ON TRU WHITE
TRU BLUE
TRU WHITE
PANTONE
REFLEX BLUE U
656 U
R/G/B
49/68/156
247/247/247
C/M/Y/K
94/87/0/0
2/1/1/0
HEX
#31449C
#F7F7F7
PREFERRED TRU WHITE ON TRU BLUE
TRU BLUE
TRU WHITE
PANTONE
REFLEX BLUE U
656 U
R/G/B
49/68/156
247/247/247
C/M/Y/K
94/87/0/0
2/1/1/0
HEX
#31449C
#F7F7F7
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.4 LOGO COLOR VARIATION // B&W If it is necessary, the Tru by Hilton logo can be black and white. Theses following visual examples are the options for black and white version.
BL ACK ON WHITE COMBINATION
WHITE ON BL ACK COMBINATION
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.5 CLEAR SPACE
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Always abide by the rules of clear space when using the logo. It is important that no other visual elements interfere with the logo clear space so that the Tru by Hilton is clearly visible on all collateral.
X = THE HEIGHT OF DOTS WITHIN LOGO
X
X
X
X
X
X
X
X
X
X
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.6 LOGO SIZE
17
Always use the two references provided for applying the Tru by Hilton logo in the smallest size according to the media you plan to work in.
MINIMUM SIZE OF LOGO W/ HILTON LOGO
FOR PRINT MEDIA
1 IN
MINIMUM SIZE OF LOGO W/O HILTON LOGO
FOR PRINT MEDIA
1 IN
FOR DIGITAL MEDIA
72 PX
FOR DIGITAL MEDIA
72 PX
* IN THE SMALLEST SIZE, THE LOGO WITH OUT HILTON LOGO VERSION IS HIGHLY RECOMMENDED
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.7 BRAND COLORS
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Color is a powerful component of Tru by Hilton identity system. We have carefully chosen its color palette to create a cohesive identity for all of Tru by Hilton applications. Especially, Tru Blue is the main brand color that is chosen to deliver trustworthy and tech-friendly brand image. Other chosen colors are important to support the brand of Tru by Hilton.
PRIMARY COLOR
TRU BLUE
TRU WHITE
TRU SKY BLUE
PANTONE
REFLEX BLUE U
656 U
66U
RGB
49/68/156
247/247/247
97/131/194
94/87/0/0
2/1/1/0
65/45/0/0
#31449C
#F7F7F7
#6183C2
TRU BL ACK
TRU GREY
TRU YELLOW
PANTONE
BL ACK 6 C
427 U
310 U
RGB
14/14/14
198/199/202
75/242/242
CMYK
74/67/66/85
22/17/16/0
3/6/65
HEX
#0E0E0E
#C6C7CA
#FBE577
CMYK HEX
SECONDARY COLORS
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.6 BRAND COLOR // RATIO OF COLOR USE
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It is acceptable to use different color combination to reinforce and encourage Tru by Hilton’s brand concept visually. The use of color combination for each application should be based on legibility and visual concept.
PRIMARY COLOR COMBINATIONS
TRU BLUE
TRU WHITE
PANTONE
REFLEX BLUE U
656 U
R/G/B
49/68/156
247/247/247
C/M/Y/K
94/87/0/0
2/1/1/0
HEX
#31449C
#F7F7F7
TRU BLUE : TRU WHITE = 75 : 25
TRU WHITE : TRU BLUE = 75 : 25
SECONDARY COLOR COMBINATIONS
TRU BLUE
62.5%
TRU WHITE
62.5%
TRU SKY BLUE 62.5%
TRU SKY BLUE
12.5%
TRU WHITE
25.0%
TRU SKY BLUE
12.5%
TRU BLUE
12.5%
TRU BLUE
25.0%
TRU WHITE
25.0%
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.8 TYPOGRAPHY // PRIMARY
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Typefaces help express brand personality and perform specific functions to develop visual concept. Barlow Condensed is the elongated and modern typeface and it helps to express simple and technological brand concept.
BARLOW CONDENSED (SEMI-BOLD)
[HEADLINE & TITLE]
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890
BARLOW CONDENSED (REGUL AR)
[BODY TEXT & DEFAULT SYSTEM]
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890
BARLOW CONDENSED (LIGHT)
[DETAILS]
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
1.9 TYPOGRAPHY // SECONDARY
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Typefaces help express brand personality and perform specific functions. Source Sans Pro has more round shape and think stroke comepared to primary typography, Barlow Condensed. And this Source Sans Pro has more regibility, so this typeface is used for body paragraph.
SOURCE SANS PRO (SEMI-BOLD)
[OPTIONAL FOR BODY PARAGRAPH]
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890
SOURCE SANS PRO (REGUL AR)
[OPTIONAL FOR BODY PARAGRAPH]
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890
SOURCE SANS PRO (LIGHT)
[BODY PARAGRAPH]
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890
TRU BY HILTON
1.0 BRAND IDENTITY
DO NOT CHANGE THE PROPORTIONS OF THE LOGO
DO NOT STRETCH OR DISTORT THE LOGO
DO NOT MOVE THE HILTON LOGO TO ANYWHERE
DO NOT PUT LOGO ON GRADIENT BACKGROUND
DO NOT TILT THE LOGO
DO NOT PUT OTHER GRAPHICS ON THE LOGO
DO NOT CROP ANY PART OF THE LOGO
DO NOT FLIP THE LOGO EITHER VERTICAL OR HORIZONTAL
DO NOT SKEW OR DISTORT THE LOGO
GRAPHIC STANDARDS MANUAL
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1.9 INCORRECT USAGE The following visual examples demonstrate incorrect use of the Tru by Hilton logo. Avoiding incorrect use is important for several reasons. The logo and color are valuable assets, and incorrect use can weaken its ability to protect these assets. Do not alter or distort the logo in any way.
DO NOT CHANGE THE COLOR OF DOTS
DO NOT CHANGE THE COLOR OF HILTON LOGO
DO NOT USE THE LOGO ON COMPLICATE PHOTO
DO NOT USE THE LOGO IN COLOR OTHER RANDOM COLOR
DO NOT OUTLINE THE LOGO
DO NOT OVERL AP THE TRU LOGO AND HILTON LOGO
DO NOT CHANGE THE SIZE OF HILTON LOGO
DO NOT USE THE HILTON LOGO ALONE
DO NOT CHANGE THE SIZE OF DOTS
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
SECTION
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
1.0 BRAND IDENTITY
SECTION
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2.0
GRAPHIC SYSTEM
2.1
SECONDARY GRAPHIC
2.2
PATTERN
2.3
PHOTOGRAPHY
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
2.0 GRAPHIC SYSTEM
2.1 LINE GRAPHIC As line and dot are used in Tru by Hilton logo to represent brand concepts such as social connection and technology, the secondary graphic outlined half circle and line represent connection and technology.
COLOR VARIATIONS OF SECONDARY GRAPHIC
TRU BLUE
TRU WHITE
PANTONE
REFLEX BLUE U
656 U
R/G/B
49/68/156
247/247/247
C/M/Y/K
94/87/0/0
2/1/1/0
HEX
#31449C
#F7F7F7
26
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
2.0 GRAPHIC SYSTEM
2.1 LINE GRAPHIC // USE WITH LOGO • Line can be eliminated, if necessary. • Hilton logo can be eliminated, if it is not necessary. • Horizontal versions are available only in color.
SECONDARY GRAPHIC WITH LOGO
HORIZONTAL VERSION WITH LOGO
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
2.0 GRAPHIC SYSTEM
2.2 OUTLINED CIRCLE
28
The outlined half circle can also be used for secondary graphic. Two combined outlined circle helps to develop the technological visual concept.
OUTLINED CIRCLE
50% OF PRIMARY COLOR : 50% OF PRIMARY COLOR 50% OF PRIMARY COLOR : 50% OF SECONDARY COLOR
COLOR OPTIONS
50% TRU BLUE 50% TRU SKY BLUE
50% TRU BLUE 50% TRU WHITE
50% TRU SKY BLUE 50% TRU WHITE
50% TRU BLUE 50% TRU WHITE
50% TRU GREY 50% TRU WHITE
50% TRU SKY BLUE 50% TRU GREY
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
2.0 GRAPHIC SYSTEM
2.2 OUTLINED CIRCLE // PATTERN Outlined circle can be also used for pattern with primary color backgound for some wide area.
SECONDARY PATTERN ON TRU BLUE
SECONDARY PATTERN ON TRU WHITE
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
2.0 GRAPHIC SYSTEM
1.3 PHOTOGRAPHY // INTERIOR Photography used for Tru by Hilton brand represents a modern inviting place. The interior imagery feels clean, modern. The furniture for interior should be trendy, unique, and clean. Main colors of interior are blue and white as same as Tru by Hilton brand colors.
PHOTOGRAPHY: INTERIOR
USE FOR BROCHURE AND MULTIMEDIA
30
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
2.0 GRAPHIC SYSTEM
1.3 PHOTOGRAPHY // WORKING PEOPLE Photography used for Tru by Hilton brand represents a trendy working place for social communication. The imagery reflects social communication and includes people work together. It is better if people use electric devices such as laptops or phones to represent one of Tru by Hilton’s brand value, technology.
PHOTOGRAPHY: WORKING PEOPLE
USE FOR ADVERTISEMENT AND PROMOTION PRINT MEDIA
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
2.0 GRAPHIC SYSTEM
SECTION
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
2.0 GRAPHIC SYSTEM
SECTION
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3.0
APPLICATIONS
3.1
STATIONARY SYSTEM
3.2
LOGO ON BUILDING
3.3
LOGO AT FRONT DESK
3.4
DOOR TAG
3.5
UNIFORM
3.6
TRANSPORTATION VAN
3.7
BILLBOARD
3.8
PROMOTED CANDLE
3.9
SHOPPING BAG
3.10
ROOM SERVICE MENU
3.11
NOTE PAD
3.12
PILLOW
3.13
PRODUCT IN ROOM
3.14
WATER BOTTLE
3.15
TAKE-OUT CUP
TRU BY HILTON
3.0 APPLICATIONS
STATIONARY SYSTEM INCLUDES
• • • •
LETTERHEAD ENVELOPE BUSINESS CARD MAILING L ABEL
GRAPHIC STANDARDS MANUAL
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3.1 STATIONARY SYSTEM The following examples showcase how our visual system can come to life within Tru by Hilton branded stationary system. The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
3.0 APPLICATIONS
LETTERHEAD 8.5” X 11”
07.11.2019 Frencis Blake, C.E.O Initech 2455 Paces Ferry Road Atlanta, GA 30339 Dear Mr. Blake: Thank you for choosing Tru by Hilton which offers a blend of Eastern and Western hospitality in an atmosphere of timeless elegance, beyond comfortable and stylish rooms, unmatched views. It is the people of True by Hilton who will make your experience truly exceptional. It is the people of True by Hilton who will make your experience truly exceptional. Our all rooms are equipped with conveniences like air-conditioning, satelite TV, DVD, mini-bar, IDD telephone, a writing desk, a fax machine, high speed internet access and a radio with alarm clock. Additionally, each room has a smoke detectors and sprinklers for your safety. Additionally, each room has a smoke detectors and sprinklers for your safety. The large bathrooms feature a separate toilet, a shower and a bath. The large bathrooms feature a separate toilet, a shower and a bath. The large bathrooms feature a separate toilet, a shower and a bath. Wish you a pleasant staying, thank you. Sincerely,
Jerry Hall General Manager jhall@truhilton.com
Hilton Worldwide 7930 Jones Branch Dr. McLean, VA 22102 P. 703 883 1000 W. trubyhilton.com
GRAPHIC STANDARDS MANUAL
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3.1 STATIONARY SYSTEM // LETTER HEAD The following examples showcase how our visual system can come to life within Tru by Hilton branded letter head. The applied specific guidelines for usage of typography and branding will be
CLOSE-UP
1 INCH
1 INCH
07.11.2019 Frencis Blake, C.E.O
1 INCH
Initech 2455 Paces Ferry Road Atlanta, GA 30339 07.11.2019 Dear Mr. Blake: Frencis Blake, C.E.O Thank you for choosing Tru by Hilton which oers a blend of Eastern and Western hospitality in an Initech atmosphere of timeless elegance, beyond comfortable and stylish rooms, unmatched views. It is the people 2455 Paces Ferry Road of True by Hilton who will make your experience truly exceptional. It is the people of True by Hilton who Atlanta, GA 30339 will make your experience truly exceptional. Dear Mr. Blake: Our all rooms are equipped with conveniences like air-conditioning, satelite TV, DVD, mini-bar, IDD telephone, a writing desk, a fax machine, high speed internet access and a radio with alarm clock. Thank you for choosing Tru by Hilton which oers a blend of Eastern and Western hospitality in an Additionally, each room has a smoke detectors and sprinklers for your safety. Additionally, each room has a atmosphere of timeless elegance, beyond comfortable and stylish rooms, unmatched views. It is the people smoke detectors and sprinklers for your safety. The large bathrooms feature a separate toilet, a shower and of True by Hilton who will make your experience truly exceptional. It is the people of True by Hilton who a bath. The large bathrooms feature a separate toilet, a shower and a bath. The large bathrooms feature a will make your experience truly exceptional. separate toilet, a shower and a bath. Our all rooms are equipped with conveniences like air-conditioning, satelite TV, DVD, mini-bar, IDD Wish you a pleasant staying, thank you. telephone, a writing desk, a fax machine, high speed internet access and a radio with alarm clock. Additionally, each room has a smoke detectors and sprinklers for your safety. Additionally, each room has a Sincerely, smoke detectors and sprinklers for your safety. The large bathrooms feature a separate toilet, a shower and a bath. The large bathrooms feature a separate toilet, a shower and a bath. The large bathrooms feature a separate toilet, a shower and a bath. Wish you a pleasant staying, thank you. Sincerely, Jerry Hall General Manager jhall@truhilton.com
Hilton Worldwide 7930 Jones Jerry Hall Branch Dr. McLean, 22102 GeneralVAManager jhall@truhilton.com P. 703 883 1000 W. trubyhilton.com
1 INCH
Hilton Worldwide 7930 Jones Branch Dr. McLean, VA 22102 P. 703 883 1000 W. trubyhilton.com
TRU BY HILTON
3.0 APPLICATIONS
ENVELOPE 9.5” X 4”
Hilton Worldwide 7930 Jones Branch Dr. McLean, VA 22102
Initech 2455 Paces Ferry Road Atlanta, GA 30339
GRAPHIC STANDARDS MANUAL
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3.1 STATIONARY SYSTEM // ENVELOPE The following examples showcase how our visual system can come to life within Tru by Hilton branded envelope. The applied specific guidelines for usage of typography and branding will be
CLOSE-UP
1 INCH Hilton Worldwide 7930 Jones Branch Dr. McLean, VA 22102
Initech 2455 Paces Ferry Road Atlanta, GA 30339
ADDRESSEE ALIGN WITH THE RIGHT SIDE OF SECONDARY GRAPHIC
Hilton Worldwide 7930 Jones Branch Dr. McLean, VA 22102
SECONDARY GRAPHIC IS CENTER-ALIGNED
Initech 2455 Paces Ferry Road Atlanta, GA 30339
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.1 STATIONARY SYSTEM // MAILING LABEL
40
The following examples showcase how our visual system can come to life within Tru by Hilton branded mailing label. The applied specific guidelines for usage of typography and branding will be
MAILING L ABEL 6.3” X 3.5”
1 INCH
ADDRESSEE IS ALIGNED WITH CENTER OF MAILING L ABEL
1 INCH Hilton Worldwide 7930 Jones Branch Dr. McLean, VA 22102
Initech 2455 Paces Ferry Road Atlanta, GA 30339
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.1 STATIONARY SYSTEM // BUSINESS CARD
41
The following examples showcase how our visual system can come to life within Tru by Hilton branded business card. The applied specific guidelines for usage of typography and branding will be.
BUSINESS CARD 2” X 3.3”
0.4 INCH
0.4 INCH
0.5 INCH Jerry Hall General Manager jhall@truhilton.com Hilton Worldwide 7930 Jones Branch Dr. McLean, VA 22102 P. 703 883 1000 W. trubyhilton.com
WIDTH OF LOGO AND THE WIDTH OF SECONDARY GRAPHIC ARE SAME
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.2 LOGO ON BUILDING The following examples showcase how our visual system can come to life within Tru by Hilton branded logo on building. The applied specific guidelines for usage of typography and branding will be
42
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.3 LOGO AT THE FRONT-DESK The following examples showcase how our visual system can come to life within Tru by Hilton branded logo at the front-desk. The applied specific guidelines for usage of typography and branding will be
43
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.4 DOOR TAG The following examples showcase how our visual system can come to life within Tru by Hilton branded door tag. The applied specific guidelines for usage of typography and branding will be
44
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.5 UNIFORM The following examples showcase how our visual system can come to life within Tru by Hilton branded uniform. The applied specific guidelines for usage of typography and branding will be
45
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.6 TRANSPORTATION VAN
46
The following examples showcase how our visual system can come to life within Tru by Hilton branded van. The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.7 BILLBOARD
47
The following examples showcase how our visual system can come to life within Tru by Hilton branded billboard outside. The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.8 CANDLE
48
The following examples showcase how our visual system can come to life within Tru by Hilton branded candle or any product sold by gift shop in Tru by Hilton. The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.9 SHOPPING BAG
49
The following examples showcase how our visual system can come to life within Tru by Hilton branded bag for any promotion product sold by Tru by Hilton. The applied specific guidelines for usage of typography and branding will be.
TRUBYHILTON.COM
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.10 ROOM SERVICE MENU
50
The following examples showcase how our visual system can come to life within Tru by Hilton branded room service menu. The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.11 NOTE PAD The following examples showcase how our visual system can come to life within Tru by Hilton branded note pads. The applied specific guidelines for usage of typography and branding will be
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.12 PILLOW
52
The following examples showcase how our visual system can come to life within Tru by Hilton branded cushion in a room. The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.13 PRODUCT IN ROOM The following examples showcase how our visual system can come to life within Tru by Hilton branded shampoo and conditioner or any branded products in a room. The applied specific guidelines for usage of typography and branding will be
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.14 WATER BOTTLE The following examples showcase how our visual system can come to life within Tru by Hilton branded water bottle. The applied specific guidelines for usage of typography and branding will be
54
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
3.15 TAKE-OUT CUP
55
The following examples showcase how our visual system can come to life within Tru by Hilton branded take-out cups. The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
SECTION
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TRU BY HILTON
GRAPHIC STANDARDS MANUAL
3.0 APPLICATIONS
SECTION
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4.0
MULTIMEDIA
4.1
DIGITAL ROOM KEY
4.2
MOBILE NOTIFICATION
4.3
APP
4.4
MOBILE DEVICES
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
4.0 MULTIMEDIA
4.1 DIGITAL ROOM KEY
58
The following examples showcase how our visual system can come to life within Tru by Hilton branded mobile room key The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
4.0 MULTIMEDIA
4.2 MOBILE NOTIFICATION
59
The following examples showcase how our visual system can come to life within any Tru by Hilton branded mobile notification. The applied specific guidelines for usage of typography and branding will be
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
4.0 MULTIMEDIA
4.3 APP The following examples showcase how our visual system can come to life within Tru by Hilton app on screen. The applied specific guidelines for usage of typography and branding will be
Tr u
60
TRU BY HILTON
GRAPHIC STANDARDS MANUAL
4.0 MULTIMEDIA
4.4 MOBILE DEVICES
61
The following examples showcase how our visual system can come to life within Tru by Hilton branded mobile devices, such as Mac book and i phone. The applied specific guidelines for usage of typography and branding will be
CONTACT US HILTON WORLDWIDE 7930 JONES BRANCH DR. MCLEAN, VA 22102 TRUBYHILTON.COM
TYPE PRIMARY: BARLOW CONDENSED SECONDARY: SOURCE SANS PRO EQUIPMENT PINTING: IMAGINK, SAN FRANCISCO BIDNING: IMAGINK, SAN FRANCISCO HARDWARE: MAC BOOK PRO PAPER: SOFTWARE: ADOBE CC DESIGNER: SUBIN PARK
GRAPHIC STANDARDS MANUAL
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