A K S H ATA WA D E K A R GRAPHIC DESIGN PORTFOLIO
D AT E
Winter 2012
C AT E G O R Y
Academic
SKILLS
print, campaign strategy, illustration
m.Power BRIEF
The m.Power campaign works to bring clean water and public sanitation to India. The campaign appeals to philanthropists globally and hopes to raise funds in order to build a sustainable future for India’s slums. The campaign plans to implement a profitable business model that creates a sustainable economy in India’s slums that not only builds toilets for the community, but also provides a sustainable solution to India’s sanitation problems.
CONCEPT
The concept for m.Power’s attempts to relate problems from a third-world country to citizens across the entire world. With a large helping of cultural personality, the campaign draws in your attention with shocking comparisons of India’s public sanitation issues. The vibrant colors used thorughout the campaign give a sense of hope to the organization’s mission.
WA D E K A R
TITLE
m.Power
There are more...
CELL PHONES ...Than toilets in INdia.
m.power
INDIA HAS A PROBLEM WE HAVE A SOLUTION VISIT MPOWER.COM TO LEARN HOW YOU CAN HELP
m.power's business model is designed to last as long as the community does. It works to provide public facilities and infrastructure to poor communities. Our goal is to bring one toilet for every indian household in the next 5 years.
SKILLS
print, campaign strategy, illustration
There are more...
IMMIGRANTS ...Than toilets in INdia.
HOMES
There are more...
...Than toilets in INdia.
POSTCARD MARKETING
This series of postcards are designed to catch the attention of the general public with an eye-popping comparison showing the serious lack of public toilets in India.
CATTLE
There are more...
...Than toilets in INdia.
There are more...
...Than toilets in INdia.
WA D E K A R
TITLE
m.Power
SKILLS
print, campaign strategy, illustration
DIRECT MAILER
Once taken out of the branded envelope, the pamphlet unfolds vertically to reveal the m.Power’s story.
WA D E K A R
TITLE
पिरवत� पिरवत�नपिरवत� नपिरवत�न न
EDUCATE. EDUCATE. पिरवत� पिरवतन m.Power
पिरवत� पिरवत�नन EDUCATE. EDUCATE. CREATE CREATE पिरवत�नन CHANGE. CHANGE.पिरवत� SUSTAIN. SUSTAIN CREATE CREATE पिरवत� पिरवत�नन CHANGE. CHANGE.
पिरवत�नन पिरवत�
SUSTAIN. SUSTAIN.
पिरवत�न
पिरवत� न पिरवत� पिरवत� नन पिरवत�नन पिरवत�
CREATE EDUCATE. CREATE EDUCATE. पिरवत�नन पिरवत� CHANGE. CHANGE. पिरवत�नन पिरवत� पिरवत� पिरवत� नन
EDUCATE. EDUCATE.
SUSTAIN. SUSTAIN. पिरवत� पिरवत� नन पिरवत� पिरवत� नन EDUCATE. EDUCATE.
CREATE CREATE िरवत�नन CHANGE.पपिरवत� CHANGE.
SKILLS
print, campaign strategy, illustration
DIRECT MAILER
The pamphlet, directly mailed to philanthropists, features statistics that reveal the dire state of India’s public sanitation. The back of the pamphlet is a poster that reflect’s the campaign’s goals: educate, create change and sustain the change. Roman characters are collaged with words in devnagri in order to give some cultural context to the poster.
D AT E
Winter 2010
C AT E G O R Y
Academic
SKILLS
print, layout, book design, typography
Dada Textbook BRIEF
Create a book design for the art history textbook “Dada: Zurich, Berlin, Hannover, Cologne, New York, Paris.” The textbook’s audience should compliment the dense information described in the book. Design a complete set of layouts including front matter, back matter, divider spreads, content spreads and an intriguing cover. CONCEPT
The Dada movement spans across liberal arts which are connected through the theme of rhythm. The textbook is educational for college-level students and enthusiasts. The book’s aesthetic emphasizes rhythm through typographic detail and dramatic layouts.
WA D E K A R
TITLE
Dada Textbook
SKILLS
print, layout, book design, typography
B O O K L AYO U T
The six sections of the book are divided through color coded divider spreads and page numbers. Rhythm theme is carried through essay spreads by varying leading, tracking, fonts and typographic details.
D AT E
Spring 2009
C AT E G O R Y
Interbrand Design Forum
SKILLS
identity, branding environments, signage, messaging
Lolli Ollie Pet Store BRIEF
Develop a brand, identity, branded environment and signage for apet store franchise. Identify the store’s customer an cater it’s services and messaging to the ideal customer. CONCEPT
Llollie Ollie is a fictious brand that embodies the “lovey dovey” and the “warm fuzzies” most pet owners feel with their pets. The brand’s personality is fun, young and fresh. It’s ideal customer is a young professional who loves to pamper their pet with the highest quality of toys, food and general care.
WA D E K A R
TITLE
Lollie Ollie Pet Store
SKILLS
identity, branding environments, signage, messaging
ENTRANCE PERSPECTIVE
Existing linework used as framework to render appropriate branding elements and materials.
WA D E K A R
NAME AND LOGO CONCEPT
The lollie ollie name comes for the endearing nick names most pet owner inevitably give their pets. The identity calls for a fun and sophisticated environment. Supplemental icons were developed for use throughout the store as a means of categorizing the various services the store has to offer.
TITLE
Lollie Ollie Pet Store
SKILLS
identity, branding environments, signage, messaging
WA D E K A R
TITLE
Lollie Ollie Pet Store
identity, branding environments, signage, messaging
&ticks
&pillows
beds
puppy training
fleas
Give your best friend the training they need. personal lessons and guided small group classes allow dogs to learn quicker in a friendly environment.
STORE SIGNAGE , 18” X 24”
Store signage features inviting portraits of pets framed in the iconic style of the identity. Messaging on signage and advertisements maintain a care-free tone and focus on the relationship between pets and their owners.
&treats
toys
pet boarding
SKILLS
Our pet boarding offers the best for your furry friends. With the largest kennels and daily guided play actvities, we can help you feel at ease when you’re away.
D AT E
Winter 2011
C AT E G O R Y
Academic
SKILLS
typography, print, layout, production
The Jabberwocky BRIEF
Use typography in an experimental, intriguing way. Explore concepts that push the norm and study the value of typography in a new way. CONCEPT
The Jabberwocky is a timeless and nonsensical poem written as a part of Lewis Carol’s Alice in Woderland. This project visualizes the fantastic creatures and environments described in the poem through typography. Experimental layouts and dramatic compositions recreate the story in a way it has never been seen before.
WA D E K A R
TITLE
The Jabberwocky
SKILLS
typography, print, layout, production
D AT E
Summer 2011
C AT E G O R Y
Academic
SKILLS
identity, branding, motion, animation
Wexner Center for the Arts BRIEF
Develop an identity for the Wexner Center for the Arts. Capitalize on its unique architecture and modern art exhibits and installations. The identity should appeal to a young audience and use synesthesia to bring together the variety of shows displayed in the museum. CONCEPT
The Wexner Center for the Arts is a contemporary art museum located on the Ohio State Universtiy’s campus. The museum’s modern design was created to bridge the city of Columbus and the university through the merging of two their respecitve city planning grids. The identity developed for the museum was inspired by the iconic scaffolding that frames the entrance to the building.
WA D E K A R
IDENTITY CONCEPT
The new identity draws inspiration from the iconic scaffolding that frames the building. The name was shortened to create a more memorable name that appeals to the college demographic of the university, but maintains the significance of the Wexner name.
TITLE
Wexner Center for the Arts
SKILLS
identity, branding, motion, animation
SINGLE COLOR
TITLE
WA D E K A R
wexarts 154 W 12th Avenue Columbus, Ohio 43210
Wexner Center for the Arts
phone
fax
wexarts@wexarts.org
614.555.8974
614.555.8974
Dear Bob Loblaw, Salvia artisan labore mcsweeney's, adipisicing twee before they sold out banh mi it tumblr sunt single-origin coffee cosby sweater in viral fugiat. Tumblr lomo letterpress laboris, yr in banh mi magna sartorial homo. You probably haven't heard of them domor reprehenderit cillum, commodo qui ea esse fixie VHS sartorial lomo american apparel retro tofu. Homo assumenda readymade keffiyeh iphone viral. Lomo helvetica vegan Austin id. Vinyl letterpress ethical gentrify whatever incididunt, blog pitchfork odio. Velit vegan elit, duis portland sunt cillum nulla. Locavore mlkshk cosby sweater magna, four loko letterpress tattooed chambray craft beer messenger bag gentrify assumenda. Ad pariatur excepteur, four loko craft beer est food truck cred carles. Deserunt ullamco blog letterpress sint, irure photo booth bicycle rights. Beard raw denim irony next level voluptate whatever. Letterpress aliquip mollit. Nisi deserunt dreamcatcher culpa elit marfa chambray ethical tumblr thundercats. Fugiat lomo etsy, incididunt culpa cupidatat wolf occaecat gentrify eius luis mod wes anderson. Vinyl ea cupidatat farm-to-table marfa twee. Vegan exercitation irure labore organic. Aliquip scenester cred, leggings single-origin coffee magna viral officia raw denim lomo jean shorts reprehenderit ad aesthetic next level. Voluptate retro vice readymade sin go delectus etsy wayfarers. Her next level before they sold out. Sartorial four loko cupid atat salvia ethical, fap nesciunt lo-fi excepteur hoodie seitan.
Sincerely,
Maebe Funke Chief Curator
janesmith
design director
phone 614.555.3954 x2095
email jsmith@wexarts.org
wexner center for the arts 154 W 12th Avenue Columbus, Ohio 43210
maebefunke
chief curator of design
phone 614.555.3954 x2095
email mfunke@wexarts.org
wexner center for the arts 154 W 12th Avenue Columbus, Ohio 43210
SKILLS
identity, branding, motion, animation
L O G O A P P L I C AT I O N S
Much like scaffolding for the building, the mark serves as a frame for the contents of the museum. This allows the continually changing visual language of the exhibits to fit into a universal mark.
wexexhibits
wexperforms
WA D E K A R
L O G O A N I I M AT I O N
The museum consistently carries modern art that explores digital media. The use of an animated logo in the various screens of the Wexner building allow for the brand to become more visible throughout its audience’s experience. C L I C K T O V I E W A N I M AT I O N O N L I N E
TITLE
Wexner Center for the Arts
SKILLS
identity, branding, motion, animation
D AT E
Winter 2012
C AT E G O R Y
Apple Inc. Co-op
SKILLS
print, illustration
Library Presents Poster Series BRIEF
Design a template for posters to be used by future interns and designers for the Library Presents Lecture series. CONCEPT
As an intern at Apple, I was able to attend a series of talks sponsored by the Marcom team. These talks, known as Library Presents, featured speakers that inspired, intrigued and entertained the team. In order to promote the event, the intern group was assigned to creating a standard template and a series of posters that advertised upcoming speakers.
WA D E K A R
TITLE
Library Presents Posters
DAVID CHANG PETER MEEHAN
DAVID CHANG & PETER MEEHAN: CHEF, COOK & APP CREATORS
SKILLS
print, illustration
GAYLE TZEMACH LEMMON
SIMON WINCHESTER
GAYLE TZEMACH LEMMON: JOURNALIST, AUTHOR AND VOICE FOR WOMEN’S RIGHTS
SIMON WINCHESTER: AUTHOR, JOURNALIST, GEOLOGIST, AND STORY-TELLER
POSTER DESCRIPTIONS
(Left) David Chang is an author, chef and entrpreneur. The poster depicts the ramen noodle style Chang popularized in America. (Above) Gayle Tzemoch-Lemmon is a author and journalist. Her latest novel is inspired by true stories of women in the middle-east gaining independence through dressmaking. (Right) Simon Winchester’s is an author whose worldly travels make for a humorous stories and extremely informative works of literature.
D AT E
Summer 2011
C AT E G O R Y
Academic
SKILLS
print, strategy, research, production
Notice Campaign BRIEF
The m.Power campaign works to bring clean water and public sanitation to India. The campaign appeals to philanthropists globally and hopes to raise funds in CONCEPT
Notice Campaign is a social design project created by an independent study group from the University of Cincinnati (DAAP). It started with a simple idea: create a social campaign and a visual language to match it. What we came up with was a campaign that hopes to inspire recognition and appreciation for every living moment. A traveling exhibit was built and tested out in various areas of Cincinnati.
WA D E K A R
TITLE
Title Goes Here
SKILLS
Typography, Book Design, Print
DEVELOPMENT AND MISSION
After brainstorming a list of social issues that would benefit from our attention, we kept coming back to one idea: being more present in daily life. In the era of technology, we can easily get caught up in our own world, neglecting to notice the world around us. Our mission is to ask people to pause, look and reflect. As a result, we hope to inspire appreciation for the simple joys that we encounter every day.
PRESENTLY
I SEE viewfinder
CONSCIOUSLY
I AM mirror
INTENTIONALLY
I WANT TO BE fill-in
WA D E K A R
PRIMARY LOGO
SECONDARY LOGO
TITLE
Title Goes Here
SKILLS
Typography, Book Design, Print
THANK YOU FOR YOUR TIME
wadekar.akshata@gmail.com