Transparency Loosely speaking, the simplest and most objective words that sum up the meaning of a yearbook are “a portrait of the sector,� because the publication describes what was done in the previous year and makes forecasts for the near future. Therefore, you have in front of you a compendium of the universe of vehicle rental companies in Brazil, and the sectors that influence this market. In producing the ABLA Yearbook we are well aware of the responsibility we have for our actions and, above all, a commitment to transparency in its editorial content. We are happy with the results and the prospects we can envision in the short and medium term, but we cannot hide our concerns about issues that affect the sector. Rental companies, which create hundreds of thousands of jobs and pay billions of reals in taxes, want to have their claims met so they can grow and offer more than they do now. This yearbook contains the body and the essence of a sector. Read it and get involved, by sending suggestions to abla@abla.com.br This is how we move towards providing society with the best service possible. All of the indicators in this edition refer to the base year 2011.
1
Yearbook ABLA 2012
Editorial
Management Board
Substitutes
Paulo Gaba Jr. (President) Paulo Nemer (Vice President) Alberto Faria da Silva Alberto Vidigal Aleksander Rangel Carlos Rigolino Jr. Emanuel Trigueiro José Adriano Donzelli Nildo Pedrosa Saulo Froes Simone Pino Valmor Weiss
Mauro Ribeiro Carlos Adão Teixeira João Carlos de Abreu Silveira Paulo Miguel Jr. Reynaldo Tedesco Cássio Gilberto Lemmertz
Supervisory Board
Substitutes
Antonio Pimentel Eduardo Corrêa Jacqueline Mello Paulo Bonilha Jr. Ricardo G.E. Santo Rodrigo Roriz
Luiz Carlos Lang Nelma Cavalcanti Eládio Paniágua Marcelo Fernandes Raimundo Nonato de Castro
Joades Alves de Souza Felix Peter Emerson Ciotto José Zuquim Militerno Alberto Jorge Queiroz Marco Antonio de Almeida Lemos
CEO
João Claudio Bourg
ABLA Yearbook 2012 | General Coordination Cibele Cambuí, Nilvando Filgueira e Jorge Machado | Advertising Cibele Cambuí | Journalist in Charge José Daísio Ferreira (MTb 18790/SP) | Support Marta Pereira | Planning, production, and editorial Ponto & Letra (www.ponto-e-letra.com.br) | Illustrations shutterstock | Institutional images provided by the companies represented | Art Marlos Brasil e Fábio Scorbaioli | Cover Marlos Brasil | Printing and finishing Gráfica Revelação The ABLA Yearbook is not responsible for the opinions expressed in the articles herein. The articles can be reproduced, as long as the source is mentioned. Printed in Brazil, August, 2012 ABLA - Associação Brasileira das Locadoras de Automóveis Rua Estela, 515 Bloco A - 5º Andar | 04011-904 - São Paulo, SP, Brazil | Tel.: 55 11 5087 4100 SAUS Quadra 01, conjunto J, 5º andar, sala 511 Edifício CNT | 70070-010 - Brasília, DF, Brazil Tel. + 55 61 3226 2072 | Fax + 55 61 3226 0048 www.abla.com.br
Editorial
4
Statistics
6
Business
14
Tourism
22
Article
24
Anfavea
26
Cesvi
28
Insurance
32
Technology
34
Institutional
38
Security
42
Bolivia
44
The Fleet
46
SEST/SENAT
48
Fenaloc
50
PQA
52
Article
54
National board
56
Supervisory board
58
Regional Boards
59
Automakers
66
Partners
80
a
a
a
a
a
a
a
a
a
a
a
Contents
a
a
a
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3
Yearbook ABLA 2012
Editorial
Entrepreneurship and Opportunities Paulo Gaba Jr. President of the National Council - ABLA
The opportunities in Brazil today have awakened the entrepreneurial spirit that had been dormant in Brazilians. The increase in the number of people finishing formal education has led to a change of attitude. The Brazilians who had previously opened by a company because there was no other career option now have the desire and the dream to be entrepreneurs. The result for our sector, and others, is a flood of new companies being opened every day. Although the number of businesses that have closed in their first two years has declined, those starting out in our business need the correct professional guidance to do well. ABLA’s role is not to discourage new firms from entering the sector to reduce competition, but to guide these entrepreneurs so that the business continues to be seen as promising and professional. So, ABLA’s National Training and Qualification Program (PQA) was fundamental and 2012 will see a new nationwide pricing and costs program. The false idea of easy and cheap credit for cars certainly prompted some entrepreneurs to venture into vehicle rental, but the access to credit remained troublesome in 2011 because of the international crisis. Considering that good administration of a vehicle rental business requires strong management, I believe deeply in local and regional entrepreneurs, both with their own brands and as franchisees. Whenever I am asked if I believe in the consolidation of this market in the hands of few companies I reply NO, convinced that, despite there being a worldwide trend to do so in various sectors, it will not apply regionally and in our case. We must not confuse
having a few companies with desks at airports with having a few companies in the sector - they are specific customers and needs and there is room for everyone. Regional rental companies have grown on average by TWICE the rate of those in large centers, both in fleet size, customers, and revenues, as the business has become more popular. They have also been responsible for the significant and continuous growth in our sector. Whether because of improved infrastructure, or the increasing popularity of the segment, our activity is increasingly a part of Brazilians’ lives. And 2011 was no different! Despite the external context, the sector’s growth and earnings were above the average for many others sectors, showing that the vehicle rental concept is increasingly important. What is missing? Credit! The role played by the car assemblers’ banks and partner banks will be key in this taking off,as it is worldwide. Globalization has arrived in Brazil and international practices and the global rates are also needed! The flood of new launches from the automakers needs to be tested and here is the best partner! Is anything else missing? YES - we have stepped up partnerships between automakers and the sector. The vehicle rental sector has a lot of opportunities for automakers, whether new or old, and making use of them reflects directly in increased market share for the automakers. Message received? Enjoy reading this Yearbook, which translates into figures the action taken and partnerships struck in 2011, with very positive results for the production chain in the sector, in transport, in trade and tourism!
4
Yearbook ABLA 2012
Economic figures National savings account interest rate in 2011
7.5%
Trade balance
US$ 29.790
billion in 2011
Average US dollar commercial exchange rate in 2011
R$ 1.675 GDP growth in 2011
Benchmark interest rate (SELIC) in 2011
2.7%
11.62%
SELIC rate Savings Dollar exchange rate in Real (R$)
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
0.86% 0.6413
0.84% 1.2168
0.92% 1.7762
0.84% 2.4091
0.99% 2.9591
0.96% 3.6364
0.97% 4.2707
1.07% 4.9208
0.94% 5.6642
0.88% 6.2991
0.86% 6.8968
0.91% 7.5005
1.674
1.668
1.659
1.586
1.613
1.587
1.563
1.597
1.749
1.772
1.790
1.836
Sources: Central Bank, Brazilian tax authority,and Portal Brasil
5
Yearbook ABLA 2012
Statistics
Onward and upward! Anyone wanting to illustrate the rental sector’s performance in 2011 in graphs will necessarily produce upward curves! From any point of view, analysts will find satisfying figures compared with previous periods, which shows a segment in a continuous process of evolution. With regard to turnover, for example, the total of R$ 5.67 billion was 11% up on 2010.
Sector revenue R$ in billions 5.67
Revenue in the sector increased by 11% on the year before and directly impacted the automotive vehicle sector
5.11 4.37 3.99 3.49 2.68
2.91
3.17
2004 2005 2006 2007 2008 2009 2010 2011
6
Yearbook ABLA 2012
Statistics EstatĂstica
Share in sales for the automotive sector 11.3%
11.05%
11.4%
11.09%
9.02%
9.40% 8.70%
8.22%
In 2011 the share in sales was
8.7 %
2004
2005
2006
2007
New leadership
Toyota 1.43%
2009
2010
2011
Others 13.10% Fiat 29.67%
Ford 3.91%
After four consecutive years leading sales for the sector, in 2011 Volkswagen has been overtaken by Fiat, which became the biggest-selling car maker for the rental sector in Brazil. The positions in the ranking were reversed, however, the margins separating the two companies remained narrow.
Fiat Volkswagen GM Renault Ford Toyota Others
2008
Renault 5.75% GM 18.95%
VW 27.19%
2004
2005
2006
2007
2008
2009
2010
2011
26.4%
29.3%
30.7%
28.7%
29.48%
27.32%
27.91%
29.67%
33.3%
32.6%
30.7%
31.1%
30.91%
29.52%
29.53%
27.19%
30.2%
30.1%
30.1%
32.8%
29.61%
23.74%
24.54%
18.95%
-
-
-
-
1.83%
3.54%
2.49%
5.75% 3.91%
-
-
-
-
-
3.92%
2.49%
-
2.8%
2.9%
2.7%
1.16%
1.03%
<1%
1.43%
10.1%
5.2%
5.6%
4.7%
7.01%
10.93%
13.05%
13.10%
7
Yearbook ABLA 2012
Statistics
High speed fleet renewal Historically the renewal of the fleet of Brazilian rental cars is a dynamic process and the vehicles are maintained at an acceptable standard. However, vehicle rental companies have boosted the pace of investment to matching supply to the demand generated by millions of tourists who will come to the country as of next year for the Confederations Cup. Even more people are expected for the FIFA World Cup in 2014 and for the Olympics in 2016. The renewal of the fleet will include technological updates. The first involves a
larger percentage of cars with automatic transmissions,which are preferred by tourists from developed countries. Two other new developments will stem from national legislation, which makes dual air bags and ABS brakes mandatory for all vehicles produced in Brazil (or imported) as of January 1 2014. ABLA estimates that in the next two years alone companies will invest R$ 18 billion in renewal and expansion of the fleet.
Existing rental companies Rental offices
1,985
2,008 1,964
2,083
1,955
1,952 1,905
1,893
2004 2005 2006 2007 2008 2009 2010 2011
8
Yearbook ABLA 2012
Statistics
The sectorâ&#x20AC;&#x2122;s fleet In units
445,470
445,470
From 2010 to 2011 the fleet grew by 7.51% 250,204
414,340 363,456 283,562
318,865
203,650 223,811
2004
2005
2006
The average age of the fleet In months
2007
15
2008
2009
15
2010
2011
16
15
14
17
16,5 15
2004 2005 2006 2007 2008 2009 2010 2011
Make-up of the fleet by model
Compact cars are the most sought-after for rental
(In percentages)
Compact
Medium
Luxury
SUVs and vans
2011
64.0
16.0
5.0
15.0
2010
60.0
17.0
7.0
16.0
2009
66.0
14.0
6.0
14.0
2008
71.0
13.0
6.0
10.0
2007
72.0
12.0
6.0
10.0
2006
70.8
12.9
5.9
10.4
2005
71.1
12.6
6.1
10.2
2004
70.4
12.9
5.9
10.8
9
Yearbook ABLA 2012
Statistics
Social responsibility The vehicle rental sector fulfills its social role, creating jobs and generating income for society, besides being one of the leading payers of direct and indirect taxes to every sphere of government. In the labor area, for example, in 2011 the companies in the sector created 277,943 direct and indirect jobs, up by 5% on 2010.
10
Yearbook ABLA 2012
Statistics
20%
Profile of the business
2011
25%
20%
55% 27% Tourism (Leisure) Tourism (Business) Outsourcing
18%
22%
24%
56%
52%
2010
2009
29%
55%
17%
27%
2008 27%
2005
2004
Tax contribution R$ in billions
1.86
1.69 1.27
0.79
0.87
0.94
16%
57%
55%
2006
18%
55%
18%
27%
54%
2007
26%
1.44
1.06
2004 2005 2006 2007 2008 2009 2010 2011
Creation of direct and indirect jobs Number of people 185,560 194,838 168,200 178,240
2004
2005
2006
2007
11
209,061
2008
240,644
2009
Yearbook ABLA 2012
264,708 277,943
2010
2011
Statistics
Customer profile
Central West
Northeast
North
Rental offices
Southeast
The social and economic transformations that have taken place in Brazilin the last decade have impacted the vehicle rental segment. During this period changes have taken place in both the number of people using the service users and their profiles. In 2011, Brazil had 18.6 million people renting vehicles and 2,083 rental companies. Men made up the majority of customers, accounting for 79% of the total. With regard to marital status, 65% of those using the service were married. The majority of users - 85% - were aged between 25 and 45 years of age. Second ranked were, at 10%, were people aged 46 and above. Regarding educational levels, most customers were people with degrees or above, at 85%. By job category, those who made most used of the service last year were in services, accounting for 40% of the total. Just behind came those in industry, at 30%, commerce, at 12%, professionals, at 10%, and other sectors at 8%.
Acre Amapá Amazonas Pará Rondônia Roraima Tocantins Total Alagoas Bahia Ceará Maranhão Paraíba Pernambuco Piauí Rio Grande do Norte Sergipe Total Distrito Federal Goiás Mato Grosso do Sul Mato Grosso Total Espírito Santo Minas Gerais Rio de Janeiro Greater São Paulo São Paulo State
8 28 22 56 10 19 14
157 37 189 92 38 39 85 17 80 30
607 57 45 23 15
140 108 225 125 216 161
(not including Greater São Paulo)
835 121 126 97
South
Total Paraná Rio Grande do Sul Santa Catarina Total Grand total
Sex 79% men
21% women
Marital status 65% married
35% single
12
344 2,083
Number of customers (in millions)
2011
18.6
2010 2009 2008 2007 2006 2005
17.7 16.8 16.2 15.1 14.1 12.2
Yearbook ABLA 2012
Statistics
Average age of customers in 2011 aged between 21 and 24
10%
5%
85%
are 45 or above
are aged from 25 to 45
Educational level in 2011 15%
85% Graduates
high school graduates
Customersâ&#x20AC;&#x2122; professional fields in 2011 In percentage
8
Most vehicle renters work in the service sector or industry
40
12 30
Services Professionals
Industry
Commerce Other
13
Yearbook ABLA 2012
10
Business
Fast pace
The vehicle rental sector has grown by double digits in recent years. According to statistics from the Brazilian Association of Vehicle Rental Companies (ABLA) the sector ended 2011 with 2,083 rental offices,a fleet of 445,470 vehicles, and 277,943 people in direct and indirect jobs. These are significant figures and strong evidence of growth in the short term. Staying in this market and - better still growing, calls for effective management. As it is a service segment, dealing direct with the end customer, the front-line professionals are the ones who are contacted most, and so represent the business. For Ivan Carlos Witt, president and partner of Steer Human Resources, professionals should be trained as if they were users of the service, so they can understand the needs of consumers, understand the culture they come from and, in addition to speaking the same language in figurative terms, they must really speak the same language.
“These professionals must be motivated constantly to greet the customers with a smile, to be polite and able to to offer fast, effective solutions.” In addition to knowing everything about the vehicle, front-line professionals need to know their customers so they can be assertive, winning over and retaining the customer. “In a competitive market the service makes all the difference. So, professionals who work immediately with customers need continuous training and incentives, including financial ones, in the form of bonuses or profit sharing,” says Witt. From reception onward, there is no secret, according to the consultant. Processes have to be automated as much as possible, providing a fleet of new and modern vehicles, and new areas of activity have to be explored. “The rental company is a shop window for the automakers. They can build the desire to buy the model that is being rented.”
14
Yearbook ABLA 2012
Business
Anticipating the customer’s needs and satisfying them must be part of the professionals’ routines to retain customers and attract new ones. According to ABLAS’s regional director in São Paulo, Eládio Paniágua, training must be continuous. With increasing demand from foreigners, the main focus has been on English and Spanish courses, with a view to the 2014 FIFA World Cup and the 2016 Olympic Games. Knowing all about the vehicles is the main priority. It is therefore important to strengthen partnerships with dealers and automakers. “Whenever there is a launch, we organize workshops to learn all about the newmodel,” says Paniágua. Paulo Nemer, vice president of ABLA’s National Council, stresses the importance of both professional training and knowledge of the fleet, which must be constantly recycled. With over thirty years on the market,the executive is continually investing in training of
the team, especially those working in reception. “We have to be able to convince customers that the most important thing is the use of the vehicle and not ownership, especially among firms,”he says, referring mainly to fleet outsourcing. “It is a niche that has lots of space to grow in. As in any area that is expanding, we must innovate, retaining customers and building relationships with them, with partners, employees and suppliers.” With three decades’ experience in the rental market, Saulo Tomaz Froes, a member of the ABLA board, is also backing outsourcing, which today accounts for 60% of his business. “It’s a mistake to believe that the segment’s success is related to low prices. We must invest in the infrastructure of the offices, in the fleet, in training and in market research to understand the customers’ needs and prospect more effectively and profitably,” says Froes. He adds that before winning over and retaining consumers, however, employees have to be won over. “Training and recognition are the key words. Business ethics works from the inside out,” he says. For Alberto de Camargo Vidigal, another member of the ABLA board, and president of Sindiloc São Paulo, the FIFA World Cup and the Olympics will certainly guarantee growth in the sector. However, leisure tourism still has a long way to go in Brazil and is one of the niches to be exploited. “Worldwide, it accounts for 10% of GDP. In Brazil, it is only 3%, “says Vidigal. And to make the most of all the opportunities ever-more professionalism is called for. “The market doesn’t accept cowboys. Excellence in customer service, with personalized solutions, a quality fleet, streamlined administration with less bureaucracy and continuous improvement are just some of the requirements for those who plan to ride the economic wave in Brazil,” he says.
15
Yearbook ABLA 2012
Business
Opportunity prior to the FIFA World Cup When we talk about major, global sporting events in Brazil, and the demand they can generate for the vehicle rental sector, we all naturally think of and get ready for the FIFA World Cup in 2014 and the 2016 Olympics. However, another important event is scheduled for before these two major events and could take a lot of people by surprise. It is the Confederations Cup, beginning on June 15, 2013. This tournament is also organized by FIFA and it will bring together teams from Europe, Africa, Asia and America, in eight Brazilian cities. During the event, which runs until June 30, the teams will travel around a few states and regions, and they will be followed by the supporters. There is not long to go. Some airports might have finished their refurbishment work. This raises the possibility of more vehicle rentals. However, some issues have yet to be resolved. Will we be ready to serve thousands of fans, officials and journalists from around the world? How many months will we need to get our companies structured? Will we have people who are qualified to talk to tourists in two or three languages? And will there be enough vehicles to meet demand?
by João Claudio Bourg CEO
The event will last only 15 days. However, just as the Confederations Cup has been a test for FIFA to check on the readiness of countries who are hosting the World Cup, a year before it is held, for rental companies it has become a business opportunity and a training exercise for the much larger demand to come. Anyone who wants to take part in this “game,” in this real race against time, must prepare their teams. Intensive language courses, planning procurement, training staff, and promotion to potential customers should start as soon as possible. Some consequences of the investment stimulus In April Brazil’s President Dilma Rousseff announced a new package of measures that are part of the Greater Brazil Plan to increase the country’s competitiveness. The measures include the transfer of taxes on payroll to revenue in 15 sectors. This includes sectors such as textiles, footwear and leather, apparel, plastics, furniture, electrical material, buses, autoparts, airplanes, ships, capital goods, mechanical parts, catering and information technology, among others.
16
Yearbook ABLA 2012
Business
The consequences of the package of measures for the vehicle rental sector are indirect, and more than ever vehicle rental companies need special attention from Brazilâ&#x20AC;&#x2122;s state-owned development bank, BNDES, to leverage the necessary investment and so prepare this sphere of the transport sector. The Ministry of Finance estimates that the tax break constitutes a waiver of R$ 7.2 billion, with R$ 4.9 billion in 2012 alone. This is money that will no longer be paid by companies to Brasilia. That is, it is money that could and should be reinvested in the business to capitalize companies. It is, then, possible to forecast that some of these resources may be directed to the vehicle rental business, expanding the market for companies. As for private individuals, the package of measures was a clear sign of the governmentâ&#x20AC;&#x2122;s position in relation to the international crisis that has rocked Europe and the United States. That is to say, Brazil will not face the crisis at the expense of Brazilian jobs. The country needs a balanced and solid market to guarantee jobs and maintain consumption. As employment and income increase, so does demand in tourism and leisure, so opening
up the way for the car rental business. In addition, the Greater Brazil Plan goes furtherthan tax relief. President Rousseff has announced the creation of 19 Competitiveness Councils, whose mission is to propose actions to stimulate the production sector. The Councils will be made up of representatives of the government, business, and workers, and will discuss issues by sector. The first results should be more evident in the second half of 2012, but they already show that the government has acted appropriately. They are important measures in order that we can step up our competitiveness as a whole, and also competitiveness among vehicle rental companies in particular. In 2008 Brazil had indicated that it is alert to the movements of the international market and it has taken steps accordingly since then. Now, again, the measures announced by the Federal Government are highly likely to work and keep the country on track for development, guaranteeing jobs, generating and distributing income. It is our sectorâ&#x20AC;&#x2122;s responsibility to be prepared to take on the demands that lie ahead.
17
Yearbook ABLA 2012
Business
Whoâ&#x20AC;&#x2122;s going to pay the bill? The technology used in manufacturing automobiles has undoubtedly contributed over the years to an increase in road safety, aiming, ultimately, to reduce the number of accident victims and, above all, deaths. ABLA has always been clear: it supports every measure designed to reduce accidents, as well as measures to protect drivers, passengers, and pedestrians. The mandatory requirement that ABS brakes and double air bags be installed in automobiles as of 2014 is one example. This is a resolution from the National Transport Council (CONTRAN) which is commendable from the safety standpoint, as ABS brakes are proven to prevent accidents, and air bags help minimize injuries in accidents. Hence, we do not agree that the bill should
be paid in full by consumers,it being that a mandatory requirement for such equipment will result in significant automobile price rises. In the case of vehicle rental companies,any price increase has consequences that multiply exponentially. We refer here to entire fleets of vehicles, for which the cost of renewal is even more expensive when compared with private individuals who have only one, two or three vehicles. For the companies in our sector ,a vehicle is a tool of their trade. Any price increase makes it more difficult to renew the fleet and, by extension, requires further credit. Thus, we believe that the automakers who want to act responsibly will have to take action in order not to penalize customers. There are things that cannot be put off any longer in order to ensure that prices remain competitive for everyone, including vehicle rental companies, who are now the main customers for automakers in Brazil. It is a challenge that, in our understanding, is not really complicated. The mandatory requirement established by CONTRAN will mean the manufacture of safety devices gains scale, and hence their prices should fall. However, it would be unwise to rely on scale alone. To introduce new technology to cars, without a high transfer of cost to prices, automakers will also need to refine their negotiations with suppliers and also scratch the word â&#x20AC;&#x153;greedâ&#x20AC;? from their dictionaries. Just remember that today manufacturers charge an average of R$ 5,000 for ABS brakes and dual air bags in models, and the actual cost of this equipment does not even reach R$ 1,000 and it will be further reduced by economies of scale when the new regulations enter force. So we are not opposed to the application of technology or its mandatory requirement, but rather we are in favor of the obvious: that the bill be shared between the various parties involved in the chain, otherwise the principle that gave rise to the requirement for ABS brakes and dual air bags, namely the reduction of accidents and their consequences, will be totally forgotten.
18
Yearbook ABLA 2012
A
Business
Vehicles rental for social class C The benefits reaped by social class C through increased access to employment and credit in recent years help to explain the growth in the consumption of tourism-related products and services. Given this, our sector also faces the challenge of serving customers who are only just getting to know the benefits of vehicle rental. This social group currently represents more than 50% of the population and is the largest consumer among the social classes, according to data published by the GetĂşlio Vargas Foundation (FGV) based on census data from 2009. In the last eight years the new middle class, or emerging class, has increased consumption eight-fold.
These consumers do not see spending on tourism as superfluous, but as a factor for inclusion. These expenses are seen by the class as an investment. Dealing with consumers in class C requires preparation on the part of agencies and companies in the tourism chain,including vehicle rental companies. It is a huge mass of consumers who have become the largest consumer group in many segments. This means that our sector also needs to understand that we are now dealing with different customers from those who supported the vehicle rental ten years ago. To serve this demand we face the challenge of not only finding new products and services, but also finding the correct way to serve people. For this new market it is very important to be clear and straightforward in communications. It must be remembered, for example, that in the coming years many new customers in the rental market will, for example, never have traveled by plane. Class C has its own aspirations and does not seek simply to repeat the buying pattern set by the higher classes. Understanding differences will be critical to the creation of effective strategies to attract this market to our sector. We must avoid a mismatch between what these new consumers think and the strategies adopted by rental companies. Price is not always the most important factor in choosing a product. Research among Class C consumers has found that 44% said that quality is more important than price, for instance. It is something to think about. What is certain is that consumption of new products and services by the rising middle class is expected to expand into such areas as dining out, leisure and travel. With improved standards of living, families first bought basic items, such as appliances. Now, besides looking for other goods and services, they also want to improve the quality of the items they used to consume. And that also means travelling much more from now on. Serving them with the right price and quality is a challenge that we will surely be able to overcome.
20
Yearbook ABLA 2012
Business
Trackers in vehicles: safety or invasion? In accordance with resolution 245 issued by The National Traffic Council (CONTRAN), as of 2012 vehicles sold domestically, be they domestic or imported, must have a factoryfitted anti-theft device installed. This applies to all types of vehicles, such ascars, commercial vehicles, trucks, buses, motorcycles, trikes, and even quads. Starting on January 15, 20% of vehicles must leave the factory with a tracker. The goal was to reach 100% of all domestic production by August 2012. Along the year the changes must be made gradually. The deadline is extended for mopeds, scooters, motorcycles,trikes and quads, which have until January 2013 to reach 100% of production.
The measure has its benefits and, we understand, will help reduce theft and make it easier to recover lost vehicles. One of the immediate advantages is that rental companies will not have to modify vehicles to install the
products - meaning they will not risk their warranties. It will be up to the owner to activate, or not, the device installed in the factory. For our sector, alternatives need to be considered so the equipment can be used as an option: the device will only be activated if the customer has prior knowledge and consents. The fact is that the law is designed to increase motoristsâ&#x20AC;&#x2122; safety and reduce theft, problems that directly affect our sector. The resolution represents a challenges in terms of implementation because of problems in preparing the infrastructure to operate the Automatic Integrated Vehicle Monitoring and Logging System. Approved by the National Traffic Department (DENATRAN), manufacturers of tracking systems will be the official providers of tracking services for recently-manufactured vehicles. Besides being a conventional anti-theft device, the system may also be used to block the vehicle, which is an item also provided in the resolution by CONTRAN. Vehicles leaving the factory without meeting the standard will not be registered or licensed. The issue seems controversial because it involves security and privacy. Regarding privacy, we must remember that we are now monitored wherever we go. This is a simple fact. When leaving home, many of us get into an elevator with cameras in it, and when leaving the garage there is another camera, and during our trip there are more cameras. Our emails are monitored, as are our credit card purchases. Using mobile telephony antennas it is possible to obtain a mobile phoneâ&#x20AC;&#x2122;s location, and that of the user. There are endless ways in which we are under surveillance. With all these applications involving tracking technology, it is difficult to imaginea place where we are not monitored. So, tracking a vehicle is not a matter of not respecting privacy, but rather one of safety. Our understanding is that it is an issue about educating customers, because the decision to use the device results in a benefit for the rental companies in terms of asset security. However, undoubtedly the biggest benefit will be to the users, in terms of their own security.
21
Yearbook ABLA 2012
Photo: Johnys Julio
Tourism
Gastão Vieira Minister of Tourism
Tourism scored record after record in 2011. Domestic arrivals (79 million) were up by 15.8% on the year before. This is the latest record in a series that started in 2003. A similar leap (13.9%) can be seen in international travel, which rose from 7.9 million to 9 million people between 2010 and 2011. The figures show that government policy is on track. Moreover, they show that coordination between the Ministry of Tourism and the many different players in the sector has had the desired effect. Local governments, partners in the federal government sphere and in the production sector have aligned to multiply the economic and social gains for Brazil. Joint action has secured growth in the sector even amid the unfavorable international scenario. Research commissioned by the Tourism Ministry and done by the Getúlio Vargas Foundation reveals that revenue in 2011 was beyond the expectations of the business. The study of the 80 largest tourism companies, which accounted for sales of R$ 50.9 billion in the year, reveals that 94% of respondents reported increased revenues. The massive events, such as the Confederations Cup, FIFA World Cup, the World Youth Games, and the Olympics, that are to be
held in Brazil soon open up extremely positive opportunities for the sector. The benefits can be seen in the widest range of activity. Hotels, restaurants, travel agencies, events organizers, taxi drivers, tour guides, vehicle rental companies - they are all included in the economic mix. The Ministry of Tourism has worked to extend the legacy that will be left by these events. This includes the training of 240,000 professionals, the provision of tourist signs, accessibility projects in host cities, the construction of tourist service centers, and infrastructure. Promotion completes the list of tasks covered by the Ministry. To assist in building a positive image we want to convey to the world, the budget for the promotion of international and domestic tourism is R$ 170 million in 2012. The official actions, coupled with the performance of the business sector, will create a significant legacy. According to FIFA, the last World Cup, in South Africa, was watched on TV by 3.2 billion people, or 46% of the world`s population. The massive exposure of Brazil will showcase our hospitality, cultural diversity and natural riches the best of everything Brazil has to offer − to the world.
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Yearbook ABLA 2012
Article
Development and crisis
Antonio Delfim Netto University lecturer and economist
The crisis that rocked the financial system in 2007/2008 in the United States and paralyzed the global economy has now lost more than 5% of global GDP and left 50 million honest workers unemployed (says the ILO report released on the eve of Labor Day, in 2012), increasing the risk of serious social unrest in 57 countries in Europe and on the African continent. More than four years later, the difficulty of dealing with its effects shows the limitations on our knowledge of how the economic system works. It has also exposed the precariousness of what seemed like a scientific revolution: the construction of a financial economy, separated from the macroeconomy by small economists, who were supposedly great mathematicians. The reality is that there is no ‘market’ without a state that can guarantee the conditions required for it to operate in. The way the production system is organized is dictated by those who hold political power and guide economic policy that serves their interests. Just remember how in the last decade of the last century and the early years of the 21st century, the occupation power by financial interests, in the USA, led to an economic policy that slowly eroded the laws regulating financial activity and which had been produced after the Great Depression of the 1930s. Very quickly the market “scientists” produced a “doctrine” that justified the wideranging deregulation of financial activities in the
24
Yearbook ABLA 2012
Article
name of “efficiency” and “innovation” capable of preventing risks: 1929 never again! The fact is that, since Adam Smith, economists have been devoted to finding the formula that would reveal the “sufficient” condition for economic development. After the Second World War progress was slow and, in fact, we do not know yet if the formula exists and whether it would be universally applicable. Even with as improved statistics, the building of endless models, a lot of mathematics and econometrics (sometimes with a pinch of history), after two and a half centuries in search of the carefully hidden Holy Grail, we have achieved negligible practical results. We may perhaps found some “necessary” conditions, but not much more than Adam Smith already knew. It is, however, the most important problem to be explained by economics. After all, why, between the Neolithic period and the second half of the 18th century did per capita output grow
at such an extremely slow rate? Maybe it was a Malthusian trap. And why did it undergone such a rapid transformation after 1750? Because from then at least one economy, the British, was able to capture the scattered energy in its territory (water, wood, and coal), organize itself with the appropriate institutions and dissipate it in the production of items and services consumed by a growing population. A few years ago, Gregory Clark (“A Farewell to Alms,” 2007) proposed an interesting hypothesis that continues to generate a huge response in the literature. The efficient cause of development in England was said to have been the emergence of a middle class, with its values of prudence, saving, and a willingness to work. Clark reduces the focus in development to the “quality institutions,” or he at least suggests that different “institutions” can produce economic development. Clark’s hypothesis is compatible with the research done by Acemoglu et al (2005) when they claim that the gains from foreign trade appropriated by the middle classes in the Netherlands and England were the efficient cause of their development. The counter-proof of this fact was the stagnation in Portugal and Spain, where the same effects were appropriated by a small elite. Economists today stand before a new and exciting time. Unfortunately there is no prescription - and probably never will be - to tell us what “sufficient” condition is to ensure economic development. There are, however, “necessary” conditions that have been observed in history and rationalized in economics. For we Brazilians it is good to know that one of these conditions is the existence of a strong middle class. New opportunities have to be taken to renew the the more modest work of offering instruments for the good governance of States and the better allocation of their resources, without which there will be no development and the risk of turbulence will not be avoided. Finally, we need to recover history, geography, sociology, psychology, anthropology and make more modest use of topology.
25
Yearbook ABLA 2012
ANFAVEA
(Brazilian Automotive Industry Association)
Aiming at the future Cledorvino Belini President of ANFAVEA
The international automotive business is going through profound structural transformation in consumer and producer markets, with new conceptions of products and processes, new technologies, increased competition, spare installed capacity in traditional producing countries, and the redirection of investment to emerging countries who lead and will lead the growth in global demand in the coming years. Between 2006 and 2011 in Brazil, the automotive market expanded rapidly, growing by about 120%. In 2012 the domestic market is expected to total 3.8 million vehicles by the end f the year, compared with 1.4 million in 2005. Our automotive market is promising, and growth is expected to continue in the coming years, with the potential to reach more than 6 million vehicles a year in the medium to long term by 2020. To support these expectations, the still low index of car ownership in the country, at one vehicle for every 6.4 inhabitants, compared with one for one in the United States, one for 1.2 in Europe, and one for 4 in Argentina. Our current fleet in circulation, about 32 million vehicles, has plenty of room to grow. Besides this, there is a favorable outlook for the national economy in the coming years, which will generate investment, production, more income
and more consumption by Brazilians - including the demand for cars and buses and trucks - with new consumers entering the market. In 55 years of activity in the country, the automotive manufacturing industry has produced 64 million vehicles and invested about US$ 80 billion between 1980 and 2011 alone, representing 23% of current industrial GDP and 5% of national GDP overall, having a multiplying effect that extends to 250,000 companies in the country. By 2015 another US$ 22 billion in investments has been planned by the automakers in production capacity, products and processes, technology and innovation. To set ourselves up as an important and consolidated global automotive producer we need to maximize production resources in companies and sort out the weaknesses in the country that affect its industrial competitiveness, such as the high cost of capital for investment, input costs, and inefficiencies in infrastructure, in logistics, in education, in bureaucratic processes and procedures, in laws that weigh on companies and weaken production. This is a not only a challenge for the automotive industry. Competitiveness is a challenge for the national economy in a globalized and increasingly competitive world.
26
Yearbook ABLA 2012
ANFAVEA
(Brazilian Automotive Industry Association)
Vehicles Licensing of new vehicles - domestic and imported (in millions of units)
2.9
2.8
2.7 2.4
Year
Imported
Domestic
Total
2006
0.142
1.785
1.927
2007
0.267
2.194
2.462
2008
0.375
2.445
2.820
2009
0.476
2.664
3.141
2010
0.660
2.855
3.515
2011
0.858
2.775
3.633
2.2 1.7
2006
0.5
0.4
0.3
0.1
2007
2008
2009
Domestic
0.8
0.7
2010
2011
Imported
Flex-fuel vehicles Market share 22%
50%
78%
86%
87%
84%
86.4%
83.1%
Units sold 328,000
812,000
1.430 million
2.003 million
3.329 million
2.540 million
2.876 million
2.848 million
2004
2005
2006
2007
2008
2009
2010
2011
Licensing of 1-liter cars Year
1-liter cars
Percentage share
2003 2004 2005 2006 2007 2008 2009 2010 2011
707,430 742,005 757,235 874,507 1,066,516 1,110,059 1,178,752 1,343,977 1,197,559
63.2% 57.3% 56.2% 56.2% 54.0% 50.6% 37.8% 50.8% 45.2% Source: ANFAVEA
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Yearbook ABLA 2012
CESVI
An eye on repair
The distribution sector is breaking record after record in vehicle sales. New brands are coming to the Brazilian market, and the rise of social class C is creating a new middle class with much better access to products and services in the automotive sector. This is the amazing - and demanding, in terms of qualifications needed scenario faced by vehicle rental companies. Not long ago, no one thought that bodywork and painting workshops would be stretched almost to their imits. It happens while the fleet was growing, the repair sector shrank - due to increasing demands for quality and productivity in workshops, especially in the last two decades. This imbalance between demand and service capacity contains complex variables, and some pitfalls. One of the main ones is precisely a lack of training in the workshops, of claims management tools, and the deactivation of fleets. Management tool When demand for quality and management control increases, it is no longer possible to
price repairs - or estimate the time repairs take - on the basis of the fleet managerâ&#x20AC;&#x2122;s experience alone. A lack of professional expertise and management tools are among the reasons. The risk is that the lack of accurate and reliable information will have a direct impact on the rental companyâ&#x20AC;&#x2122;s cash flow, the availability of its fleet, and the depreciation of its vehicles. The key indicators for controlling the operation are average cost and time taken to carry out the services, which must be closely monitored. In order to effectively manage the fleet, a reliable system that provides updated prices and repair times is essential, so that execution time is controlled (to control vehicle availability), the frequency of claims, and a check of the number of quotations and invoices received. Another obvious advantage of having a management system is that the entire process is computerized, including invoices and data. It is a quantum leap in terms of decision-making speed.
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Yearbook ABLA 2012
CESVI Improve professional standards But thatâ&#x20AC;&#x2122;s not all. Training the people who work on vehicle repair is absolutely vital to professional and efficient management. Well-trained professionals in repair quotation analysis improve quality in assessments such as the cost of repair in relation to the vehicleâ&#x20AC;&#x2122;s value, the cost of repair in relation to the parts that need to be replaced, the best techniques resulting in the most efficient repair, quality control, and deciding on a methodology to identifying damage. The time to train these professionals is now. This will determine the quality of future management. Start now There is no time to lose when it comes to professionalizing the management of repairs and deactivation of the fleet. This will make all the difference to a companyâ&#x20AC;&#x2122;s results in a number of ways. Professional management by professionals with the best tools reduces costs, results in greater availability of vehicles, and even reduces the depreciation of each vehicle, as good maintenance is the basis of keeping vehicles in the best condition. And for those looking at their own businesses in a new and revealing way, it identifies strengths and what can be improved in your processes. Controlling the variables in the present to build a sustainable future. Founded in 1994, CESVI BRASIL (the Road Testing and Safety Center) is the only Brazilian research center dedicated to road safety and the provision of technical information for the sector and for society. It was the first such center in Latin America and is a member of the Research Council for Automobile Repairs (RCAR), an international research center council with the same goals.
CESVI activities
www.cesvibrasil.com.br
News
www.twitter.com/cesvibrasil
Automotive fix
www.clubedasoficinas.com.br
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Yearbook ABLA 2012
Insurance
The impact of claims Preventive and corrective measures to prevent and reduce the number of insurance claims deserve constant attention by rental companies. No matter how effective the measures adopted are, they do not eliminate the possibility of claims, either because of the permanent exposure of the vehicles to the most diverse of risks, or because of the very
nature of Brazilian traffic conditions, or adverse conditions. In addition, the poor maintenance of highways and the reckless attitudes of drivers increase the incidence of claims. If risks are not handled properly, claims may even compromise the survival of the rental business, which makes the way this issue is dealt with of strategic importance.
30
Yearbook ABLA 2012
Insurance
Retaining or transferring risk: what to do? This is not a simple, easy-to-manage decision to make, because irrespective of whether risk is retained or transferred, the impacts of management costs and claims on results may be significant for rental companies.
Transferring the risk
Retaining risks Rental companies must evaluate responsibility for compensating damage caused to third parties, mainly according to the size of these claims in cases of damage caused by the driver. The decision to retain risk (self-insurance) should be limited to damage to the vehicles they own, and the rental company manager must consider the costs the decision entails: • The establishment of a base of reliable suppliers of products and services, to repair and store vehicles • Labor and parts costs, when the claim causes partial losses, also considering that these costs will be higher at the workshops in relation to those charged by the insurers, who have greater bargaining power. • Total losses • Hiring their own, specialized staff to handle claims, or outsourcing to a specialist company that can determine what effectively needs to be repaired on vehicles • Management of claims payments and the impacts they have on cash flow • The need for a reserve of capital with the necessary liquidity, as a contingency to pay claims for the vehicles and compensation that exceeds the amounts covered by third-party insurance.
The transfer of risk to an insurer is a decision which provides certainty about the costs on premiums to be paid, and has the advantage that the rental company knows what these costs are in advance, and so can make provisions for them in their cash flow, without any surprises throughout the term of the policy. To transfer risk to an insurer, rental companies should always get advice from an insurance broker who knows the car rental segment, because even in taking this option, managers will still have to handle the following difficulties: • The insurer’s acceptance of the risks they have decided to transfer • Taking out a policy in such a way that serves the features of their fleet, either in terms of the frequency of its transfer or what has been agreed in the vehicle rental contracts • Managing and taking on any possible losses as a result of risks not covered and / or claims rejected by the insurer, such as theft, driving under the influence of alcohol or drugs, and claims that exceed the amounts insured by third-parties’ insurance • Quick and fair pricing of the insurance contract, including endorsements of transfers by inclusion / exclusion / replacement of vehicles • Speed by the insurer in dealing with claims and payments, including write offs, as delays result in significant losses to rental companies • Fast and efficient 24-hour service for emergencies.
31
Yearbook ABLA 2012
Insurance
Rental companies must also take the following precautions: • Carry out periodic maintenance of vehicles, complying with the manufacturer’s guidelines and determinations • Not take out insurance through managers of financial institutions. No matter how attractive the proposal seems, these professionals do not have the technical knowledge required, the commitment, or the time available to serve the most varied needs that rental companies have • Never transfer the risk to companies and entities other than insurers, such as associations and cooperatives that sell vehicle protection, working illegally in the insurance
industry and not having the reserves required to settle claims they deal with • Adopt a preventive stance by installing trackers, which facilitate the recovery of vehicles in the case of theft • Instruct drivers not to leave the vehicles in places that are considered to be dangerous or deserted, suggesting the use of car parks • Encourage measures and initiatives so that drivers, in partnership with rental companies in outsourcing contracts, drive carefully and responsibly, whenever necessary providing courses on defensive driving in order to make them aware of the risks they are exposed to.
It must be remembered that insurance acceptance and costs are directly related to the results obtained from the insurance policies and, therefore, everything rental companies do to reduce risks will be translated directly into reduced costs, in renewals of insurance policies, and a reduction in the number of claims. Ildebrando T. S. Gozzo
32
Yearbook ABLA 2012
Technology
The price of technology As of January 1, 2014 all the cars made in Brazil must leave the assembly line equipped with ABS and dual airbags. No one questions the improved safety that such equipment will result in for drivers and pedestrians. However, there is concern about the possible financial burden of the technological upgrade on the price of vehicles. The concern stems from the cost of these two products. Currently offered as optional extras by dealerships, they cost about R$ 5,000. So, in a simple calculation a business could multiply this amount by the number of vehicles and be taken aback by how much it would have to pay to renew its fleet in 2014. Everyone knows that in technology, as with any other segment of production, prices fall in proportion to increased scale. This is also what rental business owners believe. What is not known so far is by how much prices will fall. With just over a year before the law comes into force, even the car manufacturers do not have this information. The automakers consulted for this article preferred not to comment.
However, one source (who preferred to remain anonymous) said that as the equipment will no longer be optional, the automakers understand they should not disclose the price in isolation. It would be the same as stating the cost if tires, engines, gear boxes, and other systems. When contacted, the manufacturers of the equipment took different positions. The air bag manufacturer made no comment. But the main ABS manufacturer clarified the situation. According to Carlo Gibran, Sales and Marketing Manager at the Chassis Systems Control division at Bosch, as of 2014 two cost reduction features will apply: increased scale, and the installation of the product on the assembly line. Gibran stresses that by providing the equipment as an optional extra, automakers included in their calculations the cost of logistics - transport and storage. In making them standard items, they are delivered by suppliers minutes prior to assembly. The elimination of logistics reduces the cost by about 10%, he says. A higher percentage is obtained from large scale production.
34
Yearbook ABLA 2012
Technology The Bosch executive cites as examples the entire 1.6 of Polo range, from Volkswagen, and Fiat’s Gran Siena. Equipped with ABS, these cars are being marketed without there being an impact on the price that scares consumers. In the rental segment it is expected that the price curve follows the path taken by other products in the recent past. “A car with power steering and air-conditioning until recently was a luxury, and expensive. Today, with new production technology this added value is bearable,” says Paulo Nemer, vice president of ABLA’s National Board. Specifically regarding ABS and air bags, Paulo says that today’s costs in Brazil are cheaper than in the near past and certainly will be cheaper in the near future. Marcio Castelo Gonçalves, Regional Director of ES, concurs. For him, the two devices are already
being incorporated into Brazilian culture. “I don’t think that it will be a shock to consumers. Gradual changes are easily taken on board,” he says. According to businesspeople, there will not be a scramble to buy cars in late 2013 to beat the price increases at the beginning of the following year. “The rental companies are constantly renewing their fleets. So there is no escaping the effects of the market. Sooner or later you will suffer the consequences,” says Gonçalves. “The rental companies renew their fleets all the time. What will happen in this period will be an increased volume of vehicles in the fleets,” says Nemer. As Resolution 340 is not retroactive, for a period rental companies will have access to models with and without air bags and ABS. In this case there will be two price lists for the same model.
Two types of technology in Brazil A supplier of ABS for all the automakers in Brazil today, Bosch is ready to continue is market leadership as of 2014. “We have invested in the industrial plant in Campinas (São Paulo state) and we can supply the entire domestic market,” says Carlo Gibran, Sales and Marketing Manager at the Chassis Systems Control division at Bosch. Two technological versions of ABS will be used in Brazil: generation 8 will be is used in vehicles with platforms older than five years old. Models launched after 2010 arealready prepared to be equipped with generation 9. “This does not change the quality of the braking or compromise safety,” says Gibran. “ABS is an electronic component, like a cell phone. Each generation upgrades some mechanisms, such as energy consumption,” he says.
35
Yearbook ABLA 2012
Technology
Total control of the company In a technological world, connectivity has become essential to the management process. It widen horizons and gives businesspeople access to data on their company, customers, suppliers, and government agencies in seconds. Brazil has the best vehicle rental management systems in the world. They even control the physical use of the fleet with trackers at increasingly attractive costs. They also make it possible to monitor the receipt, processing and collection of fines, the control and scheduling of fleet maintenance, the opening and closing of contracts with control on credit limits,
and even the blocking of vehicle rental to customers who have not paid. A tailor made program for the sector grants access to data in the most different of ways. It may be a specific search, such as a carâ&#x20AC;&#x2122;s individual performance.This can bring up the carâ&#x20AC;&#x2122;s net purchase cost, the interest due (if financed) and the final amount invested, operational costs on fuel, servicing, claims, mechanical problems and the number of days when it was out of service. You can see also see the length and costs if rentals, the market price for the car, the estimated sale date, and
36
Yearbook ABLA 2012
Technology
the balance of revenues, expenses and profit on the vehicle. You can get a unit’s performance record (headquarters or subsidiary) and the amount it contributes to the business. In matters of security, in a few seconds a customer’s registration can be pulled up on the screen, with documents, photographs, and images of their credit card. If the user, operator or manager, wants to go a little further in their research, they can access banking information and credit histories. When it comes to preservation of the assets, links to insurance and tracking companies that can locate the car 24 hours a day and provide instant reports on the whether the vehicle is in operation or not can be made. If the fleet is outsourced through a partnership with companies that provide fuel cards, you can know where the
vehicle is being filled up, the fuel used, costs and even the vehicle’s mileage at that moment. Systems that send out alerts on dates and deadlines for the completion of certain activities are also part of the program. The head of the finance department gets the information on their computer screen on the day payments are made and received, the person in charge of maintenance is notified of the vehicles’ mileage and service periods. Similarly, the contracts manager is informed in advance of renewal deadlines. The system distributes tasks only to the department that has to perform them. The owner of the rental company and chosen executives have access to all this information through the use of passwords. The managers can get a full overview of the company in a total of 150 reports, including data from every department, on all the products, processes, people, customers, suppliers, and more. Or they can be grouped, in various presentation formats. A company that uses a state-of-the-art system is on a level playing field with the largest rental companies in the country in terms of management and service capacity, even having access to international reservation centers. Contact with public bodies, such as the tax authorities, for example, makes it possible to export the company’s accounting data which, integrated with accounting software will provide consistent information and make sure the company is not fined for providing inaccurate data to the tax authority. One of the concerns businesspeople have in using IT is over the cost of the investment. After all, it is traditional to believe technology is expensive. Among the best programs for rental companies in Brazil is Fleet Max - which costs R$1,650 to be installed and R$ 132 a month for the usage license, regardless of how many machines it is installed on. It is necessary, then, to get all the information required about the results provided in order to know if the return is worth the investment. The company responsible for Fleet Max says that about 100 vehicle rental companies now use it in Brazil.
37
Yearbook ABLA 2012
Institutional
Towards consolidation
Brazil’s vehicle rental segment is dynamic. The rental companies are investing in every area, in order to maintain the high level of services on the market. In step with its members’ growth, the Brazilian Vehicle Rental Association (ABLA) is strengthening its staff and service structure. Currently, ABLA is improving its communication processes with the various agents involved in the sector’s dynamic. The intention is to further facilitate access to consultations via a documentation center to provide accurate information when needed. Everything related to the universe of institutional and market data, information on claims or taxation, among the other statistics, much of it already available, will be reorganized. According to Jorge Machado, ABLA’s administrative manager, this information is in short supply and will now be supplied in an appropriate manner. ABLA is also contacted a lot by private individuals wanting information about rental companies, and making complaints about services, among other things. They contact ABLA to find rental companies in Brazil, and there are customers making criticisms or praising companies, consultants and students requesting data for projects, and potential entrepreneurs wanting suggestions to get into the business. “We serve everyone with the same degree of care. We do not let anyone go unanswered,”
says the manager. He adds that many people are surprised when they get a reply. Along with institutional action, ABLA works with public agencies to tell the authorities about problems that certain laws or regulations cause the sector. One example is Resolution 363 from the National Traffic Council, which requires notarization of the authenticity of both the vehicle’s owner (the car rental company) and the driver committing a traffic violation before transferring the fine and points from the owner to the real driver when the fine was imposed. The aim is to optimize the online communication tools. Every member has exclusive access to the ABLA website and can check up on current policies, answer legal questions, and more. ABLA has other claims and considerations to raise, such as a reduced road tax and a specific credit line for businesses in the sector, similar to that granted to other segments (by Brazil’s stateowned development bank, BNDES). ABLA is determined to raise its representation in public sectors, and to improve quality and professional standards, serving all its members equally. The sector is going through a period of improvement in various senses and the rental companies are consolidating themselves structurally. There is great potential for growth in areas such as car rentalfor leisure, just for the weekend.
38
Yearbook ABLA 2012
Institutional
CORRETORA DE SEGUROS
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ST
Insurance Broker Trackers
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car rental companies. for
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+ 55 - 14 - 2106 7676 www.segurototal.com.br
39
Yearbook ABLA 2012
Institutional
Public safety, individual freedom There is a conceptual disparity in public safety and its consequences for individual freedom. If efficiency in the former means a restriction of the latter, the adoption of intermediate practices sometimes leads to partial, and hence unsatisfactory, results. The issue of safety and privacy is a recurring one. It was discussed recently when companies debated whether they could monitor email sent by their employees and their internet use. It has now become necessary to debate Resolution No. 245/07, from the National Traffic Council (Contran), which establishes the
mandatory installation of trackers in every car, light van, light truck, bus, moped and motorcycle. It must be installed by the maker - meaning it will not be optional.
40
Yearbook ABLA 2012
Institutional It has been celebrated by safety advocates as a tool that can inhibit car theft, as it makes it possible to immediately locate the vehicle. However, it has been legally challenged because it exposes the routes drivers take, including for private matters. If dialogue is the foundation of democracy, it is commendable that society has the right to understand the pros and cons of the measures and processes that affect daily life and can choose what suits it. In this case the option may be even be to bear the financial costs of a higher insurance premium as theft increases. Trackers will not prevent theft, however, but will be a facilitator in retrieving vehicles, the rental companiesâ&#x20AC;&#x2122; property.
While the issue has not been fully resolved, the rental companies are doing their best to limit their suffering. Registration in advance is one tool. In this case, the rental company asks for some personal data and a copy of a credit card. However, 5% of potential new customers refuse to give such information in advance. And when they arrive at the counter they usually want the car to be processed and released to them quickly. It is usually those in a rush who arouse some kind of suspicion. What can be deduced is that the saying, â&#x20AC;&#x153;It is better to be safe than sorry,â&#x20AC;? successfully employed in various sectors, needs to be applied in public safety. After all, there are other agents focused on safety and it seems that nothing that is done is enough to stop organized gangs. They have demonstrated a capacity to overcome every attempt to stop them. Intelligence is the best tool. Against criminals, the ability to reinvent at any time may make the difference in keeping us ahead. In this process, speed is fundamental.
41
Yearbook ABLA 2012
Security
Crime rate rise: the law and consumers Vehicle rental companies and their customers, as well as Brazilian society in general, have always been victims of vehicle thefts. Despite the protection devices and trackers installed by private companies and the actions promised by government, the problem just keeps getting worse, as do the statistics on recovery. In the state of Espírito Santo, in recent months vehicle theft has increased by 50% and the recovery rate is near to zero. One reason for such boldness by criminals has been explained head of the Vehicle Robbery and Theft Division in Curitiba (DFRV), Marco Antonio de Goes. It involves Law no. 12,403/2011, that grants bail for crimes with a penalty of up to four years, as in the case of theft and receiving stolen goods. The Law has had a direct impact on the work done by the police. “Legislation has relaxed the penalties and increased the sense ofimpunity,” complains de Goes. Explaining the 9.4% increase in vehicle theft and robbery in the state of Paraná the first quarter of 2012, compared with the same period the year before, he explains, “In most cases, offenders do not admit stealing vehicles and they are booked for fencing. On paying bail, they are released.” The criminals are getting bolder, but there are statistics on the most dangerous places for drivers, which call for extra care to be taken by them. Nevertheless, either because of ignorance or carelessness, these precautions are not always taken. In the case of armed robbery, most crimes occur in areas where this type of crime is common. Surely, more care on the part of drivers would reduce the crime rate.
In order to prevent, or at least reduce, crime the most commonly adopted procedure by vehicle rental companies is insurance. Some rental companies have insurance on all their vehicles. For Maira Feltrin, an advisor to the consumer protection body, Procon, in São Paulo, vehicle renters are not required to take out insurance. “Consumer have to understand all the conditions in order to decide. For example, during the the rental period they are
42
Yearbook ABLA 2012
Security
About Law 12,403 responsible for the vehicle and must return it to the company. But insurance is optional and not the rental company’s decision.” She advises companies to have their recommendations put in writing and that consumers also give their decision in writing. If the company has reason to be concerned about the consequences of Law 12,403, fortunately the level of consumer awareness has increased. Currently, they agree to pay a little more to avoid larger losses, and most choose some type of risk coverage.
• Published on May 4, 2011, Law 12,403 entered into force 60 days later. Signed by President Dilma Rousseff and the Justice Minister, José Eduardo Cardozo, it is entitled “On Prison, Precautionary Measures, and Parole.” • Article 283 begins thus: “No one shall be imprisoned except when caught in the act or by written and substantiated order by the competent judicial authority, as a result of a conviction or, in the course of an investigation or suit, as temporary detention or remand.” • Article 310 Upon receipt of the prison order, judges must: I - convert the illegal imprisonment, or III - convert imprisonment to preventive parole, when the requirements listed in Article 312 of this Code are met, and precautionary measures other than prison prove inadequate or insufficient, or III - grant bail, with or without payment. • “Sole Paragraph. If the judge finds that the accused committed the deed under the conditions listed in items I to III the main section of Article 23 of Decree-Law No. 2,848, of December 7, 1940 - Criminal Code - they may justifiably grant the accusedparole, on the condition that every procedural acts has been complied with, under penalty of revocation.”
43
Yearbook ABLA 2012
Bolivia
Bolivia in the spotlight The intensive work done by the Brazilian Association of Vehicle Rental Companies (ABLA), and other entities, to inform society about the large number of vehicles stolen from Brazil on the streets of Bolivia has had repercussions in the media, aroused the interest of the Brazilian authorities, and provoked a reaction from the Bolivian government. “We need to stop a perverse cycle that raises suspicion, feeds drug trafficking, and creates a climate of insecurity in the border area,” says Marcel Fortuna Biato, Brazil’s Ambassador to Bolivia. In turn, President Evo Morales of Bolivia and his government have tried to assuage the criticism by creating the Vehicle Inspection Law, by which the owners of stolen cars in the country could get them registered. It was the solution to dispose of an irksome situation quickly. About 123,000 Bolivians rushed to register their illegally-owned cars. According to official information, 8,500 cars made in Brazil were identified but only 483 were considered to be illegally owned.
In March 2012 Bolivian Deputy Foreign Minister, Juan Carlos Alurralde, said the government plans to repatriate them, as long as the owners so request. However, Bolivian government data do not nearly get close to that from the authorities in Brazil. The Federal Police in Brazil estimates that 15,000 cars stolen in Brazil are now in Bolivia. ABLA figures also show that the ‘official’ statistics have been underestimated, because in Bolivia there are more than 1,200 cars owned by its members. The work done by ABLA continues. The result of its actions is evidenced in the reaction by the Bolivian government, which has acknowledged the problem. It is perhaps the first step in a long process that will bring the vehicles back to their rightful owners in Brazil. Incidentally, ABLA recently created a program to recover stolen vehicles that have been taken to Bolivia. “We have identified a scam in which the client rented the vehicle for six days and then claimed it had been stolen, but that same person crossed the border,” says Paulo Gaba Jr., president of ABLA’s National Council.
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Yearbook ABLA 2012
The Fleet
Outsourcing: increased efficiency and better results The economic crisis affecting developed countries may result in the migration of European, American and Asian companies. With their home markets reduced, and problems exporting caused by protection mechanisms created by the Brazilian government, companies are planning to set up in Brazil, with an eye on its growth potential. This will raise the level of competitiveness in Brazil. Only companies that increase efficiency through advances in productivity and cost reduction will succeed. The degree of precision must be absolute, and any waste will make a big difference, say analysts. Among the sectors with the potential to improve results, fleets are worthy of special mention. Through the outsourcing of their vehicles, companies make operational gains and so improve their financial results. The first advantage lies in doing away with having massive capital stuck in vehicles. A company that needs to operate hundreds of vehicles continuously must have many others in reserve. They are used when the main ones are sent to be serviced, or they have to go to the workshops for repairs, or they are out of operation because of accidents. An outsourced fleet, besides eliminating the investment in building up this asset, keeps the entire fleet in operation, as in the event of a problems with a vehicle the company gets a replacement immediately. Outsourcing is important in making the company more agile, focused on its core business, being more competitive, reducing costs and adding quality to its services.
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Yearbook ABLA 2012
The Fleet It also ends losses caused by the natural depreciation of the fleet. A vehicle depreciates by an average 15% per year, but in the first year loses 20% to 25%, depending on the brand and model. Another advantage of outsourcing is that the company always has a new fleet. Depending on needs and usage, all the vehicles are changed at one or, at most, two years of age.
It would be wrong, however, to think that outsourcing only benefits large fleets. Outsourcing provides flexibility in negotiations over the contract and what it includes in terms of services, and it can free up the rental company from any commitment to insurance, servicing, parts, vehicle replacement, and other commitments. The advantages are shown in the table below.
The advantages of outsourcing Cost items
Own fleet (costs)
Outsourced fleet (Benefits)
Licensing and license plate
Your company manages them
Already licensed and plated
Vehicle distribution logistics
Your company distributes them
Delivered where requested
Insurance
Your company contracts and pays for it
Already included in the rent
Spare parts
Your company sources and purchases them
The rental company pays
Maintenance staff
Your company hires and pays them
Rental company / network staff
Reserve vehicle
Your company takes on the risk
Rental company takes on the risk
24-hour assistance
Your company has to contract it
Rental company service
Fire, Theft, or Accident
Your company takes on the risk
Rental company takes on the risk
Legal Advice
Your company contracts it
Rental company takes care of everything
Capital opportunity
Your company invests in the fleet
The rental company invests in the fleet
Taxes
Your company pays
Rental company pays
Fleet renewal
Your company invests in it
The rental company invests in it
Idle fleet
Your company pays for it
The rental company pays for it
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Yearbook ABLA 2012
SEST/SENAT
Targets exceeded When it was created in 1993, the most optimistic forecasts were that SEST / SENAT could fulfill its mission to support training for the transport sector and offer good infrastructure in healthcare, leisure, sports and culture. After 18 and a half years in existence, SEST / SENAT has exceeded those forecasts. Although constantly improving, it can be said to have consolidated itself as regards accomplishing its mission. The goals to assist people working in transport, and their families, and the community they are part of, have been easily achieved. Since its inception, over 100 million requests have been met. In 2011, SEST / SENAT trained 1,156,630 people in over 250 courses, compared with 1,085,468 in 2010 - growth of 10.6% in just one year. In the areas of healthcare, sports, leisure and culture, 2011 also saw significant gains. The total
number of people seen to in medical and dental clinics, added to the physical, sporting,social, cultural and recreational activities, reached 6,726,494, up by 11.1% on 2010â&#x20AC;&#x2122;s 6,043,117. The numbers confirm the importance of SEST / SENAT in improving quality of life for transport workers and the community. People who do the training courses it offers are professionally prepared to grow in their current jobs or new jobs, with prospects of higher pay. Similarly, the healthcare, sports, leisure and culture options improve quality of life for people linked to SEST / SENAT. SEST / SENAT is, then, effectively improving the lives of workers in the transport sector. And not only in social terms, which are important, but economically, as transport companies are assured of skilled labor, trained on courses offered by the institution.
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Yearbook ABLA 2012
SEST/SENAT Driver Training In the second half of last year we launched the Driver Training program for the job market, increasing the supply of skilled labor, so filling a gap in the passenger and freight transport sector that has been seen in recent years, caused by economic growth. The courses are being held at SEST / SENAT units throughout Brazil. The targets for the training are newly qualified drivers without experience in the transportation sector. The professionals can choose training to driving trucks, trailers, buses and coaches. The initiative by SEST / SENAT allows the inclusion of people on the documented labor market, meeting the market’s needs and ensuring economic sustainability for the transport business. Transport at the FIFA World Cup Another important project that has been developed by SEST / SENAT is “Transport at the FIFA World Cup,” whose goal is to prepare and qualify taxi drivers, bus drivers, guides tourist coaches), ticket sellers, taxi company staff, and vehicle rental company staff to provide excellent, professional services for the visitors expected for the 2014 FIFA World Cup in Brazil.
The project not only enables the development of industry professionals, through training in the skills needed during the World Cup, but it also creates employment prospects, attracting public and private investment in the sector and improving the quality of transportrelated services. “Transport at the FIFA World Cup” is being run by SEST / SENAT at its operational units in the 12 host cities for the 2014 FIFA World Cup: Brasília (DF), Salvador (BA), Cuiabá (MT), Natal (RN), Recife (PE), Curitiba(PR), Fortaleza (CE), Rio de Janeiro (RJ), Belo Horizonte (MG), São Paulo (SP), Porto Alegre (RS) and Manaus (AM), and will benefit approximately 390,000 industry professionals. SEST / SENAT has been renewing its work every year. For 2012 it plans to expand service, opening new units in cities with economic potential and intense transport activity, throughout Brazil. New projects are being developed. Given such great achievements and results, SEST / SENAT is one of the biggest social projects in the country. It is the pride of transport companies, the pride of transport workers, and the pride of Brazil.
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Yearbook ABLA 2012
FENALOC
The strength of representation Article by JosĂŠ Adriano Donzelli President of the National Federation of Vehicle Rental Companies (FENALOC)
Many people have questioned me about the need for a federation for the car rental sector. They say that today the federations they are affiliated to are strong and that the services they offer are sufficient. These are valid and consistent arguments, but in my view they lack an overview of the process. Today there are seventeen Sindiloc units in Brazil, divided into federations for trade,
transport, services, and so on. Although our business permeates all these activities, there is a lack of understanding in the entities cited about the complexity of our activity. Issues facing our industry, such as ruling 492, traffic fines, taxes and labor laws will never be understood in the necessary depth, which hampers the attempt to find solutions. So, as long as we depend on organizations
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Yearbook ABLA 2012
FENALOC
that are not geared fully to our activity, we will be at best supporting players and never the protagonists in our own story. I am sure that we can and must seek more. Fenaloc exists not just to see what it can do for the sector, but to represent it, and provide our identity. That is to say, it unites the entire sector, coordinating diverse efforts made by the Sindiloc units and transforming our realities. Only Fenaloc will offer us the authority that we will make us honor our commitments. This will make us strong and allow us to influence and pass on our values. Of course we do not have the structure that these federations have today, but they went through the same difficulties. I understand that we live in a time when the anxiety of immediacy blurs our vision of the process. These are immediate times, times of fast answers and fast food, in which speed is more valued than steadfastness. We want to enjoy the benefits without the proceedings, however I know that no fruit can be harvested before its time, that planting and harvesting have their times, that any intervention in the process can compromise results.
No matter how fragile a seed is, it carries the code, all the principles, all the determination of the tree and fruits - that is, the grounding of the processes. So, more than knowing where we can get to, we must be sure of where we came from, aware of what we are now. When we are chosen to deal with processes we have an obligation to correct these distortions of understanding. Even running the risk of criticism and misunderstanding, we have to move forward, even when we have good reasons to give up, we must persevere. We cannot let our momentary perception of failure be a factor that limits a bright future. May God be with us on this journey.
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Yearbook ABLA 2012
PQA
12 20
PQA enters a new stage In 2012, ABLA’s National Training and Qualification Program (PQA) turns five years old. One of the courses scheduled for this season is “The right price,” for the vehicle rental managers. The PQA was developed for professionals at vehicle rental companies in 2007 by ABLA, in order to improve the quality of services and improve the managers’ strategic vision. Its content is disseminated in books, manuals, online literature, and indicators. This is in addition to seminars, short courses and talks about professionalization that have been given for free. “Our industry was lacking in procedures, regulations and standards. We had, and we still have, a lot of intellectual property, decades of experience, but nothing was registered. Similarly, it was necessary to prepare the workforce,” says José Adriano Donzelli, coordinator of the project and current President of the National Federation of Vehicle Rental Companies (Fenaloc).
Regarding training, ABLA sought out pioneering partnerships, such as the Socioeconomic Studies and Research Foundation (Fepese) at the Federal University of Santa Catarina, which ran five distancelearning courses for eight months, divided into the following modules: Business Management, Fleet Management, Administrative and Financial Management, Operational Services, Quality in Sales, and the Market and Marketing. “It is important to note that the content was developed jointly by academics, entrepreneurs, and technical staff and also put together by the students who took part in the training. Several seminars and surveys were implemented,”adds Donzelli. The work resulted in customized courses for the needs of the sector, given by people who understand education, with didactic material consisting of books, DVDs, video classes, teleconferences, and more besides. Since 2007
52
Yearbook ABLA 2012
PQA
approximately 4,600 people have taken part in the training targeting both the professionals who work on the front line, and businesspeople, managers and leaders in the rental sector. In addition to distance-learning courses, seminars and talks were given at the Training Centers, during the ABLA Fair and Forum in 2009 and 2011. According to Donzelli, the PQA is a continuous process. “It is now being evaluated
and reformulated, with the same initial goals: to expand companies’ strategic vision and the quality of the services provided,” he says. ABLA also supports the Ministry of Tourism’s efforts in training people for the FIFA World Cup. Examples include the National Access to Technical Education and Employment Program (Pronatec), which now offers 32 free courses related to tourism, as well as English, Spanish and sign language.
National Training and Qualification Program
Training motivates employees The National Training and Qualification Program (PQA) was a breakthrough which has made strides toward a more professional vehicle rental segment. Previously, knowledge of the sector was restricted to the leadership. In general, knowledge limited to the administration of a business, without having an overview of the market, impacts management practices, competitiveness, planning in the medium and long terms, and career plans. In this scenario, some vehicle rental companies had problems making certain activities more efficient and effective, including recruiting and selecting staff. There was no standard descriptive title and function for the sector. The PQA has met this demand and this has been reflected positively in the results. Understanding the peculiarities of the area makes the business as a whole more dynamic, achieving better results. Productivity increases and customer service creates loyalty. The PQA was innovative and bold. Today, a lot of rental managers encourage their staff to invest in training. Some companies pay half the cost of the courses, such as high school graduation, degrees, languages and so on, which contribute to improving performance at work. To meet the growing demand in the sector, which has accompanied the country’s economic development, the market has to be well understood in order to see and create business opportunities. To this end, the workforce has to be constantly enhanced, from the leaders to the frontline staff.
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Yearbook ABLA 2012
Article
2011 – An important year in the law
Adriano Augusto Pereira de Castro Attorney - Legal adviser to ABLA
2011 was a year in which various events of a legal interest to the vehicle rental industry occurred. The year began under the shadow of Resolution 363 entering force, which establishes the procedures for the notifying and processing of punishments for traffic violations. Resolution 363/2010 stipulates, in its original wording, new administrative procedures that are not aligned with the reality of the vehicle rental sector, such as notarized authentication of the driver on completing the forms and the provision of notarized copies of all the documentary proof of vehicle ownership. Initially scheduled to enter force in 2011, DENATRAN decided to put it back to 2012, aware of the various suggestions made by ABLA and other sectors of society to improve Resolution 363. In December 2011 we had good news from the Ceará State Tribunal of Justice when it ruled that it was unconstitutional to hold vehicle rental companies responsible for fines for traffic violations. This is the first precedent in the second instance in this regard, and the most important legal precedent of the year, as the Tribunal carried out an in-depth investigation of the issues presented and decided that the Traffic Code establishes that vehicle rental companies shall only be liable for traffic violations related to
the legal and mechanical state of their vehicles. This important decision opens the way for a revisiting of the jurisprudence that created the system of liability without the the vehicle rental companies behind responsible for traffic violations committed by their customers. In Amazonas state, Manaus enacted a law that establishes the tax on services (ISS) on vehicles rented with a driver. Manaus’ law may be of questionable constitutionality, but it is another chapter in the long debate about a distinction being made for this mode of rental. In transportation, the company is hired to achieve a specific aim: to transport people or things form one place to another. In vehicle rental, with or without a driver, what is offered is the availability of the vehicle for use by the renter. Any inclusion of drivers only adds one more of several services offered by the rental companies, without making it something other than a transport activity. The vehicle rental companies have won successive victories in the courts, but the question occasionally reappears, as in this case in Manaus. In Paraná, Curitiba had to modify its traffic structure because of the legal ruling on the incompetence of URBS Urbanização de Curtiba S/A to monitor traffic and levy fines. This is an
54
Yearbook ABLA 2012
Article
important in case that reinforces the jurisprudence line established by the Superior Tribunal of Justice (STJ) on the issue, because the profit motive for companies was ruled as incompatible with the public interest in traffic monitoring. In Minas Gerais, the Tribunal of Justice (TJMG) decided that the law in the state that implemented VAT Convention 64/2006, by CONFAZ, was unconstitutional. Convention 64/2006 created a new tax, VAT on Vehicle Rental, requiring car rental companies to pay VAT on the sale of their vehicles acquired fewer than twelve months previously. Convention 64/2006 was adopted by many other states, making the case an important precedent. In addition to the unconstitutional tax, Convention 64/2006 created its own criteria to determine the taxable event, calculation base, and other
elements of the tax, creating a tax regime that was substantially more onerous for vehicle rental companies. The case was referred to the Supreme Federal Tribunal (STF) to rule on its overall effect - that is, so that the case serves as a precedent for other Tribunals in the country. In Rio de Janeiro the Municipal Government published a call for private interest to carrying out economic and technical feasibility studies for the roll out of an electric vehicle rental system. It is a commendable initiative by the municipality, using its ability to make the call as a legitimate and just tool for the exchange of knowledge and information with private initiative with a view to renting vehicles as a component of the public transport system. Looking back, 2011 was a year of major benefits for the vehicle rental industry.
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Yearbook ABLA 2012
National board 2011
National board In certain circumstances the self-congratulation can seem to be self-indulgent. However, when talking about ABLA’s governing body, it is simply the recognition they deserve. After all, although in business management professionalism is an elementary component, it alone does not produce results. Added to these features other qualities are necessary, such as competence and the intrinsic values of personality, such as ethics and commitment. Without being pedantic, but rather for reasons of justice, ABLA is proud of its managers, council members and those on general commissions − that is, proud of the professionals who, directly or indirectly, contribute to the construction of one of the most important bodies in Brazil. Here you can see who these businesspeople and executives are, the people who work throughout the country in a process that achieves positive results for ABLA and who also contribute to the country’s growth. (The council below sat in 2010 and 2011).
Paulo Gaba Jr. President
Paulo Roberto do Val Nemer Vice President
João Claudio Bourg CEO
Alberto de Camargo Vidigal Member
Alberto Faria da Silva Member
Carlos César Rigolino Junior Member
José Adriano Donzelli Member
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Yearbook ABLA 2012
Luiz Lopes Mendonça Member
National board 2011
Nildo Pedrosa Member
Alberto Nemer Neto Substitute
Eládio Paniágua Jr. Substitute
Roberto Bacelar Portugal Filho Member
Saulo Tomaz Fróes Member
Carlos Benedito Adão Teixeira Substitute
Carlos Roberto Pinto Faustino Substitute
João Carlos de Abreu Silveira Substitute
Nelma Cavalcanti Substitute
Luiz Carlos Lang Substitute
Valmor Emilio Weiss Member
Cássio Lemmertz Substitute
Marcelo Ribeiro Fernandes Substitute
Reinaldo Tedesco Petrone Substitute
Paulo Miguel Jr. Substitute
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Yearbook ABLA 2012
Regional Supervisory Boards Board 2011
Supervisory Board
Antonio Pimentel Member
Joades Alves de Souza Substitute
Eduardo Corrêa da Silva Member
Félix Peter Substitute
Flavio Gerdulo Member
João Regueira de Souza Filho Substitute
Jacqueline Moraes de Melo Member
Emerson Ciotto Substitute
Paulo H. Bonilha Junior Member
José Zuquim Militerno Substitute
Raimundo Nonato de Castro Teixeira Member
Marco Antonio de Almeida Lemos Substitute
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Yearbook ABLA 2012
Regional Boards 2011
Regional Boards
Victor Simões da Silva Amazonas
José Emílio Houat Pará/Amapá
North Fábio Bertozzi Tocantins
Vehicle fleet
Antonio da Silva Rondônia/Acre
Célio Fonseca Roraima
2005
2006
2007
2008
2009
2010
2011
97 632 1,990 4,732 305 296 258
98 731 1,996 5,387 312 309 351
110 819 2,236 6,033 384 352 400
131 950 2,594 7,328 457 426 489
200 420 1,820 8,000 600 503 567
200 600 2,075 8,400 1,020 502 950
214 631 2,500 8,320 1,037 640 974
8.310
9.184
10.334
12.375
12.110
13.747
14.316
Number of rental companies
2005
2006
2007
2008
2009
2010
2011
Acre Amapá Amazonas Pará Rondônia Roraima Tocantins
5 6 16 68 8 10 12
5 6 17 63 11 10 12
5 6 18 60 8 8 9
5 6 18 60 8 8 9
7 7 21 51 11 12 12
8 9 21 53 12 14 16
8 28 22 56 10 19 14
125
124
114
114
121
133
157
Acre Amapá Amazonas Pará Rondônia Roraima Tocantins Total
Total
59
Yearbook ABLA 2012
In 2011 the vehicle fleet in the region numbered
14,316
In 2011 vehicle rental companies in the region numbered
157
Regional Boards 2011
Northeast
Marconi José de M. Dutra Bahia
Simone Pino Bahia
Antonio Cesar de Araújo Freitas Maranhão
Valdir Laurindo Maranhão
Lusirlei Albertini Alagoas
Aleksander Rodrigues Rangel Ceará/Piauí
Vehicle fleet
2005
2006
2007
2008
2009
2010
2011
Alagoas Bahia Ceará Maranhão Paraíba Pernambuco Piauí Rio Grande do Norte Sergipe
1,231 9,500 3,510 1,490 1,011 5,923 597 3,935 2,111
1,246 9,623 4,233 2,158 991 6,010 1,010 4,911 3,256
1,383 12,244 4,699 2,395 1,090 6,791 1,111 5,599 3,810
1,626 12,450 5,598 2,780 1,274 7,879 1,308 6,551 4,381
1,980 13,650 9,997 3,100 1,490 9,060 1,600 9,993 3,723
2,130 14,128 10,132 3,534 1,590 10,119 1,800 10,830 3,900
2,442 15,500 10,800 3,850 1640 11,272 1,850 10,930 4,144
Total
29,308
33,438
39,122
43,847
54,593
58,163
62,428
60
Yearbook ABLA 2012
In 2011 the vehicle fleet in the region numbered
62,428
Regional Boards 2011
Olavo Bilac Cruz Neto Paraíba
Antonio Pimentel Pernambuco
Alberto Jorge Alves de Queiroz Pernambuco
Otávio Meira Lins Neto Sergipe
João Bosco da Silva Rio Grande do Norte
Number of rental companies
2005
2006
2007
2008
2009
2010
2011
Alagoas Bahia Ceará Maranhão Paraíba Pernambuco Piauí Rio Grande do Norte Sergipe
25 183 51 27 29 66 14 68 21
28 179 49 32 35 62 16 53 23
24 182 51 28 31 64 15 41 28
24 182 51 28 31 64 15 41 28
30 187 81 32 33 79 19 45 33
32 181 89 32 35 83 20 46 34
37 189 92 38 39 85 17 80 30
484
477
464
464
539
551
607
Total
61
Yearbook ABLA 2012
In 2011 vehicle rental companies in the region numbered
607
Regional Boards 2011
Center-West
Rodrigo Flรกvio Sรก Roriz Federal District
Joades Alves de Souza Goiรกs
Alvani Manoel Laurindo Mato Grosso
Vehicle fleet
Marco Antonio de Almeida Lemos Mato Grosso do Sul
2005
2006
2007
2008
2009
2010
2011
9,225 4,830 2,110 1,520
10,245 5,862 1,573 2,293
11,893 6,683 1,856 2,637
13,667 7,618 2,172 3,112
15,180 7,000 3,423 3,215
16,216 8,521 3,765 3,925
17,237 8,600 3,943 4,025
17,685
19,973
23,069
26,569
28,818
32,427
33,805
Number of rental companies
2005
2006
2007
2008
2009
2010
2011
Federal District Goiรกs
48 45
47 45
46 58
46 52
49 44
52 48
57 45
Mato Grosso Mato Grosso do Sul
21 33
29 17
18 28
18 28
12 24
26 17
15 23
Total
147
138
150
144
129
143
140
Federal District Goiรกs Mato Grosso Mato Grosso do Sul Total
62
Yearbook ABLA 2012
In 2011 the vehicle fleet in the region numbered
33,805
In 2011 vehicle rental companies in the region numbered
140
Regional Boards 2011
Southeast
Márcio Castelo Branco Gonçalves Espírito Santo
Leonardo Soares Nogueira Silva Minas Gerais
Gustavo do Carmo Azevedo Rio de Janeiro
Vehicle fleet
Mauro Roberto Alves Ribeiro Minas Gerais
Marcelo Ribeiro Fernandes São Paulo State
Flávio Gerdulo Greater São Paulo
Eládio Paniagua Jr. Greater São Paulo
(not including Greater São Paulo)
2005
2006
2007
2008
2009
2010
2011
Espírito Santo Minas Gerais Rio de Janeiro Greater São Paulo São Paulo State (not including Greater São Paulo)
6,090 28,960 19,365 66,996
6,255 33,145 22,936 75,324
7,006 37,454 26,147 85,116
7,950 42,327 28,762 93,628
8,500 45,559 33,076 106,657
9,100 52,028 52,200 115,568
9,900 56,913 58,000 126,050
21,087
23,875
26,501
29,881
32,820
37,308
39,333
Total
142,498
161,535
182,224
202,548
226,612
266,204
290,196
Number of rental companies
2005
2006
2007
2008
2009
2010
2011
Espírito Santo Minas Gerais Rio de Janeiro Greater São Paulo São Paulo State (not including Greater São Paulo)
94 201 131 312
97 213 128 301
82 220 117 250
82 220 117 246
89 216 118 225
91 219 119 225
108 225 125 216
151
149
194
192
179
179
161
Total
889
888
863
857
827
833
835
63
Yearbook ABLA 2012
In 2011 vehicle rental companies in the region numbered
290,196
In 2011 vehicle rental companies in the region numbered
835
Regional Boards 2011
South
Valmor Weiss Paraná
Félix Peter Rio Grande do Sul
Vehicle fleet
Marco Antonio Ramos Gomes Santa Catarina
2005
2006
2007
2008
2009
2010
2011
Paraná Rio Grande do Sul Santa Catarina
14,930 8,520 2,560
15,500 7,983 2,591
17,050 8,861 2,902
20,144 10,103 3,279
26,340 11,113 3,910
28,448 11,240 4,111
30,733 9,800 4,192
Total
26,010
26,074
28,813
33,526
41,363
43,799
44,725
2005
2006
2007
2008
2009
2010
2011
Paraná Rio Grande do Sul Santa Catarina
98 133 88
103 129 93
110 109 95
110 109 95
116 121 102
118 124 106
121 126 97
Total
319
325
314
314
339
348
344
Number of rental companies
64
Yearbook ABLA 2012
In 2011 the vehicle fleet in the region numbered
44,725
In 2011 vehicle rental companies in the region numbered
344
Fiat
Automakers
Cledorvino Belini President
LĂŠlio Ramos Commercial Director
Paulo Eduardo Sorge Director of Direct Sales
The Fiat car assembly line, in Betim (MG), is considered by the company to be one of the largest automobile factories in the world. It covers 675,700 square meters of built-on area and is able to produce 800,000 vehicles per year, operating three shifts. The automakerâ&#x20AC;&#x2122;s history in Brazil can be divided into two parts. The first began with the opening of the factory in 1976, and production of the 147 model. In the mid-1980s, the brand became more modern with the Uno (in 1984), starting a new stage in the country. The car became the basis for several innovations - In 1990 it was launched with a 1 liter engine; in 1992 it was launched in four-door format, the first in the segment in Brazil. The car was then equipped with monopoint electronic injection (1992) and multipoint injection (1993). The Palio was launched in 1996, to replace the Uno, as it was claimed at the time. However, both models continued to enjoy strong demand and are currently among the five biggest-selling cars in Brazil.
00 55 31 2123-2111 www.fiat.com.br
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Yearbook ABLA 2012
Volkswagen
Automakers
Thomas Schmall President
Jutta Dierks Vice President of Sales and Marketing
Alberto Andrade Corporate Sales Manager
Volkswagen is the largest vehicle manufacturer in Brazil. Operating in the country since 1953, it currently has four plants: São Bernardo do Campo (SP), Taubaté (SP), São Carlos (SP), and São José dos Pinhais (PR). It employs about 24,000 people in Brazil and the Volkswagen Foundation is responsible for its major investments in social programs. It has the largest range of products on the domestic market and produces the Gol, Gol GIV, Voyage, Fox, CrossFox, SpaceFox, Parati, Saveiro, Polo, Polo Sedan, Golf and Kombi models, besides its line of imported vehicles. It has sold over 19 million vehicles produced in the country and has 618 dealerships around Brazil.
00 55 11 4347-2355 www.volkswagen.com.br
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Yearbook ABLA 2012
Grace Lieblein President
Santiago Chamorro Director-General of MKT, Sales and After Sales
General Motors do Brasil began its operations in the country in 1925, importing disassembled vehicles to finish them in its unit in São Paulo (SP). As a manufacturer of vehicles for the local market the company made its debut in 1930, opening the plant in São Caetano (SP), where it still has its headquarters. Its determination to remain in the country regardless of political or economic circumstances has allowed the company to keep up continuous growth. Over the years it has built other plants to meet demand. Today the company has assembly lines in São Caetano do Sul (SP), Sao Jose dos Campos (SP) and Gravatái (RS). It also has stamped component production units in Mogi das Crosses (SP), a Logistics Center in Sorocaba (SP) and testing tracks in Indaiatuba (SP), as well as a Engineering and Design Technology Center in São Caetano do Sul. It is the third-largest GM operation outside the United States. In recent years it has been vying for car sales leadership in Brazil and has achieved it in some municipalities.
General Motors
Automakers
Ronaldo Znidarsis Direct-General of Sales and Marketing
00 55 11 4234-7700 www.chevrolet.com.br
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Yearbook ABLA 2012
Renault
Automakers
Olivier Murguet President
Alexandre Oliveira Director of Direct Sales
00 55 41 3880-2000 www.renault.com.br
Everything indicates that when Renault decided to move to Brazil it had no intention of analyzing its initial performance as a basis for future investment. On the contrary, the horizontal growth schedule had already been decided on. This is what can be deduced from the company’s expansion in the country, which was fast enough to open three plants in just three years. It all started with the car plant in São José dos Pinhais (PR) in 1998. The following year the engine plant was opened, followed in 2001 by the commercial vehicle plant. In between times, the company invested and opened its new spare parts central warehouse, in 2001. The importance of the Brazilian unit can be illustrated by the fact that it was chosen by the headquarters to have the Renault Technology Americas center (RTA) and the Renault Design Latin America center (RDAL). These two engineering and design centers develop products for the Latin American consumer profile. The plant produces the Duster, Grand Tour, Logan, Sandero and Sandero Stepway models. The commercial vehicle plant is responsible for the Renault Master line. The engine plant also produces crankshafts.
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Yearbook ABLA 2012
Ford
Automakers
Steven Armstrong President
Jorge Chear Director of Sales and Marketing
Early in the twentieth century businesspeople and governments said nothing about globalization, but Henry Ford, the founder of the automaker that took his surname, began to expand the business a few years after opening his first factory, in the United States, in 1904. Brazil is part of the story. After all, the car with which the company changed the concept of automobile production and popularized it worldwide, the Model T, was also assembled in this country as of 1919. The automaker imported the vehicle in parts from the United States to finish it at its unit in São Paulo. A great push for growth came in 1953, the year that saw the opening of the industrial complex in Ipiranga and the acquisition of the Willys Overland. In the 93 years it has been in Brazil, Ford has produced millions of cars, trucks, SUVs, off-road vehicles and even tractors. It currently assembles cars and trucks in the country. It has plants in São Bernardo do Campo (SP), Camaçari (BA) and Taubaté (SP). The company also has a testing track in Tatuí (SP) and owns the Troller brand, with a plant in Horizonte (CE). Ford is considered to be one of the big four automakers on the Brazilian market.
00 55 11 4174-8855 www.ford.com.br
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Yearbook ABLA 2012
PSA Peugeot Citroën
Automakers
00 55 21 3506-4900 www.psa-peugeot-citroen.com.br
Frédéric Drouin General Director
Francesco Abbruzzesi General Director
Gustavo Walch Corporate Sales Director
João Paulo Toscano Corporate Sales General Manager
In 2001 the first PSA - Peugeot Citroën vehicles rolled off the assembly line in Porto Real (RJ), concluding a plan to produce in Brazil announced in 1998. Previously, the cars had been imported. The model chosen to begin production was the Citroen Picasso, with a 2.0-liter engine. Soon afterwards, the plant began to manufacture the Peugeot 206 as well, with a 1.0 liter engine. Gradually the Brazilian plant began to produce other cars. In 2003, for example, it began production of the Citroën C3, and in 2004 the 206 SW, from Peugeot. And in 2008 Peugeot launched the 207, the brand’s first vehicle developed entirely in Brazil. The production lines in Porto Real now manufacture not only cars but also 1.4 and 1.6 liter flex-fuel and gasoline engines. As regards the vehicles, it produces the C3, C3 Picasso, Aircross and Xsara Picasso, from Citroën, and the 207, 207 SW, 207 Passion and the Hoggar models, from Peugeot. One of the PSA group’s goals is to expand annual production capacity from 160,000 vehicles a year to 300,000 by 2015, and 400,000 engines (its current capacity is 280,000 units).
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Yearbook ABLA 2012
Shunichi Nakanishi President
Horácio Eduardo de Oliveira Pinto National Direct Sales Manager
00 55 11 5502-9100 www.toyota.com.br
Toyota
Automakers
Rubens Cezar Freire de Oliveira Direct Sales Manager
The Corolla and Hilux are the biggestselling Toyota models in Brazil today. However, the company’s relationship with the country is long-standing. It began on January 23, 1958, at the opening an office in downtown São Paulo, and continued with the opening of a factory in November of that year, also in the city of São Paulo. The first Toyota to be made by the brand in Brazil was launched in 1959. It was a utility vehicle called Land Cruiser. In 1962 the company moved the plant to São Bernardo do Campo (SP) and made a change - it removed the old car from the line and added the Bandeirante, in jeep and pickup versions.
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Yearbook ABLA 2012
Nissan
Automakers
Christian Meunier President
Abelardo Pinto Director of Sales
Carlos Araújo Director of Direct Sales
A car plant in Resende (RJ) will continue Nissan’s expansion in Brazil. The company has announced it will invest R$ 2.6 billion in the facilities, whose production capacity will be 200,000 vehicles per year. The work is scheduled to begin in the first half of 2014. The history of Nissan in Brazil goes back one decade. In 2002 the brand opened an assembly line in São José dos Pinhais (PR) at the Renault plant (a company it has a partnership with) to make the pickup Frontier. Later it added the Livina minivan. Currently the factory produces several versions of these two vehicles. Recently the company announced ambitious targets in Brazil: to win a market share of at least 5% on the Brazilian market by 2016. The newly launched smaller models − March and Versa − are part of its armory. Among its strategies is an increased number of dealers, from 135 to 239 across the country, and the launch of ten new models the the next four years.
00 55 41 3380-2000 www.nissan.com.br
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Yearbook ABLA 2012
Masahiro Takedagawa President
Honda
Automakers
Sérgio Bessa Direct-General of Sales and Marketing
When Honda Automóveis began selling imported cars in Brazil, in 1992, the brand was already well-known. That year its motorcycle plant − which had been in the country since 1976 − made 1.5 million units. To increase the company’s market share HTA was set up to produce scooters, power generators, and steel packaging, and also to assemble motorcycle components. In the two-wheel segment, at the beginning of the 1990s, the assembler was the leader, with a market share of more than 70% In a favorable scenario for the brand and satisfactory sales, Japanese executives decided to create a separate company to deal with cars produced locally. This led to the creation of Honda Automóveis do Brasil in 1996. The following year the company began producing the Civic at the plant in Sumaré (SP). The plant currently covers 168,000 square meters of built-on area, on land measuring 1.7 million square meters, where it produces the Fit and City models. More sophisticated models are still imported today.
00 55 11 5576-5122 www.honda.com.br
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Yearbook ABLA 2012
Kia
Automakers
José Luiz Gandini President
Ary Jorge Ribeiro Director of Sales
José Vital Nogueira Director of After Sales
00 55 0800-7711011 www.kiamotors.com.br
In 2011 Kia’s sales grew by nearly 50% in Brazil on 2010. If the brand is now consolidated, it is thanks to the perseverance of José Luiz Gandini, president da Kia Motors do Brasil. The company was set up in 1992, and the following year began importing the pickup,Ceres, and the van, Besta. In 1997, when it was well-known and the network had grown (it had 100 dealers), the market heard that the headquarters was on the verge of bankruptcy. This news began a slide that culminated in the mass closure of dealerships. Only 33 remained in business. Soon the company was nationalized by the South Korean government, and was then acquired by Hyundai in 1999, and stabilized. José Luiz Gandini closely monitored all these goings on without giving up on his goal. On the way to stability and growth, Kia do Brasil regained the headquarters’ prize as Regional Distributor of the Year, in 2000 and 2010 (it had won it previously in 1997). It currently has 160 dealers and sells the Carens, Carnival, Sportage, Sorento, Mohave, Bongo, Cerato, Cadenza and Picanto models. Gandini now plans to build a factory in Brazil.
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Yearbook ABLA 2012
Hyundai
Automakers
Carlos Alberto Oliveira Andrade President
‘Excelling’ sums up the history of Hyundai in Brazil. In the early 1990s, senior managers from South Korean chose the Garavelo group as a partner, a company that operated in different segments, but which was outstanding in consortium sales, appliance stores, and as a dealer for another vehicle brand. However, when the automaker was preparing to climb the sales ranking, its partner faced problems: the Central Bank intervened in its consortium sales and bank, and it went bankrupt, impacting Hyundai’s strategy in the country. The automaker got back on track in 1999 after signing a partnership with businessman Carlos Alberto Oliveira, the owner of the Caoa group, with many years of experience in the automotive retail segment. The brand’s strong performance with its imported vehicles led to an agreement to set up an industrial operation in Brazil. In 2007 the factory was opened in Anápolis (GO), to produce the utility vehicle RH. In 2009 the plant opened the Tucson assembly line, and in 2011 it began making the HD78 truck. The factory produces 70,000 cars a year - but has a capacity to produce 130,000 vehicles a year.
00 55 11 5538-1000 www.hyundai-motors.com.br
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Yearbook ABLA 2012
Mitsubishi
Automakers
Robert Rittscher President
Fernando Matarazzo Commercial Director
00 55 11 5694-2700 www.mitsubishimotors.com.br
After getting permission to build a Mitsubishi plant with their own resources to produce the L200 pickup, businessmen Eduardo Souza Ramos and Paulo Ferraz rethought the profile of the vehicleâ&#x20AC;&#x2122;s consumers in Brazil. They decided that it would not be the same as in Japan, where the L200 was used in cargo transportation. Here it would be known as a sophisticated vehicle. With this repositioning in mind, they made changes to the vehicle, among which were a greater ground-clearance, wide, chromed wheels, side stripes, leather seats and other interior details. According to the businesspeople, at the opening of the plant and the introduction of the Brazilian Mitsubishi in 1989, the Japanese executives were surprised to see their valiant and hardworking Mitsubishi L200 turned into an object of consumer desire on the luxury market. Later, the plant, in CatalĂŁo (GO), started producing the Pajero TR4 Flex and Pajero Dakar, as well, competition-line vehicles used for rally events. Investment is being made to expand capacity and produce 100,000 vehicles a year.
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Yearbook ABLA 2012
Antonio Roberto Cortes President
MAN
Automakers
JosĂŠ Ricardo Alouche Director of Sales, Marketing and After Sales
Antonio Cammarosano Filho Commercial Director
Cid MĂĄrio Manechini Manager of Commercial Operations and Special Orders
Units sold - 2011 Total sales Direct sales Sales in the lease sector
50,829 13,777 1,980
Ranked among the largest truck manufacturing groups in the world, MAN, based in Germany, began operating in Brazil in 2009 - but it started out big, acquiring Volkswagen Trucks and Buses and creating MAN Latin America. Currently the company operates in Brazil under both brands. With a consolidated platform in Brazil it is recognized for innovations, such as the Modular Consortium and the Made-to-Measure Concept. The former is production format which includes suppliers in the same physical space as the assembler. Made-to-Measure is a concept for a segmented truck, starting from the observation that one vehicle cannot be completely identical to another one, simply because the needs of one client are not identical to those of another one. In this way the company has grown continuously. On turning 30 years of age, it has won over customers in Brazil and more than 30 other countries in Latin America, the Middle East and Africa. In 2012, MAN Latin America announced an investment of more than R$ 1 billion to increase the supply of commercial vehicles under the Volkswagen and MAN brands. The company intends to operate in niches of the market that are as yet unexplored and to increase production capacity at its plant in Resende.
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Yearbook ABLA 2012
Ford Caminhões
Automakers
In 1956, Brazil’s President Juscelino Kubitschek launched a set of economic measures called the Target Plan. Under the slogan “Fifty years of progress in five years of government,” he encouraged industrialization. In the following years several companies sett up in the country. However, one year before the Target Plan, Ford Caminhões, which had been in Brazil since 1923 making CKD kits of a commercial vehicle derived from the Model T, in São Paulo, began producing cabins made with Brazilian steel, marking the beginning of its domestic automotive production program. The first Brazilian-made truck (the F-600 V8) rolled off the assembly line in 1957, with 40% of it made in Brazil. In 1958, the company started making V8 engines for the F-350 mediumsized truck, launched in 1959. The following years saw many new launches. However, the 1980s were when the Cargo Line arrived (1985), the first global Ford truck. In 2001, the company began production in São Bernardo do Campo (SP). Currently this is one of most productive truck plants in Brazil, producing 22 units an hour. In 2011, Ford Caminhões introduced the New Cargo line, a global vehicle whose development had been driven by Brazilian engineering. Consisting of 11 models, it offers advances in the cabin, its more productive, safer and comfortable. In 2012 all the Cargo trucks are prepared to comply with Proconve P7 legislation.
Steven Armstrong President
Oswaldo Jardim Director of Operations
Units sold - 2011 Total sales Direct sales Sales in the lease sector
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Yearbook ABLA 2012
30,348 8,939 497
Brazilian entities
Partners
ABAC – Associação Brasileira das Administradoras de Consórcios Rua Avanhandava, 126. 5° andar, 01306-01, São Paulo/SP, Brazil Tel. (00 55) (11) 3231-5022 Fax (00 55) (11) 3258-2064 www.abac.org.br | abac@abac.org.br
ABAG – Associação Brasileira de Agribusiness Av. Paulista 1754. 14° andar, Conj. 147 e 148, São Paulo/SP, Brazil Tel. (00 55) (11) 3285-3100 www.abagbrasil.com.br
ABAV – Associação Brasileira das Agencias de Viagens Avenida São Luiz, 165 1° andar, Conj. 1B República 01046-001, São Paulo/SP, Brazil Tel. (00 55) (11) 3231-3077 Fax (00 55) (11) 3259-8327 www.abav.com.br | www.portalabav.com.br abav@abav.com.br
ABBTUR – Associação Brasileira de Bacharéis em Turismo Rua Consolação Pinto Ferreira, 275, Caiçara, 30750-420, Belo Horizonte/MG, Brazil Tel. (00 55) (31) 3412-8979 Fax (00 55) (31) 3411-8796 www.abbtur.org.br | abbtur@uai.com.br
ABEIVA – Associação Brasileira das Empresas Importadoras de Veículos Rua Dr. Renato Paes de Barros, 717 Conj. 113, 11° andar. Itaim Bibi, 04530-001, São Paulo/SP, Brazil Tel. (11) 3078-3989 | Fax (11) 3168-2348 www.abeiva.com.br | abeiva@abeiva.com.br
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ABEL – Associação Brasileira das Empresas de Leasing Rua Diogo Moreira, 132. 8° andar, Conj. 806. Pinheiros, 05423-010, São Paulo/SP, Brazil Tel. (00 55) (11) 3095-9100 Fax (00 55) (11) 3095-9105 www.leasingabel.org.br abel@leasingabel.org.br
ABEOC - Associação Brasileira de Empresas de Eventos Rua Feliciano Nunes Pires, 35 Térreo Centro 88015-220, Florianópolis/SC, Brazil Tel. (00 55) (11) 2935-9866 www.abeoc.org.br | presidencia@abeoc.org.br ABESA - Associação Brasileira das Empresas de Serviços de Assitência 24hs Calc Margaridas, 70 cj 3 Centro Comercial Barueri/SP, Brazil Tel. (00 55) (11) 4195-1980 contato@abesa24h.com.br
ABETAR - Associação Brasileira das Empresas de TranSP, Brazilorte Aéreo Regional SAUS qd 01 bl J 5º andar Ed. CNT 70070-944, Brasília/DF, Brazil Tel. (00 55) (61) 3322-2993 www.abetar.com.br | abetar@abetar.com.br
ABGEV – Associação Brasileira de Gestores de Viagens Corporativas Av. Brigadeiro Faria Lima, 2369. Jardim Paulistano 01452-000, São Paulo/SP, Brazil Tel. (00 55) (11) 5181-3237 Fax (00 55) (11) 5181-3237 www.abgev.org.br | eventos@abgev.org.br
Yearbook ABLA 2012
Partners
ABRACAF – Associação Brasileira dos Concessionários de Automóveis Fiat Rua Itápolis, 543. Pacaembu, 01245-000, São Paulo/SP, Brazil Tel. (00 55) (11) 3661-9922 Fax (00 55) (11) 3661-8666 www.abracaf.com.br | info@abracaf.com.br
ABIH – Associação Brasileira da Indústria de Hotéis SCN Qd 01 Bl F SI, 1713 - 17º andar Ed. America Office Tower 70711-905 Brasília/DF, Brazil Tel. (00 55) (61) 3326-1177 www.abihnacional.com.br presidencia@abih.com.br
ABIMAQ – Associação Brasileira da Ind. de Máquinas e Equipamentos Av. Jabaquara, 295 São Paulo/SP, Brazil Tel. (00 55) (11) 5582-6311 www.abimaq.org.br
ABOTTC - Associação Brasileira das Operadoras de Trens Turísticos e Culturais Rua Cosmeselia, 513 22241-090, Rio de Janeiro/RJ, Brazil Tel. (00 55) (21) 2558-1329 Ramal 202 www.abottc.com.br sevioneves@corcovado.com.br
ABRAC – Associação Brasileira de Concessionárias Chevrolet Avenida Dr. Arnaldo, 2012, Sumaré 01255-000, São Paulo/SP, Brazil Tel. (00 55) (11) 3872-1800 Fax (00 55) (11) 3872-9202 www.abrac.com.br | dirgeral@abrac.com.br
ABRACCEF – Associação Brasileira de Centros de Convenções e Feiras Rua Benjamin Constant,67, 6º andar Conj. 601 Centro 80060-020, Curitiba/PR, Brazil Tel. (00 55) (41) 3039-9236 Fax (00 55) (41) 3013-1334 www.abraccef.org.br presidencia@abraccef.org.br/direct
ABRACORP - Associação Brasileira das Agências de Viagens Coorporativas Av. Dr Vieira de Carvalho nº 115 8º andar. Republica 1210-010, São Paulo/SP, Brazil Tel. (00 55) (11) 2626-9692 Fax (00 55) (41) 3013-1334 www.abracorp.org.br abracorp@abracorp.org.br
ABRADIT - Associação Brasileira dos Distribuidores Toyota Av. Eng. Luís Carlos Berrini, 1511 Brooklin Novo 04571-011 - São Paulo/SP, Brazil Tel. (00 55) (11) 5504-5504 www.abradit.org.br | abradit@abradit.org.br
ABRACICLO – Associação Brasileira dos Fabricantes de Motocicletas, Ciclomotores, Motonetas, Bicicletas e Similares Rua Américo Brasiliense, 2171. Conj. 907 a 910. São Paulo/SP, Brazil Tel. (00 55) (11) 5181-0222 www.abraciclo.com.br
ABRAJET – Associação Brasileira de Jornalistas de Turismo Rua 07 de Abril, 127 1º andar Conj. 11 01043-930, São Paulo/SP, Brazil Tel. (00 55) (11) 2959-5058 | 3255-2041 www.abrajet.com.br | info@abrajet.com.br
ABRADIF – Associação Brasileira de Distribuidores Ford Avenida Indianópolis, 529. 04063-900, São Paulo/SP, Brazil Tel. (00 55) (11) 5088-7788 Fax (00 55) (11) 5088-7792 www.abradif.com.br abradif@abradif.com.br
ABRARE - Associação Brasileira dos Concessionários Renault Av. Indianópolis, 1967 - Sala 5 04063-003, São Paulo/SP, Brazil Tel. (00 55) (11) 5582-0039 Fax (00 55) (11) 5594-8504 www.abrare.com.br | abrare@ abrare.com.br
ABRAMET – Associação Brasileira de Medicina de Tráfego Rua Dr. Amâncio de Carvalho, 507 04012-090, São Paulo/SP, Brazil Tel. (00 55) (11) 2137-2700 www.abramet.org.br
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ABRASEL - Associação Brasileira de Bares e Restaurantes Rua Bambui, 20 Bairro Serra 30210-490, Belo Horizonte/MG, Brazil Tel. (00 55) (31) 2512-1622 /1624 /3138 www.abrasel.com.br secretariamg@abrasel.com.br
Yearbook ABLA 2012
Partners
ABREMAR - Associação Brasileira de Representantes de Empresas Marítimas Alameda Lorena nº 800 Conj 401 4º andar Jardim Paulista 01424-001, São Paulo/SP, Brazil Tel. (00 55) (11) 3337 5000 www.abremar.com.br abremar@abremar.com.br
ABRATI – Associação Brasileira das Empresas de TranSP, Brazilorte Terrestre de Passageiros SAUS, Quadra 1, Bloco J , Edifício CNT, 8° andar, Entrada 10/20, Torre A. 7007-944, Brasília/DF, Brazil Tel. (00 55) (61) 3322-2004 Fax (00 55) (61) 3322-2022 www.abrati.org.br abrati@abrati.org.br
ABRAVO – Associação Brasileira dos Distribuidores Volvo Rua Visconde do Rio Branco, 1310. Conj. 21 80420-210, Curitiba/PR, Brazil Tel. (00 55) (41) 3301-8888 Fax (00 55) (41) 3301-8888 www.abravo.com.br abravo@abravo.com.br
ABRESI – Associação Brasileira de Gastronomia, HoSP, Braziledagem e Turismo Largo do Arouche, 290, 9° Andar. 01219-010, São Paulo/SP, Brazil Tel. (00 55) (11) 3327-2086 Fax (00 55) (11) 3324-0228 www.abresi.com.br abresi@abresi.com.br
ABREVIS – Associação Brasileira das Empresas de Segurança e Vigilância Rua Bernardino Fanganielo, 691, 1° andar Casa Verde 02512-000, São Paulo/SP, Brazil Tel. (00 55) (11) 3858-7360 Fax (00 55) (11) 3858-7360 www.abrevis-seg.com.br abrevis@abrevis-seg.com.br
ABRIVE – Associação Brasileira das Reparadoras Independentes de Veículos Avenida Indianópolis, 2343. 04063-004, São Paulo/SP, Brazil Tel. (00 55) (11) 5589-7722 Fax (00 55) (11) 5584-8090 www.abrive.com.br abrive.executivo@hotmail.com
ADIBRA – Associação das Empresas de Parques de Diversões do Brasil Rua Quirino dos Santos, 271, sala 86 01141-020, São Paulo/SP, Brazil Tel. (00 55) (11) 3392-2312 Fax (00 55) (11) 3392-2312 www.adibra.com.br | adibra@adibra.com.br
ABECS – Associação Brasileira das Empresas de Cartões de Crédito e Serviços Av. Brig. Faria Lima, 1485, 13°and. Torre Norte Jardim Paulistano, 01452-921, São Paulo/SP, Brazil Tel. (00 55) (11) 3244-9930 Fax (00 55) (11) 3244-9930 www.abecs.org.br | abesc@abecs.org.br
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AEA – Associação Brasileira de Engenharia Automotiva Rua Salvador Correia, 80, Aclimação 04109-070, São Paulo/SP, Brazil Tel. (00 55) (11) 5575-9043 www.aea.org.br
AMItur - Associação dos Municípios de Interesse Cultural e Turístico Santiago Dantas 215, Morumbi São Paulo/SP, Brazil Tel. (00 55) (11) 3758-0142 www.amitur.org.br amitur.SP, Brazil@uol.com.br
ANAC - Agência Nacional de Aviação Civil SCS 09, Lote C Ed. Parque Cidade Corporate - Torre A 70308-200, Brasília/DF, Brazil Tel. (00 55) (61) 0800 725 4445 www.anac.gov.br | presidencia@anac.gov.br
ANDAP – Associação Nacional dos Distribuidores de Autopeças Avenida Paulista, 1009, 1° andar. Conj. 101. 01311-100, São Paulo/SP, Brazil Tel. (00 55) (11) 3266-7700 Fax (00 55) (11) 3266-7700 www.andap.org.br info@andap.org.br
ANEF – Associação Nacional das Empresas Financeiras das Montadoras Alameda dos Maracatins, 992 Bloco B, 11°andar, Conj. 112B - Moema 04089-001, São Paulo/SP, Brazil Tel. (00 55) (11) 5531-7314 Fax (00 55) (11) 5531-7314 www.anef.com.br anef@anef.com.br
Yearbook ABLA 2012
Partners
ANFAVEA – Associação Nacional dos Fabricantes de Veículos Automotores Avenida Indianópolis, 496. 04062-900, São Paulo/SP, Brazil Tel. (00 55) (11) 2193-7800 Fax (00 55) (11) 2193-7825 www.anfavea.com.br anfavea@anfavea.com.br
ASSESP, BrazilRO – Associação das Empresas Brasileiras de Tecnologia da Informação, Software e Internet Rua Teodoro Sampaio, 417, 3°andar, Conj. 33. 05405-000, São Paulo/SP, Brazil Tel. (00 55) (11) 3064-0003 Fax (00 55) (11) 3064-0003 www.assespro-sp.org.br assespro@assespro-sp.org.br
ASSOBRAV – Associação Brasileira de Distribuidores Volkswagen Avenida José Maria Withaker, 603. 05057-900, São Paulo/SP, Brazil Tel. (00 55) (11) 5078-5400 Fax (00 55) (11) 5079-5199 www.assobrav.com.br assobrav@assobrav.com.br
Brasília Convention & Visitors Bureau SCN, Qd 01, Bl C Ed. Trade Center SL 2004/2007 70711-902,Brasília/DF, Brazil Tel. (00 55) (61) 3328-1468 www.brasiliaconvention.com.br delfin@brasiliaconvention.com.br
BRAZTOA – Associação Brasileira das Operadoras de Turismo Avenida Ipiranga, 324. Bloco C, 14°andar Republica 01046-010, São Paulo/SP, Brazil Tel. (00 55) (11) 3259-9500 Fax (00 55) (11) 3255-1226 www.braztoa.com.br braztoa@braztoa.com.br
CBC & VB – Confederação Brasileira de Convention & Visitors Bureaux SCN, Quadra 01, Bloco F, Sala 1020 Ed. América Office Tower 70711-905 Brasília/DF, Brazil Tel. (00 55) (61) 3966-9400 Fax (00 55) (61) 3966-9400 www.cbcvb.org.br secretaria@cbcvb.org.br
CNC – Confederação Nacional do Comércio de Bens, Serviços e Turismo Av. General Justo, 307 - Centro 20021-130 Rio de Janeiro/RJ, Brazil Tel. (00 55) (21) 3804-9200 (00 55) (21) 2544-9279 www.cnc.org.br conselhodeturismo@cnc.org.br ASSOHONDA - Associação Brasileira de Distribuidores Honda Alameda dos Jurupis 455 2º andar - Moema 04088-001, São Paulo/SP, Brazil Tel. (00 55) (11) 5054-7733 www.assohonda.org.br assohonda@assohonda.org.br BITO - Associação Brasileira de Operadores de Turismo roberto.dultra@gbinternacional.com.br vera.nabuco@gbinternacional.com.br
CNT – Confederação Nacional do TranSP, Brazilorte SAUS Quadra 1, Bloco J. Edifício CNT, 13° andar, Entrada 10/20. 70070-944 , Brasília/DF, Brazil Tel. (00 55) (61) 3315-7000 Fax (00 55) (61) 3225-3416 www.cnt.org.br presidencia@cnt.org.br
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EMBRATUR – Instituto Brasileiro de Turismo Setor Comercial Norte, quadra 02, Bloco G. Edifício Embratur. 70712-907, Brasília/DF, Brazil Tel. (00 55) (61) 2023-8888 www.embratur.gov.br embratur@embratur.gov.br
FAVECC – Fórum das Agências de Viagens ESP, Brazilecializadas em Contas Comerciais Rua Dr. Bráulio Gomes, 25, Conj. 305, 3°andar. 01047-020, São Paulo/SP, Brazil Tel. (00 55) (11) 3214-2535 Fax (00 55) (11) 3129-4275 www.favecc.org.br favecc@favecc.org.br
FEBRABAN – Federação Brasileira das Associações de Bancos Avenida Faria Lima, 1485. 14°andar. 01452-921, São Paulo/SP, Brazil Tel. (00 55) (11) 3244-9800 Fax (00 55) (11) 3031-4106 www.febraban.org.br | febraban@febraban.org.br
FECOMERCIO – Federação do Comércio do Estado de São Paulo Rua Dr. Plínio Barreto, 285, Bela Vista, 01313-020, São Paulo/SP, Brazil Tel. (00 55) (11) 3254-1700 Fax (00 55) (11) 3254-1700 www.fecomercio.com.br fecomercio@fecomercio.com.br
Federação Bras. de Conventions & Visitors Bureaux SCN Qd 01, Bl csl 2004/2007 Ed.Brasilia Trade Center 70711-905 Brasília/DF, Brazil Tel. (00 55) (61) 3202-5579 www.cbxvb.org.br secretaria@cbcvb.org.br
Yearbook ABLA 2012
Partners
Federação Brasileira de HoSP, Braziledagem e Alimentação Praia do Flamenfo 200 4º andar 22210-901 Rio de Janeiro/RJ, Brazil Tel. (00 55) (21) 2558-2630 www.fbha.com.br presidencia@fbha.com.br
FENABRAVE – Federação Nacional da Distribuição de Veículos Automotores Avenida Indianópolis, 7967. 04062-003, São Paulo/SP, Brazil Tel. (00 55) (11) 5082-0033 Fax (00 55) (11) 5082-0001 www.fenabrave.org.br diretoria@fenabrave.org.br
FENACTUR – Federação Nacional de Turismo Largo do Arouche, 290. 6°andar. 01219-010, São Paulo/SP, Brazil Tel. (00 55) (11) 3331-4590 Fax (00 55) (11) 3221-6947 www.fenactur.com.br | fenactur@uol.com.br
FENASEG – Federação das Empresas de Seguros Privados Rua Senador Dantas, 74, 12°andar. Centro, 20031-205, Rio de Janeiro/RJ, Brazil Tel. (00 55) (21) 2510-7777 Fax (00 55) (21) 2510-7832 www.fenaseg.org.br | fenaseg@fenaseg.org.br
FIESP, Brazil - Federação das Indústrias do Estado de São Paulo Av. Paulista, 1313, 01311-923 São Paulo/SP, Brazil Tel. (00 55) (11) 3549-4499 www.fieSP, Brazil.com.br relacionamento@fieSP, Brazil.org.br
FOHB - Fórum de Operadores Hoteleiros do Brasil Alameda Lorena, 800 Conj. 502 Jardim Paulista 01424-001 São Paulo/SP, Brazil Tel. (00 55) (11) 3527-9484 Fax (00 55) (11) 3527-9485 www.fohb.com.br fohb@fohb.com.br
IPETURIS - Instituto de Pesquisas, Estudos e Capacitação em Turismo Av. Dr. Vieria de Carvalho, 115 11º Andar Vila Buarque 01210-010 São Paulo/SP, Brazil Tel. (00 55) (11) 3069.9484 www.ipeturis.org.br ipeturis@ipeturis.org.br
IQA – Instituto de Qualidade Automotiva Al. dos Nhambiquaras, 1509 São Paulo/SP, Brazil Tel. (00 55) (11) 5533-4545 www.iqa.org.br
Ministério do Turismo ESP, Brazillanada dos ministérios, Bloco U, 2°e 3°andares. 70065-900, Brasília/DF, Brazil Tel. (00 55) (61) 2023-7024 Fax (00 55) (61) 2023-7024 www.turismo.gov.br
NTC & LOGISTICA – Associação Nacional do TranSP, Brazilorte de Carga e Logística Rua Orlando Monteiro,1. São Paulo/SP, Brazil Tel. (11) 2632-1500 www.ntcelogistica.org.br
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NTU – Associação Nacional das Empresas de TranSP, Brazilortes Urbanos SAUS Quadra 1, Bloco J. Ed. CNT, 9° andar Brasília/DF, Brazil Tel. (00 55) (61) 2103-9293 www.ntu.org.br
SAE Brasil Av. Paulista, 2073. Horsa II, Conj. 1003 São Paulo/SP, Brazil Tel. (00 55) (11) 3287-2033 www.saebrasil.org.br
SP, BrazilTURIS – São Paulo Turismo S/A Avenida Olavo Fontoura, 1209. Parque Anhembi. Santana, 02012-021, São Paulo/SP, Brazil Tel. (00 55) (11) 2226-0400/0646 www.anhembi.com.br www.SP, Brazilturis.com rcomini@SP, Brazilturis.com
SEBRAE – Serviço Brasileiro de Apoio as Micro e Pequenas Empresas SEPN, Quadra 515, Bloco C, Lote 3,Asa Norte, 70770-900, Brasília/DF Tel. (00 55) 0800 570 0800 www.sebrae.com.br
Yearbook ABLA 2012
Partners
SINDETUR – Sindicato das Empresas de Turismo do Estado de São Paulo Rua Dr. Vieira de Carvalho, 115. 11° and. 01210-010, São Paulo/SP, Brazil Tel. (00 55) (11) 3224-8544 Fax (00 55) (11) 3331-6115 www.sindeturSP, Brazil.com.br sindetur@sindetur.com.br SENAC - Serviço Nacional de Aprendizagem Comercial Rua Dr. Plinio Barreto, 285 - Bela Vista 01313-020, São Paulo/SP, Brazil Tel. (00 55) (11) 3236-2000 www.senac.br presidencia@senac.org.br SINDIPROM - Sindicato de Empresas de Promoção, Organização e Montagem de Feiras, Congressos e Eventos Rua Frei Caneca, 91. 11° and. 01307-001 Cerqueira César, São Paulo/SP, Brazil www.sindprom.org.br sindiprom@sindiprom.org.br SIMEFRE – Sindicato Interestadual da Industria de Matérias e Equipamentos Ferroviários e Rodoviários Av. Paulista, 1313. 8° andar, Conj. 801 São Paulo/SP, Brazil Tel. (00 55) (11) 3289-9166 www.simefre.org.br
SINDEPAT – Sistema Integrado Atrações Turísticas Rua Verbo Divino, 431. 04719-001, São Paulo/SP, Brazil Tel. (00 55) (11) 5181-0860 Fax (00 55) (11) 5181-0860 www.sindepat.com.br sindepat@sindepat.com.br
SINDIPEÇAS – Sindicato Nacional da Indústria de Componentes para Veículos Automotores Av. Santo Amaro, 1386. Vila Nova Conceição, São Paulo/SP, Brazil Tel. (00 55) (11) 3848-4848 Fax (00 55) (11) 3848-0900 www.sindipecas.org.br sindipecas@sindipecas.org.br
SNEA - Sindicato Nacional das Empresas Aeroviárias SCS QD 01 Bloco K sala 701 10398-900, Brasília/DF, Brazil www.snea.com.br sneageral@sneabrasilia.com.br
UBRAFE – União Brasileira dos Promotores de Feiras Rua Frei Caneca, 91. 11° and. Cerqueira Cesar, 01307-001, São Paulo/SP, Brazil Tel. (00 55) (11) 3120-7099 Fax (00 55) (11) 3120-7099 www.ubrafe.org.br | ubrafe@ubrafe.org.br
ÚNICA – União da Indústria de Cana de Açúcar Av. Brigadeiro Faria Lima, 2179. 9° andar São Paulo – SP, Brazil Tel. (00 55) (11) 3093-4949 www.unica.com.br
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Yearbook ABLA 2012
ACEA – European Automobile Manufacturer’s Association Avenue des Nerviens, 85. Brussels, Bélgica Tel. (00 32) 2 732-5550 www.cea.be ACRA – American Car Rental Association 12324 E. 86TH ST, 130. Owasso, Cep. 740552543, Oklahoma – EUA Tel. 888-200-2795 www.acraorg.com ADEFA – Asociación de Fábricas de Automotores Av. Marcelo T. de Alvear, 638, piso 5. Buenos Aires – Argentina Tel. (11) 4312-3483 www.adefa.com.ar AMIA – Asociación Mexicana da la Industria Automotriz Enseada, 90. Col. Condesa, Del. Cuauhtémoc. México Tel. (55) 5272-1144 www.amia.com.mx ANFAC – Asociación Española de Fabricantes de Automoviles y Camiones Fray Bernardino Sahagun, 24, Madrid - Espanha Garcia Sanz Tel. (34) 1 343-1343 www.anfac.com ANFIA – Associazione Nazionale Fra Indutrie Automobilistiche Corso Galileo Ferraris, 61. Torino – Italia Tel. (39) 11 554-6505 www.anfia.it
ANPACT – Asociación Nacional de Productores de Autobuses, Camiones y Tractocamiones Paseo de lãs Palmas, 1650. Col. Lomas de Chapultepec – México-DF Tel. (55) 5202-4900 www.anpac.com.mx ARAC – Associação dos Industriais de Aluguer de Automóveis Sem Condutor Avenida 5 de Outubro, 70. 9° andar. 1050-059, Lisboa – Portugal Tel. 00 xx 351 (21) 761-5230 Tel. 00 xx 351 (21) 761-5231 www.arac.pt | arac@arac.pt
SMMT – Society of Motors Manufacturers and Traders Forbes House, Halkin Street London – Reino Unido Tel. (440) 171-235-7000 www.smmt.co.uk
CAAM – China Association of Automobile Manufacturers 46, Fucheng Road, Haidian. Beijing – China Tel. (86) 10 6812-3210 www.caam.org.cn CCFA – Comite Des Constructeurs Français d’Automoniles 2, Rue de Presbourg. Paris – França Tel. (33) 1 4952-5100 www.ccfa.fr CIT - Câmara Interamericana De Transportes SAS - Quadra 1 - Bloco J - Ed. CNT Torre A - 7º Andar - Sala 702 70070-010 - Brasília – DF - Brasil Telefax: (55 61) 3225-0055 / 3225-0112 cit@citamericas.org / secgeral@citamericas.org www.citamericas.org/ CVMA – Canadian Vehicle Manufactures’s Association 170 Attwell Driv, Suite 400. Toronto – Canadá Tel. (416) 361-9333 www.cvma.ca European Federation of Leasing and Automotive Rental Association Avenue de Tervuren, 267 B, 1150. Brussels – Belgica Tel. 00 xx 32 2778-0560 Tel. 00 xx 32 2778-0578 www.ecatra.org i.vermeersch@leaseurope.org
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NAAMSA – National Association of Automobile Manufacturers of South Africa 1st floor of Nedbank Plaza, corner of Church and Beatrix Streets, Pretoria – África do Sul Tel. (27) 323-2980 www.naamsa.co.za OICA – Organization of Motor Vehicle Manufacturers 4 rue de Berri. Paris – França Tel. (33) 1 4359-0013 www.oica.net
AUTOALLIANCE – Autoalliance of Automobile Manufacturers 1401 Eye Street, n.w Suíte 900. Washington, DC – EUA Tel. (202) 326-5500 www.autoalliance.org
JAMA – Japan automobile Manufacturers Association Otemachi Bldg, 6-1, Otemachi 1-chome, Chiyoda-ku, Tóquio – Japão Tel. (81) 5219-6653 www.jama.or.jp
KAMA – Korean Automobile Manufacturers Association 1461-15, Seocho-3dong, Sepcho-gu, Seul – Coréia do Sul Tel. (82) 3660-1853 www.kama.or.kr
VDA – Verba Der Automobilindustrie Westendstrasse, 61. Postfach. Frankfurt – Alemanha Tel. (49) 6997-5070 www.vda.de
Committed Dealers
International entities
Partners
Agrale S.A. Rodovia BR 116, Km 145, nº 15.104 - São Ciro 95059-520, Caxias do Sul/RS, Brazil Tel. (00 55) 54 3238-8000 Fax (00 55) 54 3238-8052 www.agrale.com.br Audi Brasil Distribuidora R. Verbo Divino, 1547, 4º andar 04719-002, São Paulo/SP, Brazil Tel. (00 55) 11 3041.2834/2930 0800-777-2834 www.audi.com.br
Yearbook ABLA 2012
Partners
Citroën do Brasil Rua James Joule, 65 – 8º andar 04576-080, São Paulo/SP, Brazil Tel: (00 55) (11) 3646-6257 vendasespeciais@citroen.com www.citroen.com.br Chery Brasil Rua Novik , 221 - Bloco A, Olaria 13329-620, Salto/SP, Brazil Tel. (00 55) (11) (11) 4028-8500 www.cherybrasil.com.br CN-Auto Rua João Ferreira Camargo, 226 06460-060, Tambore, Sao Paulo/SP, Brazil Tel. (00 55) (11) (11) 4191-9155 contato@cnauto.com.br www.cnauto.com.br Effa Motors Av. Antartica, 240 CEP: 01141-060, São Paulo/SP, Brazil Tel. (00 55) (11) 4196-1010 (canal direto frotista) oliveira.comercial@effamotors.com.br www.effamotors.com.br JAC Motors Av Mofarrej, 1024, Vila Leopoldina CEP: 05311-000, São Paulo/SP, Brazil Tel. (00 55) (11) 3839-6000 www.jacmotorsbrasil.com.br Kasinski Motos R. Paes Leme, 524 - 16º Andar 05424-904, São Paulo/SP, Brazil Tel (00 55) (11) 2948-8000 ou 0800 55 9044 www.kasinski.com.br Fiat Automóveis S.A. Av Do Contorno, 3455, Paulo Camilo 32669-900 - Betim, MG, Brazil Tel. 0800 707 1000 www.fiat.com.br Ford Motor Company Brasil Ltda. Avenida do Taboão, 899 - Rudge Ramos 09655-900 S. B. do Campo/SP, Brazil Tel. (00 55) (11) 4174-8855 www.ford.com.br Ford Caminhões Av. do Taboão, 899 09655-900, S. B. do Campo/SP, Brazil Tel. 0800-703-3673 www.fordcaminhoes.com.br Troller Veículos Especias S.A Av. Do Taboão, 899 - Prédio 6 09655-900, S. B. do Campo/SP, Brazil Tel. 0800-703-3673 Fax (00 55) (11) 4174-4737 www.troller.com.br
General Motors do Brasil Ltda. Avenida Goiás, 1.805 09550-900, S. C. do Sul/SP, Brazil Tel. 11 4234-7700 www.chevrolet.com.br Honda Automóveis do Brasil Ltda. Rua Dr. José Áureo Bustamante, 377 1º andar - Santo Amaro 04710-090, São Paulo/SP, Brazil Tel. 11 5576-5122 www.honda.com.br Hyundai - CAOA Montadora de Veículos S.A. Av. Ibirapuera, 2.822 - Moema 04028-002, São Paulo/SP, Brazil Tel. 11 5538-1078 / 5538-1205 www.hyundai-motor.com.br International Indústria Automotiva da América do Sul Ltda. Av. Carlos Gomes, 466 - 10º andar - conj. 1.002 90480-000, Porto Alegre/RS, Brazil Tel. (00 55) (51) 4009-5800 Fax (00 55) (51) 4009-5801 www.internationalcaminhoes.com.br Iveco Latin America Ltda. Av. Senador Milton Campos, 175 Vila da Serra 34000-000, Nova Lima/MG, Brazil Tel. (00 55) (31) 2123-4000 www.iveco.com.br Kia Motors do Brasil R. Francisco Ernesto Fávero, 662 13309-290, Itu/SP, Brazil Tel. (00 55) (11) 4024-8000 Tel. 0800-771-1011 www.kia.com.br Mahindra - Bramont Montadora Industrial e Comercial de Veículos S.A. Av. dos Oitis, 6.360 – Distrito Industrial II 69085-842, Manaus/AM, Brazil Tel. (00 55) (92) 2123-8090 Fax (00 55) (92) 2123-8099 www.bramont.com.br | www.mahindra.com.br Showroom: Av. Rebouças, 2.797 05401-350 - São Paulo - SP SAC 0800 707 8092 MAN Latin America Indústria e Comércio de Veículos Ltda. Rua Volkswagen, 291 - 7º, 8º e 9º andares Jabaquara 04344-901, São Paulo/SP, Brazil Tel. (00 55) (11) 5582-5122 www.man-la.com Mercedes-Benz do Brasil Ltda. Av. Alfred Jurzykowski, 562 - Vila Paulicéia 09680-900, S. B. do Campo/SP, Brazil Tel. (00 55) (11) 4173-6611 www.mercedes-benz.com.br
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Mitsubishi - MMC Automotores do Brasil S.A. Av. Nações Unidas, 19.847 04795-100, São Paulo/SP, Brazil Telefone (00 55) 5694-2700 Fax (00 55) 5694-2789 www.mitsubishimotors.com.br Nissan do Brasil Automóveis Ltda. Avenida Renault, 1.300 - Borda do Campo 83070-900 - São José dos Pinhais - PR Tel. (00 55) (41) 3380-2000 www.nissan.com.br Peugeot Citroën do Brasil Automóveis Ltda. Praia de Botafogo, 501 - 7º and. conjs 703/704 Botafogo - Centro Empresarial Mourisco 22250-040 - Rio de Janeiro - RJ Tel. (00 55) (21) 3506-4900 www.psa-peugeot-citroen.com.br Renault do Brasil S.A. Avenida Renault, 1.300 - Borda do Campo 83070-900, S. José dos Pinhais/PR, Brazil Tel. (00 55) (41) 3380-2000 www.renault.com.br Scania Latin America Ltda. Avenida José Odorizzi, 151 - Vila Euro 09810-902, S. B. do Campo/SP, Brazil Tel. (00 55) (11) 4344-9333 Fax (00 55) (11) 4344-2659 www.scania.com.br Toyota do Brasil Ltda. Av. Nações Unidas, 12.901 Torre Oeste - 15º andar - Brooklin 04578-910, São Paulo/SP, Brazil Tel. (00 55) 5502-9100 Fax (00 55) 5507-2285 www.toyota.com.br Volkswagen do Brasil Indústria de Veículos Automotores Ltda. Via Anchieta, Km 23,5 09823-901 - São Bernardo do Campo - SP Tel. (00 55) 4347-2355 www.volkswagen.com.br Moto Honda da Amazônia R. Dr. José Áureo Bustamante, 377 04710-090, São Paulo/SP, Brazil Tel. 0800-0552221 www.honda.com.br Volvo do Brasil Veículos Ltda. Av. Juscelino Kubitschek de Oliveira, 2.600 CIC (Cidade Industrial de Curitiba) Caixa Postal 660 81260-900, Curitiba/PR, Brazil Tel. (00 55) (41) 3317-8111 Fax (00 55) (41) 3317-8601 www.volvo.com.br
Yearbook ABLA 2012
Committed Dealers
The Specialist Press
Partners
Nova Distribuidora de Veículos (GM) Av. João Dias, 2300 04724-003, São Paulo/SP, Brazil Tel. (00 55) (11) 5643-0800 Fax (00 55) (11) 5643-0809 marcia.rodrigues@chevroletnova. com.br www.chevroletnova.com.br Grand Brasil Comércio de Veículos e Peças (Renault) Av. Aricanduva, 5555. Arco 06. 03527-000, São Paulo/SP, Brazil Tel. (00 55) (11) 2900-3000 Fax (00 55) (11) 3847-7833 mauricio.piovesan@grandbrasil.com.br www.grandbrasil.com.br Sandrecar Comercial e Importadora S/A (Ford) R. Alcides de Queiroz, 401. 09015-550, Santo André/SP, Brazil Tel. (00 55) (11) 3385-1700 flaviano.henrique@sandrecar.com.br www.sandrecar.com.br
Folha do Turismo R. Barão de Itapetininga, 151. 01042-001, São Paulo/SP, Brazil Tel. (00 55) (11) 3123-2222 Fax (00 55) (11) 3129-9095 www.mercadoeeventos.com.br Jornal do Carro / Jornal da Tarde Av. Eng. Caetano Álvares, 55. 02598-900, São Paulo/SP, Brazil Tel. (00 55) (11) 3856-2122 www.jt.com.br Jornauto R.Oriente, 753 09551-010, São Caetano do Sul/SP, Brazil Tel. (00 55) (11) 4227-1016 editorauto@editorauto.com.br www.editorauto.com.br
Autodata Editora R.Verbo Divino, 750 Chácara Santo Antonio 04719-001, São Paulo/SP, Brazil Tel. (00 55) (11) 5189-8900 Fax (00 55) (11) 5189-8908 www.autodata.com.br
Motor Press Brasil R. Bragança Paulista, 284. 04727-000, São Paulo/SP, Brazil Tel. (00 55) (11) 2165-8700 www.motorpressbrasil.com.br
Auto ESP, Brazilorte - Editora Globo Av.Jaguaré, 1485 05346-902, São Paulo/SP, Brazil Tel. (00 55) (11) 3767-7728 www.autoeSP, Brazilorte.globo.com Automotive News Brasil R.Bela Cintra, 299 01415.000, São Paulo/SP, Brazil Tel.(00 55) (11) 3217.2727 www.automotivenewsbrasil.com.br Brasil Econômico Av. das Nações Unidas, 11633 04578-901, São Paulo/SP, Brazil Tel. (00 55) (11) 3320.2000 www.brasileconomico.com.br
Quatro Rodas Av. das Nações Unidas,7221. 05425-902, São Paulo/SP, Brazil Tel. (00 55) (11) 3037-5869 www.quatro-rodas.com.br Rodas e Motores R.806 , Quadra 8 74633-210, Goiânia/GO, Brazil Tel. (62) 3945-3045 www.rodasemotores.com.br
Brasilturis Jornal R. General Jardim, 60. 4º andar 01223-010, São Paulo/SP, Brazil Tel. (00 55) (11) 2198-2400 Fax (00 55) (11) 3256-5818 www.brasilturis.com.br jornal@brasilturis.com.br
TranSP, Brazilorte Moderno Av.Vereador José Diniz, 3300. 7º andar, cj 702 04604-006, São Paulo/SP, Brazil Tel. (00 55) (11) 5096-8104 www.revistatranSP, Brazilortemoderno.com.br
Brasil Travel News R. Joaquim Floriano, 466, cj 1112. 04534-002, São Paulo/SP, Brazil Tel. (00 55) (11) 2165-2344 www.brasiltravelnews.com.br Business Travel Magazine Av. Brig. Faria Lima, 1903, cj 85. 01452-001, São Paulo/SP, Brazil Tel. (00 55) (11) 4111-4844 www.businesstravel.com.br comercial@businesstravel.com.br
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Panrotas Editora Ltda. Av. Jabaquara, 1761 04045-901, São Paulo/SP, Brazil Tel. (00 55) (11) 2764-4800 Fax (00 55) (11) 2276-1602 www.panrotas.com.br
Truck & Van – Editora Scat R. Prof. Sebastião Soares de Faria, 57 01317-908, São Paulo/SP, Brazil Tel. (00 55) (11) 3285-6211 scateditora@terra.com.br Valor Econômico Av. Jaguaré, 1485 05346-000, São Paulo/SP, Brazil Tel. (00 55) (11) 3767-1000 www.valor.com.br
Yearbook ABLA 2012
yesbrasil.net
A The technical management on claim handling and fleet decommission brings several advantages to your rental company. • Adaptation of procedures, avoiding rework and waste • Procedure standardization • Agility and safety • Increase of productivity • Repair/maintenance cost reduction • Profit maximization In a market increasingly more precise and competitive, operational efficiency is a differential that ensures achievements. Check out how CINS can change radically your performance.
CINS – Integrate Claims Center 55 11 3948 4811 | negocios@cesvibrasil.com.br
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Banco Toyota Av. das Nações Unidas,12901, 17º andar 04578-000, São Paulo/SP Tel. (00 55) (11) 5504-2000 Tel. 0800-0164155 www.bancotoyota.com.br BNDES Av. República do Chile, 100. 20031-917, Rio de janeiro/RJ Tel. (00 55) (21) 2172-7447 www.bndes.gov.br Banco Volkswagen S/A Rua Volkswagen, 291. 6º andar. 04344-920, São Paulo/SP Tel. (00 55) (11) 5582-5559 www.bancovw.com.br/bancovw
Registration Information
Caixa Econômica Federal Setor Bancário Sul, Qd 04, Lote 3/4 70092-900, Brasília/DF Tel. (00 55) (61) 3206-9000 www.caixa.gov.br
Serasa Experian Alameda dos Quinimuras, 187 04068-900, São Paulo/SP Tel. 0800-7737728 www.serasaexperian.com.br David Nascimento Marcas e Patentes Av. Paulista, 1294, 01310-915, São Paulo/SP Tel. (11) 3372-3766 soraya@daviddonascimento.com.br
Insurance
Autenticis Consultoria de Sistemas e Marketing (COMVEN) Av. Niemeyer, 02, Sl 206. 22450-220, Rio de Janeiro/RJ Tel. (00 55) (21) 3206-5960 www.autenticis.com.br Cadastro Nacional de Veículos Roubados (CNVR) Rua Três Cruzes, 718 02285-000, São Paulo/SP Tel. (00 55) (11) 2451.9500 www.cnvr.com.br
Segplus Av. Presidente Wilson, 210. 14º andar 20030-020, Rio de Janeiro/RJ Tel. (00 55) (21) 3906-2765/2770 www.segplus.com.br segplus@segplus.com.br ST Corretora de Seguros Rua Araújo Leite, 23-65 Vila Santa Tereza, 17012-055, Bauru/SP TEL: 0300 7887676 www.segurototal.com.br seguros@segurototal.com.br
Cesvi Brasil – Centro de Experimentação e Segurança Viária Av Amador Aguiar, 700 - City Empr. Jaraguá 02998-020, São Paulo/SP Tel. (00 55) (11) 3948-4800 Fax (00 55) (11) 3948-4848 suporte@orionbr.com.br www.cesvibrasil.com.br Consultoria AM3 Marketing Integrada Rua da Paz 93 06710-507, Cotia/SP Tel. (00 55) (11) 3082 7010 marciomaia@am3marketing.com.br www.am3marketing.com.br Euroit Soluções em Informática Travessa da Lapa, 96, Cj 61. 80010-190, Curitiba/PR Tel. (00 55) (41) 3074-9900 vendas@euroit.com.br www.euroit.com.br Fleet Max Rua Cerro Corá, 384 - Vila Madalena 05061-000, São Paulo/SP Tel. (00 55) (11) 3025-6308 comercial@fleetmax.com.br www.fleetmax.com.br Projeta Sistemas R. Jose Alexandre Buaiz, 160 - Sl 422, 29055-120 - Vitoria, ES Tel. (00 55) (27) 2122-7622 projeta@projetasistemas.com.br www.projetasistemas.com.br
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Trackers Blockers
Banco Fiat Av Jabaquara, 2910 04046-500, São Paulo/SP Tel. (00 55) (11) 5070-2614 www.bancofiat.com.br
Information Technology
Banks
Partners
Car System Veiculos Ltda Av. Raja Gabaglia, 3350, São Bento Belo Horizonte, MG Tel/ Fax: (00 55) (31) 3441775 www.carsystem.com Pósitron (PST Eletrônica Ltda.) Estrada Telebrás Unicamp, km 97, s/n, cj 01 13086-510, Campinas/SP Tel. (00 55) (19) 3787-6242/6477 www.pst.com.br
Yearbook ABLA 2012
Sada Logística R.Gustaf Dálen, 151 32530-510, Betim/MG Tel. (31) 3071-9600 Fax (31) 3071-9661 www.sada.com.br Transzero Transportadora de Veículos R. dos Feltrins, 347 09820-280, São Bernardo do Campo/SP Tel. (11) 4397-7000 www.transzero.com.br
Services, Logistics, parts and accessories
Tegma Gestão Logística Av Nicola Dermachi, 200 09820-655, São Bernardo do Campo/SP Tel. (11) 4343-2500 Fax (11) 4347-9735 contato@tegma.com.br www.tegma.com.br
Auto Life Blindagens Av. Duque De Caxias, 1500 13223-025 - Varzea Paulista/SP Tel (11) 4606 1001 www.autolifeblindagens.com.br Carglass Reparos e Trocas de vidros Alameda Ásia, 164 Pólo Empresarial Tamboré, 06543-312, Santana de Parnaíba/SP Tel. (11) 4152-8100 www.carglass.com.br
Continental Brasil Indústria Automotiva Ltda Rua Endres, 1424 07043-000, Guarulhos/SP Tel. (11) 2423-2979 Fax (11) 2423-3579 luiz.rombola@continentalcorporation. com www.continental-corporation.com Fácil Assist Rua Conselheiro Saraiva, 306 - Conj 81 Santana 02037-020 - São Paulo/SP Tel/ Fax: (11) 3132-1000 www.superbid.net/home/ Flash Engenharia e Desenvolvimento Ltda. Rua Eduardo Sandano, 85, Jardim das Estrelas, 18017-312 - Sorocaba/SP Tel / Fax: (15) 3237-7300 www.flashengenharia.com.br Girotondo Importadora e Distribuidora Rua Jose Jannarelli,442, Morumbi, 05615-000 - São Paulo/SP TEL: (11) 3478-4500 www.girotondo.com.br Inbra Blindados Serviços de Blindagens Av. Papa João XXIII, 4947. 09370-800, Mauá/SP Tel. (11) 2148-8600 www.grupoinbra.com.br H-Buster R.Inácio Cervantes, 960. 05572-000, São Paulo/SP Tel. (11) 2858-0001 www.hbuster.com.br
Airlines
Logistics
Partners
Azul Linhas Aéreas Alameda Surubiju, 2010. 06455-040, Barueri/SP Tel. (11)0 4134-9886 www.voeazul.com.br Gol Linhas Aéreas Rua Gomes de Carvalho, 1692 12º andar 04547-006, São Paulo/SP Tel. 0300-1152121 www.voegol.com.br TAM Linhas Aéreas Av. Jurandir, 856, Lt 04. 04072-000, São Paulo/SP Tel. (11) 5582-9273 www.tam.com.br
Pirelli Pneus LTDA Av Capuava, 603, Portão 5, Santo André 09111-000 - São Paulo/SP www.pirellipneus.com.br
Trip Vias Aéreas Av. Brasil, 1394. 13073-001, Campinas/SP Tel. (19) 2139-3100 Tel. 0300-7898747 www.voetrip.com.br
Superbid Al. Lorena, 800, 1º,2º e 3º andar 01424-001 - São Paulo/SP Tel. (11) 2163-7804 www.superbid.net
Web Jet Linhas Aéreas Av. Emb. Abelardo Bueno, 199, Salas 301 a 304 22775-040, Rio de Janeiro/RJ Tel. (21) 3572-2640 www.webjet.com.br
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Yearbook ABLA 2012
Federation
Partners
Vehicle Rental Company Union (Sindloc)
FENALOC – Federação Nacional das Empresas Locadoras de Veículos Automotores SAUS QD 01, BL J, SALA 511, Edifício CNT 70070-971, Brasília/DF Tel. (00 55) (61) 3225-6728 Fax (00 55) (61) 3226-2072 fenaloc@fenaloc.org secretaria@fenaloc.org
Sindloc Alagoas R. Quintino Bocaiúva, 129. 57030-570, Maceió/AL Tel. (00 55) (82) 3327-4512 Fax (00 55) (82) 3327-3388 gerencia@sindlocal.com.br Sindloc Bahia Av Tancredo Neves, 274. Centro Empresarial Iguatemi, Bl A, Sl 618. 41820-020, Salvador/BA Tel. (00 55) (71) 3450-4218 Fax (00 55) (71) 3431-9640 sindlocba@sindlocba.com.br www.sindlocba.com.br
Sindloc Rio Grande do Norte Av. Rodrigues Alves, 930, Sl 228, Espaço América. 59020-200, Natal/RN TEL/Fax (00 55) (84) 3201-4850 sindlocrn@sindlocrn.com.br www.sindlocrn.com.br
Sindloc Brasília SAI Quadra 15, conj 02, lote 23 71250-010, Brasília/DF Tel./ Fax (00 55) (61) 3345 6749 sindiloc@gmail.com Sindloc Ceará R.Dr. Pedro Borges, 33. 3ºandar, Sl 311 60055-110, Fortaleza/CE Tel. (00 55) (85) 3253-3947 Fax (00 55) (85) 3281-7886 alex@brasillocadora.com.br Sindloc Espírito Santo Av. N.S. da Penha,356. Ed. Boulevard da Praia, 3º piso, Lj22. 29055-131, Vitória/ES Tel. (00 55) (27) 3315-5086 Fax (00 55) (27) 3315-5051 sindloces@sindloces.com.br www.sindloces.com.br Sindloc Goiás Av. Portugal, Quadra J9, Lote 24, nº 445 Setor Oeste 74140-020, Goiânia/GO Tel. (00 55) (62) 3945-0007 Fax (00 55) (62) 3214-6744 rogerioacheiveiculos@gmail.com Sindloc Minas Gerais R.Contendas,79 30430-480, Belo Horizonte/MG Tel./Fax (00 55) (31) 3337-7660 sindlocmg@sindlocmg.com.br www.sindlocmg.com.br
Sindloc Rio Grande do Sul Av.São Pedro, 531. 2ºandar, Sl 208. 90230-120, Porto Alegre/RS Tel. (00 55) (51) 3343-2422 sindloc@sindlocrs.com.br www.sindlocrs.com.br Sindloc Santa Catarina Av Eng. Max de Siuza, 844 88080-000, Florianópolis/SC Tel./Fax (00 55) (48) 3244-5555 sindlocsc@yahoo.com.br Sindloc São Paulo Praça Ramos de Azevedo, 209, Cj22. 01037-010, São Paulo/SP Tel. (00 55) (11) 3123-3131 Fax (00 55) (11) 5082-1348 secretaria@sindlocsp.com.br www.sindlocsp.com.br Sindlocs to be approved Mato Grosso Paraíba Sergipe
For more information, go to
www.abla.com.br
Sindloc Pará Av.Conselheiro Furtado, 3906. 66073-160, Belém/PA Tel. (00 55) (91) 3223-1471 sindiloc@amazon.com.br Sindloc Paraná R. Silva Jardim, 2042. 16ºandar. 80250-200, Curitiba/PR Tel. (00 55) (41) 3242-8260 | 3232-9408 Fax (00 55) (41) 3242-6079 | 3223-6856 sindiloc@terra.com.br Sindloc Pernambuco R.Capitão Zuzinha, 22. Ed Setubal Center, Sl 305. 51030-420, Recife/PE Tel./Fax (00 55) (81) 3341-3361 sindlocpernambuco@yahoo.com.br Sindloc Rio de Janeiro Av. Guilherme Maxwell, 516, Sl 604. 21042-112, Rio de Janeiro/RJ Tel./Fax (00 55) (21) 2573-0558 secretaria@sindlocrj.com.br www.sindlocrj.com.br
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Yearbook ABLA 2012