FACE OF UROLOGY ARKANSAS UROLOGY

Tell us about the history of your business.

Arkansas Urology started in 1996, and it has since become a statewide practice with 14 clinics, 18 physicians and more than 20 advanced practice providers. We see more than 130,000 patients per year.

What sets you apart from your competitors?

Arkansas Urology is the state’s premier urology practice, providing comprehensive treatment services to people of all ages. We provide our patients with the most effective, state-of-the-art procedures in a caring and compassionate atmosphere. We have nationally recognized clinical pathways which ensure that our patients get the best individualized treatment plan.

What kinds of challenges do you face in your industry, and how is your company facing them?

One of the largest challenges in health care is ensuring access. We started the Arkansas Urology Foundation to provide free screenings to help more Arkansans access lifesaving health care. With our prostate cancer screening events (Kickoff to Men’s Health) in September, we are able to provide screenings to about 400 men each year in 5 locations around the state.

What has been your organization’s proudest moment or accomplishment?

Arkansas Urology is opening its 4,400-square-foot Diagnostic and Treatment Center this spring. This will eliminate the hassle of patients having to coordinate multiple site visits as they move through various diagnostic and treatment procedures, in turn keeping costs lower for patients and allowing for more efficient care. The center features a 3 Tesla scanner with substantially more resolution; we also have plans to introduce new treatment procedures that are more targeted than surgical removal of the entire prostate.

What qualities are most important in your field/industry?

Personalized patient care models are an important innovation in our industry that we are proud to soon roll out. As staffing continues to be a challenge industry-wide, the practice is taking additional steps to further improve patient experience and reduce call response times. We have announced the launch of an innovative patient communication and care model, CareTeam+. Health care professionals will work collaboratively with CareTeam+ managers – highly qualified registered nurses – to coordinate the patient journey, from initial contact to scheduling of visits and followup care.