E A T. S H O P. I N D U L G E . D I S C O V E R . 117TH STREET AND NALL AVENUE
-
LEAWOOD, KANSAS
It’s the most wonderful time of the year at Park Place! Find something for everyone on your list with unique boutiques, premier services and culinary delights. Shop local at our holiday pop-up stores featuring 13 Kansas City artisans. Let the joy over flow at Park Place, your place to Eat. Shop. Indulge. Discover.
E A T. BURGERFI GORDON BIERSCH PA C I U G O G E L A T O PA R I S I C A F É PICKLEMAN’S GOURMET CAFE RA SUSHI …AND MORE
1.
2.
3.
SHO P & IN DULGE. A LTA R B R I D A L BAR METHOD BELLA BRIDESMAIDS
4.
5.
GENO’S MEN’S CLOTHIERS THE GENT’S PLACE THE LEARNING TREE ORANGETHEORY FITNESS PICASSO EXOTIC AQUATICS RESTORATION EMPORIUM …AND MORE
DISCO VER .
7.
6.
8.
1. 8 0 1 F I S H 2. PIG & FINCH 3. TITLE NINE 4. HAND & LAND 5. ETIQUETTE BOUTIQUE 6. ROMANELLI SUN GALLERIA 7. TALLULAHBELLE’S
9.
10.
11.
8. ALYSA RENE BOUTIQUE 9. PINK ANTLERS STUDIO 10. LEREVE NAIL SALON 11. T. LOFT
W W W. PA R K P L A C E L E AW O O D . C O M PA R K PLA CE IS LO CA T ED O N T HE N O R T HEA ST CORNER OF NAL L AVENUE & 117TH ST. IN T HE CEN T ER O F LEAWO O D, JUST NORTH OF AMC 20 THEATRE.
435 Magazine full page ad_Dec_FINAL.indd 1
11/8/16 9:40 AM
Free
$20 GIFT CARD WHEN YOU SPEND $100 OR MORE TOTAL AT TWO PARK PLACE BUSINESSES ON THE SAME DAY. *
* REDEEM AT PACIUGO GELATO (5260 W 116TH PLACE) OR PINK ANTLERS STUDIO (11531 ASH STREET). VALID 11/25/16 - 12/24/16 OR WHILE SUPPLIES LAST. RECEIPTS MUST BE SHOWN. ONE GIFT CARD PER PERSON/FAMILY. MUST BE REDEEMED THE DAY OF PURCHASES. OFFER CANNOT BE APPLIED TO PREVIOUSLY PURCHASED MERCHANDISE, HAS NO CASH VALUE AND IS VALID FOR IN-STORE PURCHASES ONLY. NO PHONE, MAIL OR ONLINE PURCHASES.
W W W. PA R K P L A C E L E AW O O D . C O M
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11/8/16 12:26 PM
M A R K E T I N G VA L U E A N D B E N E F I T S
BY
www.parkplaceleawood.com
ONLINE MARKETING
WEBSITE:
AVERAGE OF 12,000 VIEWERS PER MONTH
SOCIAL MEDIA:
FACEBOOK, INSTAGRAM, PINTEREST, TWITTER; OVER 15,000 COMBINED FOLLOWERS
EMAIL BLASTS:
OVER 10,000 VIP MEMBERS
37
PRINT ADS E A T. S H O P. I N D U L G E . D I S C O V E R . 117TH STREET AND NALL AVENUE
E A T. S H O P. I N D U L G E . D I S C O V E R . 117TH STREET AND NALL AVENUE
-
-
LEAWOOD, KANSAS
It’s the most wonder ful time of the year at Park Place! Find something for everyone on your list with our unique boutiques, premier services and culinary delights. Let the joy over flow…
LEAWOOD, KANSAS
Park Place, your place to Eat. Shop. Indulge. Discover.
It’s the most wonderful time of the year at Park Place! Find something for everyone on your list with unique boutiques, premier services and culinary delights. Shop local at our holiday pop-up stores featuring 13 Kansas City artisans. Let the joy overflow at Park Place, your place to Eat. Shop. Indulge. Discover.
E A T. BURGERFI GORDON BIERSCH PA C I U G O G E L A T O PA R I S I C A F É PICKLEMAN’S GOURMET CAFE RA SUSHI …AND MORE
1.
2.
3.
SH OP & INDU L G E. A LTA R B R I D A L BAR METHOD BELLA BRIDESMAIDS
4.
5.
GENO’S MEN’S CLOTHIERS THE GENT’S PLACE THE LEARNING TREE ORANGETHEORY FITNESS PICASSO EXOTIC AQUATICS RESTORATION EMPORIUM …AND MORE
DISCOV ER .
7.
6.
8.
1. 8 0 1 F I S H 2. PIG & FINCH 3. TITLE NINE 4. HAND & LAND
RADIO & TV ADS
5. ETIQUETTE BOUTIQUE 6. ROMANELLI SUN GALLERIA 7. TALLULAHBELLE’S 9. PINK ANTLERS STUDIO 10. LEREVE NAIL SALON 11. T. LOFT
ONLINE ADS
2,240 THEATRE ADS
10.
11.
W W W. PA R K P L A C E L E AW O O D . C O M PA R K P LA CE I S LOCA TE D ON THE N OR THE A ST COR N E R OF N A LL AV E N U E & 1 1 7 TH ST. I N THE CE N TE R OF LE AWOOD, JU ST N OR TH OF A M C 2 0 THE A TR E .
W W W. PA R K P L A C E L E AW O O D . C O M PAR K PL ACE IS L OCATED ON TH E NOR TH EAST COR NER OF NAL L AV ENU E & 117TH ST. IN TH E CENTER OF L EAW OOD, JU ST NOR TH OF AMC 20 TH EATR E.
TheIndependent_½ page verticle_4.5x12.25_Dec_FINAL.indd 1
435 Magazine full page ad_Dec_FINAL.indd 1
286
9.
8. ALYSA RENE BOUTIQUE
11/14/16 12:52 PM
11/8/16 9:40 AM
HOLIDAY DIRECT MAIL
50-PAGE CATALOG
ADVERTISING 2016
ON-SITE DIRECTORIES VIA DIRECTORY DESIGN
WITH $100 +\ IN PURCHASES AT 2+ BUSINESSES IN THE SAME DAY
| 12 AMC Banner_120x24_Dec_FINAL.indd 1
11/8/16 3:08 PM
EXTERIOR PERIMETER BANNERS
2'-6"
AUBREY
AUBREY BUILDING
6'-8"
MAP
DIRECTORY
BUILDING
11550
11550
Ash Street
PROPERTY MONUMENT DESIGN
Ash Street
1.0 VIA DIRECTIONAL, DIRECTORY SIDE SCALE 3/4”= 1’-0”
|4
2.0 VIA DIRECTIONAL MAP SIDE SCALE 3/4”= 1’-0”
VERTICAL DESIGN GROUP
PARK PLACE EVALUATION + ENHANCEMENT
10128 LAKE GARDENS DRIVE
PARK PLACE LEAWOOD, KANSAS Project Number 16.008
10'-0" MAX WIDTH PER CODE
1'-2"
6'-0" MAX HEIGHT PER CODE
18" MAX
DALLAS, TX 75218 t: +1 816.569.2473
2'-2 1/2"
5'-0"
ROSEWOOD ST
MONUMENT
50 SF MAX AREA
1.0 MONUMENT FRONT ELEVATION SCALE 3/4”= 1’-0”
ENTRANCE/EXIT SIGNAGE
WE LCO ME
VERTICAL DESIGN GROUP
PARK PLACE LEAWOOD, KANSAS
t: +1 816.569.2473
Project Number 16.008
E A T. S H O P. INDULGE. DISCOVER.
TO
ELEVATOR
FRAMED SIGNS
E A T. S H O P. I N D U L G E. DISCOVER.
KioskNearFountian FINAL.indd
DIRECTIONAL SIGNAGE
PARK PLACE EVALUATION + ENHANCEMENT
10128 LAKE GARDENS DRIVE DALLAS, TX 75218
W W W. PA R K P L A C E
TENANT
LEAWOOD.COM
1
4/11/16 5:02 PM
BRANDING SIGNS:
LIGHT POLE BANNERS, ELEVATOR WRAPS, GARAGE WELCOME SIGNAGE, KIOSK SIGNAGE
SIGNAGE
EASEL STANDS
SUMMER PROMOTION:
EVENTS & PROMOTIONS CONCERTS
FREE $10 GIFT CARD WITH $50 PURCHASE
HOLIDAY PROMOTION:
FREE $20 GIFT CARD WITH $100 PURCHASE
KID’S GARDENING CLASSES
Free
$20 GIFT CARD WHEN YOU SPEND $100 OR MORE TOTAL
PARK PLACE
AT TWO PARK PLACE BUSINESSES ON THE SAME DAY. *
UNPLUGGED ACOUSTIC PERFORMANCES
* REDEEM AT PACIUGO GELATO (5260 W 116TH PLACE) OR PINK ANTLERS STUDIO (11531 ASH STREET). VALID 11/25/16 - 12/24/16 OR WHILE SUPPLIES LAST. RECEIPTS MUST BE SHOWN. ONE GIFT CARD PER PERSON/FAMILY. MUST BE REDEEMED THE DAY OF PURCHASES. OFFER CANNOT BE APPLIED TO PREVIOUSLY PURCHASED MERCHANDISE, HAS NO CASH VALUE AND IS VALID FOR IN-STORE PURCHASES ONLY. NO PHONE, MAIL OR ONLINE PURCHASES.
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W W W. PA R K P L A C E L E AW O O D . C O M
PP_Gift Card 22 x 28-FINAL.indd 1
SKATE FOR A CAUSE
11/8/16 12:26 PM
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TASTE OF PARK PLACE
MUSTACHE DASH 5K RUN SKATING SANTA AND SNOW PRINCESS
APPEARANCES
THE ICE AT PARK PLACE
MISCELLANEOUS TOURISM & HOSPITALITY PARTNERSHIPS
BAG STUFFERS
HAND-HELD
DIRECTORY BROCHURES
COUNTER CARDS
ALOFT IN-ROOM VIDEO AND BROCHURE DISTRIBUTION
Park Place – CenterMAX Research Report, January 2016
Park Place – CenterMAX Research Report, January 2016
Park Place: Key Metrics
Park Place
Lifestyle segments within Park Place’s trade area are diverse, Park Place U.S. Benchmark 624,991 873,139 ranging from young professionals to comfortable retirees 2015 Trade Area: Population – 624,991 253,872 324,838
Trade Area Population Households Top Psychographic Segments In Style Professional Pride Young and Restless Emerald City Bright Young Professionals All Shoppers Profile Females Average Age Average Household Income Households With Children Education – College Graduate College Students Area Workers Shopping Patterns Shopping Frequency (per month) Purpose of Visit: Specific store/restaurant Purpose of Visit: General browsing Average Drive Time from Home (minutes) Average Number of Stores Visited Shopper Walkout Rate* Store Buyer Conversion Rate Phone: (404) 961-7600 www.alexanderbabbage.com Length of Shopping Visit (minutes) Average Shopping Expenditure per Visit*
30.0%
Index
2015 CenterMAX Research Report January 2016
1201 Peachtree Street NE, Suite 500 Atlanta, GA 30361
2.3% 1.6%
479
6.8% 6.4%
25.0%
57.3% 39.0 $118,058 36.1% 73.4% 10.5% 23.3%
20.0%
4091.7% 1.4% 2.2%
63.8% 40.4 $86,932 50.2% 52.0% 11.4% 14.6%
15.0%
3.1 2.6 46.5% 34.0% 22.7% 41.6% 17.6 20.3 10.0% 8.5% 0.8 7.6% 1.8 7.0%18.6% 42.7% 92.9% n/a 90.6 85.5 5.0% $34.44 $98.42 2.3% * Shopper Walkout Rate is percent of shoppers who leave without making purchases. Average Shopper Expenditure is based on all shoppers whether they make purchases1.6% or not. Store Buyer1.7%
Conversion Rate is the percentage of shoppers who entered at least one store and made at least one purchase.
Source: Shopper Intercept Study, ESRI ALEXANDER BABBAGE
Base: 415
© Copyright 2016, Alexander Babbage. All Rights Reserved, Confidential and0.0% Proprietary.
In Style
Park Place – CenterMAX Research Report, January 2016
Total Trade Area Tapestry Segmentation versus U.S.
8.5% 7.6%
377 7.0%
Professional Pride
4
Young and Restless
483
288
Trade Area Households
210
200
252
379
Compared to both the trade area and US shopper benchmarks, Park Place draws more shoppers from the higher-income bracket
164
U.S. Households
The trade area has a desirable psychographic (Tapestry) profile. Common characteristics include well-educated, professional couples or single households without children, who are as likely to be homeowners as they are to be renters.
All Shoppers
40.0%
Some residents have long commutes to their jobs, earn good incomes and budget well, laying the foundation for stable financial futures.
Age
(Refer to pages 75-77 for definitions of psychographic profiles.)
6.8%
6.4%
2.2%
6.0%
6.0% 2.8%
5.9%
3.0%
5 Mile
15 Mile
2.3%
1.5%
Emerald City Bright Young Soccer Moms Savvy Old and Professionals Suburbanites Newcomers
Female
42.7%
57.3%
36.2%
Boomburbs
2.5%
36.1%
$
26.3% age 9-17 16.4% 8 or younger
Income
Avg: $118,058
White Collar: 75.3% 52.0% Blue Collar: 5.4% 17.7% Students: 10.1% 14.1% Map Legend
Comfortable Empty Nesters
14
$86,932
ACCESS TO EXTENSIVE
52.0% © Copyright 2016, Alexander Babbage. All Rights Reserved, Confidential and Proprietary.
College Degree
25.6% 20.1%
23.2% 20.3%
21.0% 17.3%
25-34
35-44
45-54
5.8% 0.0% 12-17
18-24
12.0% 9.5%
9.3% 3.9%
55-64
60.0%
65+
33.8%
40.0% 20.0% 0.0%
2.9%
8.5%
Less than $30,000
15.5%
47.8%
42.4%
28.2%
20.9%
$30,000-$49,999
$50,000-$99,999
$100,000 or more
88.0% 63.2%
60.0%
56.6% / 33.3% 63.8% / 63.8%
Own / Rent
16.8%15.3%
80.0%
80.0%
Secondary Trade Area
ALEXANDER BABBAGE
0.0%
100.0%
Primary Trade Area
73.4%
20.0%
40.4
Children in HH
Occupation
© Copyright 2016, Alexander Babbage. All Rights Reserved, Confidential and Proprietary.
Avg: 39.0
63.8%
50.2%
4.0%
Source: Shopper Intercept Study, ESRI/Tapestry ALEXANDER BABBAGE
Male
10 Mile
5.7%
1.4%
U.S. Benchmark
60.0%
These residents age from late 20s to early 40s and are technologically savvy - mobile devices and the internet are a way of life
8
40.0%
Ethnicity
20.0% 0.0%
6.6% 5.7%
14.3% 2.7%
13.5% 2.2%
0.5% 3.3%
Asian
Hispanic or Latino
Other
White/ Caucasian Black/ AfricanAmerican
Source: Shopper Intercept Study
MARKET RESEARCH ANALYSIS AND TRADE MARKET DATA
ALEXANDER BABBAGE
Base: 415
© Copyright 2015, Alexander Babbage. All Rights Reserved, Confidential and Proprietary.
23
PR, SOCIAL MEDIA & ONLINE SUPPORT PROFESSIONAL PHOTOGRAPHY EVENT PARTICIPATION OPPORTUNITIES
ONGOING TENANT EDUCATION
FREE MEDIA CONSULTATIONS, PRINT MEDIA ANALYSIS, SOCIAL MEDIA SEMINARS, EVENT CONSULTATION
PARK PLACE TENANT PERKS AVAILABLE AT NO ADDITIONAL FEE
PUBLIC RELATIONS PR EFFORTS:
PARK PLACE WAS INCLUDED IN 154 MEDIA PLACEMENTS IN 2016; 48 MILLION TOTAL IMPRESSIONS; $372,000 IN ADDED VALUE
ONLINE NEWS ARTICLE
TV SPOTS
SPACES MAGAZINE ARTICLE
FOR MORE INFORMATION CONTACT: RETAIL
OFFICE
Chris Newkirk Associate +1 816 968 5823 chris.newkirk@cbre.com
Bob Fagan, CCIM Senior Vice President +1 816 968 5821 bob.fagan@cbre.com
BY MARKETING Matt Eckert Vice President +1 816 968 5837 matt.eckert@cbre.com
Amy Watkins Marketing Manager +1 913 955 2461 amy.watkins@cbre.com
CBRE | 4520 Main Street | Suite 600 | Kansas City, MO 64111 | www.cbre.com/kansascity © 2017 CBRE, Inc. All rights reserved. This information has been obtained from sources believed reliable, but has not been verified for accuracy or completeness. Any projections, opinions, or estimates are subject to uncertainty. The information may not represent the current or future performance of the property. You and your advisors should conduct a careful, independent investigation of the property and verify all information. Any reliance on this information is solely at your own risk. CBRE and the CBRE logo are service marks of CBRE, Inc. and/or its affiliated or related companies in the United States and other countries. All other marks displayed on this document are the property of their respective owners. Photos herein are the property of their respective owners and use of these images without the express written consent of the owner is prohibited. PMStudio_January2017