PRINCIPLE OF DESIGN VERSION 3
The booth’s aesthetics is simply visualizing Vans 50th anniversary. Showing a symmetrical rectangular shape booth with 3 panels that shows a sticker-like texture all around the panels outside of the booth. Inside of the booth shows materials and tools that skaters that would have while they are skating around. In the center of the booth it will have a circular bearings shape couch that will have a rotating belt that will served food/beverages that people could grab and grub on. The historic timeline wall would have 6 monitors that will have an image/video that you could watch through a camera aligned across the monitors. The whole booth would have a symmetric balance overall with using some of the skaters tools as a utility tool for some of the build out all throughout the booth that will help out the whole theme overall.
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ATHLETIC FASHIONABLE LIFESTYLE TRENDY AGELESS COOL FUN EXCTING AFFORDABLE CONVENIENT FORMAL FRESH STYLISH HIP STURDY HEARTY POPULAR LASTING EXCITING PLEASURE
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On March 16, 1966, at 704 East Broadway in Anaheim, California, U.S., brothers Paul Van Doren and James Van Doren, Gordon Lee, and Serge D'Elia opened the first Vans store under the name The Van Doren Rubber Company. Paul Van Doren and D'Elia owned the majority of the company, while James Van Doren and Lee each owned a 10 percent stake. The company continued to grow into the 1970s. Skateboarders who liked Vans' rugged make-up and sticky sole were seen wearing Vans all over Southern California in the early 1970s. In 1975, the Vans "#95", known today as the "Era", was designed by professional skateboarder Tony Alva and skateboarding figure Stacy Peralta. With a padded collar and different color combinations, the Era became the shoe of choice for a generation of skateboarders due to the non-slip bottom being more conducive for a better grip.
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Vans has been in the industry for quite some time now and the brand has been embraced by millions of people around the globe. This brand created a cult of people making it not just a shoe or apparel for skaters and surfers, but also became a lifestyle fashion for a lot of people not just in California, but around the globe. For this upcoming Spring of 2016, Vans is proud to announce the “50 Years of ”Off The Wall” Experience” Collection that will be showing in Agenda tradeshow in Long Beach, CA. There will be different interactive activities in the booth such as: customizing your own Vans, screen printing your own Vans apparel, and plenty more! Last but not least, we will be having a skate ramp outside of the facility in the parking lot alongside with our sponsors that will be giving out free drinks and lunch and more. SEE YOU ALL THERE!
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LB CONVENTION CENTER VERSION 3
BOOTH FLOORPLAN VERSION 3
BOOTH SIDE PANELS VERSION 3
30ft
7ft
RIGHT SIDE PANEL
30ft
7ft
LEFT SIDE PANEL
15ft
7ft
BACK PANEL
ENTRY SIGN VERSION 3
18ft
7ft
SHOE DISPLAY VERSION 3
13’x11’ TOUCH SCREEN TV PANELS
APPAREL DISPLAY VERSION 3
10ft
6ft
SKATEBOARD TRUCKS Material: Aluminum Metal
HISTORY TIMELINE VERSION 3
12ft
6ft
t
CENTERPIECE VERSION 3
BEARING COUCH (CHILL SPOT)
F THE F O
19 CE 66
LL SIN A W
ROTATING BELTS (FOOD/BEVERAGES)
2ft