CONCORD GENERAL
50 YEARS OF INTEGRITY Celebrating five decades in Arizona, Concord General Contracting builds success on culture and principles By REBECCA L. RHOADES
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lot has been said in recent years about the importance of corporate culture. More than a buzzword, it’s an important differentiator that sets a company apart from its competition. Culture is what builds a brand’s identity. It is shared values and goals. And when employees feel a personal connection to their company, they work hard to ensure its success. Jim and Gary Jackson understood the importance of company culture
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long before it became embedded in corporate lexicon. Fifty years ago, the brothers from Iowa traveled to Phoenix to study at Arizona State University. While in school, they realized there was a need in the Valley for a construction firm that operated with a high level of integrity, so they decided to start their own company. But rather than naming it after themselves, the pair wanted something that spoke to the
culture they hoped to foster, one built on principles of character and relationships rather than dollar signs. The Jacksons settled on Concord. Originating from the Latin roots “com,” meaning “together,” and “cor,” literally, “heart,” Concord in its most elemental form means unity. And in 1972, they founded a firm in Mesa, known as Concord General Contracting. Five decades later, the name endures — as do the principles behind it.
