STRATEGIC MANAGEMENT AISHA QADEER UG STUDENT AT IIUI DEPARTMENT OF POLITICS & IR ROLL NO 427BSPS/FSS/F20 RESEARCH ASSIGNMENT OF MANAGEMENT SUBMITTED TO PROF. SAIMA KANWAL
logo slogan
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KEY POINTS
mission & vision objectives five forces model SWOT Analysis
MY Recommendations
LOGO:
SLOGAN:
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MISSIONS & VISION:
• Mission:The mission of stylo shoes brand is to make fashionable footwear that satisfies their customer needs.
• Vision: The vision of stylo is touching the international market across the world
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OBJECTIVES:
The objectives of stylo are business objectives which are as follow:
1. To maximize profit.
3. To increase their growth.
2. To increase market share.
4. To become market leader.
• Threat of New Entrants
FIVE FORCES MODEL
• Bargaining Power of Supplier • Bargaining Power of Customer • Threat of Substitute • Competitive rivalry
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COMPETITIVE RIVALRY
• In the ladies footwear industry the level of rivalry is high.There are several competitors like Metro , ECS , BORJAN and Starlet.The competition between these companies are so high and intense because they are dealing with SHORT LIFE CYCLE PRODUCTS. • Target market is almost same for all competitors that result almost same strategies so competitors in their industry do not face hard time reading each others intentions accurately.
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BARGAINING POWER OF SUPPLIER
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• Too many suppliers are there in market. The suppliers are spread specifically in the city of Lahore and Karachi . The suppliers are quite large in number as compared to the buyers who order them. This large ratio of suppliers leaves the choice on buyers. The buyers have the complete power to work with as many suppliers as they want and to reject the suppliers which their orders are made.
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Bargaining power of suppliers is low
BARGAINING POWER OF CUSTOMER • Products are homogenous. Shoes in ladies fashion industry are not much different in term of design and quality as almost all the firms have same designer. Buyers are very strong as they have too many options available without any switching cost involved. If they face any issue regarding price, quality etc . They would easily switch to other brands as they can find the same design with a slight difference. Bargaining Power Of Customer is High.
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THREAT OF NEW ENTRANTS • Established or growing market as companies exhibit solid earning and revenue figures which means industry is showing signs that it is in its growth stage.
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• No technicality involved. • New entrants need to differentiate by spending on advertising. Threat Of New Entrants Is High. This Photo by Unknown author is licensed under CC BY-SA.
THREAT OF SUBSTITUTE • Machine made shoes are substitute products as handmade shoes are being produced currently in the market. • Life of fashion shoes is very short i.e fashion trends change at fast pace which makes it difficult for the substitute to follow rapid changes, so threats of substitute is pretty low. Threats of substitute are low.
SWOT ANALYSIS
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1.
Strengths
2.
Weaknesses
3.
Opportunities
4.
threats
STRENGTHS • Strong Brand Name.
• Versatility and innovations. • Strong management.
• More than 1000 employees. • Online trade. • Pakistans largest fashion retailor. • Largest network of 87 outlets in 52 cities around the country.
WEAKNESSES No international presence. This Photo by Unknown author is licensed under CC BY-NC-ND.
Design are easily copied by local manufactures.
Less effective pricing strategy.
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OPPORTUNITIES • Expansion in whole pakistan. • Expansion in international market. • Company can also target males.
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• To capture the accessory market collectively.
• Bad economy.
THREATS
• Political instability. • Intense competition. • Constantly changing fashion.
BCG MATRIX
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MY RECOMMENDATIONS
Stylo should always target male population of the country. Because boys have also become stylish and fashion oriented. So stylo should manufacture shoes for male population as well.
RECOMMENDATIONS
They should also manufacture orthopedic shoes for sugar patients.
They should enhance their promotional activities.
They should also focus more on public relations.
END INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD PAKISTAN This Photo by Unknown author is licensed under CC BY-SA.