Design
Fa i r u s M u r t i k a s a r i
PORTFOLIO
019
C o n ce p t u a l I n t e r i o r
WA K A I G U R N E Y P L A Z A Wakai international store branch in Gurney Plaza. ‘Garden’ concept implemented into this store with Wakai character twist. Large indoor plant and rustic staircase are additional touch to uplift the Wakai playful characteristic inside the store.
WA K A I S M M E GA M A L L Music was one of Wakai brand DNA and it becomes one of the store concept inspiration. ‘Music Store’ selected as theme for Wakai SM Megamall concept story. Adding touch of a record store into the visual merchandising to give an extraordinary customer experience of a shoe store.
WA K A I Q U E E N S B AY One of the first international Wakai concept stores stated in Penang, Malaysia, uplifting ‘Horse Stable’ theme. Seen from both facades is the title of the store’s story itself and more customer experience added through visual merchandising displays inside the store.
WA K A I L E V E L 2 1 Concept store for Wakai in Level 21, Bali with brand new Wakai concept. New fixtures development and refreshed material scheme following footwear retail trend in 2017.
WA K A I C I P U T R A S E M A R A N G Preserving Wakai ‘Made of Japan’ brand identity in modern clean and bright ambience, new 2.0 store concept, ‘Crossroads’ theme came up to bring a story into this concept store. With statement road and pedestrian markings found througout Japan streets implemented on the floor finish details.
WA K A I GA N DA R I A C I T Y New store concept for Wakai with nostalgic atmosphere, Arcade was the theme for Wakai Gandaria City concept store. Tile grid walls accent and classic claw machine visual merchandising installed to bring back customers to the 90s gaming era.
KEDS PLAZA INDONESIA Pilot concept for Keds store in Plaza Indonesia uplifting the young and spiritful campus life. Playful fixtures and visual merchandising imagining the brand DNA of a smart, cheerful and brave young women.
K E D S S E N AYA N C I T Y New store concept for Keds in Senayan City, Jakarta. With modern clean look and key colors Keds pantone.
ENTRÉE CONCEPT STORE Concept design for Entree, women shoes and accessories store with fashionable young professional target market. The sophisticated chic ambience reflected in soft color scheme and whereas details in finishing and fixtures material selection adds youthful spirit into the store.
S H AGA N E W C O N C E P T Shaga new concept store proposal. Aiming young professional target users to engage with the brand. Embellished with modern gym look with Shaga branding to bring the active spirit as well ease the customer to try on each products.
O C E A N PAC I F I C CONCEPT STORE Proposed concept for Ocean Pacific. Influenced by laid back vibes of Miami beach the look of a chill out pool in tiles and statement neon quotes.
OFFICE CONCEPT New store concept for Wakai with nostalgic atmosphere, Arcade was the theme for Wakai Gandaria City concept store. Tile grid walls accent and classic claw machine visual merchandising installed to bring back customers to the 90s gaming era.
019