PORTFOLIO Ayesha Nabila +31 614 6767 02 ayesha.nabila@hotmail.com The Hague University of Applied Sciences
Looking for an internship Nov 2016 - April 2017 (20 weeks)
published in Sept 2016
selected works 2013 - 2016
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YEAR 1/USER RESEARCH/CREATE THE SOLUTION PROJECT
UNILEVER PACKAGING
01 A project done in cooperation with Unilever as the client, ‘‘ Sustainable Food Preparation’’ as the main topic. The project focuses on understanding the users’ behavior, needs and motivations. To do this, various methods of observation and task analysis were executed. The design team researched the client’s available and one of the most purchased product on market and decided to develop the packaging.
Thus we decided to concentrate on rethinking the way food preparation can be time and cost efficient that will eventually prevent food waste with better proportioning procedure. The idea also downsizes the use of kitchenware, which simplifies the cleaning process afterwards.
YEAR 1/USER RESEARCH/CREATE THE SOLUTION PROJECT
IDEATION Assorted methods of creative process were used, however not all suited well. Thus the process went well with direct analogy method, which put us in a different perspective by being the problem itself, and carried on with the SCAMPER technique where we did systematic inventive thinking to build upon each other’s ideas.
Then we further developed concepts and converged in the process through different selection of techniques, namely: intuitive selection, ALUO and harris profile. We tried sketch modelling out of papers with origami method and experimented with the measurements per serving to test its feasibility before having the concept tested by target users and evaluation.
YEAR 1/USER RESEARCH/CREATE THE SOLUTION PROJECT
PRODUCT DETAIL 1. Tear off the top by the suggested cut line. 2. Follow the folding line on the other end. 3. Split open the other end. 4. scoop and pour content.
YEAR 1/USER RESEARCH/CREATE THE SOLUTION PROJECT
EVALUATION We have the concept tested by nine people from students to workers aged twenty to forty year-old. A set of questions followed as they tried working with the prototype to assess its desirability, marketability and functionality.
For its maintenance and after use, the extra tool in the packaging was kept until the content is finished, leaving no leftovers. However, the ingredients from inside might occasionally spill out as users tried to scoop and pour its content.
As a result, since the cost wouldn’t affect the packaging’s price, it’d To conclude, using graphic elements for communication plays a promistay the same as the previous ones, this’d encouraged the customer to nent role in the product’s packaging. For further developmet, visual instart switching to a newer packaging. teractivity is needed to engage the user’s interest and effectively learn from it as they share the knowledge with others. As a consequence, The concept’s practice require frequent usage in order to understand when communicating visually, the design as a whole serves a purpose how it’s in effect reliable. Nevertheless, if they were given two options and the message, of preventing whatever is considered wasteful in to choose from a normal product to the one with proportioning fea- order to indulge in a delish plate, is properly conveyed. ture, they would eventually choose the remodelled one. Moreover, it draws the user’s curiosity to try and test it themselves. However, one respondent out of nine was quite resistant and considered himself as conservative as he enjoys experimenting with his cooking to test his skills.
YEAR 2/INTERNATIONAL INSIGHTS RESEARCH/DESIGN PROJECT 1 & 2
PERMACULTURE CONTAINER
02 BRIEF The objective of this project is to develop a more eco-effective solution for waste recycling at home environment, keeping in mind the ethnography, psychology and demography of Northern Bali. The aim is to develop a design that can be adopted by local stakeholders in near future. Duration: September 2013 - April 2014 3 months (field research), 6 months (design project 1 & 2) Team project - 3 members
SCOPE OF THE PROJECT It began with International insights research which topic was chosen personally about organic waste management in village communities of Bali, Indonesia. Geography is a major constraint here, however as designers, we aim at coming up with a proposal, offering the most optimum use of materials. We were working on developing food waste to energy concept for a waste container with modular structures that are affordable and cost efficient.
YEAR 2/INTERNATIONAL INSIGHTS RESEARCH/DESIGN PROJECT 1 & 2
INTERVIEW. SURVEY. OBSERVATION.
RESEARCH.
Banana leaves. - used for wrapping foods.
Outdoor kitchen.
FAST ETHNOGRAPHY 3 households
Mixture: Food leftovers, branches, leaves, etc. - feed to kettles - burnt as compost
SOCIAL ECONOMY
Local craftsmen. - products sold for daily utilities, farming, construction work. - husband and wife have one or more side jobs.
Reconstructed modern buildings at The Old Julah VIllage.
Preserved exterior at Kerta Village.
SOCIAL CULTURE
The municipals mix all types of trash (including plastics) to be incinerated at the end process.
MAINTENANCE
Sight of a cemetery in Singaraja.
Plastic (mill goods) - starts to substitute local produce. Mass Corpse Incineration ceremony.
YEAR 2/INTERNATIONAL INSIGHTS RESEARCH/DESIGN PROJECT 1 & 2
MARKET RESEARCH There is an opportunity in incorporating the local traditional materials with minimalist design possible will create form and shape that will follow accordingly to its function.
PERSONA NYOMAN
Age 73 married, lives with husband house in Tamblang Village housewife, occasional farmer and artisan The house work is mostly done by Nyoman. She and her husband wake up at 6:30 everyday. Until 10:00 they are taking care of the house. From 10:00 to 14:00 Nyoman does crafts and other small things that her family sells. During that time her husband goes out to the family farm. The rest of the day Nyoman spends cooking, gardening, cleaning, taking care of the waste and all the household chores. Her day ends at 19:00.
YEAR 2/INTERNATIONAL INSIGHTS RESEARCH/DESIGN PROJECT 1 & 2
IC AEROB
CONCEPT 1 The concept follows a natural fermentation process, namely: - Aerobic. First stage process, fertilizing the plants. - Anaerobic. End waste process, generates both biogas for cooking & electricity for the plant’s growth light. Electricity generation - Tesla turbine
OBIC` ANAER
CONCEPT 2 It’s larger in scale and collects more organic waste thus it generates more biogas which produces heat as a result. Electricity generation - Thermo electric generators (concept experiment video)
YEAR 2/INTERNATIONAL INSIGHTS RESEARCH/DESIGN PROJECT 1 & 2
SCALE PROTOPTYPING Each concept was then evaluated. Through this workflow models and materialization process, the concept also evolves.
YEAR 2/INTERNATIONAL INSIGHTS RESEARCH/DESIGN PROJECT 1 & 2
PRODUCT DESCRIPTION The permaculture container design fits the Balinese lifestyle and surroundings. It entirely blends in with the home environment of the villagers. It is made out of terracotta and rattan as many other products in their household. The product is for outdoor use only, preferrably by the garden near the kitchen. It provides fertiliser for gardening and enough amount of biogas that can be channeled to the stove for cooking. One of the next steps for the project is to design a grinder for the organic waste to be cut into small pieces so that they can rot and ferment easier.
During this stage we decided to focus on how biogas is produced and to design a biogas container, how it can function and what materials it can be made out of. Later on, we are going to experiment more with the most feasible and efficient electricity generating methods. Another step that needs to be taken is the precise calculations of how much biogas it can produce and will it be enough to serve the user’s needs.
DIMENSIONS Diameter x height = 50 x110 cm. Volume: πr²h = π ·0.25² · 1.1 ≈ 0.21598 ≈ 0.22 m3 = 220 L Load capacity: Solid mass = 1.5 x L = 1.5 x 220 = 330 Mass = 330 kg Bio gas production: 1000 kg waste = 20000L biogas 330 kg waste = 20000 / (1000/330) L biogas = 20000 / 3 L = 6600 L Biogas out of max load = 6600L
YEAR 2/INTERNATIONAL INSIGHTS RESEARCH/DESIGN PROJECT 1 & 2
MATERIALS & MANUFACTURING The permaculture container is specifically designed to be made by local craftsmen which will benefit the local economy in the long run. Its modular design makes it easier to transport. The assembly of all four parts is effortless and intuitive that can be done by one person. Click to visit documentary videos : International Insights Research and Exploring craftsmanship.
The inner of terracott easy to make recycled by th Most importantly be fully repaired, bu
The cover is made of bamboo for its strength and durability. It hardly rots and in good condition has a very long lifespan. Rattan is vastly used in Bali for all kinds of products. However, it cannot be made by regular basket weavers because only specialised craftsmen can create those complex shapes.
container is made ta as it is durable, and it can be easily he local craftsmen. y, terracotta cannot ut it is renewable.
Gas pipe outlet.
Locks. Middle-ring hole - where the overflow of the compost comes out and can be scooped out of the rattan opening Bottom-ring hole - where the waste is thrown through the rattan opening.
A rattan cover for heat isolation. It has two funnels for waste entry (left) and the compost out flow (right).
YEAR 2/DESIGN PROJECT 3/MATERIALIZATION & IMPLENTATION
TRAIN OF THOUGHTS
03 BRIEF The objective of this project is to design an intuitive platform that The purpose of this design project is to create a product focused on facilitate communication and collaboration between employees and correspondence within an office to improve pleasure and quality of across department. their working activities which consequently make it more efficient and productive. By increasing enjoyment, the product should be able to Duration: May - July 2014 (3 months) stimulate the creativity amongst the workers, which in turn will proTeam project - 3 members vide the company with contented employees with new and innovative This is another cont. project from previous design project 1 & 2 ideas for the company.
YEAR 2/DESIGN PROJECT 3/MATERIALIZATION & IMPLENTATION
YEAR 2/DESIGN PROJECT 3/MATERIALIZATION & IMPLENTATION
PRODUCT DESCRIPTION Communication is channeled through the Flip-Dot display with a pro- The main aspect of the new idea being displayed full-screen is the gram (or web) on their computer and through a mobile app. The sound of the dots rotating will make the employees aware of information is then pixilated and portrayed on the Flip-Dot display. something new happening, it will spike their curiosity and create an air of excitement in the office. When selected ideas are added to the screen, the display will rotate completely and featured ideas or projects will be displayed full-screen This facilitates the employees in communicating about the projects for a limited amount of time before the screen rotates back to default as they get insights to each others work, which could lead to collab(weekly challenge). orations across departments where the co-workers can gain outside opinion and knowledge on their work.
made from recycled aluminum
YEAR 2/DESIGN PROJECT 3/MATERIALIZATION & IMPLENTATION
USER TRIALING DISPLAY The visualisation and the flipping sound combo is catchy. Interested in knowing fun facts or announcements about dinners, parties, etc. However, the frequency of the display changing should be taken into consideration to avoid saturation.
FRAME The industrial look gives an old factory feel, but the leather straps softens everything and makes it look organic and lighter at the same time. It looks professional, still fun and fitting to an office environment.
APP Interface, information hierarchy and how its visually organized would have a prominent effect on regular adoption of the system.
PROTOTYPING
YEAR 2/DESIGN PROJECT 3/MATERIALIZATION & IMPLENTATION
YEAR 2/DESIGN PROJECT 3/MATERIALIZATION & IMPLENTATION
Visit the display video here.
The concept has come a long way, but there is still quite some things to be improved. The next move consists of making the ecosystem more accesible in terms of closed enviroments, like the intranet of companies. From the physical perspective (the frame) the progress is complete, since it visually apears to be light and almost floating free from the wall, although the display is held up to the wall by a bracket which is invisble to the viewer. The back-end needs some improvement too, the software on this server must provide the ability to proof read and block messages. Also, it must be able to translate pictures into matrixes which are displayable by the flipdots.
YEAR 3/PRODUCT REALIZATION MINOR/HEALTHY LIFE APPLIANCES
AEROCUBE
04 BRIEF To develop a smart urban growing system for vegetables, fruits and herbs, which are being nourished indoors. This project is aimed at the vision of large cities to start to investing in urban agriculture especially when climate change and government policies have large effects on food production, domestic food shortages and other parts of the food chain in the future. Duration: September - November 2014 (3 months) Team project - 5 members
USERS’ LIFESTYLE
Lives alone, with partner or family (1 to 3 people) Lives in the city with limited living space Works from 9 to 5
Has little time caring for the plants. Cares for the environment and uses eco-product. Cooks in sufficience with preferrably fresh ingredients (minimalistic lifestyle).
CONCEPTUALIZATION At this phase, we evaluated the pros and cons of implementing each idea to minimize error and evaluate the potential success of the intended project. Issue or problem was defined, potential solutions identified.
YEAR 3/PRODUCT REALIZATION MINOR/HEALTHY LIFE APPLIANCES
PRODUCT DETAIL Thus we decided to make it modular with removable blocks. The blocks can be placed around the kitchen to immidiately obtain fresh herbs for cooking. So, the blocks could be separately sold at any retail shop.
The water tank was designed as one large rectangle with straight sides. However this would cause the product to become hard to mass produce and become expensive to manufacture. Therefore AeroCube will be fabricated with injection molding, hence AeroCube is designed to be placed a draft is needed on every side of the on the windowsill or any places with product. enough sunlight.
YEAR 3/SUMMER SCHOOL/NUDGING
FOGGIE
05 COURSE SUBJECT Nudging - The Art of Influencing People Towards Better Choices (Behavioral Science) Duration: 2 weeks Personal project
The aim of this course is to implement various unique approach to influence & inspire an audience before making decisions. The Foggie concept focuses on nudging people who smoke in public to consider quitting. However, this idea may be feasible in certain countries, such as Singapore, which restricts smoking outside the designated areas. Thus this shelter design is fitting to be situated in crowded zones.
YEAR 3/SUMMER SCHOOL/NUDGING
Priming - a heuristic that includes the imagining or visualization of a viewpoint or feeling. The primed situation is depicted and the smokers are open towards choices before the imaginable situation occurs. The interaction with the display applies another psychological aspect while influencing human responses in conveying a single clear positive message and followed by a request for action instead of giving instructions. Foggie is an explicit nudge as it directly confonts the target users by showing an aged version of themselves if they don’t quit soon. Transparent glass display - incorporates various electronic controls such as smart sensors, facial or motion mapping, for the shelter to activate its interface.
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YEAR 2/MATERIALS & MANUFACTURING/PERFUME BOTTLE
BioFume
+1 An individual assignment to familiarise with the process of manufacture and material properties. I experimented with plaster moulds to make the shape of a perfume bottle and solidify the content with biocomposites (hay, polyester resin and acid). It required extra time and care to get the proper soluiton amount and composition for it to come out uncracked and less perforated. Only polishing as the final touch, since the design emphasise the content’s visual.
Leftover materials were used to built the stand for displaying the perfume bottle. I discovered that asymetrical and simple basic shapes can look stunning with appropriate configuration. Dimmable LED lights were added to highlight the product and make it look more interactive.
YEAR 2/PROTOTYPING & CRAFTSMANSHIP/BIOMIMICRY
AloFier
+2 ASSIGNMENT A side project which chosen topic (biomimicry) was to design and produce materials, structures and systems that are modelled on biological entities and processes. Duration: December 2013 - July 2014 (8 months) Team project - 4 members
SCOPE OF THE PROJECT We took two course of inspiration, namely: armadillo (helmet) and conch shell (audio accessory). We went on endless iterations of creative process to further develop the concept and decided to work on an anlog amplifier for mobile phone. Financial support is a major constraint as we experimented tested on various materials. However, we managed to make do with the most available source of materials at our disposal.
YEAR 2/PROTOTYPING & CRAFTSMANSHIP/BIOMIMICRY
CONCEPTUALIZATION
YEAR 2/PROTOTYPING & CRAFTSMANSHIP/BIOMIMICRY
We consulted with an expert in sound engineering and his suggestions helped us reach the final decision with the design. Since most mobile phones have one stereo speaker, thus the sound is divided in two with a wall for better sound quality and placed at an angle facing forward. The box under where the phone is placed gives resonance room for the sound to get reflected and the stereo sound to be split behind the speaker. The wall shouldn’t be too thick otherwise there will be no fluctuation. Materials choice: Textile, wood, plastic layers, 3D-printed.
YEAR 2/PROTOTYPING & CRAFTSMANSHIP/BRIEFCASE
JAMINJAJ
+3 This assignment allows me to experience hands on process and work with various machinery. Each element of the suitcase were made of different materials thus require appropiate handling to make the structure fit as a whole. The briefcase consists of wooden frame, metal handle, transparent plastic sheet, leather straps, and standard hinges.
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STEPS 1. Wood cutting, drilling, polishing - frame and case’s mould. 2.Vacuum forming - the case’s transparent surface. 3. Metal bending - handle. 4. Assembly.
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YEAR 3/PHOTOGRAPHY MINOR
PHOTOGRAPHY IN FOCUS
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// visit album.
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