WELCOME TO AXIS A PR OMO T IO NAL M A R K E T I N G AGEN CY WI T H A KN A C K F O R BRANDED M ERCHAN D I S E . . . We believe promotional marketing is about more than just putting your logo on cool stuff. It’s a chance to make a tangible connection with your target audience.
For 28 years, we have prided ourselves on being an extension of our clients’ marketing teams. Whether you want to build an extensive campaign, find the next big giveaway or run a successful eCommerce store, Axis has you covered. Our account managers combine decades of brand experience with the support of our product safety and compliance experts to help bridge the gap between you and your customers.
Starz
CREATIVITY I S IN OUR DNA
2: IDEAS 180° F ROM ORDINARY
1: C L I E N T- F O C U S E D S T R AT E G Y 3: BRAND PROTECTION
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Client-Focused Strategy: Understanding the Anatomy of Your Project No two audiences are the same. That’s why we won’t start providing solutions until our brand specialists fully understand your marketing strategies and goals. Only then will we be able to find the perfect fit for your campaign.
Panera Bread
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Ideas 180° from Ordinary: Tap Into 28 Years of Creativity Axis has been a creative powerhouse for 28 years, and we channel our creativity into everything we do. From choosing and designing products to revitalizing eCommerce stores, we find the most efficient processes to lower costs and save time for our clients while providing unique solutions that cut through the boring marketing noise and get you noticed.
Ray-Ban
3 Brand Protection: Get Noticed, Not Notified
When you choose Axis, you’re trusting us with more than just swag - you’re trusting us with your reputation. Our top priority is to provide solutions that match brand standards and follow product safety and compliance regulations to protect your brand.
Pop Secret
MEET YOUR PARTNERS The Axis Team is composed of the top promotional product specialists, brand experts and trend forecasters in the country.
American Express
AXIS CARES
Between brainstorming sessions, the Axis team stays busy growing foundations, supporting diversity and working with causes we care about. We sponsor, participate and create merchandise for fundraising events each year including Cycle for Survival, the JP Morgan Chase Corporate Challenge and the Girls Inc. Gala.
Peloton
OUR CLIENTS FROM TECH STARTUPS TO THE FORTUNE 50 WE LOVE THE COMPANY WE KEEP
NO P R O J EC T IS TOO S M A L L . . . OR TOO C R A Z Y. WE LO VE A C H A L L E N G E .
Ash Vs. Evil Dead, Prayer Candles
We win lots of awards...
50 PM 2018
TOP
PPAI GOLD PYRAM IDS F O R C L IE NT P RO GRAM S & M ARKET ING CO UNSELOR
TOP 40 D IST RIBUTO R 1 8 C O N S E C UT IVE YEARS
DIST RIBUTO RS
SA A G N Y AWARDS
PPB
D I ST R I BU TO R O F T H E YEAR 4 C O N SEC U T I VE YEA R S
4 C O N S E C UT IVE YEARS
D I ST R I BU TO R T EC H N O LO G Y AWAR D
BEST B O SSES
But it’s the recognition from our clients that we’re the most proud of.
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We a l re a d y ordered 4,000 more bags for o u r n e w l y opened second l ocati on and w e c o u l d n ’ t b e happi er w i th the resul ts. -FAIRGROU N D S
T h a t s h o u l d actual l y be your new sl ogan. ‘ A x i s : y o u s houl d have j ust come to us from th e b e g i n n i ng.’ -MASHABL E
I j u s t s e n t an emai l to our C S R group end o rs i n g Ax is 100% for 100% of the ti me for a l l p re m i u ms. A xi s has N E V E R l et me dow n. -APPNEXUS
WHAT WE DO TH E SCI ENCE OF YOU R BRAND.
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BR AN D ED PR OMOT I ON AL PR OD U C T S
PRODUCT SAFETY
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GL OBAL PR OC U R EMENT & L OGI STIC S
ECOMMERCE AND FULFILLMENT
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More than great ideas
While some marketing agencies just brag about their good ideas, Axis elevates your promotional products experience by adding the X-factor. X fac·tor /ˈeks ˌfæk.tɚ/ n. 1. a noteworthy special talent or quality.
NBC
Nickelodeon
Bpp BRANDE D PROMO TIO NA L P ROD UCTS
We get excited about great products.
From office essentials to elaborate promotional campaigns, you can expect nothing but the highest quality branded merchandise to connect with your audiences while staying within budget. Our brand specialists stay ahead of the latest trends by attending non-industry trade shows and sourcing retail products to ensure that your promotional merchandise is on message, on trend and on brand. Our strong relationships with manufacturers across the country and around the world mean clients get preferred pricing and special treatment.
Turner Networks
Turner Networks
Bpp BRANDE D PROMO TIO NA L P ROD UCTS
PeerNet Group
The PeerNet Group, made up of the top marketing distributors in North America, works to provide customers with the top service in promotional marketing. Through this partnership, we provide you with the latest technology, unprecedented purchasing power and rush services. • • • •
Preferred Lead Times $300M in Purchasing Power Ranked 4th in the Industry 100% Safe & Compliant
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Product safety and compliance isn’t just good to have - it’s the law.
Axis is one of the only promotional products companies to have a team dedicated solely to safety and compliance. Headed by Shamini Peter, one of the industry’s leading experts in product safety and compliance, our team keeps manufacturers accountable, drives imports and trains account managers on local and global regulations.
Every project is assessed according to federal, state and global laws to make sure it adheres to strict corporate, social and product safety regulations. With our team’s expertise, you can be sure that your projects will be noticed for their creativity and stay off the recall list.
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CU S TO ME R EX P E RIE NCE
For us, going above & beyond is always part of the job
Think of Axis as your marketing secret weapon, here to make you look like a hero. Your dedicated account managers are here to pull off your most ambitious visions and make sure all projects - no matter the size - go off without a hitch. Need 10,000 T-Shirts in 24 hours? No problem! Can’t find the speakers your office is obsessed with? We’ll track them down. We’ve even chartered a plane to deliver a project on time. (Yes, we’ve done all of these.)
Kiehl’s
Namely
Gp GLO B A L PROC URE ME NT & LOGIS TICS
Direct to the source.
Axis is an expert in global sourcing procurement. We have been working directly with factories in China, Vietnam, India and other countries for over 25 years. Our relationships mean we deliver competitive pricing and fast turnaround times. From design and production to inspections and transportation logistics, we handle every step of the process. You enjoy a stressfree global experience.
Compass
(IGC IS LIKE BEING PART OF THE “U.N.” FOR THE PROMOTIONAL PRODUCTS INDUSTRY)
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IGC International
As a proud shareholder of IGC International, we are partners with 54 leading promotional marketing agencies in 47 countries to support your global programs. These benefits not only save you time and money, but will guarantee a campaign that meets brand standards and fits with cultural tones - no matter where you are. • Global Representation • Nearly $1 billion in Purchasing Power • Global Compliance & Safety Experts
USA Network
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ECOMME RCE A ND FULFIL L ME NT
A one-stop shop, for your shop
With an Axis-powered online company program, you can wow your audiences and employees with an easy-to-use, customized platform that adheres to brand standards. Whether you need a solution for B2B, B2C, B2E or a combination store, our made-to-order programs featuring spacious warehouse storage, will give your customers a hyper-personalized experience.
American Express
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ECOMME RCE A ND FULFIL L ME NT
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In-Stock Inventory: Buy your decorated inventory ahead of time and have items in your customers’ hands just days after they place an order.
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Tailored For You – And Your Customers
No matter which store you choose, we give you... • Integration with your purchasing system • Creative support to pick the best products • Delivered direct to customers
Print On-Demand: With low minimums and no inventory required, a print on-demand store gives shoppers the freedom to choose from pre-approved designs.
Custom Orders:
The ultimate customized experience: Your customers have the freedom to design the merch they order - and still get their items right on time.
Micro-Sites/Survey Sites: Give customers a window of time to shop and a number of items to choose from. Once the store closes, we combine orders to meet minimums and lower your costs.
Compass
Peloton
OUR CASE STUDIES
NETFLIX Netflix wanted to produce a Summer mailer to get viewers excited for the new season of its original series, GLOW. Instead of producing a box to hold the kit, we suggested using a cooler to transport the items. Then, we sourced items that would fit GLOW’s ‘80s theme (including a neon ombre color theme that we suggested to liven up the GLOW logo). The kits were fulfilled and drop-shipped leading up to Memorial Day for a memorable ‘80s-themed Summer gift.
From one-color logo to a complete creative kit
BRANDED COOLER BAG
PADDLE BALL SET
BEACH TOWEL
WATER BOTTLE
GLITTER NAIL POLISH
SEAMLESS With hopes of increasing corporate accounts and driving new business, Seamless reached out to Axis for marketing support. We helped create a mailer packaged in a custom branded box with a drone and insert card - but without the remote control. If recipients wanted the drone’s remote control, they had to call a Seamless account manager!
With this campaign, Seamless closed business with its biggest client.
CUSTOM BOX
DRONE & CONTROLLER
SPERRY For the launch of its new Gold Cup Collection, Sperry came to us to create high-quality sales pieces for promoting the new line: Custom sample cases and easel displays. The sample cases would be used by salespeople and needed to give buyers a chance to touch and feel the new line. We manufactured a customized rolling duffel bag with individual compartments for a sample of each new shoe to give buyers the full experience. We also produced a shoe easel, booklet and high quality cloth to elegantly display the Gold Cup Collection in each Dillard’s shoe department. By partnering with factories that understand what it takes to deliver high-quality products, we surpassed Sperry’s expectations with this luxurious sales kit.
100% Made in the USA.
SHOE EASEL & BOOKLET
CUSTOMIZED ROLLING DUFFEL
FAIRGROUNDS Ahead of its Chicago grand opening, Fairgrounds Coffee and Tea partnered with Axis to design and produce a line of retail items to outfit employees and sell in-stores. We set out to highlight the brand’s rustic, cool and craft theme in the line’s design. By sourcing a variety of fabrics and using a USA-Based cut-and-sew partner, we delivered custom aprons with a rustic aesthetic. Everything was designed to align with the company’s comfortable and eco-friendly feel, including branded mason jars, growlers and kraft paper bags to be used for packaging.
CUSTOM APRONS
BRANDED MASON JARS
For Fairgrounds’ apparel, we chose fabrics known for its cool comfort and eco-friendly material
CUSTOMIZED APPAREL
MILK MAKEUP Milk needed to create custom gift packaging for trial size products for sale at Sephora for the 2018 Christmas season. Much of their product line uses holographic and iridescent contouring. They wanted to create a gift pack that exemplified their brand and product attributes. They have an excellent designer who laid out the structure for the case along with the details for the holographic hang tag. We worked with our factory to use the best compliant material that showed the right amount of glitter in the color they wanted. Some of the materials were too milky so we had to experiment with EVA, PEVA and phthlate free pvc along with the thickness of the material to get just the right look. We used holographic printing for the hang tag. Added O rings so the zipper puller would hang down at the correct height on the pouch .We also created a vac form tray to securely hold the products inside. These were assembled here in the US. The factory was wonderful and made many samples to get this just right. We are now working on the 2019 holiday bag. The client was very happy as was Sephora and the retail customer.
GORDON BROTHERS To mark the launch of their rebrand, Axis helped Gordon Brothers create a “Rebrand Kit� for their 250 employees. Gordon Brothers requested two tiers of kits; tier one shipped to the United States and Canada, and tier two shipped to their international offices. Each kit included new products which highlighted their new logo and branding. These essentials included: US & Canada: Patagonia Sweater vest or jacket, Polar Tumbler, Business Card Holder, Pen International: Patagonia Sweater vest or jacket, Polar Tumbler, Journal with Pen
PATAGONIA JACKET
BUSINESS CARD HOLDER
NOTEBOOK & PEN
POLAR TUMBLER
JP MORGAN JPMorgan Chase Corporate Challenge 14 races | 13 cities | 7 countries | 5 continents Axis has been partnering with JP Morgan for the past 6 years as their main supplier for all merchandise related to the global Corporate Challenge event which takes place in 13 cities around the world. We design, manufacture and manage the distribution for the Finisher shirts to 7 countries over a 10 month period. In addition, we provide the signage including the banners, tents, coroplast signs, flags, start and finish tape, championship merchandise and awards to top winners. The first 2 years of the program, we supplied the US portion of the Corporate Challenge merchandise. Through our strong relationships and global alliances, we are able to provide JPMorgan with a global solution which resulted in significant hard and soft cost savings. In year 3, we managed the entire program and passed on a global cost savings of close to 35% through our sourcing, manufacturing and logistics capabilities. In Year 4 we were able to show the client an additional 15% in cost savings for their global program.
TARGET To celebrate its store remodel in Vermont, Target worked with Axis to create themed giveaways for local customers. Target wanted items that were practical for Vermonters, would work well for outdoor photo ops and would connect buyers to the remodeled store. The neckerchief and camper mug fit well with Vermont’s outdoor culture, and the canvas tote provided enough surface area to display a copy of the mural painted on one of the store’s walls. Due to the quick turnaround time (3 weeks) and the need for a PMS-matched red color, we turned to our overseas partners to create red and white pom-pom beanies. The warm headwear was a perfect giveaway to protect from Vermont’s cold weather.
CANVAS TOTE
WOOL HAT
CAMPER MUG
NECKERCHIEF
THANK YOU
AXISPROMO.COM | HELLO@AXISPROMO.COM