Brand Development Process
Index
Brand one liner
3
Brand History
4
Brainstorming
5
Brand qualities & Naming
6
Moodboard: Historical References 1970
7
Moodboard: Contemporary reference
8
Typography work
9
Logotype
10
Color palette
11
Mark
12
Secondary typography
13
Image Style
14
Modular system
16
Brand Applications
17
Brand one liner
My start-up manufactures eco-friendly kitchen accessories
3
Brand history
This small design start-up saw the light back on 2020 when during lunch time Angelica realized that while the food she was consuming during her meals were hand picked to be from sustainable sources none of her kitchen accessories were. She searched for options online but was unable to find anything. She then decided to create her own accesories made out of recycled wood on her own workshop. Friends and family saw this initiative as an amazing idea and started to order her some accesories for their kitchens. The initiative started to grow fast, so much so she opened an online store and after a few months a small shop in the centre of Buenos Aires City, Argentina to sell her handcrafted sustainable designs to the general public.
4
Brainstorming
5
Brand qualities
Naming
Kitble Sustainable Retro Minimalist
(Kitchen+Sustainable)
Kitchnable (Kitchen+Sustainable)
Kodelic (Kitchen+Psychodelic)
6
Historical References 1970
7
Contemporary images reference
8
Typography exploration
Typography Skeletons
Customizing letters
Variation and refinement
o
o
9
Logotype
o
10
Color palette
11
Mark
12
Secondary typograhies
abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
Ecofriendly Kitchen Accesories Revamp your dining experience with our collection of ethical and sustainable kitchenware. Cut, whittle, hook, shape and store – what would a kitchen be without practical helpers? From cooking spoon through to pastry brushes up to lemon squeezers – the range of sustainable kitchen utensils at Kodelic leaves nothing to be desired.
Merriweather - Regular - Bold Title Ratio 1/3
Ecofriendly Kitchen Accesories Revamp your dining experience with our collection of ethical and sustainable kitchenware. Cut, whittle, hook, shape and store – what would a kitchen be without practical helpers? From cooking spoon through to pastry brushes up to lemon squeezers – the range of sustainable kitchen utensils at Kodelic leaves nothing to be desired.
Title Ratio 1/3 Montserrat- Regular - Bold - Italic - Italic Bold
13
Image style
Ecofriendly
Kitchen Accesories
Ecofriendly Kitchen Accesories
14
Image style
Ecofriendly Kitchen Accesories Revamp your dining experience with our collection of ethical and sustainable kitchenware. Cut, whittle, hook, shape and store – what would a kitchen be without practical helpers? From cooking spoon through to pastry brushes up to lemon squeezers – the range of sustainable kitchen utensils at Kodelic leaves nothing to be desired.
Modular system
Logo responsive for web and applications 16
Brand Application
17
Brand Application
18