WEB-SIGHT TO BEHOLD?

As a digital agency specialising in converting visitors to customers, Speed of Light Digital knows a thing or two about being able to grab attention and generate leads and sales for your business. Here are our top 5 'actionable' tips that you can carry out on your website today!

• have a clear value proposition - tell people what you do, and why they should care. And tell them on the top of the home page.

• make sure your site is easy to navigateclear buttons and a good menu (structure) will make sure customers can find what they want.

• make sure your site is mobile friendly - people do a lot of research on-the-go, make sure your website is responsive.

• use high quality images - stock photos are fine, but avoid the cheesy smiles and fake looking people shaking hands. (Images should represent your business, services, ethos and products)

• always have a clear call to action - make them prominent, make them stand out, even make them slightly larger in size.

As you browse your own website keep thinking " Now what ?". If you can answer viewers' questions on each page they will be more inclined to carry out a call to action, this may contact you, download a brochure or buy a product etched on the window of the charity’s Hope Gallery; or they can pledge to raise or donate funds to sponsor a place within the new centre.

As a Chamber member, we'll review your website for free and give you an actionable plan of what you can do to improve your user journey, page content, and call to action and tell you what we would do.

To support the ‘Make it Happen’ appeal and to view the available opportunities to contribute to the build visit www. home4cancer.org www.speedoflightdigital.co.uk

Find out more about Ayrshire Cancer Support’s services here: www.ayrshirecs. org or by calling 01563 538008.

And remember, when you're online, and offline, cats get more attention than any other animal.

Head to our website and we'll book you in for a free report on how you can improve your website customer journey.