HELLO! YOU CAN CALL ME AUSTIN.
SELF MADE My interest in art started when I was in my early teenage years when I got very interested in calligraphy. I used to create letterings using a normal pencil or pen. Later on, I discovered the passion to draw portraits, something I didn’t realize I could do. I also got a little interest with Graphic Design by doing posters for our class in college using Microsoft PowerPoint. I came to Dubai in December 2012 and started working at The Meydan Hotel, where rediscovered my passion in Graphic Design. I used to visit our Marketing office and get some ideas from our in house designer. I began to use Adobe software and learned them by watching YouTube videos and a few online courses. Since then, I have started designing posters, menus , etc. for the hotel (mostly out of favor). Later on, I started get some clients asking me to create logo and branding identity for their businesses. I have recently concluded a short course in Graphic Design at SAE Institute.
RESUME
Freelance Graphic Designer with more than 4 years of experience in print, editorial and layout design, logo and brand identity, lettering and basic illustration. More than 5 years of experience in the Hospitality Industry with extensive knowledge in Front Office and Food & Beverage. Graphic Design certification from SAE Institute Dubai. Looking to pursue a career where I can utilize my skills and passion for Graphic Design.
CURRENT: Front Office Team Leader - Telephones The Meydan Hotel, Dubai, AE October 2015 – present Created training modules and conducted training to ensure that all team members are always working with highest standards and have the highest level of product knowledge. Meet all team members in order to brainstorm and discuss working relationship, areas of improvement, trainings needed in order to improve over-all operations. Created and designed several visuals like handbooks and posters used to deliver all necessary information to all team members in a very creative and methodical way.
FORMER: Guest Services Executive - Reception The Meydan Hotel, Dubai, AE March 2014 – September 2015
Cross-exposure in Marketing The Meydan Hotel, Dubai, AE January 2016 – April 2016 Assisted in visualizing, creating and designing Marketing collaterals. Learned the basics of web design. Assisted in several administration jobs.
Cross-exposure in Front Office The Meydan Hotel, Dubai, AE July 13 – September 2013 Execute check-in and check-out procedures to each guest in the most professional and personalized way. Make reservations; allocate rooms; prepare guest’s bills and make payments; handle guest complaints.
Received several positive guest feedback on TripAdvisor for excellent service. Contributed in the smooth and organized check-out for a big group by preparing the bill for each guest the previous night. Nominated as “Colleague of the Month”.
POST-GRADUATE
Adaptability Analytical Knowledge Communication Skills Deadline Success Creative Critical Thinking Interpersonal Skills Leadership Team Working
Graphic Design Logo Design Visual Identity Typography Book Layout Landscape Photography Travel Photography Portrait Drawing
Graphic Design Pencil Sketching Technology Photography
Age: 25 years Date of birth: May 28, 1991 Civil Status: Single Visa Status: Residence
SAE Institute Dubai, AE
Graphic Design Short Course Jul 2016 - Oct 2016
TERTIARY: Centro Escolar University Manila, PH
Bachelor’s Degree in Hotel & Restaurant Management 2007 – 2011
LOGO + BRAND IDENTITY
SALLY’S HOUSE OF BEAUTY Sally’s House of Beauty is a mid-end beauty salon with unique interiors and offers extensive beauty products and services. The salon is located in Angat, Bulacan and caters most of the residents living there. The idea of establishing the salon is to create a unique experience to the customers that the competitors are unable to offer. Shabby chich is the main design inspiration and it matches the salon’s interiors. The logo was inspired to follow the same design. Due to the details the main logo has, which could be distorted when scaled into a smaller size, a more simple and refined logo was created.
LOGO
Main logo
Simplified Variations
Used for most large prints, and targets mass consumers.
These logos are used for smaller prints, and is cleaner, more simplistic and has a corporate approach.
BRAND IDENTITY
LOGO REDESIGN
DPR PHILIPPINE ACADEMY OF TECHNOLOGY & SCIENCES Daniel P. Rivera - Philippine Academy of Technology and Sciences was established in 1981 by its founder Capt. Daniel P. Rivera, a pioneer military, general aviation, commercial pilot, flight instructor, test pilot, and a businessman. The new logo offers a cleaner, more modern look. The client wants a hawk to be the main icon as it represents power and intuition. The typeface used matches the modernity of the rest of the logo.
NEW LOGO
Main logo
Other Variations
Used for most corporate brand identity designs and visuals.
Black and white versions of the original logo. These logos can be used for print and stamps.
OLD LOGO
Old logo Overly detailed, no proper direction, old and unsuitable typeface used.
LOGO DESIGN
HOSPITALITY INSIGHT Hospitality Insight is an employee newsletter for the The Meydan Hotel which will be distributed once every two weeks. The newsletter consists of several topics which are current, relevant, educational and motivational. Some topics include hotel information, news, current and future events, life stories, personal development, and announcements. The design of the logo is the combined initials of the newsletter - HI. The 2nd stem of the letter H is used as a lowercase 1 that is shaped like a human, since the newsletter’s purpose is to connect and inform all employees.
LOGO
Main logo Used as the newsletter’s nameplate.
Other Variations Black and white versions of the original logo. These logos can be used in any other prints and over and image..
LOGO DESIGN
KAJJ HEALTH SOLUTIONS INC. KAJJ Health Solutions Inc is a heath insurance company located in Quezon City, Philippines. They offer comprehensive healthcare programs through its wide network of medical providers. The client wanted to updated their logo, but retain it’s current attributes. A modern, almost geometric san serif typeface was used for KAJJ logotype and the icon was modified with a cleaner look. The icon represents a combination of a happy person and herbal leaf .
NEW LOGO
Main logo
Other Variations
Used for most corporate brand identity designs and visuals.
Black and white versions of the original logo. These logos can be used for other print and stamps.
OLD LOGO
Old logo The icon has no uniformity, direction and with an unusual combination of skeuomorphic and flat design.
CAMPAIGN
BAB AL SHAMS DINING GUIDE BOOKLET This dining guide was created for Bab Al Shams Desert Resort and Spa to promote all the current offerings of all their Food and Beverage outlets. This flyer was designed and printed as an accordion flyer and was distributed to the guests.
BOOK LAYOUT
THE MEYDAN HOTEL INDUCTION BOOK This Induction Book was created to serve as a source of information a new colleague would need before assisting and serving the guests. This book includes all the information about the hotel’s products and services, and corporate structure.
MENU DESIGN
MENU DESIGNS FOR MILLENNIUM LOUNGE AND AL FORSAN Several menu designs I have created for Millennium Lounge located at The Meydan Hotel and Al Forsan Restaurant at Bab Al Shams Desert Resort and Spa.
Millennium Lounge Afternoon Tea Menu
Millennium Lounge NYE 2015 Celebration Menu
Al Forsan Restaurant Cleansing Juice Menu
Millennium Lounge 2014 Festive Menu
BROCHURE
THE MEYDAN HOTEL CORPORATE BOOKERS INCENTIVE PROGRAM BROCHURE This Corporate Bookers Incentive Program is a unique incentive program designed exclusively for individuals, who generate business for the hotel, such as room bookings, catering and events for Executives and Corporate functions.
PHOTOGRAPHS
RANDOM IMAGES AND PORTRAITS Several photographs I have captured here in Dubai from landscapes to cityscapes, as well as portraits. All images were captured with a smartphone and not a professional DSLR camera.
DRAWINGS
PORTRAIT PENCIL DRAWINGS Some of my favorite portraits I have drawn in the past. Graphite pencils are used for all the drawings.