MARKETING
FROM POLOS TO PENS
Promotional marketing company HP2 stays attuned to the latest trends in branded materials in the face of supply-chain challenges.
By KEETRA BIPPUS
M
arc Hawkins was into marketing well before he was the face and owner of HP2, a Phoenix-based promotional marketing product company. Prior to starting his own company, Hawkins worked his way up from a truck driver with Miller Brewing Company to
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AB | March - April 2022
the marketing manager. It was there that he realized he had a passion for marketing and decided to follow it. After working with other promotional companies, Hawkins decided to be his own boss, launching HP2 in 2004. Now, almost two decades later, this family-owned business has a robust and loyal customer base and has been ranked No. 1 for
Promotional Products by Ranking Arizona five years running. Trends in promotional items Over decades working in the promotional marketing industry, Hawkins knows many of the short- and long-term trends that keep consumers interested. Hawkins notes that different wearable
