All rights resererved. No part of this manual may be reproduced in any form, except for the inclusion of brief quotations in review, with permission from the Women’s INC project team. Printed & Published in: Karachi, Pakistan.
Content Copyright | WOMEN’S INC. PAKISTAN 2013
logo and
branding
guidelines
About the manual This brand manual is a set of guidelines to avoid the misuse of the Women’s INC. identity. Any designer using the Women’s INC.’s branding and logo must follow these guides to maintain harmony and coherence in all of Women’s INC.’s communication collaterals.
Contents Introduction Visual Identity
2-5 6 - 15
Stationery
16 - 21
Applications
22 -31
Promotion & Signages
32 - 37
Contact
38 - 40
Introduction
the beginnings the mission the vision
In tr o d uct i o n
About WOMEN’S INC T he Beginnings Women’s INC is a part of a broader initiative of WomenX to implement a public discourse campaign to enhance the visibility of successful women entrepreneurs and shape a positive narrative around women entrepreneurs in Pakistan. We are a community for women who inspire to be more.
4
Introduction
The Mission Women’s INC will provide: Inspiration, Network and Conversations for women entrepreneurs both online and offline as well as in-person activities in the community.
The vision Women’s INC aims to become the HUB for women entrepreneurs in Pakistan providing them with resources and community to help connect, promote and grow their businesses.
5
Visual Identity
our logo logotype symbol corporate colors logo clearspace acceptable usage non-acceptable usage typography
About the Logo
our logo This logo is a result of a branding held in October 2014. The logo is an extremely crutial part of the identity. The logo comprises of a symbol, and type featuing the name of the institution ‘Educational Trust Nasra School.’ The logo must only be used keeping in mind the set of requirements mentioned in this section.
(Without the WORLD BANK’s Logo)
(With the WORLD BANK’s Logo)
6
Logo Breakdown Logo type
Symbol
The type that is used for the logo type is Bebas Neue. The typeface is a sans serif giving a clear feel of empowering set up. The numbers represent the point size spacing between each letter.
The symbol used in the logo is that of a platform signage. This clearly gives reference to an avenue, a platform for those who want to be a part of it. The symbol may be used without the logo type.
44/-51 pts
44/0 pts
7
Corporate Colors Corporate colors These are the corporate colors to be used while making any collaterals for WOMEN’S INC.
R: 26 G: 23 B: 24
R: 239 G: 75 B: 76
R: 160 G: 204 B: 58
R: 250 G: 191 B: 27
R: 69 G: 196 B: 171
R: 243 G: 245 B: 206
8
Logo Clearspace Logo Clearspace To ensure the legibility of the logo, a margin must be left around the logo when placed on any poster or composition.This isolates the logo from competing elements such as photography, text or back ground, patterns that may distract attention and lessen the overall impact.
Unit “X” is used as the measuring unit. In the WOMEN’S INC identity, the letter “C” from the name “WOMENS INC” is considerd X.
9
X 4.65 x
Using the logo in a consistent way across all applications helps establish and reinforce immediate recognition of the WOMEN’S INC identity.
10.45 x
Logo Clearspace
11.35 x
X 5.85 x
Unit “X” is used as the measuring unit. In the WOMEN’S INC identity, the letter “C” from the name “WOMENS INC” is considerd X.
10
Acceptable Usage
The logo has the following two variations. Either of the two variations may be used, keeping in mind the application.
11
The logo may be placed on a darker backdrop only if the color reverse option is used, ensuring the legibility of the type is maintained.
Acceptable Usage
The following grey scale versions of the logo may be used when colored printing is not available or required.
The symbol or logo type may be used exclusive of each other, if deemed appropriate for the application by the designer.
12
Acceptable Usage
In films or documentaries, the logo may also be used with it’s background subtracted, given that the background color doesn’t make it look subdued.
13
Unacceptable Usage
The following applications of the logo are strictly not allowed.
Applying gradients onto the logo, or placing the logo on a background with a gradient.
Placing the colored logo onto backgrounds of high saturation that causes lack of visibility.
Disproportionate stretching of the logo.
Using color schemes other than the aforementioned color palette.
14
Typography
ABCDEFGHIJKLMNOPQR STUVWXYZ1234567890
header typeface
ABCDEFGHIJKLMNOPQR STUVWXYZ1234567890
BODY TYPEFACE
A b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
15
bebas neue
HELVETICA NEUE LT PRO
Subtitle typeface Helvetica neue lt pro
Stationery
business card letterhead envelope receipts
Business Card
The logo should appear exactly as shown here, center aligned. The card should be in a landscape format. The same dimensions and color palette should be followed by the designer in the future. 3.5”
3.5” 0.25”
0.25”
0.75”
0.75” 0.25”
0.25”
0.75”
0.75”
connector
(0 21) 3 5 8 03471 WO M E N S I N C.P K C-4-C I TT EH A D C O M M E RC I A L, LA N E 1 , K H I, P K.
2.0”
2.0”
sabeen f. haque
FA C E B O O K.C O M /WO M E N S I N C.P K
18
Letterhead 8.3” 1.0”
2.0” 2.0” 0.25”
The letterhead shall be made on the dimensions of an A4 sheet, i.e.; 8.27 inches by 11.69 inches. The logo should be aligned to the left and placed on top. There must be a band on the bottom to write the contact information on. The color palette is minimal, apart from the logo.
11.6”
19
|
WOMENSINC.PK
|
67/II, COMMERCIAL STREET 5, PHASE 4 DHA KARACHI.
|
FA C E B O O K . C O M / W O M E N S I N C . P K
0.50” 0.45”
(021) 35803471
0.25”
4.5”
4.0”
20 (021) 35803471
|
WOMENSINC.PK
|
67/II, COMMERCIAL STREET 5, PHASE 4 DHA KARACHI.
|
FA C E B O O K . C O M / W O M E N S I N C . P K
1.5”
These are the dimensions used in placing the logo on the envelope. 0.25”
2.0” 9.0”
Envelope
Receipts
No.2134
X
Date
Received by
. www.womensinc.pk
21
Application
name tags office jacket table topper badges notebook office file cd casing website
Application Name Tags
digital media
project team PO
WERED
BY
PO
:
womenx
inspiration . network . conversation for women entrepreneurs
WERED
BY
:
womenx
inspiration . network . conversation for women entrepreneurs
womenx team PO
PO
WERED
WERED
BY
:
womenx BY
:
womenx
inspiration . network . conversation for women entrepreneurs
inspiration . network . conversation for women entrepreneurs
22
Application O f fi c e J a c k e t
PO
WERED
BY :
womenx
( 0 2 1 ) 3 5 8 0 3 47 1 WO M E N S I N C .P K C- 4 - C I T T E H A D C O M M E RC I A L , L A N E 1 , K H I, P K . FAC E B O O K .C O M / W O M E N S I N C .P K
23
Application Table Topper
24
Application Badges
PO
WERED
BY
:
womenx
25
PO
WERED
BY
:
womenx
Application Ribbon Tags
26
Application Notebook
27
Application Office File
28
Application C.D. Cover
X
(0 21) 3 5 8 03471 WO M EN S I N C.P K C-4-C I TT EH A D C O M M ERC I A L, LA N E 1, K H I, P K . FAC EB O O K .C O M/WO M EN S I N C.P K
29
Application C.D.
30
Application Website
Top-left aligned. On the home page and all the other sectional pages of the website, the logo should be placed on the top-left of the page, maintaining the clearspace around it.
31
X
i n s p i r at i o n
network
c o n v e r s at i o n
about us
Promotion & Signages
t-shirt web signage merchandise
T-Shirts
34
Web Signages
35
merchandise
36
Merchandise
Mug
37
Bag
Contact
Co n tact
For further information: Email: Info@womensinc.pk Web: www.womensinc.pk Address: C-4-c, Ittehad Commercial, Lane 1, Khi, Pk. Page: facebook.Com/womensinc.Pk
For any queries related to design, please contact: Ayesha Haroon Design Head
Phone: 0331 2469970 Email: aayesha.haroon@gmail.com
40
(0 21 ) 3 5 8 0 347 1 WO M E N S I N C .P K C - 4- C I T T E H A D C O M M ER C I A L, LA N E 1, K H I , P K . FAC E B O O K.C O M/W O M EN S I N C. P K