And, when you want something, all the universe conspires in helping you to achieve it.
– Paulo Coelho, The Alchemist
Photo by Elena Baidak on Unsplash
It’s me, Ayu!
A designer with a rich tapestry of experience spanning brand identities, campaigns, editorial design, and packaging. Known for thriving both independently and in dynamic team environments, seamlessly collaborating across departments.
Driven by the conviction that exceptional design should be accessible to all, I bring relentless passion and creativity to every project,
ensuring each one stands out and resonates.
SELECTED WORKS
Hello there. Hello there.
Education
2016–2020
Universitas Dian Nuswantoro
Visual Communication Design
2014–2016
SMAN 1 Sindang Indramayu
2013–2014
SMAN 1 Sumber Cirebon
Contact
+62 838 6952 9321
ayurzqi@gmail.com
Instagram
LinkedIn
EXPERIENCE
Luxehouze, Jakarta
Sr. Graphic Designer
Oct 2022–Present
Remote
Graphic Designer Team Lea
Apr 2022–Oct 2022
Sr. Graphic Designer
May 2021–Apr 2022
Graphic Designer
Jul 2020–May 2021
Wifi Republic, Semarang
Graphic Designer
Oct 2019–May 2020
, Semarang
Graphic Designer
May 2018–March 2020
year
2020–2024
Luxehouze
Luxehouze is the leading luxury goods marketplace that specializes in authentic high-end watches & leather goods.
At Luxehouze, we believe everyone deserves to experience luxury.
SOCIAL MEDIA– PHOTography direction
Using social media, Luxehouze creates content that not only focuses on sales but also educates the audience about the intricacies of luxury watches. Additionally, I direct photography during photoshoots, ensuring all visual quality remains aligned and consistent.
SOCIAL MEDIA– PHOTography direction
LUXEHOUZE
SOCIAL MEDIA– PHOTography direction
LUXEHOUZE
SOCIAL MEDIA– PHOTography direction
Photo by Kelvin Rafyanda & Mohammad Fachry Rohzy.
Directed & Styled by Ayu Rizqi.
Photo by Kelvin Rafyanda & Mohammad Fachry Rohzy.
Directed & Styled by Ayu Rizqi.
SOCIAL
LUXEHOUZE
Luxehouze Beauty
In 2023, Luxehouze expanded its business by launching Luxehouze Beauty, where luxury and beauty meet. Luxehouze Beauty specializes in authentic high-end beauty products, including makeup, skincare, haircare, bath and body care, and fragrances.
WHO
ARE WE?
Luxehouze Beauty is a part of Luxehouze
where luxury and beauty meet.
LUXEHOUZE BEAUTY
We specialize in authentic
high-end beauty products,
from skincare to makeup, from body care to fragrances. At
SOCIAL MEDIA– PHOTography direction
Luxehouze Beauty, we believe of beauty to inspire, empower, the true essence of ourselves.
Luxehouze Beauty aims to spread brand awareness and educate audiences about makeup and skincare through social media. The visual direction mirrors
the Luxehouze brand as a foundation, incorporating a more feminine and elegant touch while keeping up with
the latest beauty trends.
LUXEHOUZE BEAUTY
LUXEHOUZE BEAUTY
Photo by Kelvin Rafyanda.
Directed & Styled by Ayu Rizqi.
SOCIAL MEDIA– PHOTography direction
Photo by Kelvin Rafyanda.
Directed & Styled by Ayu Rizqi.
Nice To Meet You
Studio
It was 2020-2021 direction of NTMY Studio instagram where the content was portrayed using illustration. It was fun and challenging at the same time.
As much as I love to draw, it still requires a lot of effort to create visuals that match the content in an engaging way. However, I learn a lot and have fun while doing it.
Siloam Hospitals
This project was completed
under NTMY Studio.
Siloam Hospitals is one of the largest private hospital networks in Indonesia, with numerous branches across the country. They require visually consistent marketing that is engaging not only for their current audience but also for a much larger demographic.
Posters are one of the most frequently used tools to provide information about the services offered by Siloam Hospitals.
STUDIO
Bringhome
This project was completed
under NTMY Studio.
Bringhome is a family owned business that prides themselves in the convenient yet innovative use of PVC (Polyvinyl chloride) as a substitution from the traditional ceilings.
The billboard was intended to be placed in the Central Java area, covering the cities of Solo and Semarang, where Bringhome aims to focus its sales efforts. Additionally, we created their social media presence to enhance brand awareness. The visuals on social media were designed to be more modern to attract a wider audience.
STUDIO
Termite Illustration by Adimas Bayu.
La Lucille
‘La Lucille’ is an uncommon name, derived from the French given name Lucia, which means light. La Lucille's mission is to create premium, indulgent sweet treats made with love and care, and to deliver them with a spirit of joy and happiness that will lighten up everyone's day!
Since it’s an uncommon name, it will be best to show the brand name directly by using logotype. It will help target audience to remember the brand name.
LA LUCILLE
LA LUCILLE
LA LUCILLE
Photo by LA LUCILLE.
Mugifumi
Mugifumi, a Premium Shokupan (Japanese Bread) Specialty Store, sought a logo that captured the essence of their high-quality Japanese ingredients. Taking inspiration from traditional Japanese hanko seals, commonly used in place of handwritten signatures, our task was to craft a logo that blended these influences while highlighting "mugi" (wheat),
a vital component of their Shokupan.
by using various
such as
MUGIFUMI
MUGI
FUMI
Logo exercise
inspiration
hanko seals, the shape of mugi (wheat), etc.
Photo by MUGIFUMI.
Herbalife
Mugifumi, a Premium Shokupan (Japanese Bread) Specialty Store, sought a logo that captured the essence of their high-quality Japanese ingredients. Taking inspiration from traditional Japanese hanko seals, commonly used in place of handwritten signatures, our task was to craft a logo that blended these influences while highlighting "mugi" (wheat),
a vital component of their Shokupan.
Filma
This project was completed under
MUN Creative for Filma's Instagram, andalanmama.id.
The content focuses on cooking tips and tricks for mothers at home. The visuals were designed to align with the brand identity, while still being attractive and engaging.
MUN CREATIVE
If I could choose what to be in my life, I would want to be like this tree, the Baobab, the Tree of Life.
The tree provides food, water, shelter, and medicine. Even though it has a weird upsidedown appearance, it still offers many benefits
to its surroundings. It also symbolizes resilience.
That’s why I want to stand strong,
just like the Baobab tree.
