DESERT CHARITIES NE WS PRESENTS
WOMEN in philanthropy 2020
October/November/December 2020 Desert Cities
INDUSTRY LEADERS AND INFLUENCERS IN THE NONPROFIT INDUSTRY PRESENTED BY
Big Hearts for Little Hearts Desert Guild • Bighorn Bam • City of Indio • College of the Desert Foundation • Desert Care Network Desert Oasis Healthcare • Hot Purple Energy • Inland Empire Community Foundation • Loma Linda University Children’s Hospital Queen Bee Fundraising • San Bernardino County Medical Society • The Literacy Project
Steve Tolin Editor–Publisher Kristin Peterson President Stephen Boyd Creative Director Greg Kain Print Design Desert Charities News P.O. Box 1525 Rancho Mirage, CA 92270 (760) 346-1822 steve@desertcharities.com © Desert Charities Publishing LLC All Rights Reserved
www.desertcharities.com www.dcnnews.com
This section is dedicated to the women who make the desert’s philanthropic world go round. Learn more about these extraordinary women and what drives the passion in their purpose. Our community is home to many nonprofits. Desert Charities News has spent years building the largest database of nonprofits. The ladies we’ve selected give so much of their time and treasure to the causes that have touched their hearts. Their names are familiar in many circles, and the respect they’ve garnered is undeniable. They are role models who embody “giving back” in countless ways. We’re excited to recognize some of our favorite women in this year’s Women in Philanthropy. We deeply admire their commitment to their charities of choice. Contact information for all women: desertcharities.com Search: Name of their company
THANK YOU TO ALL THE EVERYDAY HEROES, We are eternally grateful for your sacrifices during this time or uncertainty. It’s our honor and privilege to share the stories of hope from our partners throughout our community who have been making a difference during the COVID-19 Crisis. Thank You for keeping the shelves stocked. Thank You for being there for our health needs. Thank You for delivering our mail. Thank You for serving and protecting our community. Thank You for taking care of our loved ones. Thank You for keeping us safe. Thank You for making sure we have food to eat. Thank You for providing access to essential items. Thank You for being a good neighbor. From our family here at Desert Charities News, we are grateful to be your neighbors, and will continue to take pride and joy in telling your stories.
women in philanthropy
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DESERT CHARITIES NEWS
SPOTLIGHT
Ines Allen
IMAHelps President and CEO Making A Difference We have donated thousands of dollars’ worth of Personal Protective Equipment (PPE) and other supplies to Desert Regional Medical Center, Eisenhower Medical Center and Coachella Valley Volunteers in Medicine to help them during the COVID-19 pandemic. Some of our volunteers have made masks to donate. COVID HEROES Jennifer Padilla, our Mission Coordinator, has been delivering our Personal Protective Equipment (PPE) and other supplies to Desert Regional Medical Center, Eisenhower Medical Center, Loma Linda University Medical Center and Coachella Valley Volunteers in Medicine. Another one of our volunteers, Susan St. Louis, has assembled a team of mask makers.
Laurie Baldwin
Palm Springs Opera Guild of the Desert Chief Executive Officer Making A Difference Change your mindset! Take on a new “GROWTH” mindset! This view provides you to personally develop your abilities and grow your love of learning through DEDICATION and HARD WORK. You will be more resilient and feel great accomplishment and content. Happiness is contagious and makes a difference! COVID HEROES My daughter Malaya is my COVID Hero! As an essential worker, she puts her health at risk every day. Malaya does not complain and presses on. Malaya is a 2020 Palm Desert High School graduate and starts college this Fall. It’s been a tough year, but she powers thru like any superhero would.
Kate Anderson
Agua Caliente Band of Cahuilla Indians Director of Public Relations Making A Difference The Agua Caliente Band of Cahuilla Indians has proven through this global pandemic to be an organization centered on a genuinely deeper purpose. Stepping up and making a difference has a whole new meaning now. The Tribe is serious about making a difference in the greater Coachella Valley. COVID HEROES The Agua Caliente Band of Cahuilla Indians is my COVID hero. Through this pandemic, the tribe has donated medical supplies, food, water, toilet paper and more to community organizations and families. The Tribe has also been a leader in community conversations about how we all get through this global pandemic together.
Dana Bakich Positive Equation Founder & CEO
COVID HEROES As a nonprofit social media consultant, I’m always looking for creative and impactful content produced by nonprofits organizations. Brave Gowns normally makes customized hospital gowns for kids. When COVID-19 started, they immediately turned their factory into making masks with positive sayings to help keep people safe. Another organization that took a creative approach to helping was New Story. They launched a campaign, The Neighborhood to help 350 families pay for their rent for 3 months. With beautiful visuals and a simple call-to-action, they reached 70% of their goal in one week.
Cheryl Barnes
Brooke Beare
Making A Difference I have always had heart to serve. When I saw people here in the Coachella Valley struggling to survive and living in poverty, I knew I wanted to become involved. Two years I was so moved by the programs and services they provide, that when asked, I gladly joined the board. My marketing background prepared me for an active role. Our development Committee where we have taken our Chili Cook-Off and golf tournament to new levels. I am proud to be part of FOOD NOW, where we provide food assistance and other support services for families throughout Coachella Valley.
Making A Difference Caring for a loved one with special needs in a pandemic means opportunities for therapy, socialization and resources are essentially unavailable. Keeping organizations like Desert Arc and Shelter from the Storm in the headlines provides perspective on how differently COVID-19 has impacted us all, and how considering OTHERS can positively influence your own life.
Food Now Board Member
City of Indio Director of Communications
COVID HEROES My husband and his law enforcement colleagues are my COVID heroes, continuing to provide front-line service to their communities during a time of unimaginable stress and scrutiny. Continually striving toward understanding and empathy while trying to keep everyone safe and healthy.
Selby Dunham Now entering its 14th anniversary, BIGHORN BAM was founded by BIGHORN Member Selby Dunham because of her fight against breast cancer. Selby is this year’s 2020 Outstanding Nonprofit Founder recognized by the Association of Fundraising Professionals in California. Selby’s fight and contribution to the Coachella Valley has been to help cancer patients and make miracles happen. With the support of her friends and the community, Behind a Miracle (BAM) was born. Over the past 14 years, Selby’s leadership has generated over $9,000,000, 100% of that stays in the Coachella Valley to support Eisenhower Health-Schnitzer/ Novack Breast Center, The Pendleton Foundation for cancer patients and their families and the Comprehensive Cancer Center at Desert Regional Medical Center. BAM’s donations have helped create a premier breast center that sees more than 25,000 patients annually as well as funding the best diagnostic equipment, genetic counseling, transportation and support programs. BAM’s donations for Pendleton have assisted over 300 families stricken with cancer annually to help pay for food, gas, utilities and rent. One of Selby’s proudest accomplishments has been purchasing two BAM vans and one BAM Flex car. Since implementing transportation services three years ago, these vehicles have provided over 20,000 rides for cancer and radiation patients who had no way of getting to their treatments. To all who know Selby, she has been a true inspiration and role model of love, hope, compassion and sincere gratitude for all who have been challenged with cancer, and she is grateful to all who have supported her efforts. She remains focused on BAM, the generosity of BAM’s donors and the impact she has had on helping cancer survivors live long and healthy lives.
women in philanthropy
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DESERT CHARITIES NEWS
Wendy Beerbower
Kathleen Bennett
Marly Bergerud
Making A Difference When the valley’s first case of COVID-19 was diagnosed at Eisenhower, our leaders immediately placed an order for 50 additional ventilators, doubling our capacity to treat patients with the virus. In one week, we were able to make the case to our donors and raise $2.5M to fully fund the purchase of all 50 life-saving machines.
Making A Difference There are heroes everywhere we look, people making a difference in the lives of others. Some tasks are larger than others, however when we point out just one hero there are triple the amount that should also have recognition. I personally feel that everyone who makes it a point to follow guidelines that are recommended or enforced in an effort to protect the health and safety for all of us is a hero and should be proud of their daily contributions to fighting the virus.
Making A Difference As President, Palm Springs Writers Guild, she enjoys encouraging and supporting published/unpublished writers of all ages pursuing their craft, is Executive Vice President of the Steinway Society, and nationally recognized educational leader, author and speaker having authored/published 25 technology textbooks while serving as a Dean of Business at Saddleback College.
Eisenhower Health Senior Vice President
COVID HEROES Volunteers from the CV Mask Project and Coachella Valley Mask Makers stepped up to work around the clock, making masks and gowns for our front line healthcare workers. They coordinated with our procurement team to ensure the end product met specifications and took special precautions to protect their volunteers who were sewing and gluing PPE. We are deeply grateful for their tireless efforts.
Lindi Biggi
Loving All Animals Founder/CEO Making A Difference Moving from Oregon to Palm Desert in 1994 Lindi was amazed to learn that the existing animal shelters for homeless companion animals were below any standards she could imagine. She soon learned it was because the animal welfare organizations were not working together and residents of the desert didn’t know about the high-kill rate and dismal accommodations available to the deserts homeless dogs and cats. Assuming that “If people knew better, they would do better” she started the non-profit Loving All Animals that worked with local and national animal welfare organizations to encourage adoptions of rescue pets and offer low cost spay and neuter services.
Resort Marketing Founder/Principal
The pandemic has proven that without those who give back and those who pay it forward, the world would not exist.
Marilyn Braly Philanthropist
Making A Difference Marilyn Braly has a heart for children and an even bigger heart to help them learn to read. As a passionate philanthropist for many children-related causes, she has helped the less fortunate hope for better lives. Thankfully, with her vision set on reaching struggling readers in Coachella Valley Unified School District, Marilyn and her family granted the seed funding for The Literacy Project’s first year of programming. And gratefully, since 2014 The Literacy Project has served 1296 students within eight elementary schools. Marilyn Braly had one goal: “If you give the gift of literacy to our most vulnerable children, you give them greatest attribute for a lifetime of success.
Palm Springs Writers Guild President
COVID HEROES During the worst pandemic of most our lives PSWG put online monthly programs to keep our 250+ members and community engaged. Many have written about the pandemic and its impact on their lives and the nation. We are raising scholarship funds for college bound seniors from among the Coachella Valley high schools.
Pamela Bieri Bieri Marketing & Media Relations Owner
Making A Difference Since 2002, Steinway Society of Riverside County provides music education to more than 30,000 students annually. Alzheimers Coachella Valley brings innovative social and educational programs to local families facing Alzheimer’s/dementia. Since 1999, The Desert Community Foundation supports major community organizations as well as funds scholarships to hundreds of deserving students. Each has a unique vision and mission, adding to the strength and diversity of our Coachella Valley community.
Cynthia Breunig
Gailya Brown
Making A Difference Girl Scouts transformed into an entirely digital platform where girls travel virtually; meet up for camp experiences; attend STEM and cybersecurity workshops; and earn hundreds of badges and awards. We met the needs of today’s girls in order to give them a strong foundation for their future as tomorrow’s leaders.
Making A Difference Arts and education organizations risk losing touch with their donors and patrons in this crisis. We have sought creative ways to engage with donors and patrons and ensure them that the work will continue, to thank donors for their support, and to celebrate all that’s been achieved.
COVID HEROES We are grateful for Girl Scouts’ Board Chair Michele Branconier. She has guided and supported our organization during these turbulent times. Her steadfast commitment to the girls in our community is clear. The important decisions she has made will ensure that Girl Scouting is here for future generations of girls.
COVID HEROES CV Mask Project -- Inspired by Lucie Arnaz, dozens of volunteers, costume designers, corporate and nonprofit partners and donors shepherded their resources to make and distribute more than 20,000 medical gowns and 12,130 child-size protective masks to Eisenhower Health, FIND Food Bank, CVUSD and PSUSD.
Girl Scouts of San Gorgonio Council President & CEO
Fundraising Solutions Fundraising Consultant
women in philanthropy
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January/February/March 2020
DESERT CHARITIES NEWS
SPOTLIGHT
Darla Burkett
Coachella Valley Rescue Mission Executive Director Making A Difference My joy comes from bringing other people to work towards life success! That is our mission at the Mission: pulling up and reaching for the top. Obtaining employment, affordable housing and lasting friendships-happening daily at CVRM. CVRM is staffed by COVID heroes! We have been open and thriving every day through the pandemic. Following CDC guidelines, our staff heroes have tirelessly sheltered, fed, and cared for hundreds of homeless and hurting people in our community.
Betty Callies
Agua Caliente Band of Cahuilla Indians Executive Director Making A Difference As the Class of 2020 missed out on traditional milestones, Agua Caliente provided funding for the production of a print and digital commemorative book for each Class of 2020 graduating high school senior in the Valley as a keepsake. As food insecurity remains high, Agua Caliente donated thousands of pounds of fresh produce boxes weekly May-August to FIND Food Bank for distribution to 22 Rapid Response Mobile Markets through the USDA Farmers to Families Food Box Program. Agua Caliente also donated hundreds of N95 masks to hospitals and local jurisdictions. AGUA CALIENTE MAKING A DIFFERENCE!
Karen Cantrell
Royal St. George Society Chairman Making A Difference Making A Difference Committed to the desert community for over 32 years, Karen has supported numerous causes including Guide Dogs of The Desert, Idlywild Volunteer firefighters, and education for local youth. She is on the Board of the United Nations Association Coachella Valley and Chairman of The Founders Circle , Board member St. Lazarus Relief Fund, and is the Chairman of The Royal Society of Saint George California. As a member of this community so hard hit by COVID-19, she has spent innumerable hours working with hospitals to donate 6000 PPE masks and 4000 gloves. Sharing her success with those in need is her most important goal in life.
Alison Elsner Respect for animals, the planet and the contributions of people with wide-ranging talents has been at the core of Alison Elsner’s belief system since she was a child. Indoctrinated with the values of deep respect and profound appreciation for those who decide to practice medicine after decades of intense training, her professional circumstance is more of a calling than a “job.” After working for 14 years in the political arena, for U.S. Senator Pete Wilson in Washington, D.C., then for California Governor Pete Wilson in Sacramento followed by California Governor Gray Davis, Alison parlayed her love for community and government affairs and public relations into leadership positions at the Family YMCA of the Desert and the United Way of the Desert as well as the owner of her own PR firm. When an opportunity arose to take on the Executive Director position at the San Bernardino County Medical Society, the regional arm of the mega-powerful California Medical Association, Alison knew that the saying was true: luck is simply what happens when preparation and opportunity collide.
Barbara Carpenter The L-Fund CEO/Executive Director
Making A Difference I heard somewhere that people don’t care how much you know until they know how much you care. I don’t know of another time when the true heart of our community was on full display. From first responders, doctors, nurses, essential workers to everyday people making masks, delivering food, making care calls and more, our community stepped up. What I have witnessed during this time solidified what I already knew about this magical place in which we live. That it is a place made up of extraordinary people doing ordinary things to make a difference in the lives of their neighbors families and friends. I am grateful to be among them.
Katie Casillas
Norma Castaneda
Making A Difference GolfStatus.org is committed to helping nonprofits safely host golf fundraisers at a time when many have been forced to cancel most other events. As director of marketing and communications, Katie Casillas works to forge meaningful partnerships with both corporate entities and organizations that serve nonprofits nationwide. Most recently, GolfStatus. org solidified a national partnership with the Association of Fundraising Professionals (AFP) in support of its more than 30,000 members.
Making A Difference At HR Advantage, our team has spent extensive hours researching assistance programs to help our residents and our client’s employees throughout the Coachella Valley. We offered personal assistance in unemployment applications, health insurance, utilities, rent assistance grants, as well as offering clarification on temporary laws and benefits.
GolfStatus Director of Marketing
Through GolfStatus.org and its Golf for Good program, GolfStatus makes its technology (which provides contact-free registration, touchless mobile scoring, digital sponsorships, options to go virtual, and more) to qualifying nonprofits at no cost.
HR Advantage Founder
COVID HEROES My hero is my dear cousin, Dr. Antonio Beltran, a Pulmonologist working in various COVID-19 units. He takes a risk every day of possibly contracting the virus himself but puts his patients first in the fight against this awful virus. He is a hero to me and to the many patients he serves.
Alison’s involvement in supporting the viability of medical practices, stability of healthcare delivery and protection of organized medicine is a tribute to those dedicated physicians who epitomize the very meaning of hard work, passion, sacrifice and commitment. Working for an organization that celebrates these healthcare heroes translates into a lifelong dream turned into a glorious reality, reinforcing a personal calling to do everything possible to represent a mantra of healing, service and solidarity with fellow humans. For Alison, taking proactive steps to empower each of us to be our best in every way is a responsibility and a privilege. Alison Elsner Executive Director San Bernardino County Medical Society (SBCMS) 1859 W. Redlands Blvd. Redlands, CA 92373 760-413-5053-cell/work aelsner@sbcms.org www.sbcms.org
women in philanthropy
Claudia Castorena Galilee Center CFO/Cofounder
Making A Difference At Galilee Center, I immediately noticed the increased need in the eastern Coachella Valley communities. The pandemic affected this community that was already experiencing the effects of poverty, lack of jobs, and lack of benefits. To make a difference, we mobilize resources to meet the increased demand on food distribution and rental assistance that increased 280% and 600% respectively. With God’s help, monetary donations from many individuals, the support from local and state foundations and the community support, Galilee Center has given food to 2,800 families and rental assistance to 30 families per month for the last seven months.
Peggy Cravens
The Waring International Piano Competition Chairman of the Board Making A Difference During this difficult period of the COVID-19 epidemic - it becomes even more important and necessary to be there for those in dire need. It is also important to try to keep people feeling positive about the great NEED to continue to support the many charities here in our Desert - who do so much good financially and emotionally. COVID HEROES I applaud and have the highest regard for those in the medical field - who on a daily basis are exposing themselves to save the lives of so many others who are dependent on their medical expertise. May GOD keep them safe.
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Liz Chambers
College of the Desert Foundation Planned Giving Making A Difference At this time as we cope with COVID-19, there are no handshakes, no hugs for College of the Desert donors, so calls, texts, notes and emails must suffice to express our gratitude for their contributions that impact so many students’ lives. These donors have such big “giving hearts” that it is an absolute pleasure communicating with them.
DESERT CHARITIES NEWS
Chris Clemens Martello Amy Crabb Clemens & Co. CEO
The Living Desert Zoo and Gardens Senior Manager Development
Making A Difference Having worked with a variety of nonprofits, these are some of my favorite clients because they are making a difference in people’s lives with a positive impact. It is rewarding to be a part of that making a difference by providing marketing, PR, and social media management to support their mission.
Making A Difference My goal is not only to changing lives within our mission but also by working closely with donors to change their lives as well. By understanding what is important to our supporters and then matching their priorities with the priorities of the organization we, as a non-profit community, make lasting impacts for good.
Generous donors inspire all of us to support the numerous charities within our Valley. As a result, many are receiving food, shelter, and other needed resources. Many thanks to all those who continue to go above and beyond to serve our community.
COVID HEROES Despite the risk of becoming sick and making sacrifices, I think we can agree healthcare workers are our number one heroes, as well as other first responders including fire department and law enforcement personnel. Other notable heroes are community members who have helped people in hardships due to the pandemic.
Gloria Crockett
Michelle Decker
Rene Dell’Acqua
Making A Difference Make‑A‑Wish Orange County and the Inland Empire has been granting life-changing wishes for children and families, sparking the belief that anything is possible and giving them the strength to fight harder against their illnesses.
Making A Difference At a time when our neighbors and communities need us most, I’m proud to serve as CEO at IECF. We have deep roots here, and are committed to working with all who care passionately about improving our region. Recently, we partnered with Riverside County to assist nonprofits during COVID and we’re investing in the IE Black Equity Fund.
Making A Difference I was raised by philanthropic parents who taught me from a very young age that giving back to your community is important. When you create a difference in someone’s life, you not only impact their life, you impact everyone influenced by them throughout their lifetime. For me there is nothing more rewarding than knowing that I have made a difference.
Make-A-Wish Orange County and the Inland Empire President and CEO
COVID HEROES Due to COVID-19, Make-A-Wish has made the difficult decision to postpone all wish travel, events and large gatherings. But, we are still granting all the tangible wishes we can, ensuring that every possible wish can come true. Now more than ever, the world needs the hope of a wish.
Inland Empire Community Foundation President & CEO
COVID HEROES Due to COVID, nonprofits are finding ways to survive the crisis while making tough decisions. They’ve postponed events, laid off staff and scaled back programs. Yet in spite of limited resources they show up for the community every day. Our nonprofit community are the COVID HEROES we want to recognize and celebrate today.
COVID HEROES The Living Desert development and marketing staff, along with our essential animal care team, are my COVID heroes. The moment our gates were forced to close, our team came together and worked tirelessly to connect with our supporters to keep them informed, engaged, and inspired, enabling us to make the hard ask for funds during a very scary and uncertain time.
Dell’Acqua Dental Studio Philanthropist
COVID HEROES Our medical teams are our true hereos. They go to work and risk their own lives to take care of others. There is no greater hero than one who puts his own health and life at risk for the safety and health of others. Our doctors and nurses and assistants are truly American Heroes!!
women in philanthropy
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DESERT CHARITIES NEWS
SPOTLIGHT
Deborah DeSantis Eisenhower Health Development Director
Making A Difference I am passionate about bringing together dedicated and committed women to Eisenhower’s Circle of Stars to support the advancement of technology at Eisenhower Health. Through membership dues, donations and events, this philanthropic group of women pools their resources to make a tremendous difference in health care. Since their inaugural year in 2019, they have funded three state-ofthe-art pieces of equipment for dermatology and pulmonology, making Eisenhower Health the first academic medical center in Southern California to have these life-saving devices. In addition, in the midst of the COVID crisis, they completed their $300,000 goal to purchase a Nuclear Camera for Cardiology. Join us at Eisenhowerhealth.org/Circle-of-Stars
Tina Fisher
Givevia Co-Founder & CEO Making A Difference Givevia provides a new way of funding nonprofits by empowering supporters of all types to generate funding for a cause they care about whenever they shop online at their favorite retailers. This funding is generated at no cost to supporters or charities. Givevia just happened to align with needs that have been amplified by COVID-19. Fundraising events have been canceled and a recession means a drop in donations, but nonprofits’ services are needed now more than ever. The good news is that almost everyone is shopping online, and Givevia empowers them to make a huge difference through an everyday activity.
Alison Elsner
San Bernardino County Medical Society Executive Director Making A Difference I am honored to have been at the center of an effort to provide much needed PPE (personal protective equipment) to 600 Inland Empire physicians and healthcare providers over the summer. Our medical society along with the California Medical Association distributed millions of units of PPE to doctors who continue to experience unconscionable supply shortages while keeping all of us safe and healthy. They are heroes and we should be grateful at their dedication in treating patients at surge sites, all while putting themselves at great risk, sleeping in their cars and going for days with no sleep.
L. Laura Fritz
Debbie Espinosa FIND Food Bank President & CEO
Making A Difference Since COVID-19’s severe economic impact on our community, my heart and soul are extremely focused on doing everything I can to feed the 190K+ people struggling with hunger through FIND and its agency partner network. I’ll continue to fight this fight every day so no one is left behind. COVID HEROES There are so many…! As a mom to two teenage daughters, I’ve been so impressed by parents and guardians who have younger school age children, balancing work, home schooling, stay-at-home restrictions and having to pivot quickly to adjust to this new way of life. They are true heroes!
Eve Fromberg
Eisenhower Health Foundation Senior Vice President
Fromberg Edelstein Fromberg Partner/Attorney
Making A Difference As a proud member of the Eisenhower family, I am equally honored to be a colleague of so many outstanding nonprofit leaders caring for our community.
Making A Difference I believe making a difference must be focused on community. Improving Community, Creating Community, and transforming community. If your philanthropic work is not impacting the community at least locally. People must be impacted positively by your actions to truly make a difference.
This long pandemic has shown just how much a healthcare system is relied upon and valued. When the first COVID-19 patient was admitted, our entire organization shifted into overdrive and the good citizens of the Coachella Valley raced to support the hospital. Even though financial markets saw dramatic decline, business owners feared for their employees, and life-as-usual was up-ended; the community committed time and funds so our medical staff had the technology and protective gear needed to serve.
COVID HEROES First, our front line healthcare workers are the most obvious heroes of the COVID pandemic who put their own lives at risk to care for the sick. Of course, I also must include our educators who are trying to reduce the impact of this crisis on school age children and their education experience. However, we cannot dismiss our community leaders that are working to ensure the survival of small businesses (including nonprofit organizations who are also small businesses) which are the backbone of our local economy.
Sue Grant Sue Grant is a visionary whose passion to give the gift of literacy to struggling readers has fueled the success of The Literacy Project. In 2009, Sue founded The Literacy Project (TLP), a nonprofit that partners with under-resourced schools throughout Southern California, Utah and Arizona school districts. TLP eliminates the literacy gap of emerging second-graders who are functionally illiterate by boosting reading achievement. Their vision is to remove the impediment of illiteracy from the lives of our most vulnerable children reading level proficiency. Co-developed with The Regents of the University of California, The New Phonics Game™ learning tool focuses on targeted teaching of phonemic awareness, word decoding, word identification and English fluency. Under-served students gain critical reading skills, increase self-esteem, and become confident learners ready for success. Proud graduates gain measureable, significant reading skills (76% to 129%) over a 30-hour program. The program is provided at “no cost” to both the school and at-risk students. The Coachella Valley Reading Initiative’s goal is to target low-income, at-risk second and third-graders and teach the mastery of critical reading skills. Now more than ever with the COVID pandemic and modified teaching practices, retention loss will produce more struggling readers. Thanks primarily to Anderson’s Children Foundation and the Braly Family Trust, TLP will serve schools in Mecca, Coachella Valley, Thermal, and the Salton Sea. To date, Sue Grant’s vision and leadership has helped “bridge the literacy gap” by serving over 10,000 children here locally in Southern California and raising over $3.85 million for the cause. Sue Grant would tell you that there are many ways to save a life. The gift of reading is one of them. Sue Grant, Founder, Executive Volunteer The Literacy Project 124 Tustin Avenue Suite 103 Newport Beach, CA 92663 (949) 721-1319 (949) 350-3017 Cell sue@literacyproj.org www.literacyproj.org
women in philanthropy
Suzanne Fromkin Publicity
Making A Difference In these unprecedented times, the healing power of the arts is more important than ever. The Artists Council elevates artists and engages our community through exhibitions, classes, critiques, and more. Tools For Tomorrow’s free after-school arts literacy program nurtures creativity, critical thinking and self-esteem. I’m happy to publicize these two non-profits, which nourish our spirits and enrich our lives. COVID HEROES Chet Hecht works at St. Margaret’s Episcopal Church in Palm Desert and, among other things, manages the Neighbors 4 Neighbors food pantry program, which now feeds double and triple the prior weekly count of 1400 individuals. Chet and his team are doing a phenomenal job feeding the CV hungry.
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Noelle Furon
Desert Recreation District Marketing & Public Information Officer Making A Difference I am privileged to be a part of an organization that is supporting families in the Coachella Valley through food distributions and by offering a distance learning program for children 5 - 11 years old. Many residents have been impacted by the pandemic, and these programs are a great way we can help. Key is the full-day program for children which allows parents who have essential jobs a way to go to work and know their child is somewhere that their health and safety is a top priority while getting support for academics as well as fitness and art lessons
Erin Gilhuly
Michelle Gilmore
Making A Difference COVID-19 has impacted us all and I’ve been proud to support public agencies weathering this crisis. CV Strategies has, in partnership with Desert Healthcare District, built one of the most comprehensive online COVID-19 resources for the Coachella Valley - dhcd.org. We’ve provided dozens of public agencies including College of the Desert, Mission Springs Water District, Coachella and Indio with the communications tools they need to respond to the community with accurate information and thoughtful engagement. Now more than ever, public agencies are looking to connect directly with their constituents. We are grateful for the opportunity to continue supporting this critical effort.
Making A Difference Diving into the unchartered territory of Covid 19 fundraising, my co-author Darren Diess and I have been hosting free Eventology Roundtable discussions, bringing strategy, tools and confidence to nonprofit leaders. I believe collaborating during difficult times, to care for each other and those with vulnerabilities, will allow us to make an impact and do more good!
CV Strategies President & Founder
Eventology Fundraising Co-Author and Sr.Development Director
COVID HEROES With countless stories of local heroes, I am honored to call one of them a friend. Stephanie Minor, director of the Center for Nonprofit Advancement, has worked tirelessly to support nonprofits in the Coachella Valley and beyond. From helping to find grant opportunities to creating a resource network, Stephanie’s work makes all of us better!
DESERT CHARITIES NEWS
Lani Garfield
Kim Gerrish
Making A Difference I believe in creating a ripple effect of positive change. Every loving and caring action has an impact on the people around us. I’m always seeking ways to make a difference and grow. I was able to help many graduating seniors with their final projects and mentor them through this time. COVID HEROES My heroes are my many friends who have embraced their creative side and are positively making the most of this time. I admire my friends who have started painting, who are making their new music available for us to enjoy on social media, and who are publishing books or websites. Mario is a long-time supporter of Desert Arc.
Making A Difference Michelle’s Place Cancer Resource Center is open and providing cancer patients in our community with free resources. The COVID pandemic has forced the Center to find new and different ways to serve. All our support groups, art class and stitching circles are virtual. Our Patient Navigators are calling each client to ensure they have what they need during this time. The staff at Michelle’s Place are amazing. They jumped into action and started making calls and finding solutions to meet the needs of our clients. We created new programs too. We started shopping and delivering groceries to cancer patients in quarantine who can’t access the grocery store. We also delivered masks and essential items. Michelle’s Place continues to serve those who are in need because COVID doesn’t stop cancer. I am proud to lead this group of dedicated staff and volunteers.
Ellen Goodman
Sue Grant
I Want to See Productions Photographer / Videographer
The Foundation for Palm Springs Unified School District Foundation Director COVID HEROES Our Valley is full of super leaders. It’s a combination of operational excellence and a high level of emotional intelligence. It’s knowing how to use leadership to influence and motivate those around you for the ultimate success of a business or idea. Jeremy Hobbs and John Monahan are my super COVID Heroes. They stepped up in a time of great need and founded the CV Mask Project which supplied Eisenhower Medical Center, our local school districts and Palm Springs Boys and Girls Club with essential masks and gowns. They created something from nothing and engaged the entire community in their efforts. BRAVO fellows!
Michelle’s Place Cancer Resource Center Executive Board
The Literacy Project Founder / Volunteer CEO Making A Difference In 2009, Sue Grant had a vision to help the most struggling, vulnerable students learn to read by the milestone of third grade in order to become functionally literate adults. Today, The Literacy Project has bestowed literacy skills and increased self-confidence upon more than 10,000 children throughout California, Utah and Arizona. Her motto: “There are many ways to save an at-risk child, the gift of literacy is one of them.” COVID HEROES Marilyn Braly and The Braly Family Trust have been guardian angels of The Literacy Project’s service in Coachella Valley Unified School District. Their seed funding granted The Literacy Project’s reading program to local children at “no cost.” During COVID, the Braly’s also supplied books for home reading. We thank our heroes!
women in philanthropy
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DESERT CHARITIES NEWS
SPOTLIGHT
Ann Greer
ACT for MS and The Waring International Piano Competition Board President (ACT for MS) / Executive Director (The Waring) Making A Difference My family believed in charity work and music filled the house. Music makes life worth living. Working with Waring International Piano Competition’s amazing artists and seeing how our outreach in the schools affects the kids, especially the development of their fine motor skills, is so incredibly rewarding. My mother was the founding president of ACT for Multiple Sclerosis and my sister has multiple sclerosis. We saw and I see firsthand how devastating MS is and how much ACT for MS improves our clients’ quality of life. Volunteering for ACT for Multiple Sclerosis is a necessity, like breathing air.
Beverly Greer
Neuro Vitality Center Chief Executive Officer Making A Difference We have redefined services providing a “Virtual Clinic” for clients and friends of the Center making sure those in need are not left behind. Using all available means of communication, supporters continue to understand that help is critical. We are strong and resilient and will be back better than ever. COVID HEROES The real heroes in philanthropy are funders who have risen to the challenge and are providing unrestricted, short term emergency funding to keep us afloat during these devastating times. We all need short term operational support just to make sure we will be there when this crisis ends.
Anne Greeson
AVSU Vice President & CFO
Making A Difference I’ve found it’s been more important than ever to be available to offer support and give positivity when someone is feeling overwhelmed. Gathering information about all the government assistance programs, or unemployment benefits, and sharing those resources with others has made me feel useful. COVID HEROES My heroes are the AMAZING people carrying us through this pandemic: our postal and delivery workers, grocery store checkers and clerks, lab technicians, first responders, hospital staff, and the many felt-but-notseen essential workers.
L. Laura Fritz As Senior Vice President of Eisenhower Health Foundation, Laura began her fundraising career 30 years ago working most recently in the health care industry. Laura moved to the desert five years ago to join the Eisenhower team after six years of successful fundraising for the Cleveland Clinic Foundation. Laura is well-versed in philanthropy, nonprofit management, organizational development and donor relations. Laura shares her knowledge of the industry with numerous non-profits and served as President of the Association of Fundraising Professionals - Las Vegas Chapter, receiving the Outstanding Professional Fundraiser of the Year. Laura finds tremendous joy in mentoring new members of the profession. Laura’s philosophy for success is to use good judgement, provide logical answers, make people proud, give them props for what they have accomplished or for the good they are doing and to be positive – always positive.
Victory Grund
Old Town Artisans Studios Founder and President Making A Difference Through partnerships with city council , Desert Sands School District and Find Food Bank doing distribution OTAS was able to create ceramic pieces to go out in over 6000 2GOART Kits with paints, brushes, paper, clay for kids to express themselves through art and make cards and gifts for others. COVID HEROES All women who are working in serving others during this difficult time. Our health care workers, store and delivery persons and teachers working from home to reach their students are all heroes. I admire their dedication and faith for protection as they do what they feel is important for others.
Mary Guinane
Dorothy Hamilton
Making A Difference As we experience unprecedented circumstances together, it’s even more apparent that each of us has a unique story to share. Listening to someone else’s story, or bravely sharing your own, is a simple act of kindness that takes mere minutes to do yet leaves a lasting impact.
Making A Difference A longtime Coachella Valley resident and business owner, Dorothy Hamilton is deeply involved in the community, serving for the past 10 years as a Desert Community Foundation Board Member. Her passion for helping local youth includes providing numerous private scholarships as well as several music scholarships through the Steinway Society of Riverside County, of which she is also a Board Member. Mrs. Hamilton and her late husband, Bill, have long supported local high school sports programs. She served for eight years on the Joslyn Center Board of Directors; is incoming President of the Indian Wells Rotary; and a 25-year member of the Daughters of the British Empire.
The Write Answer Owner
COVID HEROES I appreciate that Stephanie Minor, Director of the Center for Nonprofit Advancement, has continued to champion the efforts of nonprofit organizations in the Coachella Valley. By providing resources and leadership she is helping these vital entities navigate uncharted territory and continue their important work.
Maple Leaf Plumbing Owner
Earlier in Laura’s career, she owned medical centers specializing in weight management and addictive behaviors. She received her Master of Science in Counseling Psychology and opened a private practice as a licensed Marriage and Family Therapist. She was a co-founder of the Women’s Sports Foundation at the University of Nevada, Las Vegas where she counseled scholarship athletes. Laura was an elite athlete herself and held a World Record as a member of the women’s 4 X 4 relay team and individually was ranked 5th in the world in the 100-meter freestyle. She was awarded Nevada’s Sports Legend of the Year competing against professional cyclist, Greg LeMond, and professional golfer, Patty Sheehan. L. Laura Fritz, MS CFRE Senior Vice President, Foundation Eisenhower Health 39000 Bob Hope Drive Rancho Mirage, CA 92270 (760) 773-2966 lfritz@eisenhowerhealth.org
women in philanthropy
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Peanut Harper
Jan Hawkins
Making A Difference My husband Tim and I are the founders of Harper for Kids children’s nonprofit organization. During the school closures caused by COVID-19, we donated Pyramid of Success “book baskets” to our school partners to support their efforts teaching their students character education through Coach Wooden’s Pyramid of Success.
Making A Difference I want to know I made Mother Earth a bit better during my brief time sharing it with Her. If I can convince others to share that ride with me and their resources to make it happen, all the better!
Harper for Kids Co-Founder & Program Director
The Living Desert Zoo and Gardens Director of Development
We also adapted our Zoom virtual presentations to work with the teachers’ distance learning plans so their students could learn valuable life lessons from great role models. Our special guests represent positive character, diversity and strength in overcoming adversity, which help the students realize they can be anything they want to be.
COVID HEROES Without question, my COVID heroes are our Living Desert animal care keepers who manage every day to keep our animals well-cared for and loved under a budget crunch during COVID.
Jennifer Heggie
Julie Hirsh
Guide Dogs of the Desert Director of Development COVID HEROES Guide Dogs of the Desert is considered an essential business. Because we train dogs for the visually impaired, that training can’t stop. We came up with a plan to continue to work the dogs and keep our staff safe. However, once we had that new working environment in place for a bit, the wildfire in Whitewater forced us to evacuate. In the chaos of an evacuation our Canine Medical Director, Angel Coleman, kept her cool and was able to place 20 dogs into foster homes in just hours. We are so lucky to have Angel and an amazing staff.
Jewish Family Service of the Desert Director of Community Outreach Making A Difference JFS is honored to be recognized for its work, and it’s my pleasure to serve as the Community Outreach Manager. The past several months have been challenging in so many ways, but JFS is committed to the concept of “Tikkun Olam,” repairing the world. To that end, JFS quickly pivoted in the face of the pandemic, and my efforts are now focused on assisting community members who reach out for financial assistance and/ or connections to benefits and coordinating our volunteers who are providing well-check phone calls and food delivery to isolated clients. I’m grateful to be on the JFS team.
DESERT CHARITIES NEWS
Knea Hawley
Girl Scouts of San Gorgonio Council V.P of Development Making A Difference Our school administrators made it clear that Girl Scout’s out-of-school enrichment opportunities were in great demand. With so many people experiencing a reduction of pay, I knew some girls would miss out on activities when they needed it the most. I quickly found support for girls from communities of need. COVID HEROES The Girl Scout program team developed virtual programming within 24 hours to ensure the social-emotional well-being of girls. The response was overwhelming that girls said they had quality time with friends in their virtual world. The program allowed them to interact and participate in activities that were interesting to them.
Tamara Hedges
Friends of the Palm Springs Animal Shelter, President and UC Riverside, Executive Director Making A Difference My greatest contribution to making a positive impact during the COVID-19 pandemic is to wear a face mask, social-distance, follow safety guidelines, and stay informed on the science and research as it evolves. This approach drives my decision-making for both the campus and for the animal shelter, propelling us to put in place creative and safe operating solutions that minimize both financial and service negative impacts while keeping staff, faculty, researchers, students, volunteers, and community members safe. My second greatest contribution is helping people adopt a shelter pet, bringing joy and unconditional love into their lives during this difficult time.
Judy Jensen
Pamela Jordan
Making A Difference The reason I am so dedicated to my job is because all children are precious and deserve love. During COVID-19 we have seen our hotline calls, texts, and chats go up by 41% because children are out of school and at home. I am determined to make a positive difference in children’s lives.
Making A Difference Pamela Jordan was appointed President of the Idyllwild Arts Foundation in July, 2014. Prior to joining IAF, Jordan served as Head of School for the Chicago Academy of the Arts. Pamela received a Bachelor of Music from Phillips University and a Master of Education from Northeastern Illinois University. Her board service includes Independent Schools Association of the Central States, Lake Michigan Association of Independent Schools, Arts Schools Network, California Association of Independent Schools, and as a resource panelist for School of the Arts, Singapore where she also delivered the keynote address for the school’s first bi-annual Arts Forum.
Childhelp Director Western Region Chapters
COVID HEROES My heros are: The Childhelp Indian Wells Chapter and their friends and families who have continued to support our programs both financially and physically in Riverside County which include Childhelp Speak Up Be Safe, The Childhelp National Child Abuse Hotline 1-800-4-A-Child, The Childhelp Merv Griffin Village, and Childhelp Foster Care and Adoption.
Idyllwild Arts Foundation President
IECF: Your Partner in Charitable Giving for the Coachella Valley Inland Empire Community Foundation (IECF), formerly known as The Community Foundation, has rolled out a new name and fresh look, reflecting our ongoing work of growing philanthropy and creating a region that’s equitable for all, alongside our community of generous donors. Did you know that IECF has been in the region for nearly 80 years? Founded in 1941, IECF is the oldest and largest community foundation serving the area. We have deep roots here, and are committed to working with all who care passionately about improving our community. Currently, the Foundation manages charitable assets of nearly $108 million from more than 394 funds.
Hidden Harvest: IE COVID-19 Resilience Fund Grantee
sire that their legacy and love for community live on. They do this by creating endowed gifts, administered by IECF, to hundreds of organizations throughout the Inland Empire and beyond. Our donors that started The Coachella Valley Fund is one such example. Gifts from their fund have supported HIV education programs, the arts, and scholarships. Best of all, these gifts stay in the region and benefit the community forever.
In partnership with our donors, last year IECF distributed $15.7 million in grants. Part of this amount – $4 million – went to scholarships and Joe Staley, Regional Charitable education. Locally, IECF has granted over $18 Giving Officer at IECF We’re now directing critical funds to organizamillion to charities and educational institutions tions deeply impacted by the COVID-19 crisis. At the start of in the Coachella Valley over the past decade. the pandemic we established the IE COVID-19 Resilience Fund, raising $721,000 in donations and distributing $704,000 in reMany of our donors in the Coachella Valley delief grants to 55 nonprofits. Of this amount, $147,765 in grants went to Coachella Valley charities. Some of them include: Hidden Harvest, Galilee Center, the S.C.R.A.P. Gallery, Angel View and Lift to Rise. We make giving at IECF simple, efficient and rewarding. You can support your favorite cause, charity or nonprofit organization through a gift to IECF – now or later. You can also contribute to any of our existing funds at IECF. Thank you again to our community of donors in the Coachella Valley. You inspire us every day! Together, we are building a region that is resilient and stronger for all who live here. If you would like to make an impact in the Coachella Valley, consider a gift to IECF. Contact Joe Staley, Regional Charitable Giving Officer at jstaley@iegives.org or 760.836.2400. Also visit our brand new website at www.iegives.org for more information. S.C.R.A.P. Gallery: IE COVID-19 Resilience Fund Grantee
women in philanthropy
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DESERT CHARITIES NEWS
Christiane Joubert Pat Kaplan
Terri Ketover
Making A Difference The Foundation Department staff at Eisenhower Health secured and continues to secure tax-deductible gifts to support our Ventilator Fund and our COVID-19 Response Fund. Due to the incredible response from our very philanthropic community, we were able to purchase 50 new ventilators and fund COVID-related expenses at Eisenhower.
Making A Difference I am committed to making a difference in this community -- to improving physical and mental health and enhancing the cultural environment. To quote George Bernard Shaw: “I am of the opinion that my life belongs to the whole community, and as long as I live it is my privilege to do for it whatever I can.”
Eisenhower Health Foundation Director, Major Gifts
Alzheimers Coachella Valley Co-Founder & Board Member Making A Difference As a Co-Founder, Board Member and volunteer at Alzheimers, Coachella Valley, I believe we change lives. We focus on the family and the individual with diagnosis not the disease. We emphasize the abilities and possibilities that lie ahead one day at a time.
Community Philanthropist
Kristy Kneading
Cord Media Company Director of Public Relations Making A Difference I’m fortunate that through my work I’m able to assist companies with messaging, communication, and marketing to help keep their business running during the pandemic. With the ever-changing rules and regulations, communicating with customers has never been more crucial and I’m honored to be able to help.
COVID HEROES Dr. Alan Williamson, Chief Medical Officer and Vice President of Medical Affairs for Eisenhower Health, who is forging the path through the COVID-19 minefield, along with the hospital’s frontline staff, are my heroes during this pandemic. I cannot sing their praises loud enough to give them the accolades they deserve.
COVID HEROES Our National Charity League volunteers and local businesses who partner with Alzheimers Coachella Valley to donate and deliver lunches to our families sheltering in place.
COVID HEROES Where do you begin -- the health care professionals working on the front lines; the support personnel that make their work possible; and the people who find themselves unemployed, homeless, or hungry yet struggle to survive through this pandemic and remain hopeful. Heroes all!
Becky Kurtz
Carole Haes Landon
Dr. Jenna LeComte-Hinely Victoria Llort HARC, Inc. Chief Executive Officer
American Outreach Foundation Senior Vice President
Making A Difference Angel View Staff are fighting to keep everyone in our 19 residences safe. The Outreach team reach hundreds of children with disabilities with telehealth services; retail staff organized the 21 stores to make sure our customers enjoy safe shopping experiences; retail management established an online resale presence to reach shoppers during the shutdown. Masks were handmade so staff would not be short and everyone in transportation, distribution, caretaking, programs, retail, and administration went over and above so Angel View could continue to fulfill its mission of helping those with disabilities, all under the amazing leadership of its executive director Patti Park.
Making A Difference Since the pandemic, the HARC team has been working remotely, designing and implementing creative ways to engage the community during lockdown. We have produced infographics to educate the community on important topics such as how to work from home effectively, protecting and promoting mental health, how to be an ally for racial justice, and more. We conducted a Coachella Valley COVID-19 Needs Assessment to document community needs during the pandemic; these findings provide nonprofits with data they need to design effective interventions. We provide data training and consulting to local nonprofits to help them serve our community and improve lives.
Making A Difference American Outreach Foundation’s (AOF) operations are essential and cannot be suspended or handled remotely during this COVID-19 Pandemic. The mobility impaired are not invisible to AOF, especially during this time of uncertainty. We have continued to provide electric wheelchairs and maintenance service calls to our recipients throughout the Coachella Valley.
Desert Town Hall Executive Director Making A Difference We strive to make a difference in our community with Desert Town Hall, a premier speaker series that brings leaders from the world stage to our stage in Indian Wells. Becky feels a special responsibility to future generations and has found a creative outlet for that passion through her work at Desert Town Hall. “Youth Town Hall is one of the best parts of Desert Town Hall, where high school students meet with speakers before the evening’s main event,” she said. “We invite 22 area high schools (from Desert Hot Springs to the Salton Sea) who choose 150 students to send to each of the four events. “I’m blessed to do what I love every day, live in a beautiful community, stay engaged at the local level, and reach out to connect renowned leaders with the citizens of the Coachella Valley. Who can ask for more?”
Angel View, Inc. Board President
COVID HEROES Jack Srebnik, owner of The Slice, Maracas, and JAX, is a hero. Every week he delivers free pizzas and burritos to Eisenhower, feeding front line personnel and also to FIND Food Bank. Paying it forward while trying to keep people employed and stay in business makes him a heartwarming hero.
COVID HEROES There are many individuals who have shown tremendous leadership within our community and county. It is hard to pick just one. If I must, it would be Riverside County Supervisor V. Manuel Perez. He truly stepped up and remained committed in a time where uncertainty and confusion were dominant.
women in philanthropy
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DESERT CHARITIES NEWS
SPOTLIGHT
Maggie Lockridge
Rebuilding Americas Warriors President/Founder Making A Difference RAW, Rebuilding America’s Warriors, founded by Maggie in 2007, is comprised of 420 surgeons/dentists, located in 49 states, who provide free reconstructive surgery to our wonded and disfigured veterans of the Iraq and Afghanistan wars. Dental restoration is provided those who received the Anthrax Vaccine prior to deployment. COVID HEROES Micaela Bensko founded VIP, Veterans in Pain, providing free stem cell treatments throughout the country to wounded veterans suffering irretractable pain. Daughter of veteran parents, Micaela had a head/back injury leaving her in extreme pain. Stem Cells provided her relief, she wanted to share this relief with veterans.
DeAnn Lubell
DeAnn Lubell Marketing & Media Solutions Owner Making A Difference There is nothing more inspiring than someone who goes out of their way to make life better for others, especially now during the COVID-19 crisis. I am no hero, however, Dr. Quinton Egson, President & CEO of the Boys & Girls Clubs of Coachella Valley, is most definitely one. Dr. Egson has been affiliated with the organization since the age of seven. When his East Valley Clubs had to close their doors because of the pandemic, he and his team focused on remote online services for the kids, as well as supplying hundreds of care packages to seniors in critical need. Thank you Dr. Egson.
Jan Lupia
Mama’s House Founder & Executive Director Making A Difference Starting daily with family and friends, caring for and loving them as best I can. At work in ministry with women who find themselves hopeless and desperate, showing them the path toward a brighter future. In the world by practicing the golden rule, respecting and caring for God’s creation. COVID HEROES Essential workers, many of whom we think of right away, 1st responders, nurses, doctors, police officers, and firemen. Others that receive little recognition, pharmacy, grocery stores, post office, bank employees, and social workers! So many who bravely stayed the course, helping others in the face of unknown risks. True heroes!
Mary Ann Xavier Mary Ann Xavier is known for her strong support and advocacy for children’s issues. She has been involved in professional and charitable organizations, and received numerous awards throughout her 40 year career. Mary Ann has emerged as a leader, setting her own personal goals and leading by example, and creating a legacy that has inspired others. Her involvement with Loma Linda began in 2002 when Mary Ann became a founding member of the Big Hearts for Little Hearts Desert Guild, which is committed to supporting children receiving medical care at Loma Linda University Children’s Hospital (LLU Children’s Hospital), by developing programs and projects that address the critical needs of these children and their families. To date, the Guild has raised more than $8.3 million, providing healing and hope for the children of the Valley. She also served as the second President from 2004 to 2005 and currently remains on the board. She has served on the LLU Children’s Hospital Foundation Board for 14 years, acting as Chair for four of those years. During that time Mary Ann enthusiastically embraced the challenges of Vision 2020, The Campaign for a Whole Tomorrow – the largest and most transformational campaign at Loma Linda University Health.
Mauria McPoland
Association of Fundraising Professionals - Los Angeles President Making A Difference A nonprofit strategist, Mauria partners with charities in Greater LA and Coachella Valley. She is a fundraiser and member of both the Association of Fundraising Professionals Desert Communities and Greater Los Angeles (GLAC), organizations whose members raise money for nonprofits. She is currently president of the GLAC chapter. Mauria works with Music Mends Minds (MMM), creating musical support groups for patients with neurocognitive diseases. MMM’s desert band is Tunes for the Memory. COVID Hero is MMM Founder Carol Rosenstein, who creatively pivoted from creating in-person bands to Zoom musical experiences. Now these patients can continue to restore the “rhythm of life” in their own homes.
Heidi Maldoon
Variety – the Children’s Charity of the Desert Executive Director Making A Difference I am honored to be an advocate and champion of deserving children who are most in need of support from our community. It is truly a privilege to ease the challenges faced by children who are living with special needs or experiencing economic disadvantage. Children truly are our future! COVID HEROES Parents – are my Heroes! I am inspired by the parents I meet who are courageously balancing the challenges of this season and guiding their children in creative and positive ways. Their resilience is evident as they navigate a path for their families and their strength is to be admired.
Tammy Martin
Friends of the Desert Mountains Executive Director Making A Difference Maintaining momentum over these challenging times while going from a land transaction focus organization and incorporating a youth education program to a broader goal of connecting people to the land. Just as natural systems thrive on diversity, so does our organization. COVID HEROES My COVID heroes are the first responders. They put their lives on the line every single minute of the day. Along with the first responders is my cousin who is an RN in Indiana protecting mothers and babies. A huge thank you to our restaurant owners and volunteers who stepped up to make a difference with our first responders.
In addition to awareness for the Children’s Hospital and the collaboration and impact in the desert, Mary Ann was a significant support for the expansion of Loma Linda University Children’s Health – Indio Clinic and serves as co-chair for the Advisory Council. Married for more than 58 years, Mary Ann and her husband Frank have raised four children and now have seven grandchildren and two great grandchildren. While their love and dedication to their family is unlike any other, so is their commitment to LLU Children’s Hospital. Mary Ann Xavier Post Office Box 1464 Rancho Mirage, California 92270 xavier634@aol.com www.lluchdesertguild.org
women in philanthropy
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DESERT CHARITIES NEWS
Melinda Masson
Judy A. May
Ruthanna Metzgar
Making A Difference The pandemic has created incredible challenges for nonprofits to continue to raise money to meet the many needs their cause has identified. We have created an opportunity for organizations to fundraise through their donors to give back through everyday shopping. By creating the nonprofit’s private Marketplace, donors are able to give back to the organization every day!
COVID HEROES COVID-19 has changed lives and even more so for those who live with a disability. “Addressing the current challenges and barriers faced by persons with disabilities requires commitment and creativity.” Because of COVID many of our clients are isolated and inactive. DAC has always been an organization that strives to keep people with disabilities active, engaged and connected. To bring them back into the fold, and with the support of the Christopher Reeve Foundation, DAC provides online strength and endurance training for those with spinal cord injuries that will become a mainstay of our video library and at no cost.
Making A Difference March: Because of Covid-19 lockdown in person classes ended and virtual teaching began on our website via video. SongShine has created voice technique videos for neurologically challenged and aging voices.
Lifestyle of Giving CEO
COVID HEROES My hero is actually a major corporation who uses our program to give back to individuals who have fallen on hard times by means of electronic gift cards. They have contributed over one million dollars to these individuals to help give them hope during these dark times.
Desert Ability Center Executive Director/CEO
SongShine Foundation Founder and Director
April: Weekly SongShine Zoom classes began from my living room. On Zoom we can enjoy Social Engagement without masks or social distancing. They can see and hear each other’s progress.
Stephanie Minor
Center For Nonprofit Advancement/RAP Foundation Director Making A Difference Professionally, I’m making a difference during the pandemic by helping nonprofits improve their remote-work and technology skills. At RAP Foundation, we’ve also given away over 100,000 masks to local nonprofits so that they can share them with the community. On a personal level, I’m following the recommended best practices for staying safe and well.
All the resources are free on our website: SongShineforParkinsons.org.
COVID HEROES The staff of Martha’s Village & Kitchen are my choice for COVID-19 Heroes. They’re keeping people safe, healthy and hunger-free. Martha’s is full of hardworking heroes every day, but during these unprecedented times, they’ve gone above and beyond to make a difference in our community!
May: We began producing a weekly video Podcast: a combination of voice work and a Late-Night Talk Show: Technique combined with fun.
Marnie Duke Mitze
Ruth Moir
Shay Moraga
Cynthia Moses
Making A Difference The Philharmonic brings the joy of classical music to the Coachella Valley by presenting major symphony orchestras at the McCallum Theatre. We also help young musicians with free tickets to concerts, masterclasses by visiting artists, scholarships to summer music camps, and award grants to area arts education programs.
Making A Difference The Steinway Society of Riverside County serving 35,000 children with 7 music programs in school for 20 years in 2020.
Making A Difference After going though my own very aggressive breast cancer in 2016, I realized life after cancer was tough to navigate on my own. I wanted to deal with my anxiety and connect spiritually & physically in a community of like minded others.
COVID HEROES In addition to our heroic health care workers and first responders, I hold parents who have risen to the challenge of overseeing their children’s schooling in high esteem. In a situation where they care the most for the outcome and feel the least prepared to accomplish the task, they persevere.
Palm Springs Friends of Philharmonic Executive Director
COVID HEROES All of the world’s extraordinary performing artists who continue to pursue their passion by performing via the web and other avenues. Despite the closure of the world’s theatres and the abrupt halt to live performances, artists bring us joy, heal our souls and remind us of what makes us human.
The Steinway Society of Riverside County Founder/CEO
COVID HEROES This year we were confronted with the covid virus as we were going into the 2nd half of our Annual Festival Competition. We had selected our 5 Junior winners and the virus hit. The Society went to YouTube and connected the students with the judges from USC. We were able to select the 5 senior winners. Moving forward we are planning our 20th Annual Winners Concert at the Rancho Mirage Library in May. The event will be Socially distanced or Virtually presented.
Shay’s Warriors - Life After Cancer Founder/CEO
Shay’s Warriors- life after cancer is a community that strives to give back to women who have gone through breast and other related cancers through the mind body connection. For more information, visit www.shayswarriors.org.
Integrated Learning Institute Founder/Director
women in philanthropy
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DESERT CHARITIES NEWS
SPOTLIGHT
Blair Moss
Desert Scholarship Foundation Chief Executive Officer Making A Difference We do more than gifts scholarships. We give students added tools to help them understand the financial aid process and navigate how to afford post-secondary education. During the pandemic, we provided information on how to appeal for more financial aid as well as extended application and acceptance deadlines. COVID HEROES Nurit Sheehan, The Lakes Country Club Member. Talk about a powerhouse! With her leadership, a team of amazing members at The Lakes made sure no Lakes Member or employee went without a mask during the pandemic. Nurit and her husband Dick are founding members of The Lakes Employee Scholarship Fund.
Michelle Newman
CSUSB Palm Desert Campus Philanthropic Support Associate Making A Difference Donor engagement has become a creative and important process during COVID-19. Donors want to be connected to the things and people they support. At the Palm Desert Campus, I have created videos of scholarship recipients thanking their donors. This is a great way to engage the donors on a different level and create a human connection in a virtual world. Another great engagement opportunity has been our donor events, virtually of course. Ahead of the event I send the donor their favorite bottle of wine with a handwritten note letting them know how excited we are to ‘see’ them.
Patty Newman
Coachella Valley Wellness Foundation Board Chair Making A Difference Making a difference does not necessarily require money or power. It can also be achieved through empathy, compassion and how we treat others. The greater good is just that, which is something all of us can afford. COVID HEROES Heroism in the time of the Coronavirus pandemic ranges from responsible mask-wearing to essential workers on the frontline to those helping those most in need. We can all be heroes by making the most of our time, talent and thoughtfulness in these unprecedented times.
A.J. Steinberg Making A Difference When the pandemic forced the cancellation of all in-person events, nonprofits were desperate for answers and solutions. Luckily, professional event producer A.J. Steinberg of Queen Bee Fundraising was there to help. Her series of webinars walked nonprofits through the decision-making process of whether to cancel or postpone, and then she showed them how to turn their live events into virtual fundraising and community-building vehicles. Now A.J. helps organizations craft and execute high-quality virtual fundraising events that are both profitable and engaging. “I look at this unique time as an opportunity for nonprofits to expand their visibility and support base,” says A.J., “and my clients have been incredibly pleased with the results we have seen.” A.J. takes great pride in what she is doing, and her mission is clear. “My goal is to change the world, one event at a time.”
Beverly Noerr
Dona Nixon
Judi Olivas
Making A Difference In this challenging time, it has been gratifying to see the arts provide a lifeline for humanity during quarantine. From singing on Italian balconies to families making music videos at home, the arts have helped us cope. As an arts professional, this has been very personally rewarding to see. The arts matter and make a profound difference in both good and hard times. I am proud to serve Redlands Bowl Performing Arts which has pivoted its entire program schedule online to meet the cultural needs of our region and beyond. The arts and its proponents are my Covid heroes!.
Making A Difference Everyone has the choice to make a difference each day! We really never know how a small action we do, or word we say, can affect the lives of others. That’s why our work for Big Hearts for Little Hearts Desert Guild is so important. We may not actually see how our work changes the lives of the children and families being treated at the Indio Clinic, but I think we can take it to heart that everything we do can actually change the life of a child in need. Today’s children will be tomorrow’s heroes!
Making A Difference Nonprofits have risen to meet the needs of those effected by the global pandemic as it continues to impact the health and safety of our communities. The pandemic has greatly stressed our local nonprofit community - feeling the acute pressure of two colliding forces: a dramatic increase in demand for services and a significant, severe decline in financial resources.
Redlands Bowl Performing Arts Executive Director
Big Hearts for Little Hearts Desert Guild President
Association of Fundraising Professionals President, Desert Communities Chapter
Local nonprofit organizations courageously adapted to deliver critical services across a wide spectrum of causes, providing important mission-based programs and services vital to our community. The Desert Communities Chapter, Association of Fundraising Professionals (AFP) proudly provides support to nonprofit leaders working tirelessly to uplift all - making a difference every day.
COVID Heroes I am in total awe of all the working parents who are doing double duty while homeschooling their kids. I spend a lot of time on Zoom meetings (like everyone else!) and often hear the sound of children in the background and I can’t imagine trying to juggle work while watching and schooling your kids. My other COVID heroes are the caretakers of our elderly loved ones. They are the ones holding the hands and comforting our aging parents and friends while they are isolated.
A.J. Steinberg, CFRE Queen Bee Fundraising 23801 Calabasas Road Suite 2031 Calabasas, CA 91302 www.QueenBeeFundraising.com aj@QueenBeeFundraising.com 310-795-0269
women in philanthropy
Andrea Oliveri Lund & Guttry, CPA’s Audit Supervisor
Making A Difference I feel fortunate to be able to assist the organizations in our community who help so many. As an auditor for a variety of non-profits in our Valley, I see the wide-reaching impact of this group. During these difficult and unusual times, I continue to share information gathered regarding PPP loans and grant opportunities with these organizations hoping that this small action will help them as they continue to serve our community.
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Eileen Packer
Joslyn Center President of the Board Making A Difference The world of philanthropy has dramatically changed during these historic times. This crisis is unlike anything we have ever faced. As vice president of the board, and chair of the Fund Development Committee at the Joslyn Center, when the pandemic first broke, it became apparent that supporting the staff with guidance and assistance was critical. The executive committee, with the executive director became the emergency response team. Meeting weekly, we discuss both the operational and financial stability of the center recognizing that there will be countless struggles and sacrifices to implement systems changes as we continue to serve our seniors.
DESERT CHARITIES NEWS
Patti Park
Angel View, Inc. COVID HEROES We hear the phrase “Heroes Work Here” a lot these days because there are so many heroes helping all of us through COVID 19. Angel View has 480 Heroes working to ensure that we continue to fulfill our mission of helping childern and adults with disabilities reach their maxium potential. Every program, Retail and Administrative employee has worked tirelessly doing their part in an effort to keep our vulnerable clients virus-free, safe and well cared for while sheltering in our residential homes. During this challenging time, Angel View Outreach continues to work with children and families throughout the community.
Kyle Radke
Dawn Rashid
Karen Riley
Making A Difference Jones agency took a leadership position early on educating clients and community alike about CV19 and ways to prevent transmission. We have also created a new campaign that offers FREE RECOVERY assessments to small businesses hit the hardest. Called ROAR, it is intended to help create a new NORMAL, especially for our non-profit clients.
Making A Difference OUR KIDS ARE OUR FUTURE…has always been my passion since I can remember. Working with Big Hearts for Little Hearts Desert Guild and Loma Linda University Children’s Hospital and others, has helped me fill my life’s mission, by raising funds and awareness.
Making A Difference Despite COVID-19 shutdowns, at S.C.R.A.P. Gallery we knew that making sure kids would continue learning about and connecting to the environment was vital so we quickly initiated creative opportunities for them to do at home and online. We created Ready-To-Go Recycle Art Kits, hands-on projects and new programs for teachers. As we have heard many times, we are all in this together and it is true. It is really up to all of us to work together, be resourceful, inspired and take care of this place we call home, Earth.
Jones Agency CEO
Big Hearts for Little Hearts Desert Guild Board Member
COVID HEROES There are HEROES among us in the Valley. One hero who stands out in my mind, and whom I admire greatly is Congressman Raul Ruiz. As a Doctor and member of Congress, he has committed his time and life to improving the quality of our health, education and life.
S.C.R.A.P. Gallery Executive Director
Valerie Powers Smith
SBEMP, LLP Partner
Making A Difference I have continued to serve on two local non-profits, Desert Estate Planning Council and Leadership Coachella Valley; to change and evolve how we deliver educational programming. I have also conducted a series of free, informative webinars on the topic of estate and capacity planning and employment issues amidst a pandemic. COVID HEROES Jack Srebnik, owner of The Slice NY Style Pizzeria Ristorante and Maracas Cantina in Rancho Mirage. I’ve always known Jack to be a philanthropic person; but, Jack has shined through this pandemic delivering, every Monday for 20 weeks now, free pizzas to Eisenhower Health’s frontline COVID-19 healthcare providers.
Irene Rodriguez
Cabot’s Pueblo Museum Executive Director Making A Difference Making A Difference: Max 50 words During the current pandemic, I have been posting positive images on the Museum’s social media platforms. We have slowly opened by implementing a storytelling program—limited in size to adhere to COVID-19 guidelines. Personally, I have been supporting local business in hometown of Coachella as well in Desert Hot Springs. COVID HEROES My heroes are two organizations-Regional Access Project Foundation and Greater Palm Springs. They were able to distribute PPE: face masks and hand sanitizer to nonprofits. As small organization, PPE is an added expense, but having a small amount already for the safety of our staff and volunteers is immense help.
women in philanthropy
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DESERT CHARITIES NEWS
SPOTLIGHT
Sarah Romero
SR Social Media Management, Inc President Making A Difference My agency, SR Social Media, sponsored the ZERO Prostate Cancer Run/Walk for patients experiencing increased health risks and financial pressures. For OLPH School in Indio, we’re creating content and updating digital marketing platforms to keep parents informed about measures taken to ensure the health and education of their students. COVID HEROES Local restaurant owners donating meals to first responders and seniors. In spite of their own struggles while dealing with limited resources at this time, these small business owners have looked outside of themselves, beyond their own circumstances, to identify and give to others in our community in need of support.
Cheryl Scarlett
Major Gifts and Fundraising JFS of the Desert Director Making A Difference Although working remotely has changed my routine, my schedule is busier than ever, and my job of connecting to and with donors and potential donors even more important. Working with the Jewish Family Service of the Desert (JFS) Board, Staff, and Volunteers and hearing stories of both triumph and need motivates me during these unprecedented times. Together with various JFS Committees, I have been busy planning interesting, exciting, and safe events for 2020-21. I am so thankful for our philanthropic community! Our Desert Donors are the true heroes! With their support, JFS will continue to offer the services and programs to those most in-need in our Valley. I am very fortunate to be able to represent JFS as the Director of Major Gifts and Fundraising.
Jo Rosen
Parkinson’s Resource President & Founder Making A Difference Thanks to our visionary Jo Rosen, Parkinson’s Resource Organization pivoted rapidly when COVID-19 came. The Organization’s outreach increased 6500%. Jo established a video series called “Things To Know Right Now” to get pertinent information to our constituents rapidly. These are posted on our YouTube channel (/ParkinsonsPRO). Some have been viewed over 20,000 times through social media. Support groups went from physical to virtual and now include people from the USA and other countries as far away as South Africa, India, Canada & Switzerland. COVID accelerated our ability to help more people. We saved our staff and accept your help to save us.
Melanie Scherer
Rebecca Ruffing The Joslyn Center Program Director
Making A Difference With the suspension of our on-site programs due to the COVID-19 pandemic, it has been both challenging and rewarding to move our existing activities and services online as well as provide new opportunities for seniors to embrace technology and encourage social and physical engagement. COVID HEROES Our volunteers! Since day one, we’ve been taking calls from community members wanting to volunteer to help grocery shop, deliver Meals on Wheels, run errands, make phone calls, write cards, and just lend a hand to make sure seniors have the support to stay safely home. Thank you to all!
Carol E. Scott
SNIP Bus CEO
Childrens Discovery Museum CEO
Making A Difference Despite having to cancel numerous fundraising events and clinics in the height of spring (kitten and puppy season) due to COVID-19, we are proud to say we are running at full capacity again in the Coachella Valley, providing affordable and accessible solutions to residents and local shelters to ‘snip’ their domestic and shelter animals in an effort to end animal overpopulation!
Making A Difference My goal during COVID has been to do everything possible to sustain operations and continue to provide Museum programming to those at home. Now more than ever, our children needed us to provide engaging hands-on activies. The Museum’s “Discover at Home’ programming was developed and offered immediately following our shut down March 13, as well as activity kits available for pick up at the Museum at no charge to the community. We provide 200 virtual camp lessons at a weekly charge $20 for the cost of the materials, also scholarships to any family who need the cost covered.
DeAnn Lubell Prize-winning writer, publicist, and a teacher of the arts, DeAnn Lubell, has lived in the Coachella Valley since 1991. She has produced seven well-known ballets and wrote one original. Many of her writings have been featured in the Palm Springs Life Magazine, The Desert Sun, Desert Charities, and The Desert Magazine. Her celebrity interviews have graced several magazine covers, over the years, including Suzanne Somers, Ann-Margret, Connie Stevens, Sonny Bono, Victoria Principal, and many more. Published works include a novelette, historic and educational books for Little Folk Visuals, as well as a medical educational guide on the functions of the human body. Her 2010 historical novel, The Last Moon, has garnered five national awards and three international awards. Among her awards, she won a Gold Medal for Readers Favorite Awards and first place at the 2016 Amsterdam Book Festival in the category of historical fiction. In 2016, she was the unit publicist and an extra for the movie Do It or Die produced in Palm Springs DeAnn is a past Vice President for Palm Springs Women in Film and Television. She is or has been a marketing and media consultant for Angel View, Olive Crest, Coachella Valley Symphony, Cabaret Theatre West, the Indian Wells Art Festival, Read With Me, The McCallum Theatre, the Boys and Girls Clubs of Coachella Valley, as well as many other non-profits and private enterprises including the Westin Mission Hills Resort and Spa and the City of La Quinta. In 2001 she was honored as National Woman of the Year during a ceremony presented by the National League of American Pen Women. In 2005, she was honored as the Media Mavens Public Relations Person of the Year. In 2011, she was honored with the coveted Bob Brennan Award at the annual Desert Samaritans Faith ‘n Begorra Annual Fundraiser. She has been featured in Desert Charities News as an influential Woman of Philanthropy. In 2018, Angel Light Academy honored DeAnn with their Above and Beyond Award as an Angel on Earth. DeAnn Lubell 760-831-3090 LULUBELL24@AOL.COM
women in philanthropy
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DESERT CHARITIES NEWS
Paula Simonds
Lisa Vossler Smith
A.J. Steinberg
COVID HEROES As a result of COVID-19, our YMCA has had to suspend many of its fundraising events and various childcare programs. This created a YMCA that looks very different today than ever before in the care of our valley’s children.
Making A Difference At Modernism Week we are working to create a fun and engaging schedule of virtual/ online programs in place of our live event on October 15. We hope that releasing this entertaining and educational information to the public will help provide a brief escape from the current pandemic reality, and share the beauty and history of the Palm Springs area with viewers around the world.
Making A Difference I believe that every nonprofit organization, no matter their size, deserves to have successful events. I feel that by giving these organizations the tools to raise awareness and funds, I am helping to change the world, one event at a time.
Family YMCA of the Desert CEO
Modernism Week Executive Director
Queen Bee Fundraising President
COVID HEROES My COVID heroes are all the parents that are juggling their work, homeschooling their kids, and trying to keep their family safe and sane. They are superheroes indeed!
Erica D. Stone
Soldiers Organized Services Founding Director Making A Difference After 13 years of helping our marines,daily, we have lately been serving those that served our marines. We have been providing rides for our local veterans and running errands like grocery shopping ,picking up prescription and doing home repairs for our higher risk Volunteers I commend all of those who are on the front lines diligently fighting this pandemic. Our dedicated Sos volunteered have helped fulfill the needs for our High risk isolated Community-members and our small SOS army has come together and grown closer more like a large extended family. I am so blessed to still to be on the forefront to help those in need!
Cue Paula Simonds, new CEO. Paula has proven herself a hero to not only our staff but also our YMCA families. Through her diligent research in an ever changing landscape, Paula was able to commandeer this ship through the turbulent waters of childcare during a pandemic, all while calming the staff and parents who were not. She is truly a hero to our YMCA.
COVID HEROES Many people have gone the extra mile to ensure our safety, and I can’t single out one specific hero. I want to thank all of the essential workers and those who are willing to sacrifice their own safety and well-being so that we may continue with our daily lives. I wish you safety and health as you forge ahead to help us through this historic time.
Donna Sturgeon
Cathy Teal
Carol Teitelbaum
Sheila Thornton
Making A Difference Ask yourself what one thing can you do today that will make a difference for just one person. Over time, those little actions gain momentum and those small actions become a wave of change.
Making A Difference Actively reaching out to male survivors of childhood sexual abuse offering free online groups once a week. Speaking at conferences, educating medical students and physician about treating male survivors. Child Abuse is on the rise since the pandemic we are helping families be able to recognize the symptoms and refer for help. If we don’t help male survivors, they go on to hurt others and themselves in the form of road rage, domestic violence, drug and alcohol abuse and self-harm. I founded Creative Change Conferences to bring the brightest names in trauma together to bring awareness to this most important issue.
Making A Difference To assure students stayed on track for college in the midst of COVID, OneFuture Coachella Valley transitioned fully to virtual services. In spite of major challenges, our staff and community teams demonstrated even greater passion for serving students through much needed scholarship awards, online workshops, mentoring, and college navigation support.
Sturgeon Strategies Consultant Group Consultant, Volunteer
COVID HEROES When the world stops, we must move forward, in every way we can. The COVID-19 pandemic has called on the best, the most creative of us to step up and to step in. That is just what student Ryan did in creating a volunteer child care service for essential medical staff; what Miranda did in designing and sewing masks from home to hand out at the local farmer’s market, what the United Way of the Desert did when they formed a group of Bedtime Story Volunteer Readers, what so many do by working remotely, by writing and mailing letters, by bringing food to elderly neighbors, by donating blood and by wearing masks. You are all my heroes.
FAIR Foundation Executive Director
COVID HEROES All of our healthcare workers, everyone who wears a mask, everyone who practices social distancing, everyone who works to preserve their own good health as well as their neighbor’s and especially — everyone who keeps the world running while the rest of us stay home is a COVID Hero.
Creative Change Conferences Founder
OneFuture Coachella Valley President & CEO
COVID HEROES The Class of 2020! While their lives changed drastically and their families faced devastating economic challenges, the Class of 2020 showed incredible tenacity in finishing their classes, completing college applications and courageously pursuing education so they can serve as professionals and leaders in the future!
women in philanthropy
Judy Tobin May
Big Brothers Big Sisters of the Desert Executive Director Making A Difference Our program is built on the foundation of human connection. One mentor, one child - a relationship that ignites the power and promise of a child’s future. In these unprecedented times, the mentoring relationships created through Big Brothers Big Sisters are more important than ever and are professionally supported by certified program specialists in order to prevent social isolation of our young people and the families we serve. Our mentors and staff remain a source of hope, comfort and guidance for their children in our program.
Pam Weekley
Pam Weekley & Associates Owner Making A Difference Giving of my time, service and fellowship with Association of Fundraising Professionals (AFP) and Loving All Animals affirms that each day I am striving to make a difference. Serving in our community as a board member ( treasurer) of AFP and Loving All Animals ( finance committee) gives me tremendous opportunity to help. As a professional accountant, I strive to ensure that board decisions are fiscally and ethically managed for day-to-day operations, events and ongoing charitable endeavors. My dedication is one small step towards a larger collective mission in our philanthropic Valley.
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DESERT CHARITIES NEWS
Celeste Townsend
Lizette Vela
Making A Difference Leading the first two-year Tribal College in the State of California is such an honor. With over 114 federally recognized tribes and so many others unrecognized, the Native American people have been underserved. CINC is making a difference with culturally responsive curriculum infused with culture, language, and tradition.
Making A Difference My family and I cooked and provided meals to our frontline workers at area hospitals. I felt responsibility and took a leadership position with the Guilds this May. With the goal of helping to raise awareness and crucial medical equipment during covid. I want to make a difference for my grandkids!
California Indian Nations College President & CEO
COVID HEROES COVID has placed everyone in a “fight to survive” mode; and while there are unusual and umcomfortable restrictions and mandates, students, staff, and faculty continue to persevere. Even with complaints surrounding them during this challenging time, they remain focused to move forward. They are the true heroes; they are inspiring.
Big Hearts for Little Hearts Desert Guild Board Member
COVID HEROES Heros are individuals willing to put their own life in risk in order to help save the life of others. Heros don’t wear caps but instead wear masks and scrubs, the nurses and doctors at Loma Linda University Children’s Hospital and our local hospitals are my heros!
Lexi Ward
The Living Desert Zoo and Gardens Annual Giving Officer Making A Difference My goal is to create very personal connections for our donors with the Zoo and our desert plants and animals. These relationships inspire giving, which supports our mission of preserving desert species and creating an amazing place where conservation is fun for the local community and visitors. COVID HEROES It’s been inspiring to see the fundraising community, locally and nationally, step up to the challenges we’re facing. We’ve participated in so many online interactions where individuals and organizations have generously shared new ideas and strategies to continue to connect with donors and raise important support during this critical time.
Cortney Weir
Wendy Winks
COVID HEROES Caregivers. Thousands of caregivers caring for their loved ones with Alzheimer’s here in the Coachella Valley. The pandemic is difficult for all of us, but for these caregivers, who were already living in a uniquely stressful situation, changes in lifestyle, fear, financial hardships and inability to articulate safety protocols to their loved ones, have created crushing stressors for this particularly vulnerable population. The Alzheimer’s Association is proud to continue our service of over 22 years to the desert by pivoting our programs and services to virtual platforms to meet the needs of our constituents, while ensuring that they and their loved ones are safe.
Idyllwild Arts Academy & Summer Program V.P. Marketing & Communications
Madeline Zuckerman Marketing & Public Relations Inc. Owner & President
Making A Difference Wendy Winks has a personal mission of helping artists succeed. While at Universal Studios she developed screenplays with writers and directors and helped shepherd them into production at Hallmark and Universal. In her role as Regional Director of So Cal for School of Rock, she arranged for rock stars like Robby Krieger, Orianthi and Dave Stewart to mentor the students. And she founded a music scholarship program for kids across the US. Now, as VP Marketing for Idyllwild Arts, she tells the story of the legendary programs at the forested mountain campus, just 1 hour away.
Making A Difference During this pandemic, I’ve been busy writing about some amazing people in our community. These volunteers give back so much of themselves to numerous nonprofits, thus making our community a better place for us all. These role models are inspiring “Unsung Heroes.”
Alzheimer’s Association Regional Director
Madeline Zuckerman
COVID HEROES Mario Del Guidice, Owner of 7 Mario’s Italian Cafes, who started Mario’s Community Mondays, which feeds over 2,000 first responders, homeless individuals, National Guardsmen, as well as local nonprofits and hospitals.
hen the pandemic was declared in mid-March nonprofits panicked as their fundraising events were swept away in the tide of social distancing and self-isolation. In early spring the biggest questions being asked were “Should we cancel or reschedule?” and “When will we be able to gather and host live events again?” As we turned the corner to summer it became clear that live events would not realistically resume before the fall, and most likely not until 2021 was well underway. Suddenly the entire nonprofit world was pivoting to transform their in-person events into virtual online fundraising experiences.
So, A.J. straightened her Queen Bee tiara, rolled up her sleeves, and got to work creating webinars, workshops, and learning opportunities to help nonprofits navigate the tricky terrain of virtual events. “I knew organizations needed help with this, and I was confident I could come through and help get them on the right path with their online fundraisers.
Together with a top-notch team of techie professionals, A.J. created resources to guide nonprofits stepby-step through the entire virtual production process. From defining a virtual event’s goals, to determining what platform is right for your organization, to running the actual online Nonprofit event producer and enevent, she can help show you how gagement strategist A.J. Steinberg, to effectively execute your virtual CFRE of Queen Bee Fundraising knew fundraiser. that nonprofit organizations had fallen into crisis mode, but she was de“I believe that all organizations, no termined to help them find the oppormatter their size, deserve to have tunities that lay hidden in the present successful events,” says A.J. “Whethsituation. “After all,” she mused, “it is er virtual or live, my mission is to said that when a door closes, somehelp nonprofits change the world, where else a window opens.” one event at a time.”
A.J. Steinberg, CFRE Queen Bee Fundraising 23801 Calabasas Road Suite 2031 Calabasas, CA 91302 www.QueenBeeFundraising.com aj@QueenBeeFundraising.com 310-795-0269