MARKETING
3 WAYS TO PREPARE FOR YOUR INEVITABLE
PR CRISIS
H
ey, business owner! We see you over there — generating new leads, making sales and generally killing it. But listen, we need to have a heart-toheart. Why don’t you lie down on this couch over here and relax a bit? So, here’s the thing: Bad things are going to happen. I’m not trying to be a Negative Nancy (Cynical Christina?), but with all of life’s highs come contrasting lows. If you own a business, public relations crises are inevitable. We can do this the easy way, or we can do this the hard way. Depending on how you handle them, crises can either be a blip on the radar (the easy way) or downright catastrophic to your business (the hard way). What’s your choice? That’s what I thought. A PR crisis can take over your life, steal your free time and impact your bottom line. These situations are never fun, but they can be easier to handle if you’re prepared ahead of time. Even if you have a seemingly harmless business, something worthy of negative news coverage will eventually happen, which leads me to the following points.
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AB | September - October 2021
Christina Caldwell Marketing
